What Jones Signs does

Jones Signs, LLC is a privately held, family-owned sign fabrication and outdoor advertising business founded in 1975 by Buck Jones in Denham Springs, Louisiana. The firm operates a 30,000 square foot fabrication facility and runs a vertically integrated model spanning design, fabrication, installation, and ongoing repair/maintenance for commercial signage — including channel letters, monument signs, pylon signs, and digital message centers — for small and mid-sized businesses, with additional enterprise clients such as ExxonMobil, Honeywell, Waste Management, Apache and Motel 6.

The company's commercial footprint combines one-time project revenue (sign design-build-installation) with recurring revenue from its wholly owned subsidiary Digiclem, which owns and operates 50+ static and digital billboards distributed across at least eight Louisiana parishes (Livingston, Ascension, East Baton Rouge, West Baton Rouge, Tangipahoa, Hammond area and others). A second subsidiary, Jones Auger, monetizes the firm's specialized heavy equipment (cranes reaching 140 feet, drilling up to 6 feet in diameter and 20 feet deep, A/C unit lifts, heavy lifting and dirt hauling) for both sign-installation support and standalone commercial/residential work.

Go-to-market is direct and sales-led: customers reach the firm via website contact forms, phone (225-664-7962), walk-ins at the Denham Springs headquarters, on-site consultations, and referral/testimonial channels. Pricing is quote-based per project for fabricated signs, with monthly subscription rentals on billboard advertising and professional-services billing for repair and Auger jobs. Geographic reach is concentrated in Louisiana and surrounding areas, and the firm has actively expanded its Digiclem billboard network in 2024 into Tangipahoa Parish (Amite) and Hammond.

Name

Jones Signs

Legal name

Jones Signs, LLC

Website

https://jonessigns.net

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Jones Signs is a family-owned, full-service sign fabrication and outdoor-advertising company in Denham Springs, Louisiana, serving Louisiana SMBs and select enterprises with channel letters, monument, pylon and digital signs, plus 50+ billboards (Digiclem) and crane/drilling services (Jones Auger).

Ownership category

akta.pro rank

Headquarters

HQ city

Denham Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sign Fabrication and Installation: Design, fabrication, and installation of various signage types including channel letters, monument signs, pylon signs, and digital signs. One-time project-based revenue with pricing based on size, materials, and complexity.
2. Billboard Advertising (Digiclem): Rental of billboard advertising space to businesses across their network of 50+ billboards in the Baton Rouge area. Static and digital boards available. Includes ad design assistance.
3. Repair and Maintenance Services: Ongoing sign repair, cleaning, and upgrade services including LED retrofits and digital conversions for existing signage.
4. Jones Auger Services: Heavy equipment services including crane work (up to 140ft), drilling, A/C unit lifts, and heavy lifting for commercial and residential projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jones Signs is a full-service commercial sign company that designs, fabricates, installs, and repairs outdoor signage including channel letters, monument signs, pylon signs, and digital signs. The company also operates the Digiclem billboard advertising network with 50+ static and digital billboards across the Baton Rouge area and offers Jones Auger heavy equipment services for drilling, crane lifts, and sign installation support.

Product overview

Jones Signs is a full-service sign company offering a portfolio of signage products and complementary services. The core product lineup includes Channel Letters (illuminated or non-illuminated 3D fabricated letters), Pylon Signs (freestanding outdoor structures visible from distance), Monument Signs (solid grounded structures for permanent appearance), and Digital Signs (flexible message displays with 24/7 capability). The Digiclem billboard advertising division provides static and digital billboards across Louisiana parishes with ad design services. Jones Auger subsidiary offers aerial lifting (up to 140 feet) and drilling services (12 inches to 6 feet diameter, up to 20 feet deep). Sign Repair & Maintenance services round out the offering with repair, cleaning, and LED/digital upgrades. The company operates a 30,000 square foot fabrication facility in Denham Springs, Louisiana.

