What Do It Tennis does

Do It Tennis is a privately held, multi-brand online retailer of tennis equipment and apparel, headquartered in San Marcos, California, with a single physical retail storefront at 2890 S. Santa Fe Ave, Unit #103. The company was founded in 2005, operates with 1-10 employees, and runs a Shopify-based direct-to-consumer e-commerce storefront (doittennis.com) selling racquets, shoes, bags, apparel, court equipment, strings, grips, balls, and accessories from premium brands including Babolat, Wilson, Head, Yonex, Tecnifibre, Solinco, Dunlop, Adidas, Asics, and New Balance. Racquets are priced between approximately $99 and $624.95, shoes from approximately $59.95 to $159.00, and the catalog is filtered by grip size, head size, string pattern, and player level to support purchase decisions across beginner, recreational, intermediate, advanced, and junior segments.

The business generates revenue exclusively through one-time consumer product sales (no subscription component), augmented by gift certificates in $25-$250 denominations and a racquet demo program that charges $9.99 per racquet for try-before-you-buy. Free FedEx Ground shipping applies to U.S. orders over $75 (including Alaska and Hawaii), with free overnight or 2-day shipping on selected performance products and free shipping to Canada on orders over $200. Go-to-market is direct-to-consumer, supported by a content-marketing layer that includes a tennis blog, email newsletter, buyer's guides, and SEO-driven knowledge-center content, plus pro-player endorsement displays on product pages. The company has expanded its addressable market by adding dedicated pickleball and padel product lines.

Customer satisfaction is evidenced by 9,955+ verified reviews averaging 4.8/5 via Shopper Approved, and operating geographies span the United States and Canada. No revenue, funding, ownership, leadership, partnership, M&A, patent, award, or AI capability information is publicly disclosed in the available source material; the firm has no app, no public API, and no disclosed integrations.

Name

Do It Tennis

Legal name

Do It Tennis

Website

https://doittennis.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Do It Tennis is a privately held, multi-brand direct-to-consumer tennis equipment retailer based in San Marcos, California, operating a Shopify storefront and single retail store. It serves individual tennis, pickleball, and padel players across the U.S. and Canada with racquets, apparel, footwear, and accessories.

Ownership category

akta.pro rank

Product category

Tennis Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Tennis Equipment & Accessories Retail (CRAMAFAA), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Sport Court Equipment & Maintenance Retail (CRAMAFAK), Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF)

Keywords

• Tennis equipment retail
• Racquet sports gear
• Sporting goods e-commerce
• Tennis apparel shop
• Court equipment sales

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tennis Equipment and Apparel Sales: Do It Tennis generates revenue through direct product sales of tennis equipment including racquets, shoes, bags, apparel, court equipment, strings, grips, balls, and accessories. They also sell Pickleball and Padel equipment. Revenue is derived from one-time consumer transactions with no subscription component. The company offers gift certificates in denominations from $25 to $250.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Do It Tennis is an online and physical retailer that sells tennis racquets, shoes, bags, apparel, court equipment, strings, grips, and balls from major brands such as Babolat, Wilson, Head, Yonex, Dunlop, Solinco, and Tecnifibre. The company also carries adjacent racquet sport gear for pickleball and padel, and offers a try-before-you-buy racquet demo program alongside curated gear bundles and gift certificates.

Product overview

Do It Tennis is an online multi-brand tennis equipment retailer offering an extensive e-commerce catalog across multiple racquet sports. The platform operates primarily as a Shopify-based storefront, providing products organized by category and brand. Core offerings include tennis racquets from seven major brands (Babolat, Wilson, Head, Yonex, Dunlop, Solinco, Tecnifibre), footwear, bags, apparel, court equipment, strings, grips, and balls. The company has expanded into adjacent racquet sports including pickleball and padel. Additional services include a racquet demo program and curated gear bundles. The highest racquet price point reaches $624.95, with racquet filter options spanning grip sizes (4 to 4 1/2), head sizes (80 to 115+ sq. in.), and string patterns (14x14 to 18x20).

