Marietta
Marietta Cellars is a second-generation, family-owned Sonoma/Mendocino winery founded in 1978, producing terroir-driven wines across OVR, Family, Estate, and member-exclusive ETTA series from 400+ acres of estate vineyards, sold direct-to-consumer via e-commerce, wine club, trade portal, and a newly opened Downtown Healdsburg tasting room.
- Company typePrivate
- Founded1978
- HeadquartersGeyserville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Marietta does
Marietta Cellars is a second-generation, family-owned winery founded in 1978 by Chris Bilbro and currently led by his son Scot Bilbro, operating across Sonoma and Mendocino counties in California. The company owns and farms more than 400 acres of estate vineyards across three distinct properties — Geyserville (35 acres, Alexander Valley), McDowell Valley (270 acres, the dominant holding in its AVA, specializing in Rhone varietals with very old Syrah and Grenache Gris), and Yorkville Highlands (10 acres of Clone 6 Cabernet under long-term lease at 1,400 ft elevation) — and produces terroir-driven wines under four main series: the entry-tier OVR (Old Vine Red) blending program running since 1982, the mid-tier Family Series (Armé, Christo, Román, Nadi), the premium Single Estate Series (Angeli Zinfandel, Gibson Block Syrah, Game Trail Cabernet), and the member-exclusive ETTA and EX MARIETTA small-lot series.
The business is built on a direct-to-consumer go-to-market. Revenue is generated through the company's e-commerce storefront (mariettacellars.com with $25 flat-rate shipping on 6+ bottles and free shipping on 12+ bottles), the Marietta Wine Club delivering three customizable annual shipments (February, May, September) with up to 15% member savings and exclusive access to ETTA/EX MARIETTA wines, and a trade portal serving restaurants and retailers with bottle shots, tech sheets, and shelf talkers. The company opened its first tasting room, 'Marietta Wines | Tasting & Musings,' in Downtown Healdsburg in 2025/2026 after 47 years without a public venue, with two tasting experiences priced at $35/person and an annual complimentary tasting for four available to wine-club members. Marketing relies on a content-led journal, email/CRM, organic social (Instagram, Facebook), and significant earned media including 96-point critic scores from Wine Advocate and Vinous and features in The New York Times, SF Chronicle, Food & Wine, and Wine & Spirits.
Marietta firmographics
Firmographics- Name
- Marietta
- Legal name
- Marietta Cellars Inc.
- Website
- https://mariettacellars.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marietta Cellars is a second-generation, family-owned Sonoma/Mendocino winery founded in 1978, producing terroir-driven wines across OVR, Family, Estate, and member-exclusive ETTA series from 400+ acres of estate vineyards, sold direct-to-consumer via e-commerce, wine club, trade portal, and a newly opened Downtown Healdsburg tasting room.
- Ownership category
- akta.pro rank
Marietta industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Marietta is headquartered
LocationHeadquarters
- HQ city
- Geyserville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Marietta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct Wine Sales (E-commerce): Retail wine sales through the company's own e-commerce storefront at mariettacellars.com. Customers can purchase any wine from the full catalog with home delivery. Shipping is charged at $25 flat rate for 6+ bottle orders and is complimentary for 12+ bottle orders.
- Wine Club Membership: Annual subscription wine club delivering three shipments per year (February, May, September). Members receive exclusive access to ETTA and Ex Marietta wines, up to 15% savings on all wines, complimentary or discounted shipping, and complimentary tastings at the tasting room. The subscription auto-renews annually.
- Tasting Room Experiences: In-person wine tasting experiences at the Downtown Healdsburg tasting room. Two tasting experiences are offered at $35/person, paid at time of booking. Wine club members receive complimentary annual tasting for four. Bookings are managed via Tock.
