CENTURY 21 Mexico
CENTURY 21 Mexico is a real estate franchise operating independently owned offices across all 32 Mexican states under license from Century 21 Real Estate, LLC, providing residential, luxury, and commercial property brokerage to individual buyers, sellers, and corporate clients.
- Company typePrivate
- Founded1989
- HeadquartersCiudad De León, Mexico
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What CENTURY 21 Mexico does
CENTURY 21 Mexico is a real estate franchise organization operating the CENTURY 21 brand across Mexico under license from Century 21 Real Estate, LLC. Founded in 1989 and headquartered in Ciudad De León, the company runs a network of independently owned and operated franchise offices that collectively span all 32 Mexican states, employing 5,001-10,000 people across franchise owners, advisors, and corporate staff. Its core offering is residential property brokerage — buying, selling, and renting houses, apartments, duplexes, townhouses, and penthouses — delivered through a sales-led motion with locally embedded advisors ("asesores") and supported by a digital property listing platform (century21mexico.com) with state-specific search functionality and a separate online transaction management portal (21 Online at plus.21onlinemx.com). The company operates three specialized sub-brands: Fine Homes & Estates for the luxury residential segment, CENTURY 21 Commercial for corporate and commercial real estate (office, retail, industrial), and 21 Online as a digital services layer.
The business model is commission-based: independently owned franchise offices collect commissions on completed property transactions, with rates negotiated per transaction based on property value and services rendered. CENTURY 21 Mexico functions as the master franchisee/brand licensor, monetizing through franchise fees, royalties, brand standards, training, and technology access. Geographic reach is national (32 states) and extends internationally via integration with the global Century 21 network across 86 countries and 15,000+ offices, enabling cross-border referrals and foreign-buyer access into Mexican listings. Customer segments span individual residential buyers/sellers (primary), luxury property clients (Fine Homes & Estates), commercial/corporate clients (CENTURY 21 Commercial), franchise entrepreneurs (Franchises program), and international property seekers (via century21global.com). Marketing is multi-channel: the main website, blog (blog.century21mexico.com), international search integration, and franchise/advisor recruitment campaigns. Revenue, GMV, and transaction volume figures are not publicly disclosed.
CENTURY 21 Mexico firmographics
Firmographics- Name
- CENTURY 21 Mexico
- Legal name
- CENTURY 21 México
- Website
- https://century21mexico.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- CENTURY 21 Mexico is a real estate franchise operating independently owned offices across all 32 Mexican states under license from Century 21 Real Estate, LLC, providing residential, luxury, and commercial property brokerage to individual buyers, sellers, and corporate clients.
- Ownership category
- akta.pro rank
CENTURY 21 Mexico industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
Keywords
Where CENTURY 21 Mexico is headquartered
LocationHeadquarters
- HQ city
- Ciudad De León
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
CENTURY 21 Mexico business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commissions: Commission-based revenue from property sales and rental transactions facilitated through franchise offices. Each independently owned office collects commissions on completed real estate transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based transaction fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CENTURY 21 Mexico product offering
Product offeringCore offering
CENTURY 21 Mexico operates a franchise-based real estate brokerage network providing property buying, selling, and rental services across all 32 Mexican states. Independent franchise offices are staffed by real estate advisors (asesores) who facilitate residential, luxury (Fine Homes & Estates), and commercial (CENTURY 21 Commercial) property transactions, supported by an online property listing and transaction management platform called 21 Online.
Product overview
CENTURY 21 México opera como una plataforma inmobiliaria de múltiples marcas. El núcleo es el portal principal (century21mexico.com) que ofrece propiedades en venta y renta en los 32 estados de México, complementado por dos submarcas especializadas: Fine Homes & Estates (propiedades de lujo) y CENTURY 21 Commercial (mercado corporativo/comercial). La plataforma 21 Online proporciona acceso a gestión digital para asesores y clientes. El Buscador Internacional conecta con la red global de Century 21 en 86 países. Adicionalmente, se ofrecen directorios de oficinas/asesores, calculadoras inmobiliarias, blog informativo, y servicios de franquicias y reclutamiento.
Differentiator
Problem solved
Functional benefit
Brands
- Fine Homes & Estates: Luxury residential real estate brand for the most exclusive market in Mexico
- CENTURY 21 Commercial
- 21 Online
Products and services
- CENTURY 21 Mexico Main Portal
- 21 Online Platform
- Fine Homes & Estates
- CENTURY 21 Commercial Specialized division serving the corporate and commercial real estate market in Mexico, handling office, retail, and industrial property transactions and business solutions.
- Century 21 Global International Search International property search platform connecting users with the global Century 21 network across 86 countries for cross-border property searches and referrals beyond Mexico.
Companies that use CENTURY 21 Mexico
Customer profileSegments5 records
Ideal customer profiles5 records
CENTURY 21 Mexico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CENTURY 21 Mexico partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and specialty.
- Century 21 Real Estate, LLCcoreGlobal franchisor of the CENTURY 21 brand. Licenses the CENTURY 21 name, systems, training, and technology to CENTURY 21 Mexico. Provides international referral network and brand standards across 86 countries with 15,000+ offices.
