Lever Arms Service

What Lever Arms Service does

Lever Arms Service Ltd. is a privately held, Canada-only firearms retailer founded in 1949 and currently headquartered in Richmond, British Columbia. The company sells new and used rifles, handguns, and shotguns alongside factory and military-surplus ammunition, firearms accessories (magazines, optics, parts, cleaning supplies, holsters, cases), gunsmithing services, and a recently added line of emergency-preparedness food such as Peak Refuel freeze-dried meals. Its catalog of roughly 337 SKUs is anchored by a specialization in surplus military arms and ammunition in calibers like 7.62x39, 7.62x51 NATO, 5.56 M193, 7.62x54R, and 7.62x25 Tokarev — a niche most mass-market retailers do not stock.

The business operates a hybrid retail model: a physical storefront at 145, 6260 Graybar Road in Richmond (open Monday–Saturday, 10am–6pm), relocated in 2025 from a long-standing Vancouver location at 2131 Burrard Street, paired with a standard e-commerce storefront at leverarms.com. The technology base is a conventional WordPress/WooCommerce-style e-commerce platform with no proprietary features, no API, no integrations beyond standard payment processing, and no disclosed AI/ML functionality. Firearm sales require PAL (Possession Acquisition Licence) verification with image upload of the licence and secondary ID, and bulk surplus ammunition requires a custom shipping quote before purchase. Pricing is uniformly unit-level across all categories, ranging from ~$2.50 small accessories to ~$6,500 high-end used rifles, with surplus ammunition typically priced at $500–$550 per case and surplus goods sold as-is.

Revenue is generated entirely from one-time consumer purchases and ancillary services, with no subscription, licensing, or enterprise channel. Customers are exclusively individual Canadian firearms owners segmented into Canadian firearms enthusiasts (primary), military-surplus collectors, and emergency-preparedness buyers, reached through the website, Instagram, and email marketing. Distribution is single-country domestic; the company explicitly does not serve U.S. or international customers. There are no disclosed funding rounds, investors, parent company, or management team information, and the firm identifies as a "Proud Supporter" of Canada's National Firearms Association in an advocacy capacity.

Name

Lever Arms Service

Legal name

Lever Arms Service Ltd.

Website

https://leverarms.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Lever Arms Service Ltd. is a 76-year-old, Canada-only firearms retailer operating a hybrid physical store in Richmond, BC and e-commerce site, selling new and used guns, surplus and factory ammunition, accessories, gunsmithing, and emergency-preparedness food to Canadian PAL-holding consumers.

Ownership category

akta.pro rank

Product category

Firearms and Ammunition Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Firearms retail
• Surplus ammunition
• Military surplus arms
• Gun store
• Shooting accessories

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Sales: One-time sales of new and used firearms including rifles, handguns, and shotguns. Firearms include surplus military arms, collector pieces, and modern sporting rifles. Pricing ranges from approximately $300 to $6,500+.
2. Ammunition Sales: Sales of surplus and factory ammunition in various calibers including 7.62x39, 5.56 NATO, .308 Winchester, 9mm, and others. Surplus ammo sold in bulk quantities (spam cans, cases) typically ranging from $500-550 per case.
3. Accessories and Kit: Sales of magazines, parts, optics, cleaning supplies, holsters, cases, and miscellaneous shooting accessories. Products include branded items like Lever Arms commemorative knives, as well as third-party brands like Magpul, Hoppe's, and others.
4. Gunsmithing Services: Gunsmithing services offered as part of kit category, though specific services not detailed on website.
5. Food Products: Sales of food items including emergency rations and freeze-dried meals from brands like Peak Refuel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lever Arms Service Ltd. is a Canadian firearms retailer selling new and used guns (rifles, handguns, shotguns), military surplus and factory ammunition, shooting accessories, optics, parts, and related kit through a physical storefront in Richmond, BC and an e-commerce website serving Canadian customers only. Firearm purchases require Possession Acquisition License (PAL) verification, and the store also buys used firearms through a trade-in program.