- Trade / B2B Wine Sales: Sales to wine trade professionals (restaurants, retailers) through the trade portal. The trade page provides access to bottle shots, tech sheets, and shelf talkers for the full product catalog.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Wine Club Membership — Marietta Club |
| Unit Pricing | Pay-as-you-go | Tasting Experiences — $35/person |
| Unit Pricing | Pay-as-you-go | Shipping — Flat Rate and Complimentary Tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Marietta product offering
Product offeringCore offering
Marietta Cellars is a second-generation family winery that farms 400+ acres of estate vineyards across three Sonoma and Mendocino county properties to produce terroir-driven wines organized into the OVR, Family, Single Estate, ETTA, and EX MARIETTA series. Sales are primarily direct-to-consumer through the company's own e-commerce storefront and a customizable quarterly wine club (Marietta Club), complemented by a tasting room in Downtown Healdsburg and a trade portal serving restaurants and retailers.
Product overview
Marietta Cellars is a second-generation family winery founded in 1978 in Sonoma County, CA. The winery crafts wines across four distinct series: OVR (Old Vine Red, Rosé, Riesling) as entry-level everyday wines; Family Series (Armé Cabernet, Christo, Román Zinfandel, Nadi Riesling) honoring family traditions; Single Estate Series (Angeli Zinfandel, Gibson Block Syrah, Game Trail Cabernet) expressing unique terroir; and EX MARIETTA Series for experimental small-lot releases. The ETTA Series offers member-exclusive artistic wines. Marietta operates a direct-to-consumer model through an e-commerce platform and a wine club with quarterly customizable shipments, complemented by a physical tasting room in Downtown Healdsburg.
Differentiator
Problem solved
Functional benefit
Brands
- ETTA Series: Member-exclusive small-lot wines meaning 'precious little one' in Italian. Distillation of presence capturing moments shaped by stillness, freedom, and inquiry. Made exclusively for wine club members.
- EX MARIETTA Series
- Family Series
- Single Estate Series
- OVR Series (Old Vine Red)
Products and services
- OVR Series Entry-level everyday wine series featuring Old Vine Red (multi-vintage Zinfandel-based blend), Old Vine Rosé (Grenache Gris, Grenache Noir, and Syrah), and Old Vine Riesling, designed for approachability and value for direct-to-consumer retail buyers.
- Family Series Mid-tier wine series honoring family winemaking traditions, including Armé Cabernet Sauvignon, Christo (Syrah-based Rhône blend), Román Zinfandel, and Nadi Dry Riesling, blended with complementary varieties and crafted for food pairing for direct-to-consumer buyers and wine club members.
- Single Estate Series Premium single-vineyard wines expressing unique terroir, including Angeli Zinfandel (Angeli Ranch, Alexander Valley), Gibson Block Syrah (McDowell Valley), and Game Trail Cabernet Sauvignon (Yorkville Highlands at 1,400 ft elevation), sold to direct consumers, wine club members, and trade accounts.
- ETTA Series Member-exclusive small-lot wines crafted without prescription or constraint for the Marietta Wine Club; the name means 'precious little one' in Italian and the series captures moments of stillness, freedom, and artistic expression.
- EX MARIETTA Series Experimental, small-lot, member-exclusive wines for curious palates seeking nuance, tension, and atypical balance, featuring limited single-varietal and unique blend releases available only to wine club members.
- Marietta Wine Club Annual subscription wine club delivering three customizable shipments per year (February, May, September) with member access to ETTA and EX MARIETTA wines, up to 15% savings on all wines, flat-rate or complimentary shipping, and complimentary tastings at the Healdsburg tasting room.
- Tasting Room Experience In-person wine tasting experience at 250 Center Street, Downtown Healdsburg, CA, offering two tasting flights ($35/person) including Single Vineyard Series and ETTA Series tastings, open daily 11:00am-5:00pm with complimentary annual tasting for wine club members.
