AUSactive

What AUSactive does

AUSactive is a nonprofit industry association founded in 2008 and headquartered in Alexandria, Australia. It functions as the peak national body for the Australian exercise and active health sector, representing fitness professionals and wellness organizations. Its core activities center on industry representation, professional standards, recognition of fitness practitioners, and official endorsement of fitness and wellness events across the country. The organization employs between 11 and 50 staff and operates primarily within Oceania.

No underlying technology platform, product suite, or pricing structure is disclosed in the available data. Revenue mechanics for the nonprofit are not detailed, but are typically consistent with industry-association models — membership dues, event endorsement and partnership fees, education programs, and sponsorship. The organization's go-to-market appears to be based on its position as the designated industry voice rather than direct product distribution, with distribution occurring through industry partnerships, professional recognition, and event collaborations such as its 2025 partnership with the ExPRO Fitness Summit & Festival in Perth.

Data is limited overall: no management team, funding history, subsidiaries, certifications, or financial figures are disclosed. The single concrete recent signal is the November 2025 partnership with ExPRO, which extends AUSactive's industry-body role into consumer-facing fitness festival endorsement and signals broader engagement with the Australian active-health ecosystem.

Name

AUSactive

Website

https://ausactive.org.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

AUSactive is Australia's peak nonprofit industry body for the exercise and active health sector, providing professional standards, recognition, and official industry endorsement to fitness professionals, operators, and wellness event organizers across the country.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Health Promotion, Prevention & Community Health Programs (BPAIAJAC)

akta.pro secondary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• Industry association
• Exercise science
• Active health
• Fitness professionals
• Wellness advocacy

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

AUSactive is a nonprofit industry body that serves as the peak representative organization for the Australian exercise and active health sector. It provides services, education, and advice to promote physical activity and health, and offers official industry endorsement and partnership recognition for fitness events and wellness initiatives. The organization represents fitness professionals and wellness companies across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Industry Partnership and Endorsement
• Industry Representation and Advocacy

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ExPRO Fitness Summit & FestivalminorGTM or Marketing Partner · 13 November 2025AUSactive has an official industry partnership with ExPRO Fitness Summit & Festival, Australia's outdoor fitness event. The partnership involves AUSactive serving as the official industry body endorser for the event, which features workouts, wellness workshops, educational seminars, and retail at Scarborough Beach in Perth.

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• UKactive: UK's leading not-for-profit health and fitness industry body, comparable in structure and mission to AUSactive as a national membership organisation for the fitness sector.
• European Health & Fitness Association (EHFA): European-level industry body representing the health and fitness sector, comparable to AUSactive in providing cross-market advocacy, benchmarking, and standards for the fitness industry.
• American College of Sports Medicine (ACSM): U.S.-based professional and scientific body for sports medicine and exercise science, comparable to AUSactive as a credentialing and advocacy organisation for exercise professionals.
• YMCA Australia: Australia's largest not-for-profit operator of fitness, recreation, and community health programs, comparable in nonprofit positioning and mission around active healthy communities.
• Health & Fitness Association (formerly IHRSA): Global not-for-profit trade association for the health and fitness industry, comparable to AUSactive as a peak industry body but operating at international scale.

Regional players

• Sport New Zealand: Crown entity responsible for physical activity promotion in New Zealand, comparable as a national body with overlapping mission of encouraging active and healthy populations in an Australasian context.
• Les Mills Asia Pacific: Regional headquarters of Les Mills (global group fitness programming) operating in Australia, comparable as an influential industry player in the Australian fitness and active health space.

Direct peers

• Fitness Australia: Australia's other long-standing peak fitness industry body, historically competing with AUSactive for the role of national representative of fitness professionals and operators.
• Exercise & Sports Science Australia (ESSA): National professional association for exercise physiologists, sports scientists, and educators in Australia — directly comparable as a sector-focused industry body with membership, accreditation, and advocacy activities.
• Physical Activity Australia: Australian peak body representing physical activity educators and providers, overlapping with AUSactive's mission of promoting active lifestyles and accrediting fitness professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AUSactive_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUSactive