Hakai Magazine
- Company typePrivate
- Founded2014
- HeadquartersVictoria, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hakai Magazine does
Hakai Magazine was a digital science journalism publication based in Victoria, Canada, founded around 2014 and operated under the Tula Foundation alongside the Hakai Institute. It produced long-form features, news and analysis, quick reads, videos, and an audio edition focused on the intersection of oceans, coastlines, marine ecosystems, and human societies — a deliberately narrow editorial niche covering climate change, fisheries, deep-sea mining, marine mammals, Indigenous maritime traditions, and coastal policy. The publication was built on a standard web content management platform with a free, no-paywall distribution model and reached a global audience through its website, RSS feeds, YouTube, Twitter/X, Facebook, and an audio edition of feature articles. There was no subscription, advertising, or other direct monetization; operations were funded entirely by the Tula Foundation, a charitable organization that also supports the Hakai Institute's long-term environmental research along British Columbia's coast. Hakai Magazine ceased publishing at the end of December 2024, at which point hakaimagazine.com was repurposed as an archive of approximately ten years of award-winning journalism (305+ pages of articles), and the editorial team transitioned to continue producing new ocean and coastal stories at bioGraphic (biographic.com). The entity's residual value sits in its brand reputation, archived content library, and the human capital of its editorial staff, while all future publishing activity runs through the successor platform.
Hakai Magazine firmographics
Firmographics- Name
- Hakai Magazine
- Legal name
- Hakai Magazine
- Website
- https://hakaimagazine.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hakai Magazine industry classification
Industry- Product category
- Digital Science Journalism
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ)
Keywords
Where Hakai Magazine is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Hakai Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels6 records
Hakai Magazine product offering
Product offeringCore offering
Hakai Magazine was a free digital publication that produced award-winning long-form science journalism, news, and multimedia content focused on coastal environments, marine ecosystems, climate change, fisheries, and human-ocean interactions. The publication offered Features, News & Views, and Quick Reads sections, supplemented by an Audio Edition and a Videos & Visuals section. The magazine ceased publishing at the end of 2024, with the team continuing at bioGraphic.
Product overview
Hakai Magazine was a digital publication platform offering long-form journalism, news, and visual content focused on coastal science and societies. The publication comprised the core Hakai Magazine (Features, News & Views, and Quick Reads articles), supplemented by an Audio Edition for listening to articles and a Videos & Visuals section for documentary and photographic content. The magazine ceased publishing at the end of 2024, with the editorial team continuing their work at bioGraphic.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Hakai Magazine An award-winning digital publication focused on coastal science and societies, covering ocean and coastal issues including climate change, fisheries, marine biology, and human-ocean interactions. Free access to all readers.
- Audio Edition
Quantifiable outcome
- Award-winning journalism recognized for excellence in science communication
Companies that use Hakai Magazine
Customer profileSegments1 record
Ideal customer profiles1 record
Hakai Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hakai Magazine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tula FoundationcoreHakai Magazine and Hakai Institute are both part of the Tula Foundation. The foundation funds and supports the magazine's operations and the associated environmental research institute that advances long-term environmental research from icefields to oceans on the coastal margin of British Columbia.
- Hakai InstitutecoreHakai Institute advances long-term environmental research from icefields to oceans on the coastal margin of British Columbia. Both Hakai Magazine and Hakai Institute are part of the Tula Foundation family, with the magazine serving as the communication arm for the institute's research.
- bioGraphiccoreFollowing the end of Hakai Magazine publication at the end of 2024, the team continues to publish new stories about oceans and coasts around the world at bioGraphic. This represents a continuation of the magazine's mission under a different publication venue.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hakai Magazine competitors and assessment
Company assessmentBroad incumbents
- Scientific American: Established popular science publication covering environment, marine biology, and climate. Comparable as a long-running, general-audience science journalism outlet with overlapping ocean/climate coverage.
- Smithsonian Magazine: Major popular science, nature, and culture publication publishing long-form journalism on oceans, ecosystems, and archaeology — overlapping with Hakai's coastal and Indigenous-coverage beats at much larger audience scale.
- New Scientist: Popular science magazine covering biology, environment, climate, and ocean science. Comparable as a long-form popular science publication serving curious general readers, though broader than Hakai's coastal focus.
- National Geographic: Long-established, large-scale popular science and nature publication covering oceans, wildlife, and human-environment stories. Broad incumbent whose marine/coastal coverage overlaps with Hakai's niche but at vastly greater scale.
Direct peers
- Ensia: Independent magazine publishing solutions-oriented environmental journalism on oceans, climate, biodiversity, and sustainability. Comparable as a niche, mission-driven environmental publication with similar editorial DNA.
- Ocean Geographic: Specialist ocean-focused magazine featuring photography and journalism on marine ecosystems, conservation, and ocean exploration. Direct peer in subject matter and visual long-form journalism format.
- Audubon Magazine: Nature and wildlife-focused magazine publishing journalism on birds, marine ecosystems, and conservation policy. Comparable as a niche, mission-driven nature publication focused on environmental storytelling.
- bioGraphic: Direct successor to Hakai Magazine where the same editorial team now publishes ocean and coastal science stories. Closely comparable in subject matter, format, and editorial voice, though operates as a different publication brand.
Emerging players
- Aeon Magazine: Digital publication featuring long-form essays on science, philosophy, and the environment. Comparable as a free, digitally native, long-form publication serving intellectually curious general readers.
- Atlas Obscura: Digital publication exploring unusual places, cultures, and natural environments worldwide. Comparable as a free, digitally native long-form publication with overlapping coverage of coastlines, Indigenous cultures, and natural phenomena.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hakai Magazine social profiles
Digital presenceHakai Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hakai Magazine leadership team
Management profileNumber of profiles
Hakai Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hakai Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hakai Magazine
What does Hakai Magazine do?
Hakai Magazine was a free digital publication that produced award-winning long-form science journalism, news, and multimedia content focused on coastal environments, marine ecosystems, climate change, fisheries, and human-ocean interactions. The publication offered Features, News & Views, and Quick Reads sections, supplemented by an Audio Edition and a Videos & Visuals section. The magazine ceased publishing at the end of 2024, with the team continuing at bioGraphic.
Is Hakai Magazine a public or private company?
Hakai Magazine is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was Hakai Magazine founded?
Hakai Magazine was founded in 2014. It employs 1 to 10 people.
Where is Hakai Magazine based?
Hakai Magazine is headquartered in Victoria, Canada, in the North America region.
Who are Hakai Magazine's main competitors?
Broad incumbents on record are Scientific American, Smithsonian Magazine, New Scientist and National Geographic. Direct peers are Ensia, Ocean Geographic, Audubon Magazine and bioGraphic. Emerging players are Aeon Magazine and Atlas Obscura.
Does Hakai Magazine have an API?
No public API is recorded for Hakai Magazine.
What industry is Hakai Magazine in?
Hakai Magazine's product category is Digital Science Journalism. Its primary akta.pro industry code is MPAJAAAJ, Popular Science, Technology & Nature Trade Publishing. Its NAICS code is 513120 and its SIC code is 2721.