Champion Cheer Central

What Champion Cheer Central does

Champion Cheer Central (CCC) is an independent, family-owned event producer founded in 1984 and headquartered in Albion, Pennsylvania, operating competitive cheer and dance competitions across the Great Lakes and Northeast United States. Under the co-leadership of sisters Kim Soder and Heather Petz since 1992, the company organizes a tiered event calendar spanning Super Regionals, Championships, and National-level competitions in Pennsylvania, Ohio, West Virginia, and New York, including flagship events such as the Hard Rockin' National All Star Cheerleading Championships and the Lake Erie National Cheer and Dance Championships. CCC is a USASF member and a United Scoring Partner, awarding qualifying bids to major end-of-season championships (The Cheerleading Worlds, The ONE Prime Finals, The Summit). The technology stack is operationally focused rather than platform-centric: RegChamp handles team registration and virtual-event video uploads; Yapp powers the CCC Event App for real-time schedules and announcements; and Google Analytics supports web traffic monitoring. Ancillary modules include a virtual events format, a VIP Coaches Loyalty Rewards Program (5-10% discounts for multi-event attendance), and recognition programs (Hall of Honor, Community Champion Awards, Top Spirit Scholar Scholarships) that build community attachment beyond competition itself.

CCC's revenue model is primarily transaction-based and event-driven. The largest stream is per-athlete team registration fees ranging from $40 (crossover athletes) to $115 (Hard Rockin' Nationals Worlds Teams 2-day), tiered by team classification (All Star Elite, School/Rec/Prep, Exhibition/Novice). Secondary revenue comes from spectator ticket sales at venue box offices (1-day adult tickets $25-$40, 2-day $40-$60) and on-site merchandise ($25 competition t-shirts, $8-$35 apparel). The customer base consists of mid-market gyms and cheer programs (e.g., Liberty Athletics New York, Superior Athletics, Buffalo Envy, Pittsburgh Poison, Geneva Xtreme Cheer, Top Gun Pittsburgh, Cheernastics AllStars Riot, HotCheer All Stars) competing across all star elite, school, recreation, and dance segments. Pricing follows a pay-as-you-go cadence with a 50% deposit due 30 days before each event and balance due 14 days prior, with a 3% credit card processing fee and a tiered cancellation policy. Distribution is fully direct-to-consumer via self-serve registration (RegChamp) and on-site/door sales, with no reseller or intermediary channels. Revenue is highly seasonal, tied to the competition calendar from fall through spring, with no public revenue disclosure.

Name

Champion Cheer Central

Legal name

Champion Cheer Central, Inc.

Website

https://championcheercentral.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Champion Cheer Central (founded 1984, Albion, PA) is a family-owned independent event producer hosting competitive cheer and dance competitions for All Star, School, Recreation, and Dance programs across the Great Lakes and Northeast US, awarding bids to The Cheerleading Worlds, The ONE Prime Finals, and The Summit.

Ownership category

akta.pro rank

Product category

Competitive Cheerleading and Dance Event Production

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Collegiate & Scholastic Tournament Organizers (MPAKADAG)

Keywords

• Cheerleading competitions
• Dance competitions
• Competitive event production
• Cheerleading bid qualifiers
• Sports event management

Headquarters

HQ city

Albion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Team Registration Fees: Per-athlete registration fees charged to cheer and dance teams competing at CCC events. Fees vary by event type and team classification (All Star Elite, School/Rec/Prep, Exhibition/Novice, Crossover).
2. Spectator Admission: Ticket sales for family members and spectators to attend competition events. Pricing varies by event and audience category (Adult, Senior/Military, Child).
3. Merchandise Sales: Sale of competition t-shirts ($25) and other cheer clothing items ranging from $8-$35. Pre-order options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Champion Cheer Central is an independent event producer that hosts competitive cheerleading and dance competitions across the U.S. Great Lakes and Northeast regions. Its offering spans three tiers — Super Regionals, Championships, and National-level events (including the flagship Hard Rockin' Nationals and Lake Erie National) — where gyms, schools, recreation programs, and dance studios pay per-athlete registration fees to compete for bids to The Cheerleading Worlds, The ONE Prime Finals, and The Summit. Operations are supported by the RegChamp online registration platform, the Yapp-based CCC Event App, and United Scoring Partners standardized judging.

