What Quatro Rodas does

Quatro Rodas is a Brazilian automotive media brand founded in 1960 and operated by Grupo Abril (Abril Comunicações S.A.), headquartered in São Paulo. The brand serves Brazilian consumers and automotive enthusiasts with editorial coverage of new vehicles, comparison tests, road tests, and industry news. Currently in its 806th edition as of mid-2026, the brand has produced continuous automotive editorial for more than six decades.

Quatro Rodas distributes content across a monthly print magazine, a digital website, native iOS and Android applications, an email newsletter, and a YouTube channel. A central product is the Quatro Rodas Digital Archive, relaunched in 2023, which digitizes all 776+ back issues from 1960 onward and is sold as a standalone or bundled subscription product. The brand is also accessible through a multi-brand digital subscription spanning 15 Grupo Abril titles, providing bundled access across the group's portfolio.

The business model combines consumer subscription revenue, advertising sales, and content licensing. Subscription pricing spans R$7.99/month for digital-only access up to R$29.99/month for print + digital bundles, with a Digital Premium tier above the standard bands. Advertising is monetized through Publiabril, the Grupo Abril commercial arm. Distribution and sales channels include direct digital, newsstand at R$33 per issue, corporate and bulk subscriptions, and a WhatsApp sales channel. The legal operating entity, Abril Comunicações S.A., consolidates Quatro Rodas within the wider Grupo Abril portfolio.

Name

Quatro Rodas

Legal name

Abril Comunicações S.A.

Website

https://quatrorodas.abril.com.br

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Quatro Rodas is a Brazilian automotive media brand founded in 1960 and owned by Grupo Abril, serving consumers and enthusiasts with automotive reviews, news, and comparison tests through print, digital, mobile, and archive products.

Ownership category

akta.pro rank

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Automotive journalism
• Consumer magazine publishing
• Digital news media
• Vehicle reviews and tests
• Automotive content archive

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Digital Subscriptions: Recurring subscription revenue from digital-only plans offering website access, app reading, and digital archive. Sold as monthly (R$ 14.99) or annual plans (R$ 7.99/month promotional rate)
2. Print + Digital Subscriptions: Bundled subscriptions combining monthly printed magazine delivery with digital Premium access. Annual plans from R$ 19.99/month; individual issues R$ 33.00 at newsstands
3. Advertising: Display advertising and sponsored content on website and digital platforms, managed through Publiabril
4. Content Licensing: Licensing of content reproduction rights for texts and images via [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Quatro Rodas is a Brazilian automotive media brand that publishes a monthly printed magazine (currently in its 806th edition), a digital news website, native iOS and Android mobile apps, and a YouTube channel. It sells recurring digital and print+digital subscriptions to consumers seeking expert vehicle testing, automotive news, comparisons, buying guides, electric vehicle coverage, and historical automotive content. The brand operates as part of Grupo Abril's portfolio of 15+ magazine brands and monetizes through subscriptions, advertising, and content licensing.

Product overview

Quatro Rodas is a Brazilian automotive media brand published by Grupo Abril, operating as a multi-platform publication comprising a monthly printed magazine (currently in its 806th edition), a digital news website, a mobile app for iOS and Android, and a YouTube channel. The brand offers three subscription tiers: Digital Básico (basic digital access), Digital Premium (unlimited digital access to all 15 Abril brands plus digital archive), and Revista em Casa + Digital Premium (printed magazine plus all digital benefits). The flagship product is the 60+-year-old printed automotive magazine, supplemented by digital content delivery across web, mobile apps, and video platforms, with 776 historical editions available in the digital archive.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 776+ historical editions available digitally for subscribers
• +1 more outcomes

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auto Esporte: Brazil's other major automotive magazine, currently published digitally by Editora Globo. Direct competitor to Quatro Rodas in the Brazilian automotive media consumer space with overlapping editorial coverage (tests, news, comparisons).
• Edmunds: US automotive research and reviews site providing expert testing, pricing, and buying guidance. Comparable to Quatro Rodas in its consumer-facing automotive information and buying-guide value proposition.
• Carscoops: Independent automotive news and reviews site covering spy shots, new models, and editorial content. Comparable to Quatro Rodas' news-driven and 'Segredo' (spy coverage) editorial approach.
• Carro Online: Brazilian automotive digital media outlet covering tests, news, comparisons, and prices. Competes with Quatro Rodas for the same Brazilian automotive enthusiast audience across digital channels.
• Motor1 Brasil: Brazilian edition of the global Motor1 digital automotive media network, covering tests, news, and reviews. Directly competes with Quatro Rodas for Brazilian automotive enthusiasts and car buyers online.

Broad incumbents

• MotorTrend: Long-established US automotive media brand spanning print, digital, and TV. Comparable to Quatro Rodas in its multi-platform automotive editorial model and brand authority, though with significantly broader global reach.
• Jalopnik: Digital automotive media brand offering news, reviews, and opinion with a strong enthusiast focus. Comparable to Quatro Rodas in its digital-first automotive editorial concept and audience demographic.
• Car and Driver: One of the world's most recognized automotive media brands, offering reviews, news, and buying guides. Larger and broader than Quatro Rodas but operates in the same automotive-media category with comparable editorial functionality.
• Top Gear: Global automotive media brand with magazine, website, and video content. Comparable to Quatro Rodas in its blend of expert reviews, entertainment-oriented video, and enthusiast-facing editorial voice.

Others

• Veja (Abril): Leading Brazilian weekly news magazine within Grupo Abril, sharing the Digital Premium subscription bundle with Quatro Rodas. An internal ecosystem peer rather than direct competitor, illustrating the cross-brand bundle model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/quatrorodas
• YouTubeyoutube.com/@quatrorodas
• Facebookfacebook.com/quatrorodas
• Instagraminstagram.com/quatro_rodas
• LinkedInlinkedin.com/company/quatrorodas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quatro Rodas