Automotive Business

What Automotive Business does

Automotive Business is a privately held Brazilian B2B media company founded in 1995 and headquartered in São Paulo, operating a digital content platform that covers the country's automotive and mobility sectors. The company publishes news, opinion, videos, and podcasts aimed at executives, managers, and professionals working in automotive OEMs, suppliers, dealers, and related services, and is now marking 30 years of continuous operation. Its editorial coverage spans vehicle launches, regulatory developments (including Proconve L8 and Programa Mover), the expansion of Chinese automakers in Brazil, and diversity initiatives within the sector.

Core products include the automotivebusiness.com.br portal, four podcast series (Radar AB, Lideranças Diversas, Lançamento do Ano and a podcast tied to the awards program), a videos vertical, industry research ("Estudos"), and two recurring flagship events — the ABX (Automotive Business Experience) conference and the Fórum AB Diversidade — alongside the annual Prêmio Lançamento do Ano awards. Content is distributed across more than 16 platforms including Spotify, Soundcloud, Amazon Music, Apple Podcasts, Deezer, and YouTube, with editorial reach documented across Brazil and additional South/Central American markets (Argentina, Paraguay, Uruguay, Peru, Chile, Bolivia, Costa Rica, Panama, and Mexico).

The business model combines advertising and sponsored/branded content with event- and award-driven revenue, with pricing not publicly disclosed. The company is small (stated headcount band of 11-50), privately held with no disclosed parent, subsidiaries, funding rounds, or named customers, which constrains visibility into commercial scale.

Name

Automotive Business

Legal name

Automotive Business

Website

https://automotivebusiness.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Automotive Business is a privately held São Paulo–based B2B media company, founded in 1995, that publishes news, opinion, podcasts, videos, and research about the Brazilian automotive and mobility sectors, serving executives and professionals across OEMs, suppliers, dealers, and related services.

Ownership category

akta.pro rank

Product category

Automotive Industry Media

akta.pro primary industry

Auto, Boat & RV Shows (MPAGAFAC)

Keywords

• Automotive industry news
• Mobility sector media
• Industry trade publication
• Automotive journalism
• Vehicle launch coverage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and sponsored content: The platform generates revenue through advertising placements, sponsored articles, and branded content partnerships with automotive companies.
2. Events and awards: Automotive Business organizes industry events including ABX (Automotive Business Experience), Forum AB Diversidade, and the Lançamento do Ano (Launch of the Year) awards ceremony.

Distribution channels3 records

Marketing channels5 records

Core offering

Automotive Business is a Brazilian digital media platform that publishes news, opinion content, videos, podcasts, and industry research about the automotive and mobility sectors. The company also organizes industry events (ABX, Fórum AB Diversidade) and runs the annual Lançamento do Ano awards program. Revenue is generated primarily through advertising, sponsored content, and event participation targeting automotive OEMs, suppliers, dealers, and industry professionals.

Product overview

Automotive Business is a Brazilian online media platform serving the automotive industry and mobility sector. The company operates a unified content portal delivering news, opinion, videos, and podcasts covering the Brazilian automotive market. Key products include the main news portal (Automotive Business), podcast series (Radar AB, Lideranças Diversas, Podcast Lançamento do Ano), video content, industry events (ABX, Fórum AB Diversidade), research studies, and the annual Prêmio Lançamento do Ano award. The platform positions itself as a comprehensive information hub for automotive professionals, featuring coverage of vehicle launches, market analysis, regulatory developments (such as Proconve L8 emissions standards), Chinese automotive expansion into Brazil, and industry diversity initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Business Portal Brazilian online news portal covering the automotive industry and mobility sector, delivering news, analysis, and industry insights to professionals in the automotive value chain.
• Radar AB Podcast Automotive industry-focused podcast series analyzing market trends, vehicle launches, and strategic developments in the Brazilian and global automotive sectors.
• Lideranças Diversas Podcast Podcast series focusing on diversity and leadership in the automotive industry, featuring interviews with executives from diverse backgrounds.
• Podcast Lançamento do Ano Podcast series covering vehicle launches and automotive news, including award categories for new model releases.
• Videos Video content section featuring automotive industry news, vehicle reviews, and event coverage.
• ABX Event (Automotive Business Experience) Annual automotive business conference and networking event organized by Automotive Business, bringing together industry leaders and professionals.
• Fórum AB Diversidade Diversity forum event focused on promoting inclusion and diversity initiatives within the automotive sector.
• Estudos (Industry Studies) Industry studies and research reports published by Automotive Business covering market data, trends, and sector analysis.
• Prêmio Lançamento do Ano Annual award recognizing the best vehicle launches in the Brazilian market across multiple categories including Compacto Urbano, Digital, Familiar, Off-Road, Luxo, and Special categories.

Quantifiable outcome

• Multiple award programs including Lançamento do Ano recognizing best vehicle launches
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Motor1: Digital-first automotive media outlet under MotorTrend covering news, reviews, and industry content at global scale. Comparable multi-format (video, podcast, news, video reviews) approach with broader geographic reach.
• Automotive News: The leading global B2B automotive industry news publication under Crain Communications. Serves a similar OEM/supplier/dealer executive audience at greater scale and global breadth, providing a comparable B2B content-led model.

Emerging players

• TopSpeed: Digital automotive media brand covering industry news, reviews, and features within the MotorTrend network. Similar content-driven model serving enthusiast and industry-adjacent audiences with lower Brazilian market penetration.
• CarScoops: Digital automotive news publication covering launches and industry developments. Comparable digital content-led model targeting enthusiast and professional audiences primarily through online and social distribution.

Direct peers

• Wards Auto: B2B automotive industry intelligence provider covering OEMs, suppliers, and dealers. Closely aligned business model delivering industry analysis and data to automotive decision-makers via subscription and events.
• Just-Auto: Global B2B automotive industry news and analysis platform (Autovista Group). Comparable content-led model serving industry professionals with news, research, and OEM/supplier intelligence across geographies.
• Quatro Rodas: Brazilian automotive media brand under Editora Abril covering vehicle launches, reviews, and industry news. Directly competes for the same Brazilian automotive professional and enthusiast audience with a similarly established multi-decade brand presence.
• Auto Esporte: Brazilian automotive media outlet under Grupo Globo covering launches, vehicle tests, and industry news. Competes directly for Brazilian auto industry audiences and automotive advertising spend with strong parent-company distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CanalAutomotiveBusiness
• Xx.com/automotiveb
• Facebookfacebook.com/automotivebusiness
• LinkedInlinkedin.com/company/automotive-business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Business