Brevo
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Brevo firmographics
Firmographics- Name
- Brevo
- Legal name
- Sendinblue SAS
- Website
- https://brevo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Brevo industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Loyalty, Rewards & Retention Platforms (BPAFAFAH), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Brevo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Brevo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Plans (Free, Starter, Standard, Professional): Recurring subscription fees based on plan tier, number of contacts/email volume, and included features. Plans automatically upgrade when users exceed contact limits. Multi-channel access (email, SMS, WhatsApp, push) varies by plan.
- Seat Add-ons: Additional user seats purchased as add-ons for multi-user access on Standard and Professional plans.
- Pay-as-you-go SMS and WhatsApp Credits: Prepaid credits for SMS and WhatsApp messaging purchased on demand. Credits valid for 12 months. Pricing varies by country/geographic area based on supplier rates.
- Sales Packages (Essential, Advanced): Add-on packages for sales features including Brevo Meetings, Conversations, and Phone, sold as recurring add-ons to existing plans.
- Dedicated IP Addresses: Yearly subscription add-on for dedicated sending infrastructure, invoiced separately from plan subscriptions.
- AI Add-on Features: AI segmentation, product recommendations, and advanced dashboard features available as add-ons on specific plan tiers.
- Enterprise Solution: Custom enterprise contracts with tailored onboarding, full data control, and enterprise-grade security, with pricing and terms negotiated separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan: 1 user, email and SMS channels, limited contacts and automation |
| Subscription | Monthly | Starter Plan: From 5,000 emails/month, 500 contacts, email and SMS |
| Subscription | Monthly | Standard Plan: 1 included seat, web push channel, contact limits |
| Subscription | Monthly | Professional Plan: Maximum users per plan, WhatsApp pay-as-you-go, advanced features |
| Subscription | Multi-year contract | Enterprise Solution: Custom pricing, tailored onboarding, full data control |
| Subscription | Monthly | Sales Packages (Essential, Advanced): Add-on for sales features |
| Usage-based | Pay-as-you-go | SMS and WhatsApp Pay-as-you-go: Prepaid credits per message |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
Brevo product offering
Product offeringCore offering
Brevo sells an AI-powered customer engagement SaaS platform that combines marketing automation, transactional messaging, sales management, a customer data platform, and a loyalty program in one unified solution. The platform supports eight communication channels — email, SMS, WhatsApp, web/mobile push, live chat, chatbot, phone (VoIP), and mobile wallet — along with CRM and AI-driven Aura agents for autonomous campaign creation, audience segmentation, sales outreach, and conversational support.
Product overview
Brevo is an AI-powered customer engagement platform that unifies marketing, sales, and CRM capabilities into a single integrated solution. The platform comprises core products including the Marketing Platform (email, SMS, WhatsApp, push, chat, chatbot), Transactional Messaging (SMTP relay and API), Sales Platform (pipelines and automation), Brevo Data Platform (customer data unification), and Customer Loyalty (rewards program). The Aura AI suite provides autonomous agents for marketing automation, sales assistance, data analysis, and customer conversations. Additional modules include Brevo Meetings (scheduling), Brevo Phone (VoIP), Landing Pages, Custom Objects, and integrations with 150+ digital tools. The platform offers tiered pricing from free to enterprise, with over 600,000 customers across 180 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Brevo Marketing Platform AI-powered omnichannel marketing platform enabling email, SMS, WhatsApp, push notifications, live chat, and chatbot marketing with drag-and-drop automation and advanced segmentation. Designed for SMB, mid-market, and enterprise marketing teams that need to orchestrate multichannel customer journeys.
- Transactional Messaging Real-time transactional email, SMS, and WhatsApp messages sent via SMTP relay and REST API, triggered by specific user actions such as order confirmations, shipping notifications, and password resets. Used by developers and product teams to deliver reliable application-generated messaging.
- Brevo Sales Platform Sales management solution with custom pipelines, sales automation, chat functionality, and deal management for accelerating revenue. Built for sales teams that need pipeline visibility and deal automation integrated with marketing.
- Brevo Data Platform Customer data platform that unifies and activates customer data across channels for smarter marketing and faster time-to-value. Designed for marketing and data teams that need a single source of customer truth across email, SMS, WhatsApp, and ecommerce touchpoints.
- Brevo Customer Loyalty Fully integrated rewards program that turns customers into loyal fans through loyalty points, rewards, and gamification features, with mobile wallet support for digital loyalty cards. Used by retail, ecommerce, and hospitality brands.
- Aura AI Suite of AI agents including Marketing Agent, Sales Assistant, Data Analyst, and Conversations Agent that automate marketing, sales, and support tasks using generative AI. Built for marketing, sales, and support teams seeking autonomous AI assistance.
Quantifiable outcome
- 20-30% higher repurchase rates for well-targeted customers (Feu Vert case)
- +7 more outcomes
Companies that use Brevo
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles5 records
Brevo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability8 records
Feature8 records
Brevo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ShopifycoreNative integration with Shopify for ecommerce email marketing, abandoned cart recovery, and Shopify app listing. Core integration partner for Brevo's ecommerce vertical focus.
- SalesforcecoreSalesforce plugin allows contact and lead synchronization between Brevo CRM and Salesforce CRM. Integration partner for enterprise customers requiring CRM interoperability.
- WooCommercecoreNative integration with WooCommerce (WordPress) for ecommerce marketing automation, abandoned cart emails, and order notifications.
- StripecoreIntegration with Stripe for payment and transaction data. Powers transactional messaging and data-driven marketing use cases.
- ZapiercoreZapier integration enables Brevo to connect with 5,000+ applications through automated workflows. Key for SMB customers needing to connect marketing with other business tools.