Product overview

Champion Cheer Central operates a multi-event competitive cheer and dance competition platform consisting of a core product (live cheer and dance competitions) and related modules. The core product includes Super Regionals, Championships, and National-level events including the flagship Hard Rockin' Nationals and Lake Erie National Championships. Supporting modules include a mobile event app (Yapp), virtual events platform, VIP loyalty rewards program, and recognition programs (Hall of Honor, Community Champion Award, Top Spirit Scholar Award). The company also offers bid qualification pathways to major championships including The Cheerleading Worlds, The Summit, and The ONE Prime Finals. Events utilize the United Scoring System for standardized judging.

Differentiator

Problem solved

Functional benefit

Products and services

• CCC Cheer & Dance Competitions
• Hard Rockin' National All Star Cheerleading Championships
• Lake Erie National Cheer and Dance Championships
• CCC Virtual Events Platform
• CCC Super Regionals and Championship Events
• Winter National Recreational Cheer & Dance Championships

Quantifiable outcome

• 200+ teams attend Hard Rockin' Nationals annually
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Athletes HospitalitycoreGTM or Marketing PartnerOfficial travel partner for CCC events, securing hotel room blocks with competitive rates at prime locations near event venues. Provides online hotel booking tools for teams and families attending competitions.
• United Scoring PartnerscoreTechnology or IntegrationCCC is a United Scoring Partner, implementing standardized scoring systems across all competitions to ensure fairness, consistency, and competitive opportunities for all teams. Uses United scoring rubrics for All Star programs.
• The ONE Prime FinalscoreStrategic or Co-development PartnerCCC is a Partner in The ONE Prime Finals, providing qualifying bid opportunities at CCC events for teams to compete at The ONE Prime Finals. The ONE follows United Scoring system with modifications for recreation programs.
• USASF (U.S. All Star Federation)coreStrategic or Co-development PartnerCCC has been a proud member of USASF since 2006. All Star teams must provide USASF rosters for competition. CCC strictly enforces all USASF guidelines for cheer and dance divisions.
• Rebel AthleticminorGTM or Marketing PartnerOfficial uniform, cheer shoe, and bag partner of Champion Cheer Central. Featured as preferred vendor with shop links on CCC website.
• SafeSportcoreOthersCCC strongly recommends SafeSport certification for coaches. SafeSport provides athlete protection training required for safe environments in youth sports.
• National Federation of High Schools (NFHS)coreTechnology or IntegrationSchool cheer rules are written by NFHS. CCC references NFHS safety rules for school divisions. Competition area follows NFHS guidelines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• America's Best Championships (ABC): Independent cheer and dance event producer running a multi-event competition calendar with bid access to The Summit and other major championships. Directly comparable in scale and product to CCC's regional/national event model.
• The JAM Brands: Major cheer and dance event producer running JAMZ, Americheer, and other national/regional competitions. Operates championship platforms with bid pathways that overlap CCC's, directly competing for elite gym attendance.
• American Cheer: Independent cheerleading event producer operating multi-state competitions. Similar independent-producer positioning to CCC, with overlapping gym customer base in the cheer competition market.
• Varsity Spirit (Varsity Brands): The largest U.S. producer of competitive cheer and dance events, operating UCA/NCA, UDA, and other national championship platforms. Most direct competitor to CCC in cheer/dance event production, with significantly larger scale and broader bid pathways.
• CheerSport: Regional competitive cheer event producer operating multi-tier events with bid pathways to major championships. Comparable mid-sized independent producer with similar GTM (team registration, spectator tickets, virtual options).
• Athletic Championships: Cheer and dance competition producer hosting regional and national events with championship bid opportunities. Comparable mid-market independent producer competing for the same gym customer base.

Others

• Rebel Athletic: Official cheer uniform, shoe, and bag partner of CCC. Adjacent ecosystem participant (apparel supplier) rather than a direct competitor, but operates in the same cheer customer ecosystem with potential overlap in sponsor relationships.
• The Summit Championships: End-of-season championship event to which CCC awards qualifying bids. Functions as both a partner (bid pathway) and an adjacent event producer that competes for end-of-season attendance and sponsorship dollars.
• U.S. All Star Federation (USASF): Governing body for all-star cheer and dance that defines competition rules and athlete eligibility. CCC has been a USASF member since 2006; USASF is a regulator/enabler rather than a direct competitor, but shapes the competitive landscape CCC operates in.

Regional players

• Spirit Cheer (Spirit Productions): Regional cheer and dance competition producer with a comparable event-platform model. Competes with CCC in adjacent U.S. regions rather than overlapping Great Lakes/Northeast geographies directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/championcheerce
• Facebookfacebook.com/champion.c.central
• Instagraminstagram.com/championcheercentralinc
• LinkedInlinkedin.com/company/champion-cheer-central-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Cheer Central