Differentiator

Problem solved

Functional benefit

Brands

• Digiclem: Billboard advertising service offering static and digital billboard advertising across 50+ billboards in the Baton Rouge area, including locations in Livingston Parish, Ascension Parish, East/West Baton Rouge, and Tangipahoa.
• Jones Auger

Products and services

• Channel Letters Three-dimensional, individually fabricated letters used for outdoor building and storefront signage, available in illuminated (front-lit, back-lit/halo, or combination) and non-illuminated styles using LED illumination. Customizable in colors, fonts, and finishes. Targeted at commercial businesses seeking exterior branding.
• Pylon Signs Freestanding outdoor tower structures designed for high visibility from a distance to attract foot and vehicle traffic. Available in illuminated, digital, or static variants. Display business name, logo, hours, promotions, and directional information. Used by commercial businesses, retail centers, and roadside properties.
• Monument Signs Solid, grounded freestanding structures for permanent professional identification of a business or property. Constructed from stone, brick, metal, and wood for durability and aesthetic appeal. Used by commercial offices, healthcare facilities, schools, churches, and corporate campuses.
• Digital Signs Flexible digital message centers allowing easy content changes to engage audiences and inform on company updates. Operate 24/7 in all weather conditions. Targeted at retail, hospitality, and commercial businesses that need dynamic messaging.
• Digiclem Billboard Advertising Outdoor billboard advertising network offering both static and digital billboard displays across 50+ locations spanning Livingston, Ascension, East Baton Rouge, West Baton Rouge, and Tangipahoa parishes. Includes ad design services for businesses seeking local high-visibility advertising reach.
• Jones Auger Aerial and drilling services for commercial and residential projects, including crane work up to 140 feet, A/C unit lifts for rooftops, heavy lifting, dirt hauling, and hole drilling from 12 inches to 6 feet in diameter and up to 20 feet deep. Supports sign installation and external contractor needs.
• Sign Repair & Maintenance Ongoing repair, cleaning, and upgrade services for installed signs, including LED retrofits and digital conversions. Available for both Jones Signs-fabricated signs and existing third-party signage requiring maintenance.

Quantifiable outcome

• Sign paid for itself in 3 months, increased business by over a couple million dollars (Tim Raborn Dental case)
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FASTSIGNS International: FASTSIGNS is a franchised sign and visual graphics company with hundreds of locations across the US, producing channel letters, monument signs, pylon signs, and digital signs. Directly comparable to Jones Signs' core sign fabrication and installation business in product mix, target SMB customer base, and service model.
• BlinkSigns (formerly known as National Signs): BlinkSigns is a North American signage and lighting service provider serving enterprise and franchise customers across multiple locations. Comparable to Jones Signs in multi-site enterprise sign installation, LED retrofit, and ongoing maintenance offerings.
• Watchfire Signs: Watchfire Signs is a US manufacturer of LED and digital signage, including digital billboards and on-premise business signs. Comparable to Jones Signs' digital sign product line and Digiclem billboard operations on the digital display technology side.
• Allen Industries: Allen Industries is a US signage manufacturer and installer serving national brands and franchise networks with channel letters, monument signs, and digital signage. Directly comparable to Jones Signs in fabrication, installation, and multi-site enterprise customer focus.
• YESCO (Young Electric Sign Company): YESCO is a long-established US sign manufacturer and installer producing channel letters, monument signs, pylon signs, and digital displays for enterprise and SMB customers. Directly comparable to Jones Signs' full-service sign fabrication offering, with similar product categories and end customers.
• Signarama: Signarama is a global franchised sign and graphics company producing business signage, vehicle graphics, and digital displays for SMB customers. Comparable to Jones Signs' sign fabrication, channel letter, and SMB-focused business model, with franchise-driven reach.

Broad incumbents

• Lamar Advertising Company: Lamar Advertising is one of the largest outdoor advertising companies in North America, operating a vast network of billboards, transit, and digital displays. Comparable to Jones Signs' Digiclem billboard business in product category (outdoor/billboard advertising), though Lamar operates at vastly greater scale and geographic reach as a public company incumbent.
• Clear Channel Outdoor (CCO): Clear Channel Outdoor is a global outdoor advertising company operating billboards, street furniture, and transit advertising. Comparable to Jones Signs' Digiclem billboard business in product category, but at national/global scale with significant digital out-of-home inventory as an established incumbent.
• Daktronics: Daktronics is a US manufacturer of electronic LED displays and digital billboards used for advertising, sports venues, and transportation. Comparable to Jones Signs on the digital billboard/digital sign technology side, though Daktronics operates at a much larger scale as a public company.
• OUTFRONT Media: OUTFRONT Media is a major US outdoor advertising company with a large portfolio of billboards and transit advertising. Directly comparable to Jones Signs' Digiclem division in offering outdoor advertising inventory, but at a national scale with significant digital out-of-home capability and public-company resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JonesSignsLLC
• LinkedInlinkedin.com/company/jones-signs-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Signs