Markieza
Markieza is a Dutch non-profit foundation operating an expertise centre for experiential expertise, providing accredited training (MOVE programme), managed detachment of experiential professionals, and advisory services to municipalities, housing corporations, healthcare providers, educational institutions, and employers across the Netherlands.
- Company typePrivate
- Founded2003
- HeadquartersEindhoven, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Markieza does
Markieza is a Dutch expertise centre for experiential expertise (ervaringsdeskundigheid), organised as Stichting Markieza, a non-profit foundation established in 2003 and headquartered in Eindhoven with 51-100 employees. The organisation deploys people with lived experience of adversity — including mental health challenges, poverty, homelessness, addiction, domestic violence, and loss — as trained professionals who support clients across the social domain, healthcare, housing, education, and corporate sectors. Its service portfolio is built around three pillars: an accredited training franchise led by the 24-week MOVE programme (Markieza Opleiding Verdieping Ervaringsdeskundigheid, €6,185 per participant, Hobeon-, CRKBO-, and SKJ-accredited, granting graduates direct access to the Registerplein/KvE professional register); a managed pool of detached experiential experts deployed on long-term assignments to client organisations under Markieza's employer-of-record; and an advisory/consultancy practice covering strategy, implementation, and recovery-oriented methodologies such as Herstel Ondersteunende Teamcoaching (HOT) and Herstel Ondersteunend Werken (HOW).
Markieza's business model is a sales-led, relationship-driven professional services operation with no technology product layer. Revenue is generated through (1) per-participant training fees and bespoke on-location training contracts, (2) recurring detachment agreements where Markieza employs the experts and bills the client for their time, and (3) project-based advisory and retainer engagements with municipalities, housing corporations, healthcare institutions, and educational bodies. Its largest publicly disclosed contracts are regional experiential-expert pools for 14 municipalities in Noord- en Midden-Limburg (extended 2026-2028) and 12 municipalities in Noordoost-Brabant and Bommelerwaard, supplemented by strategic advisory to VNG/Platform Sociaal Domein at the national policy level. The go-to-market relies on named programme and account managers, content marketing (podcast 'Van MOVE naar Meer', webinars, case-study publications), and institutional partnerships with VNG, Hogeschool Windesheim, Summa Zorg & Welzijn, Avans Hogeschool, VvEd, and Brainport voor elkaar. Non-dilutive programme funding from ZonMw (2026 grants for 'Grip op Onbegrip') supplements operational revenue.
Markieza firmographics
Firmographics- Name
- Markieza
- Legal name
- Stichting Markieza
- Website
- https://markieza.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Markieza is a Dutch non-profit foundation operating an expertise centre for experiential expertise, providing accredited training (MOVE programme), managed detachment of experiential professionals, and advisory services to municipalities, housing corporations, healthcare providers, educational institutions, and employers across the Netherlands.
- Ownership category
- akta.pro rank
Markieza industry classification
Industry- Product category
- Social Sector Training and Consultancy
- NAICS
- Management Consulting Services (54161), Vocational Rehabilitation Services (624310), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK)
- akta.pro secondary industries
- Performance Management & Productivity Consulting (BPAHAGAL), Sales, Customer Service & Soft Skills Training (BPACANAD)
Keywords
Where Markieza is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Belgium
- HQ region
- Europe
Offices6 records
Markets served
Markieza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Training and Education Services: Markieza generates revenue through accredited training programmes and short courses delivered to individuals and organisations. The flagship MOVE programme is priced at €6,185 per participant (with subsidy options). Short-format training courses are offered as bespoke on-location programmes with quoted pricing.
- Detachment / Pool Deployment: Markieza employs a pool of experiential professionals and detaches them to client organisations on a project basis. The employer relationship sits with Markieza, while the expert performs work within the client organisation. This generates recurring revenue through longer-term detachment contracts.
- Advisory and Consultancy Engagements: Markieza provides strategic advisory services to municipalities, healthcare providers, housing corporations, and public sector bodies on the design, implementation, and institutional embedding of experiential expertise. These are typically project-based or retainer engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | MOVE Programme (full accredited qualification) |
| Other | Multi-year contract | Bespoke training programmes (e.g., 'Mijn leven is jouw werk') |
| Other | Pay-as-you-go | Herstel Ondersteunende Teamcoaching (HOT) |
| Other | Pay-as-you-go | Herstel Ondersteunend Werken (HOW) training |
| Other | Multi-year contract | Werken Met Eigen Ervaring (WMEE) PRO |
| Other | Multi-year contract | Vind de sleutel op mijn deur training |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Markieza product offering
Product offeringCore offering
Markieza operates as an expertise center for experiential expertise (ervaringsdeskundigheid), delivering accredited professional training (notably the MOVE programme) and deploying trained experiential experts into client organizations via detachment arrangements. It also provides advisory, consultancy, and bespoke on-location training services to municipalities, healthcare institutions, housing corporations, educational bodies, and corporate clients across the Netherlands.
