RE/MAX México

What RE/MAX México does

RE/MAX México, operated through the legal entity Reconocimiento Máximo S.A. de C.V., is the master franchise holder of the RE/MAX brand in Mexico and operates a franchise-based real estate brokerage network. The company connects a network of 3,000+ licensed real estate agents across 170+ independently owned offices spanning all 32 Mexican states to consumers and businesses seeking to buy, sell, or rent residential houses, apartments, land, offices, and commercial or industrial properties. It also operates two specialized sub-brands — RE/MAX Collection for luxury residential properties and RE/MAX Commercial for commercial and industrial real estate — to segment the market by price tier and asset class.

The platform is built on a proprietary technology stack that includes a Customer Relationship Management (CRM) system, a Multiple Listing Service (MLS) shared across the franchise network, a Business Analytics dashboard for franchisees, and an internal information system branded SIR (Sistema de Información RE/MAX). Agent productivity is further supported by a Corporate University offering 24/7 training. The public-facing property search portal at remax.com.mx supports filtering by location, property type, price, size, bedrooms, and bathrooms, and is the primary self-serve lead generation surface alongside organic social (Twitter, Facebook, Instagram, YouTube), a content blog, and email newsletters.

The business model combines three revenue streams: initial franchise fees paid by new franchise owners, transaction-based commission sharing on closed deals (agents retain up to 80% of commissions, with the network retaining the remainder), and recurring agent affiliation fees for access to tools, training, brand, and the MLS. A distinctive feature of the Mexican operation is that no ongoing royalties are charged to franchisees, which is used as the central recruiting pitch against competing franchise models. The company is privately held under the global RE/MAX International umbrella and does not disclose revenue.

Name

RE/MAX México

Legal name

Reconocimiento Máximo S.A. de C.V.

Website

https://remax.com.mx

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RE/MAX México is the master franchise holder of the RE/MAX brand in Mexico, operating a franchise network of 170+ offices and 3,000+ agents across all 32 states that delivers residential, luxury, and commercial real estate brokerage services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Real estate brokerage
• Residential property listings
• Commercial real estate
• Luxury property services
• Real estate franchise

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Franchise owners pay to acquire RE/MAX franchise licenses. In Mexico, no royalties are charged, so revenue comes from initial franchise fees rather than ongoing royalties.
2. Real Estate Commission Sharing: Agents receive up to 80% of the commission from property transactions. The franchise network takes a portion of commissions.
3. Agent Affiliation Fees: Agents joining the RE/MAX network pay affiliation fees for access to tools, training, brand, and MLS.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

RE/MAX México operates a franchised real estate brokerage network delivering residential, luxury, and commercial property buying, selling, and renting services to individuals and businesses across Mexico via 170+ offices and 3,000+ affiliated agents. The company separately sells franchise licenses (with no ongoing royalties in Mexico) and provides affiliated agents access to CRM, MLS, SIR, Business Analytics, and Corporate University training.

Product overview

RE/MAX México operates as a franchise-based real estate platform with three main offerings: (1) RE/MAX Collection for luxury residential properties, (2) RE/MAX Commercial for commercial and industrial real estate, and (3) a franchise program for entrepreneurs. The company connects a network of 3,000+ agents across 170+ offices to buyers, sellers, and renters of residential houses (casas), apartments (departamentos), offices, and land throughout Mexico. The franchise model provides technology tools including CRM, MLS, and Business Analytics without charging royalties, enabling agents to retain up to 80% of commissions.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX Collection: Luxury property listings platform for high-end real estate
• RE/MAX Commercial

Products and services

• RE/MAX Collection Specialized platform for luxury residential properties in Mexico, targeting high-net-worth buyers and sellers with premium listings operated under the RE/MAX sub-brand.
• RE/MAX Commercial Dedicated platform for commercial and industrial properties in Mexico, including offices, retail, and land listings for business buyers and investors.
• RE/MAX Franquicias (Franchise Program) Franchise business offering in Mexico that grants entrepreneurs the right to operate a RE/MAX real estate office; includes brand power, CRM/MLS/Business Analytics tools, Corporate University training, and nationwide availability without recurring royalty fees.
• Red de Asesores Inmobiliarios (Agent Network Brokerage Services) Network of 3,000+ real estate agents operating across 170+ offices in Mexico providing property buying, selling, and rental brokerage services to consumers and businesses across all 32 Mexican states.

Quantifiable outcome

• 30+ years of continuous growth in Mexico with no month without growth since founding
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RE/MAX InternationalcoreStrategic or Co-development PartnerRE/MAX Mexico is part of the global RE/MAX network with presence in 110+ countries, 9,000+ offices, and 140,000+ associates worldwide. The parent company was founded in 1973 by Dave Liniger.
• RE/MAX EuropeminorStrategic or Co-development PartnerRegional network connecting Mexico operations with European markets and best practices.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Engel & Völkers: Global real estate franchise with an active Mexican presence, particularly in luxury, competing head-on with RE/MAX's Collection vertical for high-net-worth buyer-seller mandates.
• Coldwell Banker México: International real estate franchise operating in Mexico with residential, commercial, and luxury divisions that directly compete for the same agents, franchisees, and transactions as RE/MAX México.
• Sotheby's International Realty: Premier global luxury real estate franchise; directly comparable to RE/MAX México's Collection vertical in the high-end residential market.
• Century 21 México: Global real estate franchise that, like RE/MAX México, sells residential and commercial brokerage services through a franchised agent network across Mexico.

Regional players

• Inmuebles24: Latin American real estate portal (part of MercadoLibre's property vertical) covering Mexico extensively; competes for listing visibility and lead generation that RE/MAX México's site and agents monetize.

Emerging players

• Lamudi: Emerging-markets real estate portal with significant Mexican traffic; an additional digital channel competing for the same buyer and seller lead pool that feeds RE/MAX México's agents.
• Vivanuncios: One of Mexico's largest online real estate marketplaces; serves as an alternative discovery channel to RE/MAX México's own property search platform, particularly for self-directed buyers and sellers.
• EasyBroker: Mexico-based PropTech platform that provides CRM, MLS, and listing-distribution tools to real estate agencies, competing directly with RE/MAX México's in-house CRM, MLS, and analytics stack.

Broad incumbents

• Keller Williams Realty: Largest real estate franchise by agent count in the world; a global incumbent whose agent-centric, profit-share model overlaps with RE/MAX México's value proposition of high commission splits and franchise flexibility.
• RE/MAX International: Global parent brand and master franchisor of RE/MAX México; included as the upstream incumbent whose strategy directly governs Mexico's positioning, branding, and network access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/remaxmexico
• YouTubeyoutube.com/channel/UCyMwfQF-7TeRBG203HNnSwg
• Facebookfacebook.com/RemaxMex
• Instagraminstagram.com/remaxmex/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX México