Thistle and Spire
Thistle and Spire is a New York-based direct-to-consumer lingerie brand selling expressive, body-positive, size-inclusive (XS–3X+) intimate apparel — corsets, bras, bodysuits, and period panties — through its own Shopify storefront to individual consumers in 11 countries.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Thistle and Spire does
Thistle and Spire is a direct-to-consumer intimate apparel brand founded in 2016 and headquartered in New York, operating exclusively through its Shopify-powered e-commerce storefront (thistleandspire.com). The company designs and sells lingerie and related apparel — corsets, bras, panties, bodysuits, bodywear, ready-to-wear pieces, period panties, and accessories — with a distinctive aesthetic spanning gothic, festival, bondage, and kink-fantasy themes, and an inclusive size range from XS to 3X+. Technical infrastructure is conventional Shopify plus a third-party accessibility layer (Accessibly App) that provides WCAG 2.1 AA / ADA / European Accessibility Act compliance tooling, including AI-generated image alt text. The company offers no proprietary technology platforms or mobile applications.
Thistle and Spire firmographics
Firmographics- Name
- Thistle and Spire
- Legal name
- Thistle and Spire
- Website
- https://thistleandspire.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thistle and Spire is a New York-based direct-to-consumer lingerie brand selling expressive, body-positive, size-inclusive (XS–3X+) intimate apparel — corsets, bras, bodysuits, and period panties — through its own Shopify storefront to individual consumers in 11 countries.
- Ownership category
- akta.pro rank
Where Thistle and Spire is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Thistle and Spire business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for lingerie and intimate apparel products sold directly through the brand's e-commerce website. No subscription or recurring revenue component. Customers pay per item at listed retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time retail pricing per individual product |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Thistle and Spire product offering
Product offeringCore offering
Thistle and Spire is a direct-to-consumer lingerie brand that designs and sells body-positive, size-inclusive (XS to 3X+) intimate apparel including corsets, bras, panties, bodysuits, bodywear, and period underwear through its own Shopify-powered online storefront. The brand offers artistically designed collections featuring custom embroidery, kink/fantasy/festival themes, and adjustable fit, priced between $38 and $158, and ships internationally to 11 countries.
Product overview
Thistle and Spire is a direct-to-consumer lingerie brand offering a diverse portfolio of intimate apparel. The product line includes core categories such as Corsets & Bustiers, Bras, Panties (including Period Panties and Panties for Packages), Bodysuits, Bodywear, Accessories, Ready to Wear, and Wirefree Styles. Key product collections include the seasonal Ravenna (gothic/coven-themed), Chanterelle (mushroom-inspired), Nocturne (Holiday), Eclipse, Heroine (harnesses), Medusa (snake embroidery), Cirsi (embroidery), Kane, Minna, and Festival Edit collections. Products range from $38-$158, with offerings spanning everyday basics to specialty kink and bondage-inspired pieces. The brand emphasizes custom embroidery, adjustable fit (XS to 3X+), and handmade quality. The company operates through its e-commerce platform and offers a $2 unlock for free exchanges and returns.
Differentiator
Problem solved
Functional benefit
Products and services
- Ravenna Collection A gothic and occult-themed seasonal lingerie collection centered on a 'coven' aesthetic, featuring a catsuit, corset, thong, bralette, and high-waisted brief priced between $38 and $148, designed for women and gender-diverse customers seeking expressive, dark-romantic intimate apparel.
- Chanterelle & Summer 2026 Collection A Summer 2026 lingerie line built around mushroom-inspired Chanterelle corsetry and complementary Eclipse gradient-fabric pieces, plus the Paramount Garter, designed for customers seeking nature/whimsical-themed intimate apparel with prices ranging from $44 to $78 per piece.
- Nocturne Collection (Holiday 2025) A Holiday 2025 lingerie collection featuring the signature Nocturne Corset ($158) and Nocturne Bikini, positioned as statement occasion wear for customers seeking elevated, dramatic intimate apparel.
- Heroine Collection A best-selling harness-led lingerie collection including the Heroine Harness Bra, Heroine Panty ($42), and Heroine Strap On Harness ($46), designed for customers seeking harness-inspired intimate apparel and inclusive accessory pieces.