- TwiliocoreThird-party phone number provider for Brevo Phone (VoIP) service. Enables number-based communications including voice calling and text messaging for sales automation.
- Meta (Facebook/WhatsApp)coreWhatsApp Business integration for WhatsApp campaigns. Subject to Meta's terms and conditions. Facebook Ads integration for advertising and audience targeting. Critical for omnichannel messaging strategy.
- OpenAIcoreAI Third-Party Product provider powering Brevo's AI chatbot on website and AI Features. Used for automated customer support responses and AI content generation. Listed in Brevo's Subprocessors list.
- Make (formerly Integromat)coreVisual automation platform integration for connecting Brevo with other tools. Alternative to Zapier for workflow automation.
- WordPresscoreWordPress integration including WooCommerce plugin, Elementor page builder integration, and form integrations for lead capture.
- MagentocoreNative integration with Magento for enterprise ecommerce marketing automation, product recommendations, and customer journey orchestration.
- BigCommercecoreIntegration with BigCommerce for ecommerce marketing automation, abandoned cart recovery, and order notifications.
- WixcoreWix website builder integration for marketing automation and email campaigns for Wix users building online stores.
- MailchimpminorCompetitive positioning as Mailchimp alternative with free migration services. Brevo actively running acquisition plays targeting Mailchimp users amid Intuit's strategic shifts and workforce reductions.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Brevo competitors and assessment
Company assessmentDirect peers
- Mailchimp: Mailchimp is the leading email marketing and customer engagement platform for SMBs and mid-market, owned by Intuit. It is Brevo's most direct head-to-head competitor, particularly in the SMB and ecommerce segments, and is the explicit target of Brevo's free migration program.
- Klaviyo: Klaviyo is a customer engagement and email/SMS platform focused on ecommerce brands, with deep Shopify and BigCommerce integrations. It competes with Brevo directly in ecommerce marketing automation, transactional messaging, and AI-driven personalization for online retailers.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and sales automation for SMB and mid-market. It is closely comparable to Brevo across email, automation, and CRM, and is named as a direct competitor in Brevo's own positioning.
- Constant Contact: Constant Contact is an SMB-focused email marketing and digital marketing platform. It competes directly with Brevo in the SMB tier and is referenced in Brevo's comparison content as an alternative being displaced.
- SendGrid (Twilio): SendGrid is a cloud-based email delivery and transactional messaging platform owned by Twilio. It competes directly with Brevo's Transactional Messaging product (SMTP relay and API) and overlaps in developer-focused transactional email use cases.
- Iterable: Iterable is a cross-channel marketing platform supporting email, SMS, push, and in-app messaging with strong enterprise customers. It competes with Brevo in the mid-market and enterprise tiers for omnichannel customer engagement.
Broad incumbents
- HubSpot: HubSpot is a broad inbound marketing, sales, and CRM platform serving SMB through enterprise. It overlaps with Brevo across email marketing, marketing automation, and CRM but operates a much wider portfolio including CMS, operations hub, and sales tools.
Regional players
- MailerLite: MailerLite is an email marketing and automation platform popular with European SMBs and creators. It is referenced alongside Brevo as a key European SMB marketing platform, with overlapping SMB-focused email and automation capabilities.
Emerging players
- Customer.io: Customer.io is a customer engagement platform combining data, messaging, and automation across email, push, SMS, and in-app. It is comparable to Brevo in messaging orchestration and serves a similar SaaS and SMB-to-mid-market customer base.
- Omnisend: Omnisend is an ecommerce-focused email and SMS marketing automation platform with deep Shopify integration. It directly competes with Brevo in ecommerce marketing, abandoned cart, and omnichannel campaigns for online retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Brevo social profiles
Digital presenceBrevo compliance and trust
Trust signalCompliance5 records
Brevo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brevo leadership team
Management profileNumber of profiles
Profiles1 record
Brevo funding detail
Funding detailFunding overview
Funding rounds12 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brevo M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brevo
What does Brevo do?
Brevo sells an AI-powered customer engagement SaaS platform that combines marketing automation, transactional messaging, sales management, a customer data platform, and a loyalty program in one unified solution. The platform supports eight communication channels — email, SMS, WhatsApp, web/mobile push, live chat, chatbot, phone (VoIP), and mobile wallet — along with CRM and AI-driven Aura agents for autonomous campaign creation, audience segmentation, sales outreach, and conversational support.
Is Brevo a public or private company?
Brevo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brevo founded?
Brevo was founded in 2007. It employs 501 to 1,000 people.
Where is Brevo based?
Brevo is headquartered in Paris, France, in the Europe region.
How does Brevo make money?
Seven revenue lines are on record. Subscription Plans (Free, Starter, Standard, Professional) is the primary driver. The others are seat Add-ons, pay-as-you-go SMS and WhatsApp Credits, sales Packages (Essential, Advanced), dedicated IP Addresses, AI Add-on Features and enterprise Solution.
Who are Brevo's main competitors?
Direct peers on record are Mailchimp, Klaviyo, ActiveCampaign, Constant Contact, SendGrid (Twilio) and Iterable. HubSpot is listed as a broad incumbent. MailerLite is listed as a regional player. Emerging players are Customer.io and Omnisend.
Does Brevo have an API?
Yes. Brevo provides a public REST API and webhooks that enable developers to build, extend, and integrate with the platform. The API supports email, SMS, WhatsApp, and other messaging channels. Developers can access the platform via the developer portal at developers.brevo.com. The platform also offers SMTP relay for transactional messaging. Developer documentation is at developers.brevo.com.
What industry is Brevo in?
Brevo's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 513210 and its SIC code is 7372.