Biogance
Biogance is a French family-owned laboratory that formulates and manufactures over 330 bio-based grooming, hygiene, and wellness products for dogs, cats, horses, small mammals, birds, and reptiles, selling primarily direct-to-consumer online and through a professional groomer channel.
- Company typePrivate
- Founded2008
- HeadquartersChamptocé-sur-loire, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biogance does
Biogance is a French family-owned laboratory founded in 2008 and headquartered in Champtocé-sur-Loire, in the Pays de la Loire region. The company formulates and manufactures bio and natural hygiene, grooming, and wellness products for companion animals in its own ISO 22716 certified facility, which is described as a positive-energy building. Its catalog spans more than 330 SKUs organized into nine sub-brands targeting specific price tiers and use cases: the core Biogance premium natural range, the ECOCERT-certified Organissime botanical range, the affordable Plouf fruity range, the veterinary Dermocare range, the equine-focused Ekinat range, the Biospotix geraniol-based repellent range, the Phytocare supplement range, the Cocoon spa/relaxation range, and the FSC-certified Ergolance ergonomic brushes line.
Products cover dogs and cats, horses, small mammals, birds, and reptiles, spanning shampoos and conditioners, dry/no-rinse cleansers, detanglers and brushes, antiparasitic pipettes/sprays/collars, food supplements, environmental sanitizers, toys, and treats distributed selectively through partner brands such as West Paw and Ossobello. The portfolio is positioned around paraben-free, phenoxyethanol-free, animal-oil-free formulations that are never tested on animals.
Biogance generates revenue through direct-to-consumer e-commerce on biogance.com (with free delivery above €39 in France), a dedicated professional groomer channel offering salon-grade and bulk 5L SKUs, and marketplace resellers including Amazon. Unit pricing ranges from approximately €6 for entry-level SKUs to over €80 for professional formats, with bundle packs positioned in the mid-tier. The company also operates an ambassador program, loyalty program, and content-marketing/SEO blog to drive acquisition and retention across social platforms including Instagram, Facebook, YouTube, LinkedIn, X, and TikTok. Operating geographies are concentrated in France with no scaled international footprint disclosed.
Biogance firmographics
Firmographics- Name
- Biogance
- Legal name
- BIOGANCE SARL
- Website
- https://biogance.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Biogance is a French family-owned laboratory that formulates and manufactures over 330 bio-based grooming, hygiene, and wellness products for dogs, cats, horses, small mammals, birds, and reptiles, selling primarily direct-to-consumer online and through a professional groomer channel.
- Ownership category
- akta.pro rank
Biogance industry classification
Industry- Product category
- Pet Care Products
- NAICS
- Biological Product (except Diagnostic) Manufacturing (325414)
- SIC
- Pharmaceutical Preparations (2834), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK)
- akta.pro secondary industries
- Immune Support Supplements (HLAMALAE), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)
Keywords
Where Biogance is headquartered
LocationHeadquarters
- HQ city
- Champtocé-sur-loire
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Biogance business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their e-commerce website biogance.com, selling grooming, care, and wellness products for companion animals and horses. Products include shampoos, conditioners, antiparasitic treatments, food supplements, brushes, toys, and treats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products and bundles across multiple price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Biogance product offering
Product offeringCore offering
Biogance formulates and manufactures bio-based and natural care products for companion animals and horses from its ISO 22716 certified laboratory in Champtocé-sur-Loire, France. The portfolio spans shampoos, conditioners, antiparasitic treatments, dry shampoos, brushes, food supplements, anti-molting care, relaxation products, toys, and treats, organized into sub-brands targeting dogs, cats, horses, small mammals, birds, and reptiles.
Product overview
Biogance is a French laboratory specializing in bio and natural care products for animals. The company operates as a multi-brand portfolio consisting of distinct sub-brands targeting different market segments: the premium Biogance range for natural everyday care; the ECOCERT-certified Organissime range for botanical products; the affordable Plouf fruity range; the veterinary Dermocare pharmaceutical range; the equine-focused Ekinat natural range; the Biospotix natural repellent range with geraniol; and the Phytocare food supplements range. The product portfolio spans shampooing and conditioning products, dry/no-rinse cleansers, detanglers and brushes (including the FSC-certified Ergolance ergonomic line), skin and coat care treatments, anti-parasitic solutions (shampoos, pipettes, sprays, collars), anti-radical protective care, molting/shedding accelerators, environmental sanitization products, food supplements for joint health/hydration/performance/recovery, relaxation and spa products (Cocoon range), scented waters, toys, and treats. All products are formulated and manufactured in the company's own ISO 22716 certified laboratory in the Pays de la Loire region of France.