Product overview
Markieza is an expertise center for experiential expertise (ervaringsdeskundigheid), offering a portfolio of structured training programs and professional services. The core product is MOVE (Markieza Opleiding Verdieping Ervaringsdeskundigheid), a certified training program qualifying participants as experienced experts. Supporting offerings include coaching services (Herstel Ondersteunende Teamcoaching), practice-based trainings (Mijn leven is jouw werk, WMEE, HOW, Vind de sleutel op mijn deur), and tailored deployment services through a pool of pre-screened experienced professionals. The portfolio serves municipalities and organizations in the broader public domain across six work fields: Social Domain, Housing Corporations, Care & Safety, Education, Business, and Participation Companies.
Differentiator
Problem solved
Functional benefit
Brands
- MOVE: Markieza Opleiding Verdieping Ervaringsdeskundigheid (MOVE) is an accredited training program for professional experiential experts, offering 24 weekly lesson days plus 3 presentation days, priced at €6185 with possible subsidy.
Products and services
- MOVE (Markieza Opleiding Verdieping Ervaringsdeskundigheid) Accredited training programme that qualifies participants as certified experiential experts; graduates gain direct access to the Dutch professional register for experiential experts (Registerplein / KvE). Delivered in cohorts of up to 20 participants across five Dutch cities.
- Inzet op maat (Pool of Experiential Experts) Detachment service providing trained experiential experts for temporary assignments within client organisations, with Markieza handling employment, supervision, and professional development.
- Expertise and Advisory Services Strategic advisory, implementation support, and consultancy for organisations seeking to embed experiential expertise across strategy, operations, and workforce development.
- Mijn leven is jouw werk Bespoke on-location training using internal experiential stories to improve care, communication, and the relationship between professionals and clients/families.
- Werken Met Eigen Ervaring voor Professionals (WMEE) Eleven-session training (each 3 hours, plus start and follow-up session) teaching professionals how to translate personal experiences into professional strength while maintaining appropriate boundaries.
- Herstel Ondersteunend Werken (HOW) Three-hour training introducing new employees in mental healthcare (GGZ) and the social domain to recovery-oriented working principles and a shared reference framework.
- Herstel Ondersteunende Teamcoaching (HOT) Two-hour structured case-discussion coaching sessions in which experiential experts actively facilitate team reflections on complex cases, guiding discussions toward hope, self-management, and recovery.
- Vind de sleutel op mijn deur Customised on-location training for housing corporations that teaches staff to understand and communicate with tenants exhibiting difficult behaviours by learning from experiential experts. Maximum 12 participants.
Quantifiable outcome
- The regional pool collaboration with 14 municipalities in Noord- en Midden-Limburg was initially launched for 2023-2025 and has been extended for 2026-2028 due to its success.
- +3 more outcomes
Companies that use Markieza
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Markieza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Markieza partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Lorenz BredacoreLorenz Breda is a partner in the ZonMw-funded 'Grip op Onbegrip' project in Limburg, working alongside Markieza and the Zorg- en Veiligheidshuizen to place the human perspective at the centre of care and policy for individuals with incomprehensible behaviour.
- Zorg- en VeiligheidshuizencoreThe Zorg- en Veiligheidshuizen (Care and Safety Houses) collaborate with Markieza in the Limburg region on the ZonMw-funded project. These are integrated facilities where care, safety, and justice organisations work together on complex cases.
- Avans HogeschoolcoreAvans Hogeschool collaborates with Markieza as a partner in experiential expertise education. The partnership is featured in Markieza's collaboration logos and is specifically cited in the ZonMw-funded 'Grip op Onbegrip' project in Brabant, where Avans Hogeschool co-founded a Knowledge Workshop (Kenniswerkplaats) on incomprehensible behaviour.
- Vereniging van Ervaringsdeskundigen (VvED)coreVvED is the Dutch association of experiential experts that initiated the Hobeon quality certification process for training programmes. Markieza's MOVE programme was jointly certified alongside Hogeschool Windesheim and Summa Zorg & Welzijn. VvED commissioned the KvE (Kwaliteitssysteem voor Ervaringsdeskundigen) under which Markieza's graduates access the professional register.
- Hogeschool WindesheimcoreHogeschool Windesheim co-received the Hobeon Keurmerk voor Kwaliteit alongside Markieza and Summa Zorg & Welzijn, confirming shared standards in experiential expert education. Windesheim is a long-standing partner in the development of experiential expertise as an academic discipline.
- Summa Zorg & WelzijncoreSumma Zorg & Welzijn co-received the Hobeon Keurmerk voor Kwaliteit alongside Markieza and Hogeschool Windesheim for their experiential expert training programmes.
- Stichting ExpExminorStichting ExpEx was also certified with the Hobeon Keurmerk alongside Markieza, Windesheim, and Summa, though ExpEx was unable to attend the award ceremony at the Evoluon.
- Platform Sociaal Domein / VNGcoreMarkieza serves as a strategic partner within the Platform Sociaal Domein, an initiative of the Association of Dutch Municipalities (VNG) and the national government. Markieza contributes to national policy vision on experiential knowledge, develops the 'Van Praktijk naar Beleid' training for municipal policy staff, and is building a national experiential expert network. The partnership provides Markieza with significant reach into Dutch municipalities.
