MAAN Wines

What MAAN Wines does

MAAN Wines is a privately held, bootstrapped Australian wine producer founded in November 2014 and operated by cousins Matt Anderson and Anthony Neilson from Glenalta, South Australia. The company produces small-batch, handmade wines primarily from McLaren Vale, with a secondary Adelaide Hills offering, and markets them as approachable and affordable versus the more traditional premium-tier positioning typical of the region. Its portfolio consists of roughly six SKUs including the Dapper Grenache 18, Handy Vale Blend 18, Business Shiraz 19, Funky White Blend 22, Adelaide Hills Pinot Noir 21, and Adelaide Hills Shiraz 21, with several SKUs currently shown as sold out on the storefront.

The company runs a dual go-to-market combining direct-to-consumer e-commerce sales through a Shopify-powered storefront (with international multi-currency checkout) and a wholesale channel through a curated network of named on-premise and retail stockists across three Australian states — including District Bottle Store, Blackhearts & Sparrows, and Movida in Victoria; Different Drop in New South Wales; and Little Bang Brewery, Three Little Birds Distillery, and the Wellington Hotel in South Australia. A local pickup option is available at the Glenalta warehouse. Marketing is deliberately lean, restricted to organic Instagram (@maanwines) and an email newsletter used for product drops and promotions.

Headcount is reported at 1–10 employees, consistent with a founder-operated micro-winery. MAAN holds Australian liquor license 57618058 required for the sale and supply of alcohol, has no external funding, no parent company, no subsidiaries, no patents or trademarks, and no disclosed awards. There is no proprietary technology beyond the standard Shopify commerce stack with off-the-shelf payment integrations (Shopify Payments, Visa, Mastercard, American Express, Apple Pay, Google Pay, Shop Pay, Bancontact, iDEAL, Union Pay).

Name

MAAN Wines

Legal name

MAAN Wines

Website

https://maanwines.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MAAN Wines is a privately held Australian micro-winery founded in 2014, producing small-batch handmade wines primarily from McLaren Vale and selling them directly to consumers online and through a small network of retail and on-premise stockists across Victoria, NSW, and South Australia.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• McLaren Vale wines
• Small batch winemaking
• Australian red wine
• Wine e-commerce
• Handmade wine production

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct-to-consumer wine sales: MAAN Wines generates revenue through direct online sales of their wines to consumers via their e-commerce platform, with delivery calculated at checkout.
2. Wholesale to stockists: The company sells wines in bulk to retail stockists including bottle shops, bars, restaurants, and hotels across Victoria, NSW, and South Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

MAAN Wines produces small-batch, handmade wines primarily from the McLaren Vale region (with select offerings from Adelaide Hills), including red varietals such as Grenache, Shiraz, and Pinot Noir, and a white blend. The company sells its wines directly to consumers through a Shopify-powered e-commerce site with delivery, as well as through a network of retail stockists across Victoria, New South Wales, and South Australia, and offers local pickup from Glenalta, SA.

Product overview

MAAN Wines is a South Australian wine company founded in 2014 by cousins Matt Anderson and Anthony Neilson. The company produces small batch, handmade wines primarily from the McLaren Vale region, with some offerings from Adelaide Hills. The portfolio consists of individual wine products including red wines (Dapper Grenache 18, Handy Vale Blend 18, Business Shiraz 19, Adelaide Hills Pinot Noir 21, Adelaide Hills Shiraz 21) and white wines (Funky White Blend 22). Products are sold directly through their Shopify e-commerce platform and distributed to retail stockists across Victoria, New South Wales, and South Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Dapper Grenache 18 A premium Grenache red wine from McLaren Vale, vintage 2018, sold by the dozen at $150.00 per dozen (reduced from $360.00), targeted at individual wine consumers.
• Handy Vale Blend 18 A blended McLaren Vale red wine made from Grenache, Mataro, and Shiraz (GMS) varietals from the 2018 vintage, sold by the dozen at $150.00 per dozen (reduced from $360.00), targeted at individual wine consumers.
• Business Shiraz 19 A Shiraz red wine from the 2019 vintage in MAAN's portfolio, sold by the dozen at $150.00 per dozen (reduced from $360.00), targeted at individual wine consumers.
• Funky White Blend 22 An experimental white wine blend from the 2022 vintage, sold by the dozen at $150.00 per dozen (reduced from $360.00), targeted at individual wine consumers seeking the more unconventional side of the MAAN portfolio.
• Adelaide Hills Pinot Noir 21 A medium-bodied Pinot Noir from the Adelaide Hills region, 2021 vintage, priced at $40.00 per bottle, sold directly to individual wine consumers.
• Adelaide Hills Shiraz 21 A Shiraz red wine from the Adelaide Hills region, 2021 vintage, priced at $40.00 per bottle, sold directly to individual wine consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered minor.

