M1 Med Beauty

What M1 Med Beauty does

M1 Med Beauty is a privately held German medical aesthetics chain headquartered in Berlin that operates 43 specialist centres across Germany and, through partner companies, 58 own locations across 10 countries including Austria, Switzerland and the UK. The company delivers a vertically integrated menu of aesthetic services — hyaluronic acid filler injections, muscle relaxant (botulinum toxin) treatments, and a full cosmetic surgery suite — using only branded inputs from manufacturers such as Juvéderm, Motiva, Mentor and Eurosilicone. Surgical procedures are concentrated at the M1 Schlossklinik in Berlin, a dedicated facility licensed under §30 GewO, while non-surgical injectables are delivered across the broader clinic network.

The business model is direct-to-consumer, with transparent per-treatment pricing published on the website (starting at €99 for basic injectables, rising to €12,900 for complex surgery) billed under the German GOÄ medical fee schedule. Customers book online or via a call centre, and gifting is supported through the M1 Shop voucher e-commerce platform. Distribution runs through company-owned specialist centres rather than franchise, supported by an internal M1 Academy for physician training, a cross-location Hospital Information System (HIS) for clinical documentation, and dedicated medical leadership (Prof. Dr. Zastrow as Medical Director) to enforce hygiene and quality standards. Marketing is multi-channel: paid acquisition on Google, Facebook, LinkedIn and Bing Ads, plus organic content across Instagram, TikTok, YouTube and Pinterest, and a content-marketing blog ("Schönheitsgeheimnisse").

Customer segments are horizontally defined across three personas: individual consumers seeking non-surgical injectables, those seeking cosmetic surgery, and male patients (e.g. for gynecomastia). Operations are run by Managing Directors Attila Strauss and Katharina Zimmnau through the legal entity M1 Med Beauty Berlin GmbH, with M1 MVZ GmbH operating the medical-facility side. The company claims to perform over 400,000 treatments worldwide annually and reports a 4.9/5-star eKomi customer rating, supporting a brand-led, scale-driven positioning as Germany's self-claimed "No. 1 for Beauty Medicine."

Name

M1 Med Beauty

Legal name

M1 Med Beauty Berlin GmbH

Website

https://m1-beauty.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

M1 Med Beauty is a German medical aesthetics chain operating 43 specialist centres in Germany and 58 own locations across 10 countries, offering hyaluronic acid injections, muscle relaxants, and cosmetic surgery directly to individual consumers.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

Keywords

• Medical aesthetic treatments
• Hyaluronic acid injections
• Cosmetic surgery services
• Botulinum toxin treatments
• Aesthetic medicine clinic

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices41 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Medical Aesthetic Treatments: One-time medical procedures including hyaluronic acid injections (fillers) and muscle relaxant (botulinum toxin) treatments, as well as cosmetic surgeries. Services are billed according to GOÄ (German medical fee schedule). Treatment prices range from 99€ for basic injections to 12,900€ for complex surgical procedures like tummy tucks.
2. Cosmetic Surgery Procedures: Surgical procedures including breast augmentation, breast reduction, breast lift, liposuction, eyelid lifts, tummy tucks, arm/thigh lifts, and labiaplasty. Performed at the M1 Schlossklinik in Berlin and affiliated clinics. Prices range from 1,200€ to 12,900€.
3. Voucher Sales: Sale of gift vouchers through the M1 Shop online platform for treatments as gifts

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels14 records

Core offering

M1 Med Beauty operates a network of specialist medical aesthetics clinics delivering minimally invasive injectable treatments (hyaluronic acid fillers and muscle relaxant/botulinum toxin injections) and a defined range of cosmetic surgery procedures (breast augmentation/reduction/lift, liposuction, tummy tucks, upper eyelid lifts, gynecomastia treatment and labiaplasty). Services are delivered by physicians across 43 centres in Germany (58 own locations across 10 countries) with transparent per-treatment pricing starting at €99 for injectables and €1,200–€12,900 for surgical procedures.

