Corde Tennis

What Corde Tennis does

Corde Tennis (legal name: Aliandre di Stefano Mezzadri; operating as Corde XTennis / Xtennis) is a Milan-based Italian tennis equipment retailer and online distributor operating as a sole proprietorship from Via Budrio, 40. The company sells directly to consumers through its e-commerce storefront at cordextennis.eu, supporting English and Italian languages, with WhatsApp-based customer support, free shipping on orders over €70, and PayPal installment options on higher-ticket items.

The product offering spans six categories: co-polyester tennis strings made in Germany under the proprietary Xtennis Play The Best brand across 9+ geometric profiles (round, square, triangular, pentagonal, hexagonal, heptagonal, octagonal, twisted); OXYGEN ecological PET strings; multifilament and synthetic-gut strings; Sim4Tennis smartphone-controlled tennis ball machines with Bluetooth/WiFi drill programming; grips, overgrips, anti-vibration dampeners, and accessories; and the JustMask fashion-mask line (Made in Italy, organic cotton). The company also distributes Bolt Industrial string-winding machines on a B2B basis to string dealers and Xtennis distributors.

Revenue is generated almost entirely through unit-priced direct-to-consumer hardware sales on the company website, with limited B2B distribution. Pricing spans €6–€88 for most consumables and €2,100–€3,100 for ball machines. There are no disclosed employees, no institutional funding, and no published revenue figures.

Name

Corde Tennis

Legal name

Aliandre di Stefano Mezzadri

Website

https://cordextennis.eu

Company type

Private

Founded year

1987

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tennis Equipment

NAICS

Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF)

Keywords

• Tennis string sales
• Tennis equipment retail
• Ball machine distribution
• Tennis accessories
• Racquet stringing

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tennis Equipment E-commerce: Direct-to-consumer sales of tennis strings, ball machines, grips, overgrips, and accessories through the company's e-commerce platform. Revenue generated through one-time product purchases with optional financing through PayPal installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Corde Tennis is an Italian e-commerce retailer and distributor selling tennis strings (copoly, PET, multifilament, synthetic gut), tennis ball machines, grips, overgrips, anti-vibration devices, stringing machines, and JustMask fashion face masks. The company markets its own Xtennis Play The Best strings made in Germany with nine distinct geometric profiles, distributes Sim4Tennis smartphone-controlled ball machines, and serves individual tennis players, coaches, clubs, and string dealers across Europe. Sales are conducted primarily through the cordextennis.eu storefront with free shipping on orders over €70.00 and PayPal installment options.

Product overview

Corde XTennis is an Italian tennis equipment retailer and distributor offering a comprehensive range of tennis products centered around strings, ball machines, and accessories. The core product lines include copoly and PET tennis strings manufactured in Germany with innovative cross-sectional profiles (round, square, triangular, pentagonal, hexagonal, heptagonal, octagonal, and twisted shapes) for different spin and power characteristics, as well as multifilament and synthetic gut strings. The company also distributes Sim4Tennis-branded tennis ball machines with smartphone/tablet control capabilities, along with grips, overgrips, anti-vibration devices, and ball machine accessories. Additional offerings include the Bolt Electronic Pro string winding machine for professional stringers and JustMask fashion face masks. The business is operated by Aliandre di Stefano Mezzadri, based in Milan, Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Xtennis Play The Best: Tennis string brand offering various co-polyester strings including Evolution 3, Big Booster, Pure Thunder, and other product lines
• JustMusk
• Sport Ball Machines
• OXYGEN

