Nordhem Värme

What Nordhem Värme does

Nordhem Värme AB is a privately held Swedish company founded in 2004 and headquartered in Särö, Sweden, specializing in the design and supply of bathtubs and heated towel warmers for the Scandinavian residential bathroom market. The company manufactures products in three primary materials: Lucite® acrylic (supplied by Mitsubishi Chemical Group), proprietary Nordurit® reinforced acrylic for improved heat retention and noise reduction, and cast marble (gjutmarmor). Its product portfolio spans 43 standard bathtubs (freestanding, corner, built-in, and shower-bath configurations), 7 massage bathtubs with concentrated water jet systems, and 40 towel warmers in electric (dry electric and elpatron), water-fed, and combination variants. Notable proprietary innovations include the Easy Clean bottom valve (standard across bathtubs), the Vinga in-wall electric towel warmer with smart home integration, and the Premium Dry Electric series with internal heating cable technology.

The company operates a multi-channel distribution model centered on an authorised dealer network exceeding 200 retail locations across Sweden and Norway, including large building material chains (Beijer Byggmaterial, K-Bygg, K-Rauta), tile and bathroom specialists (CC Höganäs, Centro Kakel & Klinker), and branded comfort stores (Comfort, Bad & Värme). Norwegian distribution is led by Norfloor AS. Nordhem also operates a direct retail showroom at its Särö headquarters and lists on Bygghemma's online channel. Pricing is consistent across channels, with standard bathtubs ranging from SEK 9,480 to 32,630, massage bathtubs from SEK 44,990 to 55,990, and towel warmers from SEK 3,560 to 22,540. All standard products are stocked for one-week delivery.

Nordhem targets Swedish residential homeowners undertaking bathroom renovations as its primary customer segment, supported by an 11-step renovation guide, The Bath Theory research initiative (developed with Dr. Steve Faulkner of SPEED Labs), an annual catalogue, and a köpguide purchasing tool. Secondary segments include building professionals (contractors, plumbers) and Norwegian residential and trade consumers. The company self-positions as offering Sweden's largest assortment in its categories, with brand identity centered on Scandinavian design, premium materials, and thoughtful functional details. Nordhem generates revenue exclusively through one-time product sales via the dealer channel; no subscription, licensing, or service revenue streams are disclosed.

Name

Nordhem Värme

Legal name

Nordhem Värme AB

Website

https://nordhem.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordhem Värme is a Swedish manufacturer and distributor of bathtubs and heated towel warmers, selling exclusively through a 200+ dealer network across Sweden and Norway to residential homeowners and building professionals. The company claims Sweden's largest assortment across 90+ SKUs in acrylic, reinforced acrylic, and cast marble.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Bathroom bathtubs
• Heated towel warmers
• Massage bathtubs
• Cast marble bathtubs
• Scandinavian bathroom fixtures

Headquarters

HQ city

Särö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bathtubs (Standard and Massage): Nordhem sells freestanding, corner-placed, and built-in bathtubs made from Lucite® acrylic, Nordurit® reinforced acrylic, and cast marble. Standard bathtubs range from 9,480 SEK to 32,630 SEK. Massage bathtubs with water jet systems range from 44,990 SEK to 55,990 SEK. All bathtubs are stocked for delivery within one week (massage bathtubs within three weeks). Revenue is generated through one-time product sales via the dealer network.
2. Towel Warmers: Nordhem sells an extensive range of towel warmers in multiple heating types: water-fed (connected to central heating), electric (elpatron / dry electric), and combination. Electric towel warmers range from 3,560 SEK to 22,540 SEK. All towel warmers are stocked for delivery within one week. Revenue is generated through one-time product sales.
3. Accessories: Nordhem sells complementary accessories including bath panels, lighting, Easy Clean bottom valves, neck cushions, bath caddies (Styrbord), electric heating elements (elpatron), valves, towel hooks, glycol, and electrical cord sets. Accessories range from 130 SEK to 37,220 SEK and are sold as one-time add-on purchases alongside primary products.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels5 records

Core offering

Nordhem Värme designs, manufactures, and distributes bathtubs and heated towel warmers for the Scandinavian market. The company's portfolio includes freestanding, corner, built-in, and shower-bath combo bathtubs made from Lucite® acrylic, Nordurit®-reinforced acrylic, and cast marble, alongside massage bathtubs and electric, water-fed, and combination towel warmers. Products are sold wholesale through an authorized dealer network of over 200 retail locations across Sweden and Norway.

Product overview

Nordhem Värme is a Swedish company offering Scandinavia's largest selection of bathtubs and heated towel warmers. The product portfolio includes three core categories: (1) Bathtubs (Badkar) with freestanding models (Aspholmen, Aspholmen I, Ekerö, Gullholmen, Hovås, Näset, Sandhamn), shower bathtubs (Apelviken), corner bathtubs (Glimminge), and built-in models (Saltholmen); (2) Massage bathtubs (Massagebadkar) including Kungshamn and Saltholmen in 2.0 versions; (3) Heated towel warmers (Handdukstorkar) including the innovative built-in Vinga, Premium Dry Electric series (Edsberg, Koberg, Viberg), and various traditional models (Almenäs, Borgholm, Nääs, Tjolöholm). The company also offers comprehensive accessories including bathtub walls, panels, faucets, electric heating elements, valves, lighting, and the proprietary Easy clean bottom valve system. Products are characterized by Scandinavian design with attention to detail, high quality materials (Lucite® acrylic, Nordurit® reinforcement, cast marble), and heat retention technology.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Dry Electric: Series of electric towel warmers designed in Sweden with high quality and smart features including built-in timer and booster functions.