Product overview

Lever Arms Service is a firearms retail store specializing in new and used guns, ammunition, and accessories. The core product lines include firearms (rifles, handguns, shotguns) and ammunition (surplus military and factory new). Supporting these core offerings is a comprehensive kit/accessories category encompassing magazines, parts (including SKS, AR-15, and Magpul products), optics (scopes, rings, mounts), cleaning supplies, holsters, cases, and miscellaneous items like commemorative knives and survival food (Peak Refuel). The company has been serving Canadians since 1949 and is known for surplus military arms and ammunition, particularly Chinese military surplus calibers.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms (Rifles, Handguns, Shotguns) Retail sale of new and used firearms including rifles (bolt-action, lever-action, semi-automatic), handguns/pistols, and shotguns (pump-action, semi-auto, over-under) from brands like Mauser, SKS, Ruger, Savage, Chiappa, Churchill, and historical military surplus rifles. Sold to Canadian PAL-holding consumers for hunting, sport shooting, collecting, and personal defense.
• Surplus Ammunition Military surplus ammunition in calibers including 7.62x39mm, 7.62x51 NATO (.308 Win), 5.56x45 NATO (.223 Rem), 7.62x54R, 7.62x25 Tokarev, and 9mm Luger. Sold in spam cans, stripper clips, and various quantities ranging from 20 to 2520 rounds, sourced from Chinese, Russian, and other military stocks.
• Factory Ammunition New factory ammunition including centerfire, rimfire, and shotgun shells from manufacturers like Federal, CCI, PPU, Hornady, Winchester, and Fiocchi. Sold to Canadian shooters for hunting, sport, and target use.
• Firearms Accessories (Kit) Comprehensive firearms accessories including magazines, attachments and parts (SKS parts, AR parts, Magpul products), optics (scopes, rings, mounts), cleaning kits, holsters, cases, and miscellaneous items for Canadian firearms owners.
• Peak Refuel Freeze-Dried Meals Freeze-dried survival meals including Biscuits & Sausage Gravy, Sweet Pork & Rice, and Strawberry & Granola with Milk. High protein, 100% real meat, premium ingredients for emergency preparedness and outdoor use.
• Used Firearms Trade-In Program The store buys used guns from customers, providing a trade-in pathway that supports the sale of used firearms inventory. Specific buy-in valuation details are not published on the website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Firearms Association (NFA)minorOthersLever Arms is a proud supporter of Canada's National Firearms Association. The NFA is Canada's not-for-profit advocacy organization representing Canadian firearms owners and promoting responsible firearm ownership. The partnership appears to be promotional/advocacy support rather than commercial.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Cabela's Canada (Bass Pro Shops): Canada's largest specialty outdoor and sporting goods retailer, offering new firearms, ammunition, accessories, and apparel. Comparable as a competitor for the same Canadian firearms enthusiast dollar across a much larger footprint and broader assortment.
• Canadian Tire: Mass-merchant retailer that sells firearms, ammunition, and accessories in select Canadian locations. Comparable as a competing channel for hunting and sport-shooting purchases, though firearms are a small slice of its broader general-merchandise catalog.
• Bass Pro Shops: North America's largest specialty outdoor retailer with broad firearms, ammunition, and accessory assortments. Comparable as a large incumbent setting price and selection expectations for Canadian enthusiasts who also purchase cross-border.

Direct peers

• Brownells: US-based retailer and wholesaler of firearms parts, accessories, gunsmithing tools, and ammunition. Comparable on the 'Kit' category overlap (optics, magazines, cleaning, Magpul-tier accessories) and on gunsmithing service adjacency.
• Midway Canada: Canadian firearms and ammunition retailer with strong online catalog. Comparable as a direct e-commerce competitor serving Canadian shooters with broad ammunition and accessory assortments and national shipping.
• Calibre 2000: Quebec-based firearms and ammunition retailer with both physical and e-commerce presence. Comparable as a Canadian specialty competitor with overlapping hunting and target-shooting assortment and PAL-compliant workflow.
• Sylvie's / Sylvies Outdoors (Sylvio Goupil): Quebec-based firearms and outdoor retailer serving Canadian hunters and sport shooters. Comparable as a specialty direct competitor in the Canadian firearms retail market with a similar enthusiast-customer focus.
• Ellett Agencies: BC-based Canadian firearms distributor and retailer selling firearms, ammunition, and accessories. Comparable as a regional peer overlapping with Lever Arms on firearms and ammunition assortment in the Pacific Northwest.
• Al Flaherty's Outdoors: Canadian family-run outdoor and firearms retailer with online and physical stores. Directly comparable as a multi-generational Canadian firearms and accessories retailer serving hunting and sport-shooting enthusiasts.

Emerging players

• AIM Surplus: US-based retailer specializing in military surplus firearms, parts, and accessories. Comparable as a direct specialty competitor on the surplus arms and accessories niche, though geographically restricted to the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/leverarms
• Xx.com/LeverArms
• LinkedInlinkedin.com/company/lever-arms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lever Arms Service