Loop Foundry
- Company typePrivate
- Founded2012
- HeadquartersHobart, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Loop Foundry does
Loop Foundry is a privately held Australian IT consulting and custom software development firm, founded in 2012 in Hobart, Tasmania (originally as 'The Foo Project' and rebranded in 2017), serving engineering firms and other SMBs across Tasmania, Victoria, Queensland, and New Zealand. Its core offerings are split between Information Systems Consulting (tactical reviews from $395 AUD, monthly Virtual CIO retainers from $3,000 AUD, and strategic business reviews from $5,000 AUD) and Custom Software Development (project workshops from $2,500 AUD, daily contract services at $1,000-$2,000 AUD, implementation projects from $10,000 AUD, software testing at $1,000/day, and maintenance contracts from $500/month). Underlying technology work spans full-stack custom apps, scripts, and portals, leveraging Microsoft technologies and Microsoft Power Automate for workflow automation, with engineering capability across sales, accounting, operations, and R&D systems.
The firm operates on a sales-led, trusted-advisor go-to-market, acquiring clients via direct website contact, phone and email outreach, bookable online services, and partner referrals through its Microsoft and HubSpot partnerships. It supplements the core services with two training workshops: 'Capture The Chaos' (a two-day systems-building course) and 'Track Your Trade' (a half-day HubSpot CRM implementation course). Distribution is concentrated in Australia with limited but documented reach into New Zealand.
Loop Foundry is bootstrapped with no disclosed external funding beyond two token rounds in 2012 and 2014 totaling roughly $4,500, and is staffed at 1-10 employees including senior consultant and CEO Jack Scott. The company maintains a Hobart headquarters at 111 Macquarie Street and a Melbourne regional office opened in 2019, with named long-tenured customers such as Acutel Consulting (since 2013), Extance Systems, and Cruisin Motorhomes providing testimonial evidence of multi-year client relationships.
Loop Foundry firmographics
Firmographics- Name
- Loop Foundry
- Legal name
- Loop Foundry
- Website
- https://loopfoundry.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Loop Foundry industry classification
Industry- Product category
- IT Consulting and Custom Software Development
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)
Keywords
Where Loop Foundry is headquartered
LocationHeadquarters
- HQ city
- Hobart
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Loop Foundry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Information systems consulting including tactical reviews, monthly retainers, and strategic business reviews. Provides Virtual CIO services for ongoing advisory.
- Custom Software Development: Project workshops, daily contract services, software implementation projects, and ongoing maintenance contracts. Project-based work with custom builds.
- Training Services: Training courses including 'Capture The Chaos' systems building workshop (two-day) and 'Track Your Trade' CRM implementation workshop (half-day).
- Software Testing Services: Independent testing services for software under development, including manual testing plans and automated testing suites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tactical Review - Single consultation with expert review |
| Subscription | Monthly | Monthly Advice Retainer - Virtual CIO access |
| Unit Pricing | Pay-as-you-go | Strategic Business Review - Comprehensive analysis and recommendations |
| Unit Pricing | Pay-as-you-go | Project Workshop - Complete specification for software product |
| Unit Pricing | Pay-as-you-go | Daily Contract Services - Embedded team members |
| Unit Pricing | Pay-as-you-go | Software Implementation Project - Custom build and maintain |
| Unit Pricing | Pay-as-you-go | Software Testing Services - Independent testing |
| Subscription | Monthly | Maintenance Contracts - Ongoing support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Loop Foundry product offering
Product offeringCore offering
Loop Foundry provides information systems consulting and custom software development services to Australian engineering firms and SMBs. Its offering covers tactical problem reviews, ongoing Virtual CIO advisory retainers, strategic business reviews, project specification workshops, daily contract staff augmentation, end-to-end custom software implementation, independent software testing, and recurring maintenance contracts. It also delivers two structured training workshops: the two-day 'Capture The Chaos' systems building workshop and the half-day 'Track Your Trade' HubSpot CRM implementation workshop.
Product overview
Loop Foundry offers a portfolio of custom project management and information systems solutions for Australian engineering firms. The core offering consists of Information Systems Consulting (including Tactical Reviews, Virtual CIO retainers, and Strategic Business Reviews) and Custom Software Development (spanning project workshops, contract services, implementation projects, testing, and maintenance). The company also provides two training workshops: the 'Capture The Chaos' systems building workshop and the 'Track Your Trade' HubSpot CRM implementation workshop. Services are priced at various tiers from one-time consultations ($395) to monthly retainers ($3,000+) and project engagements ($10,000+), with maintenance contracts starting from $500/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Information Systems Consulting Advisory service providing tactical reviews, virtual CIO access, and strategic business reviews to help engineering firms and SMBs analyse and improve their business processes and information systems.