Products and services

• Aspholmen

Quantifiable outcome

• Nordhem keeps all towel warmers and standard bathtubs in stock, enabling delivery within approximately one week across Sweden's extensive dealer network.
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major, strategic and minor.

• Lucite® (Mitsubishi Chemical Group)coreTechnology or IntegrationNordhem uses Lucite® acrylic from Mitsubishi Chemical Group as the primary material for its freestanding bathtubs (Aspholmen, Hovås, Näset, Gullholmen, Aspholmen I). Lucite® is described as offering exceptional durability and a warm, soft feel against the skin. The partnership provides Nordhem with a premium material brand to communicate quality and performance to consumers.
• Norfloor AScoreChannel Partner/ Reseller/ DistributorNorfloor AS is Nordhem's primary distribution partner for the Norwegian market, operating showrooms in Bergen, Drammen, Fredrikstad, Sandefjord, Sandnes, and Tiller. Norfloor also includes Norfloor Kakel (Finfloor AB) serving the Södertälje area in Sweden. This partnership enables Nordhem's geographic expansion beyond its domestic Swedish market.
• Beijer Byggmaterial ABmajorChannel Partner/ Reseller/ DistributorBeijer Byggmaterial is one of Sweden's largest building material chains, operating multiple branches that stock and display Nordhem products. Dealers include Bygg-Ole locations in Nacka and Värmdö, serving the greater Stockholm area and eastern Sweden.
• Dr. Steve Faulkner, SPEED Labs (Nottingham Trent University)strategicStrategic or Co-development PartnerNordhem collaborated with Dr. Steve Faulkner, Professor of Physiology at SPEED Labs, to develop The Bath Theory — a research initiative demonstrating the health benefits of regular warm bathing. The initiative produced a research report and video content that has been featured in Scandinavian MIND, Moderna Livet, and Affärsresenären. This collaboration positions Nordhem as a thought leader in bathroom wellness and provides scientific backing for premium bathtub positioning.
• Comfort (Sweden)majorChannel Partner/ Reseller/ DistributorComfort is a Swedish network of independent plumbing and heating retailers. Multiple Comfort member stores across Sweden (Comfort Hudiksvall, Comfort Kungsbacka, Comfort Uppsala, Comfort Härnösand, Comfort Visby, Comfort Umeå, Comfort Örnsköldsvik, Comfort Tranås, Comfort Lidköping, Comfort Stenungsund, and others) serve as authorised Nordhem dealers, offering product consultation and installation services.
• Bad & Värme (Multiple Independent Dealers)majorChannel Partner/ Reseller/ DistributorThe Bad & Värme brand encompasses a network of independent bathroom and heating specialists across Sweden. Stores including Bad & Värme Nora, Bad & Värme Linköping, Bad & Värme Malmö, Bad & Värme Laholm, Bad & Värme Östersund, Bad & Värme Saltsjö-Boo, Bad & Värme Tingsryd, Bad & Värme Motala, and many others serve as Nordhem dealers with product showrooms and expert staff.
• Professor Peter Währborg (Cardiology)minorStrategic or Co-development PartnerProfessor Peter Währborg, a cardiologist, is cited in Nordhem's The Bath Theory initiative as confirming that regular bathing has preventive properties against major diseases including cardiovascular disease and diabetes. His endorsement is used to validate the health messaging of Nordhem's bathing product marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jacuzzi: Global massage bathtub and spa brand. Most directly comparable for Nordhem's massage bathtub line (Kungshamn, Saltholmen Massagebadkar 2.0) and overlapping wellness positioning.
• INR: Swedish bathroom solutions company specializing in shower enclosures and bathroom furnishings, distributed through Scandinavian dealers. Comparable as a Scandinavian bathroom specialist with overlapping dealer channels.
• Dansani: Danish bathroom products manufacturer with a strong Scandinavian dealer footprint. Comparable product range including bathtubs and bathroom furniture, with a similar premium Scandinavian design positioning.
• FM Mattsson (Mora Group): Swedish manufacturer of faucets, shower mixers, and bathroom fittings distributed across Scandinavia. Comparable as a Nordic sanitary products specialist, though more focused on water fittings versus full bathtubs.
• Hafa: Swedish bathroom furniture and fixture brand offering bathtubs, sinks, and bathroom accessories. Directly comparable in product category and target customer (Scandinavian residential bathroom renovation), with overlapping dealer distribution.
• Westerbergs: Swedish bathroom products brand offering bathtubs, shower solutions, and bathroom furniture. Directly comparable in product category, Scandinavian design aesthetic, and dealer-led distribution model.
• Svedbergs: Swedish bathroom products manufacturer offering bathtubs, towel warmers, bathroom furniture, and accessories through a similar Scandinavian dealer network. Closely comparable product mix and geographic focus, making it the most direct Nordic competitor to Nordhem.
• Kaldewei: German premium bathtub manufacturer with European-wide dealer distribution. Comparable in product specialization (bathtubs), material technology (steel-enamel), and premium positioning, but at larger scale.

Broad incumbents

• Duravit: German bathroom brand offering sanitary ceramics, bathtubs, shower trays, and wellness products. Comparable in bathtub and wellness category, with broader portfolio and global scale versus Nordhem's Nordic focus.
• Villeroy & Boch: Major European bathroom brand with a comprehensive portfolio of bathtubs, sanitary ceramics, and bathroom furniture. Overlaps with Nordhem in bathtubs and towel warmers but operates at much larger scale and broader geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nordhem
• LinkedInlinkedin.com/company/nordhem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordhem Värme