Top Rankings

What Top Rankings does

Top Rankings, legally registered as Web Marketing Solutions Pty Ltd, is an Australian search marketing agency founded in 2007 and headquartered in Melbourne. The firm offers managed SEO services primarily to ambitious small businesses, alongside engagement with national brand clients, with a stated focus on measurable sales lead generation rather than vanity metrics. It operates from physical offices in Melbourne (Level 5, 171 Collins St), Gold Coast (Burleigh Heads) and Sydney (Clarence St), serving clients Australia-wide while explicitly declining international markets.

The company's core offering is human-led SEO execution rather than proprietary software. Service lines span technical SEO, content creation and copywriting, digital PR, link building, design, WordPress speed optimisation, Google Business Profile optimisation, and complementary paid-media services (Google Ads management and remarketing retargeting). Underlying technology relies on industry-standard third-party tools — Google Analytics, Ahrefs, SEMrush and Microsoft Clarity — for tracking and analysis, with WordPress as the dominant website platform supported. There is no disclosed proprietary AI/ML capability, no SDK or API offering, and no recorded patents or trademarks.

Top Rankings' revenue model combines monthly recurring managed SEO retainers with no long-term contracts (clients can cancel with 30 days' notice) alongside one-time engagements including SEO Starter packages, SEO audits, SEO copywriting, SEO migration services, and one-off setup fees. Pricing is custom and not publicly disclosed, with set-up fees potentially reduced or waived. GTM is sales-led, anchored by a free 120-day SEO game plan lead magnet and a content marketing engine focused on SEO topics. Stated performance metrics include an average client tenure of 4.3 years, a 4.9-star Google Reviews rating, and an average 10x ROI on SEO spend over a 6-month period; named enterprise logos include Lexus, FIJI Airways, Virgin Mobile, AIA, Sussan, Jim's Group, Priceline Pharmacy, ChemDry and Rylock Windows and Doors.

Name

Top Rankings

Legal name

Web Marketing Solutions Pty Ltd

Website

https://toprankings.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Top Rankings is a Melbourne-headquartered Australian SEO agency delivering no-contract managed SEO, Google Ads and related digital marketing services to ambitious small businesses and selected national brands across healthcare, trades and services verticals.

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

Keywords

• Search engine optimization
• Managed SEO services
• Google Ads management
• Conversion rate optimization
• Digital PR services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed SEO Services: Ongoing SEO campaign management with no contracts required. Services include technical SEO, content creation, PR, link building, design, and strategy. Clients pay monthly with the first month billed upfront.
2. SEO Migration Service: One-time SEO migration service to protect rankings during website redesigns. Includes pre-migration audit, new website analysis, and post-migration monitoring.
3. SEO Starter Package: Fixed one-off investment SEO service providing initial foundation steps for website optimization. Includes opening report, website evaluation, error detection and repair, and before/after reporting. Designed as a low-risk entry point for businesses testing SEO.
4. Google Ads Management: Google Ads campaign management and optimization services, including remarketing/retargeting banner campaigns.
5. Set-up Fees: Initial setup fees covering keyword opportunity discovery, website on-page and off-page SEO gap analysis, and content gap evaluation. In some cases, reduced or waived set-up fees may be offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Top Rankings is a dedicated SEO agency providing managed, no-contract SEO services to ambitious Australian small businesses and national brands. Its core offering bundles technical SEO, content, digital PR, link building, design, and strategy into a monthly recurring engagement, supported by complementary one-off services such as SEO audits, SEO migration, SEO copywriting, WordPress speed optimisation, Google Business Profile optimisation, and Google Ads management.

