What SEO.com does

SEO.com, operated by WebFX, is a US-headquartered SEO services and technology brand founded in 1995 and based in Harrisburg, Pennsylvania. The company delivers managed SEO, local SEO, enterprise SEO, and AI SEO services to enterprise, mid-market, and SMB clients across verticals including healthcare, manufacturing, retail, home services, ecommerce, B2B, and franchises, supplemented by adjacent digital marketing offerings such as PPC management, content marketing, web design, and conversion rate optimization.

Its core technology stack centers on two proprietary platforms: OmniSEO®, an AI visibility monitoring product that tracks brand presence across Google, Bing, ChatGPT, Perplexity, Gemini, Meta AI, and social channels, and RevenueCloudFX, an attribution and ROI analytics platform that connects marketing activity to revenue outcomes. A suite of free tools (SEO Checker, AI Overview Checker, Domain Overview, Soovle) serves as a top-of-funnel product-led growth motion.

The business operates a hybrid go-to-market combining consultative, proposal-based sales for paid services with self-serve free tools for lead generation. Pricing is custom and retainer-oriented with no public tiers, and clients are supported by a 500+ person in-house team. SEO.com sits within the broader WebFX portfolio, which also includes Nutshell (CRM), TeamAI, and the OmniSEO® and RevenueCloudFX platforms, giving it a cross-sell ecosystem that the company leverages for integrated client engagements.

Name

SEO.com

Legal name

SEO.com

Website

https://seo.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SEO.com, operated by WebFX, is a Harrisburg, PA-based SEO services and technology brand offering managed SEO, AI SEO, and proprietary visibility and attribution platforms to enterprise, mid-market, and SMB clients across multiple verticals globally.

Ownership category

akta.pro rank

Product category

Search Engine Optimization Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industries

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• Search engine optimization
• Managed SEO services
• Local SEO optimization
• AI search visibility
• Enterprise SEO agency

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services: Customized SEO services including managed SEO, local SEO, enterprise SEO, and AI SEO services. Pricing is custom/quote-based, suggesting a service retainer or project-based model tailored to client needs and scope.
2. Digital Marketing Services: Additional services including PPC management, web design, content marketing, and digital marketing. These services are offered alongside SEO as part of comprehensive digital strategy partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SEO.com, powered by WebFX, delivers managed search engine optimization services—including enterprise SEO, local SEO, AI SEO, and omnichannel AI visibility monitoring—alongside complementary digital marketing services (content marketing, PPC, web design, CRO). The offering is supported by proprietary technology platforms OmniSEO® and RevenueCloudFX, plus a suite of free SEO tools (Soovle, AI Overview Checker, Domain Overview) used for lead generation and client enablement.

Product overview

SEO.com is a comprehensive SEO platform powered by WebFX, offering managed SEO services along with a suite of proprietary tools and specialized modules. The core offering includes managed SEO services, supplemented by the proprietary OmniSEO® platform for AI and omnichannel visibility monitoring, Soovle for keyword research, and a free SEO tools suite including AI Overview Checker and Domain Overview. Specialized add-on modules cover content marketing, local SEO, web design, PPC management, CRO, and enterprise SEO services. The platform leverages its proprietary RevenueCloudFX analytics platform for attribution and reporting. The company has operated since 1995 and focuses on driving revenue from search through data-driven, metrics-focused strategies.

Differentiator

Problem solved

Functional benefit

Brands

• OmniSEO®: AI visibility monitoring platform by WebFX that helps track brand presence across ChatGPT, AI Overview, Gemini, Perplexity, Meta AI, and other AI and social media platforms.

