What Pluspunkt Apotheke does

Pluspunkt Apotheke is a German cooperative-style network of over 50 licensed pharmacies operating under a shared brand, headquartered operationally at Plus-Punkt Vertriebs- und Marketinggesellschaft mbH in Leipzig. Individual branches are independently owned (e.g., sole proprietorships such as Claudia Meffert e.K.) and span major German cities including Berlin, Hamburg, Munich area, Frankfurt, Düsseldorf, Leipzig, Magdeburg, Dresden, and Potsdam. The network serves the general consumer market across prescription dispensing, over-the-counter medications, cosmetics, foot care, natural remedies, diabetes and chronic-condition support, and travel-health needs.

The centralized digital layer, pluspunkt-apotheke.de, is built on the Mauve (apopixx) e-commerce CMS and unifies the network through a single shop, prescription upload and e-prescription processing, branch-specific inventory visibility, customer accounts, and a Merkzettel/wishlist function. A dedicated mobile app (iOS/Android) extends the prescription-management and offer-redemption workflow to mobile, and fulfillment is supported by local courier delivery (Botendienst, free above EUR 15), parcel shipping, in-store pickup, and automated pickup lockers (Abholautomat) at select branches. Payment integrations include PayPal Checkout; loyalty is anchored by PAYBACK and a Pluspunkt customer card; brand-vendor coupons span CeraVe, Eucerin, Vichy, La Roche-Posay, Basica, and Biolectra.

The business model is a hybrid retail-and-services mix: regulated prescription dispensing (pricing fixed under Arzneimittelpreisverordnung), OTC and wellness products at freely set unit prices, fee-based pharmacist consultations and service lines (Venenfachcenter, cosmetic consultation days, diabetes care), and private-label revenue through Pluspunkt Eigenmarke and elac Eigenmarke. Marketing is centralized — managed via a biweekly newsletter, an extensive editorial Ratgeber health-content hub, and brand-partner couponing — while individual branches handle local merchandising and on-site events.

Name

Pluspunkt Apotheke

Legal name

Plus-Punkt Vertriebs- und Marketinggesellschaft mbH

Website

https://pluspunkt-apotheke.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Pluspunkt Apotheke is a German cooperative network of 50+ independently owned pharmacies operating a centralized e-commerce portal and mobile app for prescription dispensing, OTC sales, and chronic-care services to general consumers across Germany.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• Retail pharmacy services
• Prescription medications
• Over-the-counter products
• Pharmaceutical e-commerce
• Health and wellness retail

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices48 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription medications: Revenue from dispensing prescription (rezeptpflichtige) medications, regulated by German drug pricing law (Arzneimittelpreisverordnung). Customers upload prescriptions via website or app for in-store pickup or home delivery.
2. Over-the-counter (OTC) and pharmacy products: Revenue from non-prescription medications, health products, cosmetics, medical devices (e.g., blood pressure monitors, diabetes supplies), teas, foot care products, and wellness items sold through both physical stores and the online shop.
3. Pharmaceutical services: Fees for pharmacist consultations,cosmetic consultation days, venous health center (Venenfachcenter), diabetes care, and other fee-based pharmacy services offered at branch locations.
4. Private label products (Pluspunkt Eigenmarke, elac Eigenmarke): Revenue from the chain's own branded product lines (Pluspunkt Eigenmarke and elac Eigenmarke), sold across all branches and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Pluspunkt Apotheke operates a network of 50+ licensed German pharmacies under a unified brand, dispensing prescription medications and OTC pharmacy products alongside health, wellness, cosmetics, medical devices, and private-label brands (Pluspunkt Eigenmarke, elac Eigenmarke). Service is delivered through physical branches and a centralized online shop supported by a mobile app, prescription upload, e-prescription processing, courier/parcel delivery, in-store pickup, pickup lockers, and pharmacist/cosmetic consultation.

Product overview

Pluspunkt Apotheke operates a network-based online pharmacy platform combining a central e-commerce website with 50+ physical pharmacy locations across Germany. The core offering includes the Pluspunkt Apotheke Onlineshop for ordering prescription and non-prescription medications, the mobile app for prescription management and local pharmacy services, and integrated loyalty programs. The platform distributes third-party pharmaceutical and wellness brands including Isdin (sunscreen), H&S Tee (herbal teas), Gehwol (foot care), alongside standard OTC medications. Key services include prescription redemption (upload/scan/health card), free delivery service above 15 EUR, newsletter subscription, and a coupons system for brand discounts. The pharmacies operate under a franchise-like model using the Pluspunkt brand, allowing customers to select their local pharmacy for pickup and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Pluspunkt Apotheke Onlineshop (centralized online pharmacy)

Quantifiable outcome

• Free courier delivery for orders of 15 EUR or more
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Plus-Punkt Vertriebs- und Marketinggesellschaft mbHcoreOthersPlus-Punkt Vertriebs- und Marketinggesellschaft mbH (Beethovenstraße 35, 04107 Leipzig) operates the centralized Pluspunkt portal, managing the e-commerce platform, product catalog, customer accounts, Merkzettel, and the newsletter. Individual Pluspunkt pharmacies operate as separate legal entities that fulfill orders placed through the portal.
• PayPalminorGTM or Marketing PartnerPayPal is offered as a payment method for online orders on pluspunkt-apotheke.de, enabling customers to pay via PayPal Checkout.
• PAYBACKminorGTM or Marketing PartnerPAYBACK is a loyalty program partner enabling customers to earn and redeem points on purchases at Pluspunkt Apotheke locations and online.
• Apple (App Store)minorChannel Partner/ Reseller/ DistributorPluspunkt Apotheke distributes its prescription management app through the Apple App Store (iOS), allowing customers to manage prescriptions and access offers from their local branch.
• Google (Google Play Store)minorChannel Partner/ Reseller/ DistributorPluspunkt Apotheke distributes its prescription management app through Google Play Store (Android), allowing customers to manage prescriptions and access offers from their local branch.
• Mauve (apopixx)coreTechnology or IntegrationThe Pluspunkt Apotheke online platform is powered by the Mauve e-commerce CMS (apopixx system), which provides the shop infrastructure, multi-location management, prescription upload workflow, and delivery logistics across all Pluspunkt branches.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medpex: German online pharmacy delivering prescription and OTC medications. Targets the same digital-first pharmacy customer as Pluspunkt's online shop, competing on price, assortment, and delivery speed.
• DocMorris: Leading German online pharmacy offering prescription and OTC fulfillment with home delivery. Competes directly with Pluspunkt's e-commerce channel on price, assortment, and digital convenience for the same German consumer base.
• EasyApotheke: German pharmacy chain combining physical stores with a centralized online shop. Operates a hybrid retail/omnichannel model very similar to Pluspunkt, targeting price-conscious German consumers for OTC and prescription fulfillment.
• Sanicare: German mail-order pharmacy offering prescription and OTC delivery nationwide. Competes with Pluspunkt's online portal for the same prescription-upload and home-delivery use case among German consumers.
• Shop Apotheke: Major pan-European online pharmacy with a strong German presence. Direct competitor in the digital prescription and OTC market where Pluspunkt operates, with significantly larger scale and marketing investment.
• Apotheke vor Ort: National marketing and digital platform for thousands of independent German pharmacies. Closest direct competitor to Pluspunkt's franchise/network model, combining a shared online portal with local pharmacist fulfillment across Germany.

Broad incumbents

• dm drogerie: Germany's largest drugstore chain, carrying a broad OTC, beauty, and wellness assortment. Not a licensed pharmacy, but competes aggressively for OTC share and increasingly adjacent health categories that Pluspunkt relies on for margin.
• Müller: German retail chain combining drugstore, cosmetics, and select pharmacy services in larger formats. Competes with Pluspunkt for OTC, cosmetic, and wellness basket spend among German consumers.
• Rossmann: Major German drugstore chain with deep OTC, natural health, and cosmetics assortments. Overlaps directly with Pluspunkt's OTC, dermo-cosmetic, and natural health categories across a national store footprint.

Emerging players

• Linden Apotheke: Independent German pharmacy with a strong digital presence and prescription upload workflow. Smaller than Pluspunkt in footprint but exemplifies the digitally enabled independent pharmacy model Pluspunkt competes with in local markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pluspunkt.Apo
• LinkedInlinkedin.com/company/plus-punkt-vertriebs--und-marketinggesellschaft-mbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluspunkt Apotheke