What Svedbergs does

Svedbergs Group AB (publ) is a Sweden-headquartered, publicly listed (Nasdaq Stockholm Small Cap, ticker SVED B) acquirer and operator of bathroom furniture and product brands across Europe. The group runs a decentralized portfolio of six core brand companies — Svedbergs (Nordic market leader), Macro Design (Nordic shower and bathroom), Cassøe (Denmark), Roper Rhodes with Tavistock and R2 (UK), Thebalux with Primabad (Netherlands), and the newly acquired UBC group comprising Sapho, Aqualine, and Polysan (Czech Republic) — each retaining entrepreneurial autonomy under the group's 'cooperation without confusion' model. Approximately 65% of production occurs in owned manufacturing facilities in Sweden (Dalstorp, Laholm) and the Netherlands (Biddinghuizen, Veghel), giving the group control over quality, sustainability, and supply chain, with the remaining production sourced through strategic partners audited via amfori BSCI and SEDEX. The product range spans bathroom furniture, showers, washbasins, mirrors, mixers, lighting, and accessories, differentiated by circular design principles, environmental product declarations (EPDs), ISO 9001/14001 certifications, and SBTi-approved net-zero targets.

The company generates revenue by selling bathroom products B2B through direct field sales to professional installers, bathroom retailers, and construction/renovation project markets across the Nordics, UK, and Central Europe (14+ countries). Across the broader group, FY2025 net sales reached SEK 2,253 million with EBITA of SEK 344 million (15.2% margin), exceeding the 15% long-term target, and Q2 2026 revenue alone stood at SEK 591.9 million. Geographic expansion has been delivered almost entirely through acquisition (Macro Design 2016, Cassøe 2020, Roper Rhodes 2021, Thebalux 2023, UBC 2026), supplemented by a new centralized UK distribution centre in South Gloucestershire to replace five legacy warehouses. Ownership is anchored by Stena Adactum AB (~44%), with If Skadeförsäkring and Nordea Fonder as additional institutional holders, and supported by a 2024 rights issue of approximately SEK 406 million to deleverage following the Thebalux transaction.

Name

Svedbergs

Legal name

Svedbergs Group AB (publ)

Website

https://svedbergsgroup.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Svedbergs Group is a Sweden-listed acquirer and operator of six European bathroom furniture brands (Svedbergs, Macro Design, Cassøe, Roper Rhodes, Thebalux, UBC), selling B2B to professional installers, retailers, and project markets across the Nordics, UK, and Central Europe.

Ownership category

akta.pro rank

Product category

Bathroom Furniture and Sanitaryware

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom furniture
• Shower systems
• Bathroom fittings
• Sustainable bathrooms
• Bathroom accessories

Headquarters

HQ city

Dalstorp

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Bathroom Products Sales: Revenue generated from designing, manufacturing, and selling sustainable bathroom furniture, showers, bathroom fittings, mirrors, mixers, and accessories through multiple brand companies (Svedbergs, Macro Design, Cassøe, Roper Rhodes, Thebalux). Products sold B2B to professional installers, bathroom retailers, and project markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Svedbergs Group designs, manufactures, and markets sustainable bathroom furniture, showers, bathroom fittings, mirrors, mixers, and accessories through a portfolio of brand companies across Nordic, UK, and Central European markets. Approximately 65% of production takes place in the group's own factories in Sweden and the Netherlands, with products sold B2B to professional installers, bathroom retailers, and project markets. The portfolio includes brands such as Svedbergs, Macro Design, Cassøe, Roper Rhodes, and Thebalux.

