icanmakeitbetter
icanmakeitbetter, an ISA Corp. product, is an insight community platform that enables brands to gather continual consumer feedback through integrated qualitative and quantitative tools, delivered via three subscription tiers.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What icanmakeitbetter does
icanmakeitbetter (ICMIB) is an insight community platform operated by ISA Corp. (Interviewing Service of America), a privately held US corporation headquartered in Glendale, California. The platform provides brands with an online research ecosystem to gather continual and fast feedback from target audiences using integrated qualitative and quantitative consumer feedback tools. Core features include ideation sessions (crowdsourced commenting, rating, and voting), focus groups (text, image, and video), surveys (mobile-first with real-time results), heat mapping (visual campaign testing), live chat (synchronous focus groups), and a community dashboard for member engagement monitoring.
The platform is delivered through three subscription tiers billed annually: D.I.Y. (self-service with drag-and-drop customization, mobile-first delivery, and built-in gift card incentives), Managed Community (launch support, recruitment, training, monthly health reports, and ongoing optimization), and Full Service (project management, survey and guide development, fieldwork and moderation, and boardroom-ready reporting). Go-to-market is enterprise-focused consultative direct sales with demo requests via the company website. Named customers include Dell, HP, Whole Foods, Thomson, and LRW, spanning technology, retail, media, and market research verticals. Pricing is not publicly disclosed. The company has no publicly disclosed funding rounds, leadership team, headcount, or revenue figures. No AI/ML capabilities, API/programmatic interfaces, or patents are evidenced in the source data.
icanmakeitbetter firmographics
Firmographics- Name
- icanmakeitbetter
- Legal name
- ISA Corp.
- Website
- https://icanmakeitbetter.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- icanmakeitbetter, an ISA Corp. product, is an insight community platform that enables brands to gather continual consumer feedback through integrated qualitative and quantitative tools, delivered via three subscription tiers.
- Ownership category
- akta.pro rank
icanmakeitbetter industry classification
Industry- Product category
- Market Research Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
- akta.pro secondary industry
- Interest-Based Communities & Forums (BPAMABAC)
Keywords
Where icanmakeitbetter is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
icanmakeitbetter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insight Community Platform Subscription: SaaS-based platform providing online research ecosystem for brands to gather consumer feedback. Delivered through three project tiers: D.I.Y. (self-service), Managed Community, and Full Service (comprehensive research support).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | D.I.Y. - Self-service tier for independent community management |
| Subscription | Annual | Managed Community - Supported community with launch assistance |
| Subscription | Annual | Full Service - Comprehensive research support with fieldwork and moderation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
icanmakeitbetter product offering
Product offeringCore offering
icanmakeitbetter is an online insight community platform that enables brands to gather continual and fast feedback from their target audience through integrated qualitative and quantitative consumer feedback tools. The platform combines surveys, focus groups, ideation sessions, heat mapping, live chat, and a community dashboard into a unified research ecosystem. It is delivered via three annual subscription tiers: D.I.Y. (self-service), Managed Community (launch and engagement support), and Full Service (complete project management, fieldwork, moderation, and reporting).
Product overview
icanmakeitbetter (ICMIB) is an Insight Community platform offered by ISA Corp. It is a unified online research ecosystem that combines qualitative and quantitative consumer feedback tools. The platform consists of a core Insight Community Platform with integrated feature modules including Ideation Sessions, Focus Groups, Surveys, Heat Maps, Community Dashboard, and Live Chat. Additional service tiers (D.I.Y., Managed Community, and Full Service) provide varying levels of support from self-service customization to complete research project management including fieldwork, moderation, and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Insight Communities: An online research ecosystem that enables brands to gather continual and fast feedback from their target audience through integrated qualitative and quantitative consumer feedback tools.
Products and services
- icanmakeitbetter Insight Community Platform
Companies that use icanmakeitbetter
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
icanmakeitbetter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
icanmakeitbetter partnerships and signals
Strategic signalRecent moves3 records
icanmakeitbetter competitors and assessment
Company assessmentDirect peers
- Toluna: Toluna provides online panel-based consumer research and an automated insight community platform serving global brands. Comparable because it combines a consumer panel with DIY community tooling and managed research services — directly mirroring ICMIB's integrated community + services model.