Quantifiable outcome
- 96 points — Wine Advocate (2019 EX MARIETTA Petite Sirah, 2019 Christo Red, 2019 Syrah Angeli Vineyard)
- +5 more outcomes
Companies that use Marietta
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Marietta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Marietta partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
Marietta competitors and assessment
Company assessmentDirect peers
- Ridge Vineyards: Family-led California winery renowned for old-vine Zinfandel/Syrah blends and estate-grown, terroir-focused wines from Sonoma and Santa Cruz Mountains; the closest direct analogue in scale, philosophy, and old-vine blending heritage.
- Kunde Family Winery: Fifth-generation family-owned Sonoma estate winery with on-site tasting room and DTC focus; directly comparable in family ownership, Sonoma estate footprint, and experiential hospitality.
- Bedrock Wine Co. Sonoma-based old-vine Zinfandel and field-blend specialist with heritage vineyard sourcing; closely comparable on old-vine California blending philosophy and small-production tasting room/club model.
- Turley Wine Cellars: California Zinfandel specialist working with old-vine sites across Napa and Sonoma; comparable in small-lot, single-vineyard, terroir-driven Zinfandel program and family-led operating model.
- Seghesio Family Vineyards: Multi-generation Sonoma Zinfandel specialist in Healdsburg with a tasting room, wine club, and estate vineyard control; directly comparable in varietal focus, family ownership, and Healdsburg DTC footprint.
- Frog's Leap Winery: Estate-farmed, family-led Napa Valley winery emphasizing organic/sustainable vineyard practices and direct-to-consumer tasting experiences; mirrors Marietta's estate-control and DTC philosophy.
- St. Francis Winery & Vineyards: Sonoma County estate winery with a tasting room, wine club, and Zinfandel/Cabernet portfolio; comparable in estate acreage, family heritage, and DTC distribution mix.
- Robert Biale Vineyards: Family-founded Napa Valley winery built around old-vine Zinfandel and a Napa tasting room; comparable on small-lot Zinfandel focus, family heritage, and DTC/club-driven revenue mix.
- Joseph Swan Vineyards: Small-production Sonoma winery focused on old-vine Zinfandel, Pinot Noir, and Rhone varieties from estate vineyards; comparable in producer scale, old-vine heritage, and varietal mix.
Broad incumbents
- Ravenswood Winery: Mass-market Sonoma Zinfandel brand with broad national distribution under Constellation; comparable varietal positioning but operates at much larger scale with wider wholesale reach than Marietta's DTC model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Marietta social profiles
Digital presenceMarietta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marietta leadership team
Management profileNumber of profiles
Profiles5 records
Marietta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marietta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marietta
What does Marietta do?
Marietta Cellars is a second-generation family winery that farms 400+ acres of estate vineyards across three Sonoma and Mendocino county properties to produce terroir-driven wines organized into the OVR, Family, Single Estate, ETTA, and EX MARIETTA series. Sales are primarily direct-to-consumer through the company's own e-commerce storefront and a customizable quarterly wine club (Marietta Club), complemented by a tasting room in Downtown Healdsburg and a trade portal serving restaurants and retailers.
Is Marietta a public or private company?
Marietta is a private company. It is classified as family owned and is currently operating.
When was Marietta founded?
Marietta was founded in 1978. It employs 11 to 50 people.
Where is Marietta based?
Marietta is headquartered in Geyserville, United States, in the North America region.
How does Marietta make money?
Four revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are wine Club Membership, tasting Room Experiences and trade / B2B Wine Sales.
Who are Marietta's main competitors?
Direct peers on record are Ridge Vineyards, Kunde Family Winery, Bedrock Wine Co., Turley Wine Cellars, Seghesio Family Vineyards, Frog's Leap Winery, St. Francis Winery & Vineyards, Robert Biale Vineyards and Joseph Swan Vineyards. Ravenswood Winery is listed as a broad incumbent.
Does Marietta have an API?
No public API is recorded for Marietta.
What industry is Marietta in?
Marietta's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.