Product overview

Svedbergs Group is a long-term investor and operator of Europe's leading bathroom furniture and products companies. The portfolio consists of six core brands: Svedbergs (Nordic market leader in bathroom furniture), Macro Design (Nordic shower and bathroom specialist), Cassøe (Danish bathroom and kitchen products), Roper Rhodes (UK market leader with Tavistock and R2 sub-brands), Thebalux (Dutch market with Primabad sub-brand), and UBC (newly acquired Czech bathroom group with Sapho, Aqualine, and Polysan brands). The group operates a decentralized 'cooperation without confusion' model, where each brand maintains its entrepreneurial identity while benefiting from group-wide synergies in purchasing, sustainability, and operational expertise. Products span bathroom furniture, showers, washbasins, mirrors, mixers, lighting, and accessories across all price points. Approximately 65% of production takes place in the group's own factories in Sweden and the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Roper Rhodes: UK bathroom furniture and products brand
• Tavistock
• R2
• Thebalux
• Primabad
• Svedbergs
• Macro Design
• Cassøe
• Sapho
• Aqualine
• Polysan

Products and services

• Svedbergs (Nordic bathroom furniture brand) The Nordic market leader in bathroom furniture, with products designed and most production taking place in Dalstorp, Sweden. Serves professional installers, bathroom retailers, and project markets across the Nordic region.
• Macro Design (Nordic shower and bathroom brand) Leading shower and bathroom company in the Nordic region, specializing in bathroom trade. Products developed and many produced and assembled at the Laholm, Sweden facility. Offers full bathroom furniture and equipment beyond its historical shower focus.
• Cassøe (Danish bathroom and kitchen brand) One of Denmark's leading suppliers of quality bathroom and kitchen products, offering shower enclosures, mirrors, mixers, and accessories. Products developed and designed at the Herning, Denmark facility.
• Roper Rhodes (UK bathroom furniture brand) One of the UK's leading suppliers of bathroom furniture and products with over 40 years of experience. Operates Roper Rhodes, Tavistock, and R2 brands. Located in Bath, UK, with a new distribution centre being built in South Gloucestershire.
• Tavistock (UK bathroom brand) Bathroom brand under Roper Rhodes in the UK, targeting specific market segments within the UK bathroom market.
• R2 (UK bathroom furniture brand) Bathroom furniture brand under Roper Rhodes in the UK, with new products launched in Q2 2026.
• Thebalux (Dutch bathroom products brand) Established strong position in the Dutch bathroom market since 1996, with sales in Germany, Belgium, Austria, and Luxembourg. Products include furniture, washbasins, mirrors, mirror cabinets, mixers, lighting, and bathroom accessories under Thebalux and Primabad brands. Production in Biddinghuizen and Veghel.
• Primabad (Dutch bathroom brand) Sub-brand under Thebalux in the Netherlands, offering bathroom furniture and accessories.
• UBC Czech bathroom brands (Sapho, Aqualine, Polysan) Czech bathroom group operating since 1991, with strong position in Czech core markets and growing export to Slovakia, Poland, and Hungary. Three main brands: Sapho, Aqualine, and Polysan targeting different customer segments.
• Water-Efficient Mixer Technologies (Mixers with flow controllers and aeration) Bathroom mixers equipped with water-saving technologies including flow controllers and aeration, reducing water consumption. Offered through the group's brand companies (Svedbergs, Cassøe, Thebalux, etc.).