- Alida (formerly Vision Critical): Alida is a dedicated insight community platform used by enterprise brands for ongoing customer feedback, similar in core proposition to ICMIB. Directly comparable in target market (enterprise consumer brands), business model (SaaS communities with managed services), and methodology (continuous qual+quant feedback).
- Fuel Cycle: Fuel Cycle operates an enterprise insight community platform with DIY through full-service tiers, very close functional overlap with ICMIB's D.I.Y./Managed/Full Service offering. Comparable because it sells the same combination of community research, surveys, ideation, and managed fieldwork to enterprise brand customers.
Broad incumbents
- Dynata: Global first-party data and research operations company operating panel, community, and full-service research offerings to enterprise buyers. Comparable as a broader incumbent in the same online-research / insight community category, with deeper panel assets than ICMIB.
- Qualtrics: Enterprise experience management and market research SaaS platform offering survey, VOC, and customer feedback tools. Comparable as a broader, better-capitalized incumbent serving the same enterprise buyers of consumer/brand insights software, though it spans a much wider portfolio beyond insight communities.
- InMoment: InMoment is an integrated customer experience improvement platform combining VOC, survey, and analytics for enterprise brands. Comparable as a wider-portfolio competitor selling feedback-driven decision tools to the same brand and research buyer personas as ICMIB.
- Medallia: Enterprise customer experience and voice-of-customer platform with text analytics and feedback collection at scale. Comparable to ICMIB on the VOC / consumer-feedback workflow it sells into large brands, though Medallia focuses more on CX operationalization than research communities.
- SurveyMonkey: Mass-market survey and feedback platform with enterprise offerings, overlapping with ICMIB on survey deployment, DIY tooling, and consumer feedback use cases. While less specialized in long-form insight communities, it competes for the same brand-research budget pools.
Emerging players
- Attest: Consumer research platform offering brand-tracking and ad-hoc consumer surveys to growth-stage brands. Comparable as a more self-service-focused alternative in the same online consumer-research category, though it lacks ICMIB's community depth and full-service tier.
- Prolific: Online participant recruitment and research platform used by academic and commercial researchers for fast-turnaround consumer studies. Comparable as an emerging participant-and-research-platform option that competes for the same insight-community / online-research budget, though without ICMIB's managed full-service offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks3 records
Key highlights5 records
Customer concentration
icanmakeitbetter social profiles
Digital presenceicanmakeitbetter financial estimates
Financial estimateRevenue estimate
Valuation estimate
icanmakeitbetter leadership team
Management profileNumber of profiles
icanmakeitbetter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
icanmakeitbetter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about icanmakeitbetter
What does icanmakeitbetter do?
icanmakeitbetter is an online insight community platform that enables brands to gather continual and fast feedback from their target audience through integrated qualitative and quantitative consumer feedback tools. The platform combines surveys, focus groups, ideation sessions, heat mapping, live chat, and a community dashboard into a unified research ecosystem. It is delivered via three annual subscription tiers: D.I.Y. (self-service), Managed Community (launch and engagement support), and Full Service (complete project management, fieldwork, moderation, and reporting).
Is icanmakeitbetter a public or private company?
icanmakeitbetter is a private company. It is classified as unknown and is currently operating.
When was icanmakeitbetter founded?
icanmakeitbetter was founded in 2011. It employs 1 to 10 people.
Where is icanmakeitbetter based?
icanmakeitbetter is headquartered in Austin, United States, in the North America region.
How does icanmakeitbetter make money?
One revenue line is on record: insight Community Platform Subscription.
Who are icanmakeitbetter's main competitors?
Direct peers on record are Toluna, Alida (formerly Vision Critical) and Fuel Cycle. Broad incumbents are Dynata, Qualtrics, InMoment, Medallia and SurveyMonkey. Emerging players are Attest and Prolific.
Does icanmakeitbetter have an API?
No public API is recorded for icanmakeitbetter.
What industry is icanmakeitbetter in?
icanmakeitbetter's product category is Market Research Software. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research), with a secondary code of BPAMABAC, Interest-Based Communities & Forums. Its NAICS code is 541910 and its SIC code is 7372.