Kent & White Insurance

What Kent & White Insurance does

Kent & White Insurance is a Canadian insurance brokerage founded in 1946 and headquartered in Bathurst, Canada. Operating as part of the BrokerLink network — a subsidiary of Intact Financial Corporation — it provides personal and business insurance products to Canadian consumers and small-to-medium businesses. The firmographic data indicates 11-50 employees, consistent with a locally-rooted brokerage that benefits from the national infrastructure of its parent organization.

The BrokerLink operating platform, which encompasses Kent & White Insurance, offers a comprehensive portfolio including personal lines (auto, home, condo, tenant, RV, motorcycle, boat, ATV, pet, life, health, travel, and snowmobile), commercial lines (commercial auto, property, general liability, cyber, professional liability, D&O, business interruption, and equipment breakdown), and industry-specific coverage for sectors such as agriculture, construction, energy, hospitality, manufacturing, and transportation. The technology stack comprises an online quote engine, the BrokerLink Connect self-serve portal, and a mobile application available on iOS and Android, which together enable customers to obtain quotes, manage policies, and track claims.

The business model is commission-based, with BrokerLink earning commissions from over 100 insurance carriers for placing and renewing policies. Distribution is hybrid: online self-serve channels, phone-based broker services (1-866-724-2372), and a network of 500+ physical branches across all Canadian provinces and territories. The firmographic data for Kent & White itself suggests a small local operation, while the broader BrokerLink entity serves 1M+ customers with 5,000+ insurance specialists nationwide. Brian Schryer serves as Chief Executive Officer of the BrokerLink organization.

Name

Kent & White Insurance

Legal name

Brokerlink Inc.

Website

https://kentandwhiteinsurance.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Kent & White Insurance is a Canadian insurance brokerage founded in 1946 in Bathurst, operating within the BrokerLink network under Intact Financial Corporation. It provides personal and commercial insurance products to Canadian consumers and small-to-medium businesses through a hybrid digital and branch-based distribution model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance products
• Multi-carrier insurance marketplace
• Insurance claims management

Headquarters

HQ city

Bathurst

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance carriers for placing policies. Acts as intermediary between customers and insurance providers, earning revenue from the insurance companies they represent.
2. Policy Premiums (Intermediated): Facilitates insurance policy sales and renewals, collecting premiums on behalf of insurance carriers. Revenue derived from commissions on new policies and renewal business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kent & White Insurance is a Canadian insurance brokerage that sells personal and commercial insurance products on behalf of 100+ insurance carriers. It provides customized coverage across auto, home, life, travel, business, and industry-specific insurance lines, supported by an online quote engine, a self-serve portal (BrokerLink Connect), and a mobile application. The firm operates as a broker intermediary, earning commissions from carriers for placing and renewing policies.

Product overview

BrokerLink is a Canadian insurance brokerage platform offering personal and business insurance solutions. The company provides a comprehensive portfolio organized into three main categories: Personal Insurance (including auto, home, condo, tenant, RV, motorcycle, boat, ATV, snowmobile, trailer, pet, life, health, travel, and group insurance), Business Insurance (including commercial auto, property, general liability, professional liability, cyber, event liability, directors & officers, business interruption, equipment breakdown, and builder's risk coverage), and Industry-Specific Insurance (tailored solutions for agriculture, construction, contractor, energy, health, hospitality, manufacturing, marine, non-profit, personal care, professional services, real estate, retail, technology, transportation, and wholesale sectors). The platform acts as a broker connecting customers with over 100 insurance company partners, offering over 200 business insurance options. BrokerLink provides digital service access through its BrokerLink Connect self-serve portal and mobile app, enabling customers to obtain quotes, manage policies, and track claims online.

Differentiator

Problem solved

Functional benefit

Brands

• BrokerLink Connect: Self-serve portal for managing insurance policies, accessing documents, reporting claims, and updating coverage details