Quantifiable outcome

• EBITA margin of 15.2% in 2025, exceeding long-term financial target of 15%
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UBC s.r.o. (Polysan s.r.o., Sapho Manufactory s.r.o.)coreStrategic or Co-development Partner · 8 June 2026Acquired 80% majority stake in June 2026. Czech bathroom group operating since 1991. Strong position in Czech core markets with growing export to Slovakia, Poland, Hungary. Three main brands: Sapho, Aqualine, Polysan targeting different customer segments. Svedbergs Group has option to acquire remaining 20% after 3 years.
• Thebalux Holding B.V.coreStrategic or Co-development Partner · 23 November 2023Acquired in November 2023 for approximately EUR 50.6 million. Thebalux has established strong position in Dutch bathroom market since 1996, with sales in Germany, Belgium, Austria and Luxembourg. Production in Biddinghuizen and Veghel. Part of group strategy to expand in Northern Europe.
• Roper RhodescoreStrategic or Co-development Partner · 1 January 2021Acquired in 2021. UK-based company with over 40 years of experience designing and developing bathrooms. Leading supplier of bathroom furniture and products with Roper Rhodes, Tavistock and R2 brands. Located in Bath, UK.
• CassøecoreStrategic or Co-development Partner · 1 January 2020Acquired in 2020. Danish company founded in 1997, one of Denmark's leading suppliers of quality products for bathrooms and kitchens. Products developed in Herning, Denmark.
• Macro DesigncoreStrategic or Co-development Partner · 1 January 2016Acquired in 2016. Founded in 1985, advanced from shower manufacturer to offering furniture and equipment for entire bathroom. One of leading shower and bathroom companies in Nordic region. Production facility in Laholm.
• Science Based Targets initiative (SBTi)minorOthersClimate target validation body that approved Svedbergs Group's Net Zero targets, confirming alignment with Paris Agreement goals.
• UN Global CompactminorOthersSvedbergs Group complies with UN Global Compact principles as part of Supplier Code of Conduct framework.
• amfori BSCIminorOthersGlobal business initiative promoting responsible supply chains. Swedish Group companies conduct risk assessments with support of amfori BSCI.
• SEDEXminorOthersPlatform for supplier audits. Roper Rhodes works with SEDEX, and all brand companies have had access to this platform since 2024.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Duravit: German bathroom furniture, ceramics, and wellness manufacturer with European production footprint. Closely comparable to Svedbergs in product mix (vanities, cabinets, shower trays, bathtubs) and B2B/retail distribution model, operating in overlapping Nordic, UK, and Central European markets.
• Ideal Standard International: European bathroom solutions provider (ceramics, mixers, furniture, fittings) headquartered in London with manufacturing across Europe. Directly comparable to Svedbergs' product mix and geographic reach in UK, Nordics, and Central Europe, serving similar B2B project and retail channels.
• Villeroy & Boch: German-headquartered manufacturer of bathroom ceramics, furniture, and wellness products with extensive European distribution. Directly comparable to Svedbergs as a multi-category bathroom furniture and fittings producer serving project and retail channels across Europe.

Regional players

• Sanitärtechnik Gustavsberg / Ifö (Villeroy & Boch): Swedish/Nordic bathroom ceramics and furniture brands owned by Villeroy & Boch. Closely comparable to Svedbergs' Nordic home market offering (Svedbergs, Macro Design, Cassøe) and a primary direct competitor in Sweden, Denmark, and Norway.

Broad incumbents

• Kohler Co. US-headquartered global bathroom and kitchen products major. Overlaps with Svedbergs in bathroom furniture, vanities, and fittings and has European presence; serves as a broad incumbent benchmark rather than a direct mid-market European competitor.
• Geberit: Swiss sanitary technology leader in installation systems, bathroom ceramics, and piping. While more systems/installation focused than Svedbergs, Geberit competes in adjacent categories (furniture, washbasins, taps) in the same European channels and represents the benchmark for European bathroom incumbents.
• Roca Sanitario: Spanish global bathroom fixtures and ceramics group with broad European presence. Comparable to Svedbergs in bathroom furniture and fittings but with significantly larger scale, wider product portfolio, and stronger positions in Southern/Eastern Europe.
• Hansgrohe: German premium manufacturer of showers, mixers, and bathroom accessories. Comparable to Svedbergs' Mixer/shower ranges in mixers and showers and competes for the same professional installer and retail buyer relationships across Europe.
• LIXIL (incl. Grohe): Japanese-owned global bathroom and housing products group; Grohe (Germany) is a key European bathroom fittings brand. Comparable to Svedbergs in mixer/faucet and shower categories and competes in same European B2B/specification channels.

Emerging players

• Bristan Group: UK bathroom fittings and accessories supplier with a strong trade channel position. Comparable to Svedbergs' Roper Rhodes UK operations in the same professional installer/specification market and in the shower, mixer, and accessory categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svedbergs