Haus Aja Textor-Goethe

What Haus Aja Textor-Goethe does

Haus Aja Textor-Goethe is a Frankfurt-based, non-profit elderly care organization founded in 1985 and operated by the charitable association Sozial-Pädagogisches Zentrum e.V. (a member of Nikodemus Werk e.V.). It delivers an integrated continuum of senior living and care services from a single ~1-hectare campus in the Eschersheim/Dornbusch district: 150 residential care places across four specialized living areas (Arnica, Betula, Calendula, Aja's Gartenhaus), approximately 100 assisted living apartments, 25 supervised roof apartments with 24-hour emergency response, and the Melissa ambulatory nursing service covering four neighboring Frankfurt districts. Distinctive therapeutic modalities include Öldispersionsbad (oil dispersion baths), Kinästhetik movement therapy, Rhythmic Rubbings, and Goethe-inspired color/form therapy, all grounded in the anthroposophical care philosophy of Rudolf Steiner.

The organization runs an in-house nursing school (Fachseminar für Pflegeberufe, one of only three anthroposophically-oriented training institutions in Germany), the Marille organic shop and bio-bistro café (Frankfurt's first members-only organic store), five guest rooms in the renovated attic, and EV charging stations powered by an on-site combined heat and power plant (BHKW) achieving near-100% energy efficiency. Revenue is generated through a mix of German Pflegeversicherung/health insurance reimbursements, private pay, training tuition, retail sales, and donations via the Förderkreis support association. Marketing is primarily community-led through family referrals, cultural events, and reputation; the facility has been consistently listed among Germany's top 650 nursing homes by FOCUS/Guter Rat since 2014.

Name

Haus Aja Textor-Goethe

Legal name

Sozial-Pädagogisches Zentrum e.V.

Website

https://haus-aja.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Haus Aja Textor-Goethe is a Frankfurt-based non-profit (Sozial-Pädagogisches Zentrum e.V.) operating an integrated anthroposophical senior care campus with 150 residential places, ~100 assisted living apartments, ambulatory nursing, an organic shop/café, and a nursing training school serving the Frankfurt Nord community.

Ownership category

akta.pro rank

Product category

Senior Nursing and Assisted Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Chronic Care & Complex Care Management (HSABAIAD), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Elderly nursing care
• Assisted living services
• Ambulatory home care
• Dementia care facility
• Vocational nursing training

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Stationary Nursing Care: Residential care for approximately 150 Pflegeplätze in four stationary living areas (Arnica, Betula, Calendula, Aja's Gartenhaus). Revenue from nursing care insurance (Pflegeversicherung) and private payments.
2. Assisted Living Apartments (Betreutes Wohnen): Approximately 100 age-appropriate apartments with optional care services. Rental income plus fees for optional support services from the ambulatory service Melissa.
3. Ambulatory Nursing Service (Melissa): Home nursing care serving residents of assisted living apartments and residents of surrounding neighborhoods including Eckenheim, Eschersheim, Dornbusch, and Ginnheim. Reimbursed through health insurance and long-term care insurance.
4. Marille Bio-Café and Organic Shop: First member-owned organic shop in Frankfurt. Revenue from retail sales and café food/beverage service, with reduced prices for members. Operated by the non-profit parent association.
5. Meal Delivery Service (Essen auf Rädern): Daily fresh lunch delivery service to apartments and external customers. Uses organic ingredients from the certified kitchen.
6. Guest Rooms/Hotel: Five renovated hotel rooms (3 single, 1 double, 1 twin) in the energetically renovated roof area, with breakfast and meals available from the kitchen or Marille.
7. Training and Education Services: Operation of Fachseminar für Pflegeberufe (nursing professional training seminar), one of three anthroposophically-oriented training institutions in Germany. Generates revenue from trainee programs.
8. Donations and Förderkreis Support: Support through the Förderkreis association which funds projects, training support, continuing education, and quality-of-life improvements beyond basic operations.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Haus Aja Textor-Goethe is a non-profit anthroposophical elder care center that provides residential nursing care in four specialized living areas, ambulatory home nursing through its Melissa service, approximately 100 assisted living apartments, vocational nursing training, an organic shop/café (Marille), and on-site therapeutic services. It supports elderly residents and surrounding Frankfurt community members through holistic care, dementia specialization, palliative accompaniment, and an integrated sustainability and cultural program.

