Wild West Guns

What Wild West Guns does

Wild West Guns is a family-owned firearms manufacturer and retailer founded in 1992 by Jim West in Alaska and now headquartered in Las Vegas, Nevada. The company specializes in CNC-machined aftermarket upgrade parts for Marlin lever-action rifles—including the "World-Famous" Big Loop Lever, Outlaw Trigger, Ghost Ring Sight, Full-Length Picatinny Rail, Aluminum Mag Follower, Bear Proof Ejector, Hammer Head SS, and Trigger Happy Kit—all designed and field-tested for Alaskan hunting conditions and dangerous-game encounters. The company has expanded its proprietary portfolio to include the WWG Copilot rifle platform, while continuing to resell third-party firearms, ammunition, optics, and NFA-regulated items such as suppressors.

The business model rests on three revenue streams: (1) sales of proprietary aftermarket parts at individual price points ranging from $5 to $179, (2) resale of third-party firearms, ammunition, optics, and accessories, and (3) custom gunsmithing services for lever-action rifle builds. Distribution occurs exclusively through domestic channels—primarily the wildwestguns.com direct-to-consumer e-commerce site and the Las Vegas physical retail location—with consignment sales of vintage firearms supplementing the model. The company holds a registered "Wild West Guns®" trademark and serves a long-tail customer base of Alaskan hunters, lever-action enthusiasts, and firearms collectors with unit-level pricing rather than enterprise contracts.

In 2024, ownership transitioned from founder Jim West to his son Jerimy West, who had joined the business in 2011, ensuring generational continuity. The company operates with 11–50 employees and no disclosed external funding, acquisitions, or institutional investors. Operating headwinds include heavy state-level regulatory exposure (notably California AB-1263, which restricts product shipment), while structural strengths include 30+ years of operating history, a registered brand, and a niche-specialized product portfolio anchored by lever-action platform expertise.

Name

Wild West Guns

Legal name

Wild West Guns

Website

https://wildwestguns.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild West Guns is a family-owned firearms manufacturer and retailer founded in 1992, specializing in CNC-machined aftermarket parts for Marlin lever-action rifles. It sells proprietary components, custom rifles, and third-party firearms through e-commerce and a Las Vegas storefront to Alaskan hunters and lever-action enthusiasts.

Ownership category

akta.pro rank

Product category

Firearms & Shooting Accessories

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Firearms retail
• Lever-action parts
• Custom gunsmithing
• Aftermarket rifle accessories
• Precision CNC machining

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Sales: Wild West Guns sells custom-built firearms and branded WWG Custom Guns, including rifles, shotguns, and handguns. Revenue is generated through one-time product sales at fixed price points.
2. Aftermarket Parts & Accessories: Sale of proprietary aftermarket upgrade parts for lever-action rifles, including triggers, sights, rails, levers, ejectors, and magazine components. Products priced individually from $5 to $179.
3. Ammunition Sales: Sale of ammunition products from various manufacturers including Winchester, Federal, Hornady, Remington, and others through the online store.
4. Custom Gunsmithing Services: Custom gunsmithing services for Alaskan hunters and lever-action enthusiasts, providing bespoke firearm modifications and custom work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wild West Guns manufactures proprietary aftermarket parts for lever-action rifles (especially Marlin platforms), including triggers, ghost ring sights, Picatinny rails, Big Loop levers, magazine followers, ejectors, and hammer extensions, all CNC-machined and anodized. The company also produces custom rifles (Copilot), resells third-party firearms, ammunition, and optics, and offers custom gunsmithing services. Distribution occurs through a Las Vegas retail store and direct-to-consumer e-commerce at wildwestguns.com.