Products and services

• Car Insurance Vehicle insurance coverage for cars, including auto quotes and coverage options for individual consumers.
• Home Insurance Property insurance coverage for homeowners protecting residential properties and dwellings.
• Condo Insurance Insurance coverage specifically designed for condominium owners.
• Apartment & Tenant Insurance Tenant insurance coverage for renters and apartment dwellers protecting personal belongings and liability.
• Motorcycle Insurance Insurance coverage for motorcycles and motorbike riders.
• RV Insurance Recreational vehicle insurance coverage for motorhomes and travel trailers.
• Boat Insurance Insurance coverage for boats, watercraft, and marine vessels.
• ATV Insurance All-terrain vehicle insurance coverage for ATVs and off-road vehicles.
• Snowmobile Insurance Insurance coverage for snowmobile vehicles used in winter conditions.
• Trailer Insurance Insurance coverage for various types of trailers including utility and cargo trailers.
• Life Insurance Life insurance coverage providing financial protection for beneficiaries.
• Health Insurance Health insurance coverage for medical expenses and healthcare needs.
• Travel Insurance Insurance coverage for travel-related risks including trip cancellation, medical emergencies, and lost luggage.
• Pet Insurance Insurance coverage for veterinary expenses and pet-related incidents.
• Vacation Property & Cottage Insurance Specialized insurance coverage for vacation homes, cottages, and seasonal properties.
• Group Insurance Group insurance programs for employers and organizations offering coverage to members.
• Employee Benefits Employee benefit programs including health, dental, and supplemental coverage for employers.
• Commercial Auto Insurance Vehicle insurance coverage for commercial fleets and business-owned vehicles.
• Commercial Property Insurance Property insurance coverage for commercial buildings and business assets.
• Commercial General Liability Insurance Liability coverage protecting businesses against third-party claims for bodily injury, property damage, and advertising injury.
• Professional Liability Insurance Errors and omissions insurance protecting professionals against negligence claims and mistakes in service delivery.
• Cyber Insurance Insurance coverage for cyber risks including data breaches, ransomware, and digital asset protection.
• Business Interruption Insurance Coverage for lost income and operating expenses during business disruptions.
• Farm Insurance Specialized insurance coverage for agricultural operations, farms, and related equipment.
• Construction Insurance Insurance solutions for construction companies and building projects.
• Contractor Insurance Insurance coverage tailored for contractors across various trades and specialties.
• Energy, Oil and Gas Industry Insurance Specialized coverage for energy sector companies including oil and gas operations.
• Hospitality Industry Insurance Insurance solutions for hotels, restaurants, and hospitality businesses.
• Manufacturing Insurance Coverage for manufacturing operations, facilities, and products.
• Transportation Industry Insurance Insurance for trucking companies, logistics providers, and transportation businesses.
• Technology Industry Insurance Coverage tailored for technology companies and software businesses.
• Retail Industry Insurance Retail business insurance covering stores, shops, and e-commerce operations.

Quantifiable outcome

• 30+ years of trusted service in Canada
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sonnet Insurance: Intact Financial's direct-to-consumer digital insurance brand. Operates as a sibling of BrokerLink within the same parent and competes for the same personal-lines customers through a fully online channel — the principal disintermediation threat to brokerage branches like Kent & White.

Direct peers

• BFL Canada: One of Canada's largest employee-owned brokerages, focused on commercial and specialty lines with national reach. Comparable in product breadth, particularly in specialty commercial insurance where BrokerLink/Kent & White also competes.
• Hub International: Large North American insurance brokerage with significant Canadian operations. Competes for the same personal, commercial, and specialty insurance customers via a hybrid broker model analogous to BrokerLink's structure.
• CapriCMW Insurance Services: Western Canadian brokerage serving personal and commercial clients across multiple branches. Similar scope of personal and business lines and comparable brokerage economics to Kent & White.
• Lloyd Sadd Insurance Brokers: Western Canadian brokerage offering personal, commercial, and specialty lines through a multi-branch network. Highly comparable product mix, customer segments, and distribution model to Kent & White.
• BrokerLink: The national brokerage network of which Kent & White is a branch. Operates the same brand, portal, product set, and carrier relationships; effectively a sibling/parent entity operating in the same product category and customer base across Canada.
• Westland Insurance Group: One of Canada's largest independent insurance brokerages, offering personal and commercial lines through a national branch network. Directly comparable to BrokerLink/Kent & White in product mix, distribution model, and target customer segments.
• Jones DesLauriers Insurance Management: Canadian brokerage group (part of Navacord) offering personal, commercial, and group benefits coverage. Operates a multi-branch model directly comparable to Kent & White in product set and target segments.

Broad incumbents

• Marsh Canada: Part of Marsh McLennan, Marsh Canada is a major commercial insurance brokerage and risk advisor. Comparable in commercial lines placement but skews larger and more enterprise-focused than Kent & White's typical book.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial Canadian operations. Competes with BrokerLink for mid-market and commercial accounts, with broader specialty capabilities and a more enterprise skew.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kentandwhite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kent & White Insurance