Product overview

M1 Med Beauty is a medical aesthetic service provider operating 43+ specialist centres across Germany and internationally. The company offers a unified portfolio of minimally invasive cosmetic injectable treatments (hyaluronic acid fillers and muscle relaxants) alongside selected cosmetic surgery procedures. Core injectable products include treatments for facial areas (lips, cheeks, chin, nose, nasolabial folds, tear trough), anti-wrinkle solutions (forehead, brow, crow's feet, frown lines), and hyperhidrosis. Surgical offerings span breast procedures (augmentation, reduction, lift), body contouring (liposuction, tummy tuck, arm/thigh lift), and genital procedures. The company exclusively uses branded products from established manufacturers such as Juvéderm and Motiva. Services are delivered through specialized doctor networks at branded clinic facilities, with the flagship M1 Schlossklinik in Berlin serving as the primary surgical centre.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyaluronic Acid Treatments (Filler) Minimally invasive injectable treatments using hyaluronic acid filler (including Juvéderm branded products) for facial enhancements: lip filler from €99, cheek and chin filler from €249, nasolabial folds from €249, nose correction from €399, skinbooster from €199, and tear trough/dark circles from €399. Delivered by physicians at M1 Med Beauty specialist centres for individual adult consumers.
• Muscle Relaxant Treatments Anti-wrinkle injectable treatments using muscle relaxants (botulinum toxin) including brow lift from €99, crow's feet from €99, forehead lines from €99, frown lines from €99, and hyperhidrosis (excessive sweating) from €499. Delivered at M1 Med Beauty specialist centres for individual adult consumers.
• Cosmetic Surgery Surgical cosmetic procedures including breast augmentation (from €2,400, with Motiva, Mentor or Eurosilicone implants), breast reduction from €6,900, breast lift from €4,500, upper eyelid lift from €1,200, nipple reshaping from €1,200, gynecomastia from €1,500, liposuction from €1,200, upper arm lift from €3,900, upper thigh lift from €4,900, tummy tuck from €12,900, and labiaplasty from €1,900. Performed at the M1 Schlossklinik in Berlin (licensed under §30 GewO) and affiliated surgical clinics.
• M1 Beauty Vouchers Gift vouchers available for purchase through the M1 Shop online platform (m1-shop.de), redeemable against M1 Med Beauty aesthetic treatments and procedures. Targeted at gift buyers (individuals and corporate gifting) seeking present-format access to the clinic's service menu.
• M1 Schlossklinik Berlin State-of-the-art beauty clinic in Berlin operating under §30 GewO license, serving as the flagship facility where M1 Med Beauty cosmetic surgery procedures are performed. Hosts the clinic management function and serves surgical patients referred from across the national centre network.

Quantifiable outcome

• Customer satisfaction rating of 4.9 out of 5 stars on eKomi review platform
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• JuvédermcoreOthersJuvéderm hyaluronic acid filler products are used at M1 Med Beauty for non-surgical injectable treatments including lip augmentation, cheek enhancement, and facial contouring. As a high-volume buyer, M1 benefits from bulk purchasing.
• MotivacoreOthersMotiva silicone breast implants are used for breast augmentation procedures at M1 Med Beauty. Motiva is one of the premium breast implant manufacturers.
• MentorcoreOthersMentor breast implants are among the silicone implant options available for breast augmentation procedures at M1 Med Beauty.
• EurosiliconecoreOthersEurosilicone breast implants are offered as an option for breast augmentation procedures at M1 Med Beauty.
• M1 MVZ GmbHcoreStrategic or Co-development PartnerM1 MVZ GmbH operates as a medical facility (MVZ = Medizinisches Versorgungszentrum) in Germany, partnering with M1 Med Beauty Berlin GmbH to deliver healthcare services at various locations. Part of the greater M1 family under joint responsibility agreements.
• Prof. Dr. ZastrowcoreOthersProf. Dr. Zastrow serves as Medical Director and Hygienist at M1 Med Beauty. He regularly reviews and confirms the highest hygiene standards at M1 facilities.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• SkinSpirit: US chain of medical aesthetic clinics offering injectables, laser treatments, and body services; comparable as a multi-site branded medi-spa targeting self-pay aesthetics consumers.
• Therapie Clinic: Ireland-founded, Europe-wide chain of medical aesthetic clinics offering injectables (anti-wrinkle, fillers) and selected cosmetic procedures; closest direct peer to M1 Med Beauty by multi-country chain model, treatment menu, and self-pay consumer positioning.
• The Private Clinic: Multi-site UK clinic group offering cosmetic surgery, injectables, and hair restoration; comparable end-to-end aesthetic offering and self-pay consumer base to M1 Med Beauty.
• Ideal Image: Largest US medspa chain offering injectables and aesthetic treatments at scale; relevant comparable for M1's multi-clinic self-pay model and emphasis on transparent, standardized pricing.
• Transform Hospital Group: UK cosmetic surgery and aesthetics provider with a clinic network offering surgical and non-surgical treatments; similar mix of breast, body and facial procedures to M1 Med Beauty's surgical portfolio.
• Harley Medical Group: Established UK chain focused on cosmetic surgery and non-surgical aesthetic treatments; comparable to M1 in combining injectables with surgical procedures under a branded clinic network targeting self-pay consumers.
• Laser Clinics United Kingdom: Multi-country chain of aesthetic clinics offering injectables, skin treatments, and cosmetic procedures; highly comparable in scale, multi-site delivery model, and consumer marketing approach to M1 Med Beauty.
• EF Medispa: London-based chain of medical spas offering injectables, skin and body treatments; comparable in combining medical-grade aesthetics with a multi-treatment menu under a branded clinic concept.

Broad incumbents

• Galderma: Global dermatology/aesthetics company producing hyaluronic acid fillers and skincare ranges; relevant as a major aesthetics manufacturer that defines the supply landscape in which M1 Med Beauty competes.
• Allergan Aesthetics (AbbVie): Global aesthetics manufacturer (Juvéderm, Botox) and dominant incumbent in the underlying injectable category; comparable as the upstream incumbent whose products M1 Med Beauty depends on and which shapes the broader medical aesthetics market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/m1medbeauty
• Facebookfacebook.com/m1beautyGermany
• Instagraminstagram.com/m1beauty
• TikToktiktok.com/@m1beauty.official
• Pinterestpinterest.de/m1beauty
• Xx.com/m1medbeauty
• LinkedInlinkedin.com/company/m1-med-beauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M1 Med Beauty