Product overview

Wild West Guns is a family-owned firearms retailer and manufacturer founded in 1992 by Jim West. The company operates two main business lines: (1) Custom manufacturing of WWG-branded products including custom rifles (Copilot), proprietary aftermarket upgrade parts for lever-action rifles (Outlaw Trigger, Big Loop Lever, Ghost Ring Sights, Picatinny Rails, Aluminum Mag Followers, Bear Proof Ejectors, Hammer Head extensions, Light Mounts, Trigger Happy Kits, and lever components), and (2) Resale of third-party firearms, ammunition, optics, and accessories. Their custom parts are designed for Marlin lever-action rifles and have been extensively tested in Alaskan conditions. The company also provides custom gunsmithing services and offers WWG apparel and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• WWG Custom Guns Custom firearms manufactured by Wild West Guns, including proprietary Copilot rifles designed for lever-action platforms, sold to individual hunters and shooting enthusiasts.
• WWG Custom Parts Aftermarket upgrade parts for lever-action rifles (triggers, sights, rails, levers, ejectors, magazine components) designed and tested by Alaskan hunters for extreme environments, sold to individual lever-action shooters and hunters.
• Rifles (third-party resale) Resale of third-party rifles including Marlin, Ruger, Smith & Wesson, Radical Firearms, and Winchester models, sold to individual consumers through the e-commerce storefront.
• Shotguns (third-party resale) Resale of third-party shotguns including Mossberg, Gforce Arms, and Browning models.
• Handguns (third-party resale) Resale of third-party handguns including Springfield Armory, Colt, Taurus, Ruger, and Walther Arms models.
• Ammunition (third-party resale) Resale of ammunition from various manufacturers including Winchester, Federal, Hornady, Remington, PMC, and Prvi Partizan.
• Optics and accessories Optics and accessories including scopes, red dot sights, mounting plates, and suppressors from manufacturers such as US Optics, Holosun, Konus, and Gemtech.
• NFA Firearms and Suppressors NFA-regulated firearms and suppressors including Gemtech and HUXWRX suppressors.
• Custom Gunsmithing Services Gunsmithing and custom work services for individual customers, providing bespoke firearm modifications and custom projects on lever-action and other platforms.

Quantifiable outcome

• Parts tested in Arctic Alaskan winters and brutal African summers
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Midway USA: Major multi-channel firearms and shooting supplies retailer offering firearms, ammunition, optics, and reloading/gunsmithing supplies. Comparable to Wild West Guns' resale and gunsmithing categories, but operating at far larger scale and across many shooting categories rather than lever-action focus.
• Brownells: Large firearms parts, accessories, and gunsmithing supplies retailer and distributor. Comparable to Wild West Guns as a firearms retail + aftermarket parts operator, but with a much broader catalog, established wholesale channel, and brand authority across many platforms rather than lever-action specialization.
• Wilson Combat: Manufacturer and retailer of firearms, custom parts, and upgrades with strong direct-to-consumer brand. Comparable to Wild West Guns in the custom-manufactured aftermarket parts + firearms business model, though Wilson Combat operates at significantly larger scale and focuses on 1911/AR platforms rather than lever-actions.
• Marlin (Smith & Wesson): Owner of the Marlin brand of lever-action rifles and a major OEM firearms manufacturer. Comparable to Wild West Guns because Marlin rifles are the platform on which virtually all WWG proprietary parts are designed, and S&W's stewardship of Marlin directly drives the size and trajectory of WWG's addressable market.
• Cabela's / Bass Pro Shops: Large outdoor recreation and firearms retailer offering firearms, ammunition, optics, and hunting gear across hundreds of stores and a major e-commerce site. Comparable to Wild West Guns in the firearms, ammo, and optics resale side of the business, though at vastly larger scale and with a much broader product mix.

Direct peers

• Boyd's Gunstock Industries: Aftermarket rifle stock manufacturer producing laminate and hardwood stocks for many factory rifle models including lever-actions. Comparable to Wild West Guns as an aftermarket upgrade specialist selling drop-in performance and aesthetic parts for popular rifle platforms via DTC e-commerce.
• Lever Arms LLC: Small manufacturer focused on lever-action rifles, parts, and accessories, including proprietary actions and components. Direct comparable to Wild West Guns' custom lever-action parts business and the niche specialization model.
• Timney Triggers: Independent aftermarket trigger manufacturer producing drop-in triggers for rifles including lever-actions, ARs, and bolt-actions. Directly comparable to Wild West Guns' Outlaw Trigger and Trigger Happy Kit as a precision aftermarket trigger brand sold DTC and through dealers.
• XS Sights: Manufacturer of aftermarket iron sights (ghost ring, express, tritium) and other upgrades for rifles and handguns. Direct comparable to Wild West Guns in CNC-machined precision sighting upgrades (e.g., Ghost Ring Sight for Marlin 1894/1895) and the model of selling drop-in performance upgrades direct to consumer.

Emerging players

• Ranger Proof Precision: Boutique aftermarket manufacturer of precision rifle parts, stocks, and accessories, with a strong direct-to-consumer brand and CNC-machined product positioning. Comparable to Wild West Guns in the model of small-batch precision aftermarket parts sold to enthusiast shooters, though Ranger Proof focuses primarily on precision bolt-action platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild West Guns