- Fine Homes & EstatesspecialtySpecialized luxury property division serving Mexico's most exclusive real estate market segment. Operates under the CENTURY 21 umbrella with premium positioning.
- CENTURY 21 CommercialspecialtyCommercial real estate division serving corporate and business clients with office, retail, and industrial property transactions. Website: c21comercial.com
- Century 21 Global Network (86 countries)coreInternational network of CENTURY 21 franchise offices in 86 countries enabling cross-border property referrals, international buyer access for Mexican properties, and seller access to global property markets.
- Independent Franchise OfficescoreIndividually owned and operated franchise offices across Mexico's 32 states. Each office employs real estate advisors and conducts property transactions under the CENTURY 21 brand standards.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CENTURY 21 Mexico competitors and assessment
Company assessmentEmerging players
- Inmuebles24: Inmuebles24 is a leading Mexican online real estate marketplace owned by Mercado Libre. It is an alternative channel for buyers and sellers that competes with traditional broker-mediated transactions facilitated by CENTURY 21 Mexico's network.
- Vivanuncios: Vivanuncios is a major Mexican online classifieds platform with significant real estate listings, owned by Mercado Libre. It represents a digital-first alternative that could disintermediate traditional real estate brokers like CENTURY 21 Mexico for certain transaction types.
- Lamudi Mexico: Lamudi is an emerging online real estate platform in Latin America operating in Mexico. It competes for digital property seekers and represents the broader proptech shift pressuring traditional brokers like CENTURY 21 Mexico.
- Properati: Properati is a Latin American real estate marketplace operating in Mexico. It is comparable as an emerging digital channel competing for listing inventory and buyer attention against traditional brokerage networks such as CENTURY 21 Mexico.
Direct peers
- Keller Williams Mexico: Keller Williams Mexico is the Mexican franchise of Keller Williams Realty, one of the largest real estate franchises globally. It competes directly with CENTURY 21 Mexico in agent-driven residential brokerage using a similar associate-led model.
- Coldwell Banker Mexico: Coldwell Banker Mexico operates a comparable franchise-based real estate brokerage model in Mexico, offering residential and luxury property services. It is one of the largest competing global-brand franchise networks in the Mexican market alongside CENTURY 21.
- ERA Mexico: ERA Mexico is the local operation of ERA Real Estate, a global real estate franchise network. It competes with CENTURY 21 Mexico in residential brokerage services using a comparable franchise model targeting the same Mexican consumer segments.
- Sotheby's International Realty Mexico: Sotheby's International Realty Mexico competes in the high-end residential real estate segment, directly comparable to CENTURY 21 Mexico's Fine Homes & Estates division. Both serve luxury and high-net-worth property buyers in Mexico's most exclusive markets.
- RE/MAX Mexico: RE/MAX Mexico is the Mexican franchise operation of the global RE/MAX network. It directly competes with CENTURY 21 Mexico in residential and commercial brokerage services, using the same franchise-based GTM motion and similar commission-based revenue model across the Mexican market.
- Berkshire Hathaway HomeServices Mexico: Berkshire Hathaway HomeServices operates a franchise network in Mexico providing residential real estate brokerage with a premium brand positioning. It overlaps with CENTURY 21 Mexico in residential and luxury property segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CENTURY 21 Mexico social profiles
Digital presenceCENTURY 21 Mexico financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTURY 21 Mexico leadership team
Management profileNumber of profiles
CENTURY 21 Mexico subsidiaries and ownership
Company hierarchySubsidiaries3 records
CENTURY 21 Mexico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTURY 21 Mexico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTURY 21 Mexico
What does CENTURY 21 Mexico do?
CENTURY 21 Mexico operates a franchise-based real estate brokerage network providing property buying, selling, and rental services across all 32 Mexican states. Independent franchise offices are staffed by real estate advisors (asesores) who facilitate residential, luxury (Fine Homes & Estates), and commercial (CENTURY 21 Commercial) property transactions, supported by an online property listing and transaction management platform called 21 Online.
Is CENTURY 21 Mexico a public or private company?
CENTURY 21 Mexico is a private company. It is classified as corporate owned and is currently operating.
When was CENTURY 21 Mexico founded?
CENTURY 21 Mexico was founded in 1989. It employs 5,001 to 10,000 people.
Where is CENTURY 21 Mexico based?
CENTURY 21 Mexico is headquartered in Ciudad De León, Mexico, in the Latin America region.
How does CENTURY 21 Mexico make money?
One revenue line is on record: real Estate Commissions.
Who are CENTURY 21 Mexico's main competitors?
Emerging players on record are Inmuebles24, Vivanuncios, Lamudi Mexico and Properati. Direct peers are Keller Williams Mexico, Coldwell Banker Mexico, ERA Mexico, Sotheby's International Realty Mexico, RE/MAX Mexico and Berkshire Hathaway HomeServices Mexico.
Does CENTURY 21 Mexico have an API?
No public API is recorded for CENTURY 21 Mexico.
What industry is CENTURY 21 Mexico in?
CENTURY 21 Mexico's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 53121 and its SIC code is 6531.