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Racquets Selection of tennis racquets from major brands including Babolat, Wilson, Head, Yonex, Dunlop, Solinco, and Tecnifibre, organized by player level (Beginner, Recreational, Intermediate, Advanced) and grip size, head size, and string pattern. Targeted at adult and junior tennis players of all skill levels.
• Tennis Shoes Court-specific tennis footwear from Adidas, Asics, Babolat, New Balance, Wilson, Yonex, K-Swiss, Fila, Head, Diadora, and Lotto. Available for men, women, and juniors, with options filtered by court surface (clay, grass, hard), shoe features (arch support, lightweight, wide), and warranty.
• Tennis Bags Racquet bags, backpacks, totes, travel and duffel bags, junior bags, and accessory bags from Babolat, Head, Wilson, Adidas, Yonex, Tecnifibre, Solinco, Dunlop, Ame & Lulu, Cortiglia, Court Couture, Hildebrand, and Maggie Mather. Filtered by capacity, feature, and gender.
• Tennis Apparel Tennis clothing including tops, shorts, skirts, dresses, pants, outerwear, undergarments, and team apparel for men, women, and juniors from Adidas, Asics, Babolat, Fila, Wilson, Head, Yonex, Lotto, A4, Augusta, DUC, Dunlop, and Ame & Lulu. Accessories include hats, caps, visors, headbands, wristbands, sunglasses, and sports socks.
• Court Equipment Tennis court equipment including nets and posts, ball machines, backboards, stringing machines, benches, cabanas, windscreens, padding, umpire chairs, score keepers, clay court supplies, ball hoppers, rebound nets, dividers, and court maintenance accessories from brands such as Lobster, Gamma, Har-Tru, Bakko, Douglas, Edwards, and Nova Sports.
• Tennis Strings Tennis racquet strings including polyester, multifilament, synthetic gut, and natural gut options from Babolat, Luxilon, Wilson, Head, Gamma, Solinco, and Tecnifibre, including specialty strings such as Luxilon Natural Gut 120.
• Tennis Grips Overgrips and replacement grips from Babolat, Wilson, Head, Gamma, Solinco, Tecnifibre, and Tourna, available in various types and thicknesses.
• Tennis Balls Tennis balls including regular duty, extra duty, high altitude, and clay court variants from Penn, Wilson, Babolat, Dunlop, and Tecnifibre, plus junior training balls (red, orange, green).
• Junior Tennis Equipment Complete junior tennis gear including racquets sized for age groups 17 and 19 inch (up to 5 years), 21 inch (5-6 years), 23 inch (7-8 years), 25 inch (9-10 years), and 26 inch (11-12 years), plus junior shoes, bags, balls, and apparel.
• Pickleball Equipment Pickleball paddles, shoes, bags, court equipment, and accessories from Adidas, Babolat, Head, Wilson, Gamma, and other brands.
• Padel Equipment Padel rackets, shoes, bags, and accessories from Bullpadel, Babolat, Adidas, Head, Wilson, and Tecnifibre.
• Racquet Demo Program Try-before-you-buy racquet demo service allowing customers to test up to three racquets from major brands (Babolat, Head, Solinco, Tecnifibre, Wilson, Yonex) for a $9.99 shipping fee per racquet.
• Gear Bundles Curated racquet and accessory bundles designed for various player levels, including pro player bundles featuring equipment used by sponsored athletes, singles and doubles bundles, and emerging juniors starter sets.
• Tennis Accessories and Gift Certificates Tennis accessories including dampeners, headguard tape, weighted tape, training aids, injury support products, towels, and gift certificates available in denominations of $25, $50, $100, $150, $200, and $250.

Quantifiable outcome

• 4.8/5 average customer satisfaction rating from 9,955 verified reviews

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights6 records

Emerging players

• Pickleball Central: Pickleball Central is the leading US specialty Pickleball retailer. Comparable to Do It Tennis as a category-focused racquet-sports e-commerce player and a relevant competitor in the Pickleball portion of the assortment.

Direct peers

• Tennis Express: Tennis Express is a US-based online tennis and racquet-sports retailer selling racquets, shoes, apparel, and accessories from Babolat, Wilson, Head, and Yonex. Operates with a similar direct-to-consumer e-commerce model and overlapping customer segments.
• Midwest Sports: Midwest Sports is an online tennis specialty retailer offering racquets, shoes, apparel, and stringing services from the major tennis brands. Comparable to Do It Tennis as a niche, multi-brand e-commerce player with a focus on tennis players.
• Holabird Sports: Holabird Sports is a long-standing online tennis and racquet-sports retailer with an extensive racquet demo program, a wide brand catalog, and a knowledgeable customer base. Highly comparable to Do It Tennis on assortment, demo service, and target customer.
• Tennis Warehouse: Tennis Warehouse is the largest pure-play online tennis retailer in the US, offering racquets, shoes, apparel, strings, and court equipment from the same premium brands (Wilson, Babolat, Head, Yonex). Directly comparable in assortment, customer base, and value proposition.
• Racquet Depot: Racquet Depot is a smaller online tennis and racquet-sports retailer focused on racquets, strings, and accessories. Comparable to Do It Tennis in category depth and customer profile, though smaller in assortment breadth.

Broad incumbents

• Wilson Sporting Goods: Wilson is a major tennis and racquet-sports brand with an expanding direct-to-consumer site selling racquets, strings, balls, apparel, and bags. Comparable as a brand-side incumbent that competes with Do It Tennis for direct consumer wallet share.
• Amazon: Amazon is the dominant US online retailer and carries the same tennis, Pickleball, and Padel SKUs as Do It Tennis, often at competitive prices with Prime shipping. A broad incumbent that defines the price/shipping baseline for specialty tennis retail.
• Dick's Sporting Goods: Dick's Sporting Goods is a large US sporting goods retailer carrying tennis, Pickleball, and Padel equipment alongside a much broader assortment. A relevant incumbent competitor on price, selection, and omnichannel reach.

Regional players

• Padel Nuestro: Padel Nuestro is a leading Padel-specialty retailer headquartered in Spain with growing international presence. Comparable to Do It Tennis on Padel category merchandising and brand partnerships, though primarily competing in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doittennis1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do It Tennis