Sunbeam Foods
Sunbeam Foods is a century-old Australian producer and supplier of premium dried fruits and nuts, serving B2B food manufacturers, bakeries, and hospitality buyers alongside retail consumers across Australia, New Zealand, and export markets.
- Company typePrivate
- Founded1925
- HeadquartersIrymple, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sunbeam Foods does
Sunbeam Foods is an Australian producer and supplier of premium dried fruits and nuts, headquartered in Irymple, Victoria, and operating continuously since 1925. The company is built on a multi-generational grower community model, sourcing sultanas, raisins, currants, and a range of tree nuts (almonds, macadamias, cashews, pistachios, walnuts, pine nuts, hazelnuts) and seeds from Australian and trusted international growers. Its product portfolio spans roughly twenty core and seasonal SKUs, including heritage items such as the Sunmuscat sultana line, prepared products like fruit mince, and seasonal offerings such as hot cross buns.
The business operates a hybrid B2B/B2C model. Wholesale customers, including commercial bakeries, food manufacturers, and hospitality buyers, are served through a dedicated phone-based ordering line, while retail consumers are reached via Australian retail and distribution partners, the company website, and social channels (Facebook, LinkedIn, Instagram, YouTube). Brand marketing is anchored on recipe content, tutorials, and partnerships with culinary creators and Australian artist Pete Cromer, supporting a heritage positioning around its 100-year anniversary.
In 2025 the company expanded its premium sultana production capacity and runs a stated export presence beyond Australia and New Zealand. The company is privately held with no disclosed parent, subsidiaries, funding rounds, or financial figures, and operates with 251-500 employees. There are no disclosed patents, certifications, or technology platforms beyond standard e-commerce and content infrastructure.
Sunbeam Foods firmographics
Firmographics- Name
- Sunbeam Foods
- Legal name
- Sunbeam Foods
- Website
- https://sunbeamfoods.com.au
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sunbeam Foods is a century-old Australian producer and supplier of premium dried fruits and nuts, serving B2B food manufacturers, bakeries, and hospitality buyers alongside retail consumers across Australia, New Zealand, and export markets.
- Ownership category
- akta.pro rank
Sunbeam Foods industry classification
Industry- Product category
- Dried Fruits and Nuts
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industries
- Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF), Nuts, Seeds & Trail Mix Snacks (CRADABAF)
Keywords
Where Sunbeam Foods is headquartered
LocationHeadquarters
- HQ city
- Irymple
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sunbeam Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Dried Fruit and Nut Sales: Sunbeam Foods generates revenue through the sale of dried fruits, nuts, and seeds to wholesale customers, retailers, and direct consumers. The company operates both B2B (wholesale orders) and B2C (retail products) channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sunbeam Foods product offering
Product offeringCore offering
Sunbeam Foods sources, processes, and distributes premium dried fruits, tree nuts, and seeds under the Sunbeam brand. The portfolio spans dried vine fruits (sultanas, raisins, currants, mixed fruit), a wide range of tree nuts and seeds, and prepared products such as fruit mince and seasonal hot cross buns. Products are sold to commercial bakeries and food manufacturers through wholesale channels and to individual consumers through retail and online channels.
Product overview
Sunbeam Foods is an Australian dried fruit and nuts company with nearly 100 years of heritage, specializing in supplying premium dried fruits and nuts sourced both locally and globally from trusted growers. The product portfolio centers on three main categories: dried vine fruits (Sultanas, Raisins, Currants, Mixed Fruit) as the heritage core products; tree nuts including Australian Macadamias, Cashews, Pistachios, Almonds in multiple forms (meal, flaked, slivered, blanched, natural), Walnuts, Pinenuts, and Hazelnuts; and seeds and snacking products. The company also produces prepared products including Fruit Mince and seasonal offerings like Hot Cross Buns. Sunbeam Foods operates with a grower community model, with many families having cultivated dried fruit grapes for generations, and their products are distributed through retail channels under the Sunbeam brand.
Differentiator
Problem solved
Functional benefit
Brands
- Sunbeam: Primary brand for dried fruits including sultanas, raisins, currants, and mixed fruit products.
- Sunmuscat
Products and services
- Sunbeam Sultanas
- Sunbeam Raisins
- Sunbeam Currants
- Sunbeam Mixed Fruit (Gourmet Selection)
- Sunbeam Almonds (Meal, Flaked, Slivered, Blanched, Natural)
- Sunbeam Australian Macadamias
- Sunbeam Australian Cashews
- Sunbeam Australian Pistachios
- Sunbeam Walnuts
- Sunbeam Pinenuts
- Sunbeam Skinless Hazelnuts
- Sunbeam Mixed Seeds
- Sunbeam Seed Mix
- Sunbeam Fruit Mince
- Sunbeam Hot Cross Buns
- Sunbeam Sunmuscat Sultanas
Companies that use Sunbeam Foods
Customer profileSegments2 records
Ideal customer profiles2 records
Sunbeam Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunbeam Foods partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Pete CromerminorPartnership with Australian artist Pete Cromer, featuring collaborative content and brand partnerships.
- Minoli De SilvaminorPartnership with culinary creator Minoli De Silva who creates recipe tutorials featuring Sunbeam products including Jewelled Rice and Fruit Mince Tarts.
- Sunbeam at SRESminorPartnership presence at SRES (likely Sydney Restaurant & Hospitality Event) for brand exposure and marketing.
- Grower CommunitycoreLong-standing partnerships with Australian grower families who have been cultivating dried fruit grapes for generations. The company is built on this grower community network.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Sunbeam Foods competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Sunbeam Foods social profiles
Digital presenceSunbeam Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunbeam Foods leadership team
Management profileNumber of profiles
Sunbeam Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunbeam Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunbeam Foods
What does Sunbeam Foods do?
Sunbeam Foods sources, processes, and distributes premium dried fruits, tree nuts, and seeds under the Sunbeam brand. The portfolio spans dried vine fruits (sultanas, raisins, currants, mixed fruit), a wide range of tree nuts and seeds, and prepared products such as fruit mince and seasonal hot cross buns. Products are sold to commercial bakeries and food manufacturers through wholesale channels and to individual consumers through retail and online channels.
Is Sunbeam Foods a public or private company?
Sunbeam Foods is a private company. It is classified as family owned and is currently operating.
When was Sunbeam Foods founded?
Sunbeam Foods was founded in 1925. It employs 251 to 500 people.
Where is Sunbeam Foods based?
Sunbeam Foods is headquartered in Irymple, Australia, in the Oceania region.
How does Sunbeam Foods make money?
One revenue line is on record: dried Fruit and Nut Sales.
Does Sunbeam Foods have an API?
No public API is recorded for Sunbeam Foods.
What industry is Sunbeam Foods in?
Sunbeam Foods's product category is Dried Fruits and Nuts. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of AFAIAKAF, Nuts, Seeds & Dried Fruit Trading/Wholesale. Its NAICS code is 31142 and its SIC code is 2030.