Product overview

Top Rankings is a dedicated SEO agency offering managed SEO services as its core product. The all-in-one SEO solution covers technical SEO, content, PR, link building, design, and strategy. The portfolio includes industry-specific SEO packages (Dentists, Doctors, Chiropractors, Plumbers, Tradies, Roofing, Cleaning, Franchises, Medical Practices, Orthodontists, Plastic Surgeons, Pest Control, Physios) alongside complementary services including Google Ads management, Google Remarketing, WordPress Speed Optimisation, Google Business Profile Optimisation, SEO Audit, SEO Copywriting, SEO Migration, and SEO Starter packages. The company operates on a no-contract basis, emphasizing white-hat techniques since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed SEO Services Comprehensive recurring search marketing service bundling technical SEO, content optimization, digital PR, link building, design, and strategy to grow authority, improve search visibility, and convert customers. Sold as a no-contract monthly engagement to ambitious Australian small businesses and national brands.
• Google Ads Agency Service Google Ads campaign management and advertising service delivered by a Google Partner agency for lead generation across Search, Display, and remarketing formats. Sold as a managed service alongside SEO engagements to Australian businesses.
• Google Remarketing Services Retargeting banner campaign service that re-engages past website visitors through the Google Display Network to improve conversion rates. Offered as a complementary service to SEO and Google Ads engagements.
• SEO Audit Comprehensive website diagnostic engagement that identifies SEO gaps, technical errors, and improvement opportunities across crawl, on-page, content, and backlink dimensions. Sold as a standalone deliverable to Australian businesses.
• SEO Migration Service One-time website migration service protecting hard-earned organic search rankings during website redesigns. Includes pre-migration audit, new-website analysis, and post-migration monitoring. Sold as a standalone project engagement.
• SEO Starter Package Fixed one-off investment SEO package providing initial foundation work for website optimisation. Includes opening report, website evaluation, error detection and repair, and before/after reporting. Designed as a low-risk entry point for businesses testing SEO before a full engagement.
• SEO Copywriting Standalone content creation service producing search-optimised copy engineered for rankings and user engagement. Sold as a discrete deliverable to businesses needing content production separate from a full SEO retainer.
• WordPress Speed Optimisation Service Standalone WordPress performance service that optimises website loading speed to improve Core Web Vitals, user experience, and SEO performance. Sold to Australian WordPress site owners as a discrete project engagement.
• Google Business Profile Optimisation Service Standalone local SEO service that optimises a Google Business Profile to improve visibility in Google Maps and local search results. Sold to businesses targeting customers in defined service areas.
• Franchise SEO Service Specialised SEO engagement for multi-location franchise businesses that need consistent search visibility across many geographic locations. Sold to Australian franchise groups and multi-location brands.
• Industry-Specific SEO Packages Industry-specialised managed SEO packages tailored for dentists, doctors, chiropractors, orthodontists, plastic surgeons, physiotherapists, medical practices, plumbers, tradies, roofers, cleaning businesses, and pest control companies. Sold as targeted engagements applying SEO best practices to each industry's local search dynamics.

Quantifiable outcome

• 10x ROI on SEO spend within 6 months (average)
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Digital RescuecoreImplementation/ SI/ Consulting PartnerDigital Rescue is a sister company and web development partner that provides WordPress website design and development services. When redesign is recommended for SEO purposes, Top Rankings refers clients to Digital Rescue for high-conversion WordPress websites specifically crafted for SEO best practices. The two companies provide a complete improvement package combining SEO strategy with stunning design, content, and visuals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Straight North: Mid-sized US SEO and digital marketing agency offering managed SEO services to SMB and mid-market clients with transparent reporting. Comparable service model, target customer profile, and emphasis on measurable ROI.
• StudioHawk: Melbourne-based dedicated SEO agency founded 2015, also serving ambitious brands with specialized SEO services. Closest direct competitor in the Australian SEO agency market with similar focus on organic search and white-hat methodology.
• Higher Visibility: US SEO agency offering managed SEO, local SEO, and content marketing with focus on measurable results and client retention. Comparable services model, customer profile, and emphasis on transparent performance reporting.
• Bruce Clay: Long-established (1996) US SEO agency with deep technical SEO expertise and consultant-driven delivery. Comparable longevity, depth of SEO specialization, and enterprise/SMB dual customer base.
• Ignite Digital: Canadian SEO agency providing comprehensive search marketing services to SMBs with emphasis on transparent reporting and custom strategies. Comparable service offering, customer focus, and relationship-driven model.
• Online Marketing Gurus: Australian digital marketing agency offering SEO, Google Ads, and web design services to SMBs and mid-market clients. Comparable service breadth and Australian market focus with similar pricing transparency and contract flexibility.
• SEO.com: US-based dedicated SEO agency offering managed SEO services, local SEO, and link building with custom pricing. Comparable specialized SEO focus and SMB-to-mid-market customer orientation.

Broad incumbents

• WebFX: Large US-based full-service digital marketing agency offering SEO as part of broader performance marketing portfolio. Comparable SEO services but at significantly larger scale (500+ employees) with proprietary technology platform (MarketingCloudFX).
• Neil Patel Digital: Global SEO and digital marketing consultancy offering SEO services, content strategy, and analytics with brand-driven thought leadership. Comparable SEO services but with much larger brand presence and broader geographic reach.

Others

• Digital Rescue: Sister company and WordPress web design/development partner of Top Rankings. Operates as an implementation partner providing website rebuilds when SEO redesigns are recommended — adjacent ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/toprankings
• YouTubeyoutube.com/user/SEOTopRankings
• Facebookfacebook.com/toprankings
• LinkedInlinkedin.com/company/toprankings
• Instagraminstagram.com/seoagencytoprankings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Rankings