Products and services

• Managed SEO Services Comprehensive search engine optimization service including on-page, off-page, and technical SEO to improve website rankings and drive revenue from search, delivered as a managed engagement for businesses.
• OmniSEO® Platform Proprietary AI visibility monitoring platform that tracks brand presence across traditional search engines (Google, Bing), AI platforms (ChatGPT, Perplexity, Gemini, Meta AI), and social media; provides competitor visibility comparison, citation tracking, and AI search visibility monitoring for brands.
• Soovle Keyword Research Tool Free keyword research tool that aggregates search suggestions from multiple search engines simultaneously, providing comprehensive keyword insights across platforms.
• AI SEO Services AI-focused SEO services including optimization for AI Overviews, generative engine optimization (GEO), and answer engine optimization (AEO) to improve visibility in AI-powered search results.
• Local SEO Services Location-based SEO optimization services to improve visibility in local search results and Google Business Profile rankings for local and multi-location businesses.
• Enterprise SEO Services Large-scale SEO services for enterprise businesses with comprehensive digital marketing needs and multi-location requirements.
• Content Marketing Services SEO-focused content creation and marketing services including written content, content strategy, and optimization to drive qualified traffic through strategic content.
• PPC Management Services Pay-per-click advertising management including Google Ads campaigns to complement organic SEO efforts and drive immediate traffic.
• Web Design Services Website design and development services integrated with SEO best practices for optimized, high-converting websites.
• CRO Services Conversion rate optimization services to improve website performance, user experience, and turning traffic into leads and customers.
• Digital Marketing Services Comprehensive digital marketing services encompassing SEO, PPC, social media, and email marketing for holistic online growth strategies.
• AI Overview Checker Free tool for evaluating website performance in Google's AI Overviews and organic search results, used for lead generation and AI-search readiness assessment.
• Free SEO Tools Suite Suite of free SEO tools including Domain Overview, Website Traffic Checker, and AI Title Generator for website analysis and optimization, used to attract and qualify leads.

Quantifiable outcome

• 91% client retention rate (vs 50% industry average)
• +6 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WebFXcoreStrategic or Co-development PartnerSEO.com is powered by WebFX, a tech-enabled digital marketing agency with over 25 years of experience. WebFX provides the technology platform (RevenueCloudFX, OmniSEO®), team of 500+ experts, and operational infrastructure. SEO.com operates as the SEO-focused brand within the WebFX portfolio.
• Google CloudcoreTechnology or IntegrationOfficial Google Cloud Partner, enabling access to Google Cloud technologies and demonstrating technical expertise in cloud-based marketing solutions.
• Meta Business PartnerscoreChannel Partner/ Reseller/ DistributorOfficial Meta Business Partner enabling specialized capabilities in Facebook and Instagram advertising and marketing solutions.
• OmniSEOcoreTechnology or IntegrationAI visibility monitoring platform for omnichannel SEO across traditional search, AI engines, and social media. Built by WebFX and offered exclusively through SEO.com.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Victorious SEO: Specialized SEO agency offering managed SEO services, content, and technical SEO for enterprise and mid-market clients; directly comparable in core service line.
• Coalition Technologies: SEO and web design agency serving mid-market and enterprise ecommerce brands with managed SEO, content, and design services — overlaps in service portfolio and customer profile.
• OuterBox: Digital marketing agency focused on SEO, PPC, and ecommerce web design; comparable in managed-service model and ecommerce/enterprise client mix.
• Straight North: Performance-driven SEO and digital marketing agency offering managed SEO, PPC, and web development to mid-market and enterprise clients; similar GTM and service scope.
• HigherVisibility: Full-service SEO and digital marketing agency serving SMB and mid-market clients with managed SEO, PPC, and web design — directly comparable in service mix, sales motion, and customer profile to SEO.com.
• NP Digital: Global performance marketing and SEO agency founded by Neil Patel; comparable in full-service SEO, content, and enterprise/mid-market targeting with significant content-marketing presence.
• GoFish Digital: Digital marketing agency specializing in SEO, content, and reputation management for enterprise brands; comparable in service focus and client base.
• Directive: B2B-focused SEO and performance marketing agency offering enterprise SEO, content, and demand generation services. Comparable in enterprise targeting, custom-engagement model, and revenue-attribution focus.

Broad incumbents

• Conductor: Enterprise SEO platform offering both technology and managed services to large organizations; overlaps with SEO.com's enterprise offering and brings proprietary SaaS tooling alongside services.
• Semrush: Public SEO/SaaS platform that has expanded into agency-like services (Semrush Enterprise, content marketing services); comparable in serving enterprise SEO buyers and increasingly competing in managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seocom
• LinkedInlinkedin.com/company/seocom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEO.com