- St. Zelfregie-webminorSt. Zelfregie-web is featured as a collaboration partner in Markieza's partner logo section. The organisation focuses on self-management and experiential expertise in the social domain.
- Politie (Dutch Police)minorThe Dutch Police is listed as a collaboration partner. Markieza has worked with police on complex casuistry involving individuals displaying 'onbegrepen gedrag' (incomprehensible behaviour), providing experiential perspectives to police officers.
- Brainport voor elkaarminorMarkieza is a partner within the Brainport voor elkaar network, which aims to create an inclusive society in the Brainport region (Eindhoven/North Brabant) where talent is not left unused. Markieza contributes experiential expertise to inclusive workplace culture projects.
- Registerplein / KvEcoreRegisterplein manages the Kwaliteitssysteem voor Ervaringsdeskundigen (KvE), commissioned by VvEd. Upon completion of the MOVE programme, graduates gain direct access to this professional register. This is a formal recognition relationship that legitimises Markieza's qualification.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Markieza competitors and assessment
Company assessmentDirect peers
- Hogeschool Windesheim: Dutch university of applied sciences that co-received the Hobeon quality mark with Markieza for experiential expert training. Competes directly for the same accredited MOVE-style training cohort in the higher-education channel.
- Stichting ExpEx: Dutch foundation of experiential experts that also holds the Hobeon quality mark. Directly comparable mission and accreditation, focused on deploying experiential experts across public-sector organizations.
- Summa Zorg & Welzijn: Dutch vocational education provider co-certified with Markieza for experiential expertise training. Competes for the same accredited training cohorts and serves overlapping social-domain employer demand.
- Stichting Zelfregie-web: Dutch foundation focused on self-management and experiential expertise in the social domain. Listed as a Markieza collaboration partner and operates a comparable mission to embed lived experience into Dutch public services.
Emerging players
- Movisie: Dutch knowledge institute for the social domain that collaborates with Markieza on policy webinars and experiential expertise. Adjacent rather than directly competitive, but operates in the same municipal advisory and capacity-building space.
- Avans Hogeschool: Dutch university of applied sciences partnering with Markieza on experiential expertise education and the ZonMw-funded Grip op Onbegrip project. Comparable in training delivery but with broader academic portfolio.
Broad incumbents
- Trimbos-instituut: Netherlands Institute of Mental Health and Addiction, which works on recovery-oriented practice and lived experience in mental healthcare. Overlaps with Markieza's GGZ and recovery-support training offerings at a national-research scale.
- RINO Groep: Dutch post-academic training institute for mental health and social-domain professionals. Offers overlapping continuing-education programmes to GGZ, municipalities, and welfare organizations, including recovery-oriented training adjacent to Markieza's portfolio.
Regional players
- Platform Sociaal Domein (VNG): VNG-led initiative that coordinates Dutch municipal social-domain policy and serves as Markieza's primary referral channel into municipalities. Not a peer service provider, but a strategic ecosystem gatekeeper in the same market.
Others
- Hobeon: Dutch accreditation body that issues the quality mark Markieza holds. Not a competitor, but a regulator whose standards gate Markieza's competitive position alongside Windesheim, Summa, and ExpEx.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Markieza social profiles
Digital presenceMarkieza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markieza leadership team
Management profileNumber of profiles
Profiles10 records
Markieza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markieza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markieza
What does Markieza do?
Markieza operates as an expertise center for experiential expertise (ervaringsdeskundigheid), delivering accredited professional training (notably the MOVE programme) and deploying trained experiential experts into client organizations via detachment arrangements. It also provides advisory, consultancy, and bespoke on-location training services to municipalities, healthcare institutions, housing corporations, educational bodies, and corporate clients across the Netherlands.
Is Markieza a public or private company?
Markieza is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Markieza founded?
Markieza was founded in 2003. It employs 51 to 100 people.
Where is Markieza based?
Markieza is headquartered in Eindhoven, Belgium, in the Europe region.
How does Markieza make money?
Three revenue lines are on record. Training and Education Services are the primary driver. The others are detachment / Pool Deployment and advisory and Consultancy Engagements.
Who are Markieza's main competitors?
Direct peers on record are Hogeschool Windesheim, Stichting ExpEx, Summa Zorg & Welzijn and Stichting Zelfregie-web. Emerging players are Movisie and Avans Hogeschool. Broad incumbents are Trimbos-instituut and RINO Groep. Platform Sociaal Domein (VNG) is listed as a regional player. Hobeon is listed as an others.
Does Markieza have an API?
No public API is recorded for Markieza.
What industry is Markieza in?
Markieza's product category is Social Sector Training and Consultancy. Its primary akta.pro industry code is EDAAAOAK, Workforce Support Services & Case Management (Coaching, Wraparound), with a secondary code of BPAHAGAL, Performance Management & Productivity Consulting. Its NAICS code is 54161 and its SIC code is 8200.