Differentiator
Problem solved
Functional benefit
Brands
- Organissime: ECOCERT controlled botanical range
- Plouf
- Dermocare
- Ekinat
- Biospotix
- Phytocare
- SPA/Cocoon
- Ergolance
Products and services
- Biogance Premium & Natural Range
Companies that use Biogance
Customer profileSegments4 records
Ideal customer profiles4 records
Biogance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Biogance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- OssobellominorOfficial reseller of Ossobello treats and snacks, integrated into Biogance's product catalog under the FRIANDISES range.
- West PawminorExclusive reseller of West Paw toys, integrated into Biogance's product catalog under the JOUETS range.
- ECOCERTcoreECOCERT certification body for the Organissime range, providing third-party verification of organic and natural ingredient standards.
- BrevominorMarketing automation and email marketing platform used for newsletter distribution and customer communication.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Biogance competitors and assessment
Company assessmentDirect peers
- Earthbath: Natural pet grooming brand offering shampoos, conditioners, and wipes — closely parallels Biogance's natural hygiene positioning and multi-species coverage.
- TropiClean: U.S.-based natural pet care brand focused on grooming, oral care, and flea/tick products — directly comparable to Biogance's natural shampoo, conditioner, and parasite-repellent ranges.
- Francodex: French pet care brand offering shampoos, parasiticides, and supplements for dogs, cats, and small animals — directly comparable to Biogance's natural-positioned domestic offerings.
- Beaphar: European family-owned manufacturer of pet hygiene, grooming, parasiticides, and supplements across multiple species — the closest direct competitor to Biogance in product mix and target customer.
- Osalia (Anibio): European natural/biological pet care manufacturer offering herbal grooming, supplements, and parasiticides — competes head-to-head with Biogance in the bio and natural positioning.
Broad incumbents
- Vetoquinol: French veterinary pharmaceutical group with companion-animal care, hygiene, and nutritional products that compete in adjacent categories to Biogance's vet-pharma Dermocare and Phytocare ranges.
- Hartz (Hartz Mountain Corporation): Large pet care manufacturer with broad grooming, parasite control, and supplement ranges — overlaps with the Biogance consumer categories but at much greater scale in mass retail.
- Virbac: Global French animal health and pharmaceutical company whose pet care and dermatology lines overlap with Biogance's Dermocare veterinary-pharma range; much larger portfolio and distribution.
- Boehringer Ingelheim Animal Health: Global animal-health incumbent with broad pet care, parasiticides, and dermatology portfolios — competes with Biogance's parasite and skincare ranges through much larger scale.
- Elanco Animal Health: Major animal-health company with companion-animal parasiticides and dermatology franchises that compete at the vet-pharmacy channel against Dermocare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Biogance social profiles
Digital presenceBiogance compliance and trust
Trust signalCompliance6 records
Biogance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biogance leadership team
Management profileNumber of profiles
Biogance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biogance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biogance
What does Biogance do?
Biogance formulates and manufactures bio-based and natural care products for companion animals and horses from its ISO 22716 certified laboratory in Champtocé-sur-Loire, France. The portfolio spans shampoos, conditioners, antiparasitic treatments, dry shampoos, brushes, food supplements, anti-molting care, relaxation products, toys, and treats, organized into sub-brands targeting dogs, cats, horses, small mammals, birds, and reptiles.
Is Biogance a public or private company?
Biogance is a private company. It is classified as family owned and is currently operating.
When was Biogance founded?
Biogance was founded in 2008. It employs 51 to 100 people.
Where is Biogance based?
Biogance is headquartered in Champtocé-sur-loire, France, in the Europe region.
How does Biogance make money?
One revenue line is on record: direct E-commerce Sales.
Who are Biogance's main competitors?
Direct peers on record are Earthbath, TropiClean, Francodex, Beaphar and Osalia (Anibio). Broad incumbents are Vetoquinol, Hartz (Hartz Mountain Corporation), Virbac, Boehringer Ingelheim Animal Health and Elanco Animal Health.
Does Biogance have an API?
No public API is recorded for Biogance.
What industry is Biogance in?
Biogance's product category is Pet Care Products. Its primary akta.pro industry code is AFAEANAK, Veterinary Pharmacy, Vaccine & Biologics Services, with a secondary code of HLAMALAE, Immune Support Supplements. Its NAICS code is 325414 and its SIC code is 2834.