• District Bottle StoreminorChannel Partner/ Reseller/ DistributorRetail bottle shop located in Victoria that stocks MAAN Wines products for walk-in customers.
• Blackhearts & SparrowsminorChannel Partner/ Reseller/ DistributorVictoria-based bottle shop chain that carries MAAN Wines for retail sale.
• MovidaminorChannel Partner/ Reseller/ DistributorRestaurant/bar in Victoria that stocks MAAN Wines for on-premise consumption.
• Different DropminorChannel Partner/ Reseller/ DistributorNew South Wales-based retailer that stocks MAAN Wines products.
• Little Bang BreweryminorChannel Partner/ Reseller/ DistributorSouth Australia craft brewery that also stocks MAAN Wines alongside their own products.
• Three Little Birds DistilleryminorChannel Partner/ Reseller/ DistributorSouth Australian distillery that carries MAAN Wines for retail sale.
• Wellington HotelminorChannel Partner/ Reseller/ DistributorHotel venue in South Australia that stocks MAAN Wines for on-premise service.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• d'Arenberg: Iconic McLaren Vale producer with a vast portfolio and well-developed global distribution. Sets the competitive benchmark for premium McLaren Vale brands in retail and on-premise.
• Yalumba: Family-owned South Australian wine group with broad portfolio spanning premium to commercial tiers. Provides scale-driven competitive pressure on independent small-batch producers.
• Penfolds: Australia's most recognized premium wine brand across multiple regions. Dominates retail shelf space and on-premise lists, shaping the competitive environment in which smaller McLaren Vale brands operate.

Direct peers

• Wirra Wirra: Established McLaren Vale winery producing premium Shiraz-led wines with broad Australian retail and DTC distribution. Comparable regional focus and varietal mix.
• Yangarra Estate: Single-vineyard McLaren Vale producer specializing in Rhone varietals including Grenache. Comparable craft, single-region focus, and DTC-friendly premium positioning.
• Torbreck Vintners: Boutique premium Rhone-style producer from the Barossa Valley with strong export and DTC channels. Comparable small-batch craft ethos and premium price positioning.
• Two Hands Wines: Small-batch, premium McLaren Vale and Barossa producer with a strong DTC and on-premise presence. Closely comparable to MAAN in craft positioning, varietal focus, and channel mix.
• Chapel Hill: McLaren Vale winery focused on terroir-driven Shiraz and Grenache with DTC and restaurant distribution. Direct regional and varietal overlap with MAAN.

Others

• Different Drop: Australia-based online wine retailer and subscription platform. Comparable as a channel partner and distribution model for boutique Australian labels reaching consumers direct-to-home.
• Blackhearts & Sparrows: Independent Melbourne-based bottle shop chain stocking curated Australian craft wines. Comparable as a stockist-channel model and as a benchmark for the on-premise/retail relationships MAAN relies on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maanwines
• Xx.com/maanwines
• Facebookfacebook.com/maanwines
• LinkedInlinkedin.com/company/maanwines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAN Wines