Products and services

• Tennis Strings (Copoly, PET, Multifilament, Synthetic Gut) Co-polyester, PET, multifilament, and synthetic gut tennis strings offered by Corde Tennis under the Xtennis Play The Best and OXYGEN brand lines, in multiple cross-sectional profiles (round, square, triangle, pentagonal, hexagonal, heptagonal, octagonal, twisted), gauges (1.18mm to 1.34mm), and lengths (200mt to 1300mt spools). Designed for individual tennis players seeking strings tuned for spin, power, control, comfort, or eco-friendly play.
• Sim4Tennis Tennis Ball Machines Tennis ball machines (Sparring Partner, Coach, Predator, Diamante DE, Diamante Evo) controlled via smartphone or tablet app over Bluetooth or WiFi, offering 20-140 km/h speed range, 10 top spin and 10 back spin levels, 40 horizontal and 40 vertical precision positions, and programmable drill sequencing. Built for tennis coaches, clubs, and individual players practicing alone. Priced from €2,139.01 to €3,127.98.
• Dura Life Overgrips Overgrips sold in 4-packs for replacing worn racket handle wrap. Available in multiple colors with 0.05mm thickness for racket handle coverage. Targets individual tennis players refreshing grip feel and tackiness.
• Ace Grip Base Grips Base grips for tennis rackets featuring 1.8mm thickness and high durability, grip, and hold. Targets individual tennis players who restring or rebuild their own rackets.
• Anti-Vibration Dampeners and Racket Accessories Vibration dampening accessories reducing string vibration transfer to the racket handle, plus a racket balancer tool for verifying balance point on tennis and padel rackets. Targets individual tennis players seeking comfort and equipment tuning.
• Ball Machine Accessories Replacement batteries (Lithium LiFePO4 and AGM 45Ah), transformers, and remote controls for Sim4Tennis ball machines. Targets owners of Sim4Tennis ball machines needing replacement power or control components.
• Bolt Industrial Stringing Machines Professional stringing machines (Bolt Electronic Pro) for racket stringing services, allowing stringing from 3m to 13m from spools. Sold exclusively to string dealers and Xtennis distributors. Features LED electronic display, cm/inch toggle, and 2-year warranty on electronic parts. Targets B2B string dealers and professional stringing service providers.
• JustMask Fashion Face Masks 100% Made in Italy fashion face masks using organic cotton with GOTS certification, waterproof antibacterial treatment, certified dyes, and machine washable at 60°C. Targets individual consumers seeking reusable, certified, organic face masks. Priced at €8.99 each.

Quantifiable outcome

• Ball machine precision: 40 horizontal and 40 vertical positions for targeting accuracy
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Xtennis Play The BestcoreTechnology or IntegrationOwn brand for tennis strings. The company manufactures and sells tennis strings under the Xtennis Play The Best brand, featuring various co-polyester formulations and profile shapes (pentagonal, hexagonal, octagonal, etc.) made in Germany.
• Sim4TenniscoreTechnology or IntegrationBall machine brand distributed by Corde Tennis. Sim4Tennis produces smartphone-controlled tennis ball machines including Sparring Partner, Coach, Predator, and Diamante models with Bluetooth/WiFi connectivity.
• Sport Ball MachinescoreTechnology or IntegrationManufacturer brand for ball machines. Sport Ball Machines produces the Sim4Tennis ball machine line featuring aluminum and metal construction, programmable drills, and smartphone app control.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Babolat: Global tennis equipment manufacturer with a major strings portfolio (RPM Blast, VS Touch, etc.) and a growing DTC channel. Comparable as a vertically integrated competitor that sells directly the same product category (tennis strings) that Corde Tennis retails.
• Tennis Warehouse: The largest global online tennis retailer, offering deep catalog breadth across strings, rackets, shoes, and ball machines with extensive reviews and content. Comparable as a dominant specialty tennis e-commerce operator, though at vastly larger scale and US-centric.
• Wilson Sporting Goods: Global sporting goods giant with a leading tennis strings portfolio (Natural Gut, NXT, Revolve) and a full rackets and ball machines offering. Comparable as a broad incumbent whose string range competes head-to-head with Corde Tennis' private-label and third-party string SKUs.
• Tecnifibre: French tennis equipment manufacturer specializing in strings, rackets, and balls with European manufacturing footprint. Comparable as a string-first European tennis brand whose products compete directly with Corde Tennis' Xtennis string offering.
• Head: Global tennis and winter sports equipment manufacturer with a major tennis strings portfolio (Lynx, Velocity, Sonic Pro) and ball machines (Head Ti series). Comparable as a vertically integrated incumbent competing across both core Corde Tennis categories — strings and ball machines.

Direct peers

• Luxilon: Belgian-based manufacturer of premium co-polyester tennis strings (4G, ALU Power, Original) widely used by professional players. Comparable as a specialized, profile-driven string manufacturer competing for the same stringer and competitive-player customer that Corde Tennis serves.
• Pro:Direct Tennis: European tennis specialty retailer with strong online presence and broad inventory of rackets, strings, shoes, and equipment. Directly comparable as a multi-category tennis equipment e-tailer serving the European consumer.
• Holabird Sports: US-based tennis specialty retailer with deep catalog of strings, ball machines, and accessories, plus strong stringing expertise content. Comparable as a specialist tennis retailer with string-profile depth and ball machine offering similar to Corde Tennis.
• Do It Tennis: US online tennis specialty retailer focused on rackets, strings, shoes, and accessories with strong string-by-brand catalog. Comparable as a specialty tennis e-tailer with a strings-first merchandising approach.
• Tennis-Point: Major European online tennis specialty retailer offering rackets, strings, ball machines, grips, and accessories. Directly comparable as a multi-category tennis equipment e-commerce player serving the EU consumer market, overlapping with Corde Tennis in strings, ball machines, and accessories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corde Tennis