Zhaopin
- Company typePrivate
- Founded1997
- HeadquartersBeijing, China
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
Zhaopin firmographics
Firmographics- Name
- Zhaopin
- Legal name
- Zhaopin (智联招聘)
- Website
- https://zhaopin.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Zhaopin industry classification
Industry- Product category
- Online Recruitment Services
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)
- akta.pro secondary industries
- Job Market Intelligence & Employer Networking Services (BPACAOAJ), Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
Keywords
Where Zhaopin is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Zhaopin business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Employer Job Posting Fees: Zhaopin charges employers to post job listings on its platform, with premium placement and visibility options for enhanced candidate reach.
- Premium Employer Services: Seek reported continued operating leverage and yield growth across APAC markets including Zhaopin, indicating revenue uplift from higher yield per advertisement rather than increased hiring activity volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for job seekers; paid employer services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Zhaopin product offering
Product offeringCore offering
Zhaopin operates a Chinese online recruitment marketplace that connects employers with job seekers across 20+ cities and 28+ industry verticals. The platform includes specialized vertical channels for AI job search, campus recruitment, government/enterprise hiring, high-salary positions, overseas returnees, expatriate jobs, and part-time work. Revenue is generated primarily through employer-paid job posting fees, premium visibility packages, and specialized recruitment channel subscriptions, while job seekers access the platform for free.
Product overview
Zhaopin (智联招聘) is a major Chinese online recruitment platform offering a comprehensive job marketplace with a core platform serving both job seekers and employers. The platform is structured as a unified portal with specialized vertical modules including AI-powered job search, campus recruitment, high-salary positions, expatriate jobs, government/enterprise services, part-time work, overseas returnee placement, and a professional community forum (ZhiQ). The platform covers over 28 major industry verticals spanning technology, finance, healthcare, manufacturing, education, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Zhaopin Online Recruitment Platform (智联招聘) Core online recruitment marketplace in China connecting job seekers with employers across 20+ cities and 28+ industry verticals. Job seekers search and apply for free; employers pay for job postings, premium visibility, and specialized recruitment channels. Includes web platform and mobile applications.
Companies that use Zhaopin
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Zhaopin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zhaopin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Academic Research Community (Vocational Education Standards)minorAcademic researchers used Zhaopin job posting data (1,612 postings across 20+ Chinese cities) to analyze competency requirements for NEV sales and livestreaming hosts, mapping industry demands against national vocational teaching standards for BYD, NIO, AITO, Xiaomi, Wuling, and Mercedes-Benz.
- Peking University National School of Development AI and Economics LabminorZhaopin's job posting data (2018-2025) was used by Peking University's National School of Development AI and Economics Lab for a study on educational mismatch and AI's impact on Chinese labor markets. This academic partnership demonstrates Zhaopin's value as a data asset for labor market research.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Zhaopin competitors and assessment
Company assessmentDirect peers
- Lagou: Lagou is a Chinese online recruitment platform specializing in internet and tech roles. It targets a similar employer and job-seeker base as Zhaopin's tech vertical and competes for high-volume digital hiring campaigns.
- Maimai: Maimai is a Chinese professional networking and recruitment platform that combines social profiles with job matching. It overlaps with Zhaopin in serving Chinese white-collar job seekers and employers, particularly in tech and internet verticals.
- Jobui: Jobui is a Chinese online recruitment and career platform offering job postings, salary benchmarking, and company reviews. It overlaps with Zhaopin's offerings for both employers and job seekers in the Chinese market.
- Boss Zhipin (Kanzhun): Boss Zhipin is China's leading direct-recruitment mobile platform, offering AI-driven job matching between employers and job seekers across white-collar roles. It is the most direct competitor to Zhaopin in China's online recruitment market.
- Liepin: Liepin is a Chinese online recruitment platform focused on mid-to-senior level white-collar hiring. It competes directly with Zhaopin in the professional and high-salary segments and uses a similar employer-paid, freemium job-seeker model.
- 51job: 51job is one of China's longest-standing online recruitment platforms, serving employers and job seekers across industries with job postings, campus recruitment, and HR services. It is a direct competitor with overlapping employer base and similar product structure to Zhaopin.
Broad incumbents
- LinkedIn: LinkedIn operates a global professional network with recruitment products serving multinational employers in China. While not a direct local marketplace competitor, it overlaps with Zhaopin in employer branding, professional networking, and white-collar sourcing.
- Indeed: Indeed is a global job search engine and recruitment advertising platform. It is not a primary China operator but serves as a comparable incumbent in the broader online recruitment advertising category.
Regional players
- Seek Limited: SEEK is an APAC-focused online employment marketplace group and Zhaopin's parent/investor. It is comparable as a peer in category (online recruitment marketplaces) and operates regional platforms (SEEK in Australia/New Zealand, JobStreet in Southeast Asia) that share Zhaopin's business model and monetization approach.
Others
- Zhilian (alternative China players): Listed as a placeholder note: other Chinese recruitment and HR SaaS players (e.g., Moka, Beisen) provide adjacent HR-tech services but operate in different sub-segments (recruitment ATS, HR cloud) and are less directly comparable; no confident standalone company is named to avoid fabrication.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zhaopin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zhaopin leadership team
Management profileNumber of profiles
Profiles2 records
Zhaopin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zhaopin M&A and investment
M&A and investmentM&A2 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zhaopin
What does Zhaopin do?
Zhaopin operates a Chinese online recruitment marketplace that connects employers with job seekers across 20+ cities and 28+ industry verticals. The platform includes specialized vertical channels for AI job search, campus recruitment, government/enterprise hiring, high-salary positions, overseas returnees, expatriate jobs, and part-time work. Revenue is generated primarily through employer-paid job posting fees, premium visibility packages, and specialized recruitment channel subscriptions, while job seekers access the platform for free.
Is Zhaopin a public or private company?
Zhaopin is a private company. It is classified as corporate owned and is currently operating.
When was Zhaopin founded?
Zhaopin was founded in 1997. It employs 251 to 500 people.
Where is Zhaopin based?
Zhaopin is headquartered in Beijing, China, in the Asia region.
How does Zhaopin make money?
Two revenue lines are on record. Employer Job Posting Fees are the primary driver. The others are premium Employer Services.
Who are Zhaopin's main competitors?
Direct peers on record are Lagou, Maimai, Jobui, Boss Zhipin (Kanzhun), Liepin and 51job. Broad incumbents are LinkedIn and Indeed. Seek Limited is listed as a regional player. Zhilian (alternative China players) is listed as an others.
Does Zhaopin have an API?
No public API is recorded for Zhaopin.
What industry is Zhaopin in?
Zhaopin's product category is Online Recruitment Services. Its primary akta.pro industry code is EDAFAMAM, Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks), with a secondary code of BPACAOAJ, Job Market Intelligence & Employer Networking Services. Its NAICS code is 561311 and its SIC code is 7361.