Goodwill Rescue Mission

What Goodwill Rescue Mission does

Goodwill Rescue Mission is a 501(c)(3) nonprofit organization founded in 1896 in Newark, New Jersey, providing food, shelter, clothing, and emergency services to people experiencing homelessness and hunger in Newark and Northern New Jersey. Its core service portfolio includes emergency shelter (the only shelter in Newark accepting individuals without ID or access to government assistance), a meals program, clothing distribution, and resource referrals to a partner network that includes Better Life Engagement Center, Apostles House, St. James Social Service Corporation, and Bridges Outreach. Since 2016, the organization has operated in partnership with The Bowery Mission, leveraging over 260 years of combined service to offer faith-based residential recovery programs in Manhattan covering clinical and spiritual counseling, addiction recovery, life skills, job training, financial counseling, and job and housing placement.

The organization operates without proprietary technology; historically it ran a computerized learning center (1991) for resident job training, but no current AI, software, or platform products are disclosed. Direct services at the Newark headquarters (79 University Avenue) were temporarily suspended at the end of March 2020, with guests redirected to The Bowery Mission in New York. The organization is in a rebuilding phase, working with a real estate developer on a purpose-built campus redevelopment intended to support expanded programs for men, women, and families.

The business model is donation-driven. Revenue is generated through one-time gifts, monthly recurring donations via the HOPE365 Partner program, tribute/honor cards, and contributions from individuals, churches, corporations, and foundations, channeled through the GRM New Hope Fund. Preset donation tiers include $25, $50, $75, $100, and $250, with custom amounts and ACH or credit card payments accepted. Goodwill Rescue Mission is ECFA-accredited and files Form 990 as a tax-exempt organization under EIN #22-1487207.

Name

Goodwill Rescue Mission

Legal name

Goodwill Rescue Mission

Website

https://grmnewark.org

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodwill Rescue Mission is a 501(c)(3) faith-based nonprofit founded in 1896 that provides food, shelter, clothing, and recovery programs to people experiencing homelessness and hunger in Newark and Northern New Jersey.

Ownership category

akta.pro rank

Product category

Homeless and Social Services

NAICS

Temporary Shelters (624221), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Homeless shelter services
• Faith-based nonprofit
• Emergency food services
• Residential recovery programs
• Charitable donations

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Goodwill Rescue Mission is a registered 501(c)(3) nonprofit organization (EIN #22-1487207) that generates revenue primarily through charitable donations from individuals, churches, corporations, and foundations. Donations can be one-time or monthly recurring gifts through the New Hope Fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goodwill Rescue Mission is a faith-based 501(c)(3) rescue mission in Newark, NJ that provides emergency shelter, hot meals, clothing, and other immediate-care services to people experiencing homelessness, hunger, and poverty. For those seeking lasting change, it offers access to faith-based residential recovery programs (delivered in partnership with The Bowery Mission in Manhattan) that combine spiritual counseling, addiction recovery, life-skills training, job training, and job and housing placement. The organization is the only shelter in Newark accepting people without ID or who cannot access government assistance, and it funds this work through charitable donations and monthly recurring giving programs.

Product overview

Goodwill Rescue Mission is a single-site faith-based rescue mission (not a platform) offering a coordinated set of charitable services for people experiencing homelessness, hunger, and poverty in Newark, New Jersey. Its core service portfolio includes Emergency Shelter Services (the only shelter in Newark accepting those without ID), a Meals Program providing hot nutritious food, Clothing Distribution, and Residential Recovery Programs delivered in partnership with The Bowery Mission. Supporting these programs are a Resource Referrals network connecting guests to partner organizations, plus the HOPE365 Monthly Giving Program and GRM New Hope Fund for donor contributions. The organization temporarily suspended direct services in March 2020 and is currently rebuilding, with guests redirected to The Bowery Mission during this transition period.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Shelter Services Emergency shelter for people experiencing homelessness, hunger, and other crises in Newark and Northern New Jersey; the only shelter in Newark for people without ID or who cannot access government assistance.
• Meals Program Hot, nutritious meals and radical hospitality provided to break cycles of poverty and hopelessness for neighbors in need.
• Residential Recovery Programs Faith-based residential recovery programs for men and women delivered in partnership with The Bowery Mission, providing clinical and spiritual counseling, addiction recovery, life-skills training, job training, financial counseling, and job and housing placement.
• Clothing Distribution Distribution of clothing to people experiencing homelessness and poverty in Newark.
• Resource Referrals

Quantifiable outcome

• Serving 2,000+ homeless individuals daily in Essex County
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• The Bowery MissioncoreStrategic or Co-development Partner · 1 January 2016In 2016, Goodwill Rescue Mission joined forces with The Bowery Mission to combat homelessness across the Newark and New York City metro areas. The partnership leverages 260+ years of combined service, providing an enhanced continuum of care including residential recovery programs in Manhattan. Newark guests receive invitations to enter The Bowery Mission's life-transformation programs.
• Burlington Coat FactoryminorGTM or Marketing PartnerPartner in the Warm Coats, Warm Hearts Coat Drive campaign, distributing hundreds of coats to New Jersey's poor and homeless through Goodwill Rescue Mission.
• Good Morning AmericaminorGTM or Marketing PartnerMedia partner for the Warm Coats, Warm Hearts Coat Drive campaign, helping spread awareness and distribute coats to those in need.
• NJ DevilsminorGTM or Marketing PartnerNJ Devils prospects made community visits including a stop at the Mission to serve and prep meals for guests.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• The Salvation Army: Massive international faith-based nonprofit operating emergency shelters, food programs, and addiction recovery across the U.S., including Newark and Northern New Jersey. Overlaps with GRM on shelter and meals but operates at far greater scale and breadth.
• Volunteers of America: National nonprofit operating housing, recovery, and human services programs across multiple states. Comparable to GRM on emergency shelter and recovery services but with substantially broader geographic and program scale.

Direct peers

• NYC Rescue Mission: Faith-based nonprofit providing food, shelter, and recovery services to homeless and hungry individuals in New York City. Closely aligned with GRM on service mix, faith-based approach, and target population.
• Community FoodBank of New Jersey: Statewide food bank serving New Jersey including Newark. Comparable on the meals and food-distribution side of GRM's programming, with far larger scale.
• The Bowery Mission: Faith-based rescue mission in Manhattan providing meals, shelter, and residential recovery programs. Directly partnered with GRM since 2016, sharing a 260+ year combined service heritage and overlapping program model.
• Philadelphia Rescue Mission: Faith-based rescue mission in Philadelphia offering meals, shelter, and recovery programs. Closely mirrors GRM's organizational model, faith-based approach, and target population in a comparable urban Northeast market.
• Catholic Charities of the Archdiocese of Newark: Faith-based social services agency serving the Newark region with food, shelter, housing, and case management. Directly comparable geography and overlapping service portfolio with GRM.
• St. James Social Service Corporation: Newark-based nonprofit social services provider listed as a GRM partner organization. Directly comparable mission serving low-income and homeless populations in the same geography.
• Covenant House: Faith-based nonprofit providing shelter and support services to youth and young adults experiencing homelessness. Comparable residential shelter and life-transformation model with a narrower age-segment focus.

Regional players

• Project Renewal: New York City nonprofit providing shelter, healthcare, and employment services to homeless adults. Comparable service portfolio to GRM's recovery and rehousing programs but NYC-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/grmnewark
• Xx.com/grmnewark

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Rescue Mission