MISS KICK

Name

MISS KICK

Legal name

MissKick Ltd

Website

https://misskick.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Athletic Apparel

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro industry

PRIMARYCRAMACAC

Soccer/Football Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

Keywords

• Women's football apparel
• Athletic sportswear
• Football training clothing
• Women's gym wear
• Girls' football clothing

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: MISS KICK generates revenue through direct-to-consumer sales of football clothing and sportswear products. Customers purchase items individually at set prices through the e-commerce website. The business model is retail-focused with one-time purchase transactions rather than subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MISS KICK designs and sells football-specific clothing and sportswear exclusively for women and girls through its own direct-to-consumer e-commerce store. The product range spans four collections: On Pitch (football training apparel such as vests, base layers, shorts, and goalkeeper gear), Gym (seamless activewear including bras, leggings, and jackets), Lifestyle (off-pitch casual wear with football-inspired designs), and Girls (youth-sized apparel), plus accessories such as backpacks, footballs, and headbands.

Product overview

MISS KICK is a women's and girls' football clothing and sportswear brand operating as a single unified e-commerce retail platform. The company offers four core product collections: On Pitch (training and football-specific apparel), Gym (seamless activewear for fitness), Lifestyle (off-pitch casual wear), and Girls (youth sizes). The On Pitch range includes football vests, shorts, base layers, windbreakers, and shower jackets with technical features like Quick Dry, Active Stretch, and pinhole mesh ventilation. The Gym collection features seamless performance wear including bras, leggings, and full-zip jackets. The Lifestyle line offers everyday casual apparel with football-inspired designs. Accessories include backpacks, footballs, caps, headbands, and wash bags. The brand also maintains a charitable arm through the Miss Kick Foundation, contributing 2.5% of each order.

Differentiator

Problem solved

Functional benefit

Brands

• Miss Kick Foundation: Charitable foundation; 2.5% of every order goes to the Miss Kick Foundation

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationMISS KICK uses Shopify as its e-commerce platform provider, enabling product listing, shopping cart functionality, checkout processing, order management, and website hosting for the misskick.com online store.
• Synergy Retail SupportcoreTechnology or IntegrationMISS KICK partners with Synergy Retail Support as their third-party warehouse provider for stock management and delivery services. This partnership handles order fulfillment and logistics operations.
• UK Royal MailminorChannel Partner/ Reseller/ DistributorMISS KICK uses UK Royal Mail for order fulfillment and delivery within the United Kingdom, offering standard (3-5 working days) and express (1-2 working days) delivery options.
• Miss Kick FoundationminorOthersThe Miss Kick Foundation is the company's charitable initiative that receives 2.5% of every order placed, supporting girls in football and related community causes.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Nike: Global athletic apparel giant with an expanding women's football range (e.g., Phantom, Mercurial women's lines) and major federation sponsorships. Comparable as a women's football apparel seller, though Nike operates across many sports at vastly larger scale and competes with MISS KICK for the same end buyer.
• Gymshark: UK-founded, DTC-led women's and men's training/activewear brand with strong community and ambassador marketing. Highly comparable DTC operating model and community-led acquisition playbook to MISS KICK, even though Gymshark focuses on gym/training rather than football specifically.
• adidas: Global incumbent with dedicated women's football product lines and major women's football sponsorships (e.g., UEFA Women's Euro, national federations). Comparable offering and customer overlap with MISS KICK in women's football apparel, but at much larger scale and with broader catalog.
• Umbro: Heritage football-focused apparel brand with women's kits and training ranges. Comparable football-first positioning and customer segment to MISS KICK, though distributed via larger retail/wholesale channels rather than a women's-only niche.
• New Balance: Global athletic apparel and footwear brand with women's football boots and apparel lines. Comparable in women's football product offering and overlapping target customer, but at much larger scale and with a broad multi-sport catalog.
• PUMA: Global athletic apparel brand with a strong football heritage and a growing women's football assortment. Comparable in serving female football players with technical kits, but operating across multiple sports and geographies at much greater scale than MISS KICK.

Direct peers

• Sweaty Betty: UK-based women's activewear brand selling performance apparel (leggings, sports bras, training tops) DTC and through own retail. Directly comparable as a women's-focused activewear DTC brand, although it does not specialize in football and serves a broader fitness customer.
• Castore: UK-founded premium sportswear brand offering training and lifestyle apparel, including football kits and women's performance wear, sold DTC and through club partnerships. Highly comparable to MISS KICK as a UK sportswear DTC brand targeting performance-oriented athletes, though operating at a larger scale and with formal club/federation tie-ins.

Others

• Pro:Direct Soccer: UK-based football specialist retailer (boots, kits, training wear). Comparable as a UK football apparel destination, though Pro:Direct is a multi-brand retailer rather than an apparel brand and serves a broader (mixed-gender) customer base than MISS KICK.
• Decathlon: Global multi-sport retailer offering its own-brand (e.g., Kipsta) football apparel at accessible prices, including women's ranges. Comparable as a seller of women's football/sportswear to budget-conscious consumers, though Decathlon operates as a mass-market multi-sport retailer rather than a women's-football specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/misskick
• Facebookfacebook.com/misskick
• Instagraminstagram.com/misskick
• TikToktiktok.com/@misskick

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MISS KICK