Product overview

Haus Aja Textor-Goethe is an anthroposophical care center for elderly individuals in Frankfurt, offering a comprehensive ecosystem of senior living and care services. The core portfolio consists of four interconnected offerings: (1) Stationäre Pflege - 150 residential care places across four specialized living areas (Arnica, Betula for dementia; Calendula for orientated residents; Aja's Gartenhaus for small-group dementia care); (2) Ambulanter Pflegedienst Melissa - ambulatory nursing care serving residents of the ~100 assisted living apartments and the surrounding neighborhoods; (3) Betreutes Wohnen - approximately 100 age-appropriate rental apartments with on-demand care services; and (4) Marille - the first members-only organic store and bio-café in Frankfurt with demeter certification. Supporting offerings include a Fachseminar für Pflegeberufe (nursing training school since 1983), hotel/guest rooms, therapeutic services (Frankfurter Therapeutikum, oil dispersion baths, kinaesthetics, color therapy), and EV charging infrastructure. The facility operates from a single location expanded in 2007 (Aja's Gartenhaus), with a stated commitment to anthroposophical medicine, sustainability (ÖKOPROFIT certified), and community integration.

Differentiator

Problem solved

Functional benefit

Brands

• Friedrich Schorling Stiftung: Charitable foundation supporting innovative living, working and housing arrangements for seniors with civic engagement requirements.
• Melissa
• Wohngemeinschaft unterm Dach

Products and services

• Stationäre Pflege (Residential Nursing Care) Full-time residential care with 150 places across four living areas: Arnica and Betula for dementia patients, Calendula for orientated residents with physical care needs, and Aja's Gartenhaus for small-group dementia care. Provided to elderly individuals requiring nursing support, including those with dementia and physical limitations.
• Ambulanter Pflegedienst Melissa (Ambulatory Home Nursing Service) Ambulatory nursing care service operating in Frankfurt neighborhoods (Eckenheim, Eschersheim, Dornbusch, Ginnheim), providing home nursing care, household support, and accompaniment to people in their own homes. Has been operating for over 30 years and serves residents of assisted living apartments, roof apartments, and the surrounding neighborhoods.
• Betreutes Wohnen (Assisted Living Apartments) Approximately 100 age-appropriate rental apartments providing independent living with on-demand care support from the Melissa ambulatory service, intended for seniors who want to maintain autonomy while having access to professional care when needed.
• Marille Bio-Café und Naturkostladen (Organic Shop and Bio-Café) The first members-only organic shop in Frankfurt, operated as a bioladen and bio-bistro café with Demeter-certified products. Serves residents, relatives, neighborhood community, Waldorf school parents and staff, with reduced prices for members.
• Fachseminar für Pflegeberufe (Vocational Nursing Training) Three-year nursing education and one-year elderly care assistant training program, one of three anthroposophically-oriented vocational nursing institutions in Germany. Offers practical placements in cooperation with hospitals and the facility itself, serving aspiring nurses seeking specialized training in holistic care methods.
• Gästezimmer / Hotelzimmer (Guest Rooms) Five hotel rooms in the renovated attic (3 single, 1 double, 1 twin) with bathrooms, breakfast, and meals available from the kitchen or Marille café. Available for guests visiting Frankfurt and family members of residents.
• Essen auf Rädern (Meal Delivery Service) Daily fresh lunch delivery service using organic ingredients from the certified kitchen, served to residents of apartments and external customers in the surrounding neighborhoods.
• Wohngemeinschaft unterm Dach (Senior Living Community under the Roof) A senior living community in the roof area of Aja's Gartenhaus with nine apartments for civic-engaged elderly residents, combining independent living with volunteer service commitments. Developed and co-financed by the Friedrich Schorling Stiftung.

