Yingjie Sheng

Name

Yingjie Sheng

Legal name

前锦网络信息技术（上海）有限公司

Website

https://yingjiesheng.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Recruitment / Campus Job Board

NAICS

Employment Placement Agencies (561311), Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)

akta.pro secondary industries

Employer Relations & Recruiting (Career Fairs) (EDALABAH), Job Market Intelligence & Employer Networking Services (BPACAOAJ)

Keywords

• Campus recruitment platform
• Online job board
• Fresh graduate hiring
• Employer recruitment services
• Internship listings

Headquarters

HQ city

Xuhui

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Recruitment Services: Revenue generated from employers paying for job postings, featured listings, and premium placement services on the platform. The site explicitly mentions a 399元 premium placement (置顶) service for employers.
2. Campus Recruitment Services: Providing campus recruitment event organization, job fair management, and employer branding services for companies recruiting fresh graduates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Yingjie Sheng operates an online campus recruitment marketplace that aggregates full-time, internship, and part-time job listings from employers across China and surfaces them to college students and fresh graduates via a web portal and mobile app. Employers pay for posting services, premium placement (399元 top listing), and campus recruitment event organization, while job seekers access the platform and core features for free.

Product overview

Yingjie Sheng (应届生求职网) operates as a comprehensive campus recruitment platform for Chinese college students and fresh graduates. The platform consists of a main job portal (yingjiesheng.com) offering campus recruitment, internship opportunities, and part-time positions, complemented by specialized sections for overseas returnees (海归), industry-specific listings (行业招聘), and major-based job searches (分类求职). Key features include a job recommendation engine (职位推荐), company presentation scheduling (宣讲会/空中宣讲), and a deadline tracking system (Deadline). The service also includes OK社 community for interview experience sharing. The platform is integrated with its parent company 51job.com for additional resources and job listings.

Differentiator

Problem solved

Functional benefit

Brands

• OK社: Community/recommendation section of the platform for job seekers

Products and services

• 应届生求职网主站 (yingjiesheng.com) The main job recruitment portal for college students and fresh graduates in China, offering campus recruitment listings, job search, and career services.
• 职位推荐 (Job Recommendations) Personalized job recommendation service matching job seekers with relevant positions based on preferences and profile.
• 实习 (Internship) Internship recruitment section providing part-time and internship opportunities for students.
• 宣讲会 (Company Presentations) Platform listing company campus presentation events and recruitment talks.
• 空中宣讲 (Virtual Presentations) Online virtual recruitment presentations and live streaming career events.
• Deadline (Application Deadline Tracker) Application deadline tracking system showing upcoming recruitment deadlines for major companies.
• 海归 (Overseas Returnee Recruitment) Specialized recruitment section for overseas Chinese graduates and international talents.
• 行业招聘 (Industry-based Recruitment) Industry-specific recruitment listings covering banking, real estate, internet, education, consumer goods, and other sectors.
• 应届生求职App Mobile application for iOS and Android providing job search, application tracking, and interview preparation features for fresh graduates.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• 51job (前程无忧): Direct parent of Yingjie Sheng since 2015 and one of China's largest generalist recruitment platforms. Offers broader workforce coverage but shares employer relationships, content resources, and brand distribution with the Yingjie Sheng vertical.
• LinkedIn: Global professional networking and recruitment platform. While LinkedIn exited its standalone China consumer service in 2021, it remains a reference competitor for professional networking-driven recruiting models relevant to Yingjie Sheng's overseas returnee segment.
• BOSS Zhipin (Kanzhun): China's largest mobile-native online recruitment platform and indirect parent of Yingjie Sheng via its 2022 acquisition of 51job. Operates a direct-chat matching model that overlaps heavily with Yingjie Sheng's fresh-graduate employer base but serves a much broader workforce.

Direct peers

• Haitou (海投网): Campus recruitment-focused platform directly competing with Yingjie Sheng in the same niche of Chinese university students and fresh graduates. Offers similar job listings, campus event tracking, and employer presentation features.
• Zhaopin (智联招聘): One of China's legacy 'big three' online recruitment platforms alongside 51job, serving similar employer customers including SOEs and private enterprises. Competes directly for campus recruitment and fresh-graduate job postings.
• Lagou (拉勾网): Internet and technology-focused recruitment platform serving fresh graduates seeking tech, product, and digital roles. Overlaps with Yingjie Sheng's internet-industry recruitment listings and competes for similar graduate employer campaigns.
• Maimai (脉脉): China's leading professional networking platform with integrated job marketplace functionality. Competes for the same fresh-graduate user base and increasingly for employer campus recruitment spending via anonymous and verified employer channels.
• Liepin (猎聘): Mid-to-senior level recruitment platform with growing presence in campus hiring for graduate trainee programs and management trainee tracks. Targets similar premium employers and overlaps with Yingjie Sheng's SOE and large-enterprise customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yingjiesheng

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yingjie Sheng