Sirius International

Name

Sirius International

Legal name

Sirius International Group

Website

https://sirius-star.net

Company type

Private

Founded year

1991

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tourism and Travel Consulting Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industry

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

Keywords

• Niche tourism services
• Travel trade consulting
• Conference event organization
• Lifestyle tourism
• Special interest tours

Headquarters

HQ city

Bayel

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tourism and Travel Consulting: Professional consulting services for tourism industry clients and special interest tour creation and operation for individual and corporate clients. Services provided on a project basis with personalized proposals.
2. Conferences and Events Organization: Organization of conventions, conferences, meetings and incentive events of any size. Revenue generated through service fees for planning, coordination and execution of events with personalized approach.
3. Service Ideation, Marketing and Branding: Consulting services for service ideation, marketing and branding initiatives for various clients on micro and macro level.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Sirius International is a private tourism services company providing niche tourism, travel trade consulting, special interest tour creation and operation, and organization of conferences, conventions, meetings and incentive events. The company creates personalized, educationally-oriented and experiential tourism arrangements for both corporate clients and affluent individual travelers, with direct operational presence in South-East Europe, South-East America and South-East Asia.

Product overview

Sirius International is a travel and tourism service company (not a software/product company) offering a portfolio of niche tourism and hospitality services. The company provides five interconnected service areas: (1) Tourism and Travel Trade Consulting, (2) Special Interest Tour Creation and Operation, (3) Conventions, Conferences and Meetings organization, (4) Service Ideation, Marketing and Branding, and (5) Alternative Projects and Tasks on micro and macro levels. Additionally, the company specializes in Lifestyle Tourism and bespoke Conference and Event Organization. These services are unified by the company's focus on quality, personalized approach, and niche tourism that distinguishes clients from mainstream tourism experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism and Travel Trade Consulting Professional consulting services for tourism industry participants and travel trade businesses, providing knowledge and experience at micro, macro and interdisciplinary level.
• Special Interest Tour Creation and Operation Customized tour creation and operation focused on niche tourism experiences that incorporate educational, experiential, and discovery elements for discerning travelers.
• Conferences, Conventions, Meetings and Incentive Event Organization Full-service event organization for events of any size, including conventions, conferences, meetings and incentives, with destination selection (famous, hidden, accessible or isolated venues), venue coordination, and execution support including additional services such as prominent local figures, entertainment and particular arrangements.
• Service Ideation, Marketing and Branding Creative and strategic services for developing tourism concepts, marketing approaches, and brand positioning for destinations and travel services.
• Lifestyle Tourism Premium tourism arrangements incorporating educational and discovery surprise elements to create sophisticated and distinctive personal and professional lifestyle experiences for affluent travelers.
• Niche Tourism Experiences Immersive travel experiences featuring prehistoric sites (Grotte Chauvet replica), neolithic dwellings (Sassi of Matera), cultural heritage (Dubrovnik), adventure trails (Camino del Rey), spiritual sites (Delphi, Cambodian temples), safari lodges, and Amazon exploration.
• Alternative Projects and Tasks Flexible project services on both micro and macro levels, with rapid response capabilities and adaptability to various business requests and client expectations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Swissify LLCcoreOthers · 1 January 1991Swissify LLC operates as Sirius Group Europe, handling European operations from Basel, Switzerland. The entity manages the company's Swiss presence and European client relationships since the brand's inception in 1991.
• Starway InccoreOthers · 1 January 1991Starway Inc operates as Sirius Group America, handling North American operations from Atlanta, Georgia. The entity manages the company's American presence and serves as a regional operational hub.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Black Tomato: Boutique experiential travel company designing unique, surprise-led luxury trips — comparable to Sirius's 'discovery surprise' lifestyle tourism positioning.
• Red Savannah: UK bespoke tour operator specializing in private, customized multi-day itineraries to cultural and heritage destinations — closely mirrors Sirius's niche heritage-tourism portfolio.
• Audley Travel: UK-based tailor-made tour operator building bespoke country-by-country itineraries for high-end leisure travellers — directly comparable model to Sirius's custom tour creation service.
• Butterfield & Robinson: Boutique luxury experiential travel company specializing in private, active and culturally immersive itineraries — mirrors Sirius's discovery-led, experiential niche-tourism philosophy.
• ConferenceDirect: Hospitality-focused meeting planning company organizing corporate conferences and events of varying sizes — directly comparable to Sirius's conventions, conferences and meetings offering.
• Kensington Tours: B2C luxury tour operator creating private, customized multi-day itineraries worldwide — overlapping directly with Sirius's special-interest tour creation and operation offering.
• Micato Safaris: High-end safari and experiential Africa tour operator offering fully customized itineraries — relevant peer given Sirius's safari lodge and Amazon exploration offerings.
• Tauck: Long-established (1925) premium escorted and private-guided tour operator serving affluent leisure travellers with curated itineraries — closely aligned with Sirius's special-interest, experiential positioning.
• Abercrombie & Kent: Global luxury tour operator offering private, customized multi-day itineraries and private-jet experiences to affluent travellers — directly comparable to Sirius's niche, bespoke multi-day tour offering.

Broad incumbents

• BCD Meetings & Events: Large global corporate meetings and events agency — represents the broader incumbent set Sirius competes against for corporate MICE work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirius International