burlington coat factory
Burlington Stores operates over 1,000 off-price retail stores across the United States selling brand-name apparel, home goods, beauty, and baby products to value-conscious families, with a stated expansion target toward 2,000 stores.
- Company typePublic
- Founded1924
- HeadquartersBurlington, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What burlington coat factory does
Burlington Stores, Inc., operating under the Burlington and Burlington Coat Factory banners, is a U.S. off-price retailer founded in 1924 and headquartered in Burlington, New Jersey (Florence Township). The company operates more than 1,000 stores across the United States selling brand-name apparel (women's, men's, juniors', plus size, and children's), shoes, home goods, beauty products, baby merchandise (under the Baby Depot sub-brand), and accessories at everyday low prices, with e-commerce at burlington.com and sub-brands including Baby Depot and Luxury Linens. The company is publicly traded on the NYSE under ticker BURL with no parent company, and has stated a strategic goal to expand toward 2,000 stores nationally.
The retail platform is supported by an internally operated vendor-facing technology stack. This includes the Gateway EDI system for electronic data interchange (purchase orders, advance ship notices, GS1-128 label generation, and invoicing), a Transportation Management System for routing freight, and the Traverse Portal for vendor compliance, chargeback management, and early payment requests. Two coast-straddging distribution centers — in San Bernardino, California and Edgewater Park, New Jersey — service the West and East Coast store footprints respectively. Compliance posture spans PCI DSS for payment processing, CCPA and multi-state privacy law compliance, GDPR posture, C-TPAT for supply chain security, and California Transparency in Supply Chains Act compliance.
The business model is primarily transactional