Quantifiable outcome

• Listed in Top 650 of ~13,000 German nursing homes by FOCUS/Guter Rat since 2014
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Friedrich Schorling StiftungcoreStrategic or Co-development Partner · 1 January 2007Non-profit foundation that co-financed and developed Aja's Gartenhaus, specifically the rooftop apartments for the 'Wohngemeinschaft unterm Dach'. Created a unique living concept combining independent living with volunteer service commitments.
• Elektrizitätswerke Schönau (EWS)minorOthersElectricity supplier when the facility's Blockheizkraftwerk (BHKW) cannot produce enough electricity. EWS provides environmentally friendly generated electricity from renewable sources.
• GAB MünchenminorImplementation/ SI/ Consulting PartnerResearch and consulting institute for vocational education that developed work and learning tasks in cooperation with the facility's practical training supervisors (PraxisanleiterInnen).
• Krankenhäuser (Hospitals)minorStrategic or Co-development PartnerCooperation partners for trainee placements. Nursing students rotate through acute hospitals, pediatric nursing, psychiatry, rehabilitation, palliative care, and counseling as part of their generalist training. Hospitals also send their trainees to Haus Aja for experience.
• Die FleckenbühlerminorStrategic or Co-development PartnerTherapeutic workplace organization providing organic products. Referenced as part of the facility's sustainable, fair food procurement supporting small and medium regional organic farms that create jobs.
• Rudolf Steiner HauscoreStrategic or Co-development PartnerAdjacent cultural center with shared cultural events and programming. Neighbors welcome to participate in events. Close collaborative relationship facilitating intergenerational community integration.
• Freie Waldorfschule Frankfurt (Free Waldorf School)coreStrategic or Co-development PartnerNearby school with close contacts. School community participates in facility events. Shared electricity grid connection with BHKW. Proximity enables family participation in facility life.
• Demeter, Bioland, Naturland (Organic Farming Associations)minorOthersOrganic certification partnerships. Most fruits and vegetables are Verbandsware (association certified) from Demeter, Bioland, or Naturland farms, delivered in 100% reusable containers. Includes Dottenfelder Hof and Luisenhof in Bad Vilbel.
• Social-Cert GmbHminorOthersIndependent external auditing organization that conducts the 3-day quality audits for the Nikodemus Werk Quality Seal certification.
• Weiling (Bio-Großhandel)minorChannel Partner/ Reseller/ DistributorMain supplier for Marille organic shop, providing climate-neutral delivery. Supplies the bioladen* own-brand organic products.
• Freunde der Erziehungskunst Rudolf Steiners e.V.minorStrategic or Co-development PartnerOne of two organizational carriers for FSJ (Freiwilliges Soziales Jahr) and BFD (Bundesfreiwilligendienst) programs at the facility. Provides supervision and course offerings for volunteers.
• PARITÄTISCHER Wohlfahrtsverband Hessen e.V.minorStrategic or Co-development PartnerSecond organizational carrier for FSJ and BFD programs. Provides supervision and course offerings for volunteers alongside Friends of Waldorf Education.
• Praxis Scheiner (On-site Medical Practice)coreOthersMedical practice located on-site in the facility, providing primary care services to residents.
• Frankfurter TherapeutikumcoreStrategic or Co-development PartnerAnthroposophical therapy center located in the facility, offering physiotherapy, therapeutic painting, eurythmics, music therapy, and other therapeutic services.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Kursana (Dussmann Group): Operates senior residences and assisted living facilities across Germany as part of the Dussmann Group. Comparable in assisted living and stationary care services for seniors, though serving a broader mainstream demographic without specialized nursing training integration.
• Korian Deutschland: Major European (formerly French) operator of nursing homes, assisted living, and home care services in Germany. Comparable in stationary and ambulatory care services for seniors, though at significantly larger multi-site scale.
• Victor's Group: Operates senior residences, nursing homes, and ambulatory services across Germany. Comparable in stationary care and assisted living offerings for elderly residents, though at larger scale and without the anthroposophical training school model.
• Diakonie Deutschland: Protestant welfare organization's elder care division providing stationary, ambulatory, and advisory services across Germany. Comparable as a value-based non-profit elder care provider with similar training and family advisory components.
• Alloheim Senioren-Residenzen: Germany's largest private nursing home and assisted living operator with 200+ facilities. Comparable as a multi-site stationary and assisted living care provider serving the same elderly customer base, though operating at scale without Haus Aja's anthroposophical specialization.
• Caritas Altenhilfe: Catholic welfare organization's elder care arm operating numerous nursing homes, assisted living, and ambulatory services across Germany. Comparable as a non-profit stationary and home care provider, though operating at much larger national scale.
• Johanniter Seniorenhäuser: Order of St. John's elder care facilities across Germany offering stationary care, assisted living, and ambulatory services. Comparable non-profit care provider with similar community-based service orientation.

Direct peers

• Filderklinik: Anthroposophical hospital near Stuttgart and a Nikodemus Werk-affiliated facility. Most directly comparable as a Steiner-philosophy healthcare provider with integrated care, therapy, and training offerings for the same cultural-demographic segment.
• Hufeland Klinikum: Anthroposophical-oriented clinic in Bad Mergentheim operating under Rudolf Steiner's integrative medicine philosophy. Closely comparable for the anthroposophical treatment methods, holistic nursing approach, and nonprofit operating model in elder/holistic care.
• Gemeinschaftskrankenhaus Herdecke: Anthroposophical hospital in Herdecke operating under the same Steiner-based care philosophy. Directly comparable for its anthroposophical nursing methods, integration of therapeutic disciplines, and nonprofit status within the same philosophical movement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarilleBioladen
• Instagraminstagram.com/MarilleBio
• LinkedInlinkedin.com/company/haus-aja-textor-goethe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus Aja Textor-Goethe