- Medusa Collection A best-selling collection featuring iconic snake-inspired embroidery across pieces such as the Medusa V-Cut Brief and Medusa Bralette, marketed for customers drawn to mythological, statement embroidery in their lingerie.
- Cirsi Collection A best-selling embroidery-led collection described as 'taking us back to our roots,' including the Cirsi Bra, targeted at customers seeking signature-embroidered everyday lingerie.
- Kane Collection A best-selling garter-led collection including the Kane Thigh Garters and Kane Overt Bikini, designed for customers seeking thigh-garter accents and overt bikini silhouettes.
- Minna Collection
Quantifiable outcome
- 18,751 reviews with 4.68 average rating
Companies that use Thistle and Spire
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Thistle and Spire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Thistle and Spire partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Thistle and Spire competitors and assessment
Company assessmentBroad incumbents
- Aerie: Mainstream intimates brand (American Eagle subsidiary) that has built a body-positive, no-retouching positioning and broad size range. Larger incumbent in the same category T&S competes in.
- Victoria's Secret: Largest US lingerie retailer with full intimates assortment across bras, panties, and loungewear. Incumbent reference point for category scale and pricing power.
Direct peers
- CUUP: DTC lingerie and swim brand built around modern minimalism, technical fit, and size inclusivity. Direct peer by channel (own e-commerce) and category (bras, underwear, bodysuits).
- Negative Underwear: Small DTC lingerie and basics brand selling bras and underwear direct to consumers with a minimalist, design-forward aesthetic. Comparable boutique scale and channel mix.
- Savage X Fenty: DTC lingerie and intimate apparel brand with a body-positive, size-inclusive positioning (XS–4X) and a bold, expressive aesthetic. Closest direct peer to Thistle and Spire by category, channel, and customer.
- Lively: DTC intimates brand (spun out of ThirdLove's founder) selling bras, underwear, and loungewear directly to consumers with body-positive positioning. Comparable channel and category.
- ThirdLove: DTC lingerie brand focused on half-cup sizing, fit technology, and extended size ranges. Comparable as a digitally-native intimates brand selling directly through its own storefront with inclusive sizing.
- Adore Me: DTC lingerie and intimate apparel brand with broad size range and accessible pricing. Comparable channel (own e-commerce), category, and mid-market positioning.
- True & Co: DTC intimates brand built around fit technology and extended sizing. Comparable channel (own e-commerce) and category overlap with Thistle and Spire's core bra and underwear lines.
Emerging players
- Knickey: Small DTC intimates and basics brand focused on organic cotton underwear and sustainable production. Comparable boutique DTC scale with partial product overlap (underwear basics).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Thistle and Spire social profiles
Digital presenceThistle and Spire compliance and trust
Trust signalCompliance3 records
Thistle and Spire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thistle and Spire leadership team
Management profileNumber of profiles
Thistle and Spire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thistle and Spire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thistle and Spire
What does Thistle and Spire do?
Thistle and Spire is a direct-to-consumer lingerie brand that designs and sells body-positive, size-inclusive (XS to 3X+) intimate apparel including corsets, bras, panties, bodysuits, bodywear, and period underwear through its own Shopify-powered online storefront. The brand offers artistically designed collections featuring custom embroidery, kink/fantasy/festival themes, and adjustable fit, priced between $38 and $158, and ships internationally to 11 countries.
Is Thistle and Spire a public or private company?
Thistle and Spire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thistle and Spire founded?
Thistle and Spire was founded in 2016. It employs 1 to 10 people.
Where is Thistle and Spire based?
Thistle and Spire is headquartered in New York, United States, in the North America region.
How does Thistle and Spire make money?
One revenue line is on record: direct Product Sales.
Who are Thistle and Spire's main competitors?
Broad incumbents on record are Aerie and Victoria's Secret. Direct peers are CUUP, Negative Underwear, Savage X Fenty, Lively, ThirdLove, Adore Me and True & Co. Knickey is listed as an emerging player.
Does Thistle and Spire have an API?
No public API is recorded for Thistle and Spire.