- Tactical Review Bookable single-expert problem review service including a video call consultation with senior consultant Jack Scott, email summary, call transcript, and one week of free email follow-up, priced at $395 AUD inc. GST.
- Monthly Advice Retainer (Virtual CIO) Subscription Virtual CIO service providing open access to a team of information systems consultants and business analysts, including a dedicated senior consultant for ongoing strategic advice, from $3,000 per month.
- Strategic Business Review and Recommendation Report
- Custom Software Development
- Project Workshop
- Daily Contract Services
- Software Implementation Project
- Software Testing Services
- Maintenance Contracts
- Capture The Chaos Workshop
- Track Your Trade Workshop
Companies that use Loop Foundry
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Loop Foundry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loop Foundry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MicrosoftcoreAs a Microsoft partner, Loop Foundry can provide clients with Microsoft's full range of products and services including Microsoft 365 (email, Office, Teams), Azure hosting services, and related Microsoft technologies.
- HubSpotcoreLoop Foundry is able to provide, implement, and maintain HubSpot's customer relationship management software for client businesses, offering CRM implementation and ongoing support for marketing and sales teams.
- TasICTminorTasICT is the peak industry body for the Information, Communication and Technology industries and the leading advocacy and policy group in Tasmania. Loop Foundry is a member of this organisation.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Loop Foundry competitors and assessment
Company assessmentDirect peers
- Bilue: Australian digital product and engineering consultancy of similar scale to Loop Foundry, delivering custom software, integrations, and platform work to enterprise and mid-market clients across Australia.
- Atturra: ASX-listed Australian IT services provider offering consulting, managed services, and custom software across Microsoft and other stacks, competing for the same Australian engineering and mid-market clients.
- Vivanti Consulting: Australian Microsoft-focused consultancy offering Dynamics 365, Power Platform, and custom development services, overlapping with Loop Foundry's Microsoft-aligned delivery and SMB-to-mid-market segment.
- Cevo Australia: Australian cloud and data engineering consultancy that builds custom software on hyperscaler platforms, directly comparable to Loop Foundry's custom development and Microsoft/Azure stack focus.
- Versent: Australian-born cloud and digital consultancy delivering custom software engineering and managed services, comparable to Loop Foundry on services mix, scale, and Australian mid-market focus.
Broad incumbents
- Slalom: Global technology and business consultancy with established Australian offices, offering strategy, technology, and engineering services to clients overlapping with Loop Foundry's target verticals.
- Avanade: Global Microsoft-focused consulting giant with deep Australia presence; competes for engineering firm digital transformation budgets but at much larger scale and broader portfolio than Loop Foundry.
- Thoughtworks: Global technology consultancy with Australian operations delivering custom software, platform engineering, and digital strategy; competes for engineering firm modernization work at larger scale.
- DXC Technology: Large global IT services incumbent with significant Australian engineering and industrial vertical coverage, offering consulting and custom systems work that overlaps Loop Foundry's scope at much larger scale.
- Akkodis (formerly Modis Australia): Global IT staffing and digital engineering services provider with Australian operations, comparable to Loop Foundry's daily contract/team augmentation model and engineering client base, but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Loop Foundry social profiles
Digital presenceLoop Foundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop Foundry leadership team
Management profileNumber of profiles
Profiles1 record
Loop Foundry funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop Foundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop Foundry
What does Loop Foundry do?
Loop Foundry provides information systems consulting and custom software development services to Australian engineering firms and SMBs. Its offering covers tactical problem reviews, ongoing Virtual CIO advisory retainers, strategic business reviews, project specification workshops, daily contract staff augmentation, end-to-end custom software implementation, independent software testing, and recurring maintenance contracts. It also delivers two structured training workshops: the two-day 'Capture The Chaos' systems building workshop and the half-day 'Track Your Trade' HubSpot CRM implementation workshop.
Is Loop Foundry a public or private company?
Loop Foundry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loop Foundry founded?
Loop Foundry was founded in 2012. It employs 1 to 10 people.
Where is Loop Foundry based?
Loop Foundry is headquartered in Hobart, Australia, in the Oceania region.
How does Loop Foundry make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are custom Software Development, training Services and software Testing Services.
Who are Loop Foundry's main competitors?
Direct peers on record are Bilue, Atturra, Vivanti Consulting, Cevo Australia and Versent. Broad incumbents are Slalom, Avanade, Thoughtworks, DXC Technology and Akkodis (formerly Modis Australia).
Does Loop Foundry have an API?
No public API is recorded for Loop Foundry.
What industry is Loop Foundry in?
Loop Foundry's product category is IT Consulting and Custom Software Development. Its primary akta.pro industry code is BPAHAEAK, DevOps, SRE & Platform Engineering Consulting. Its NAICS code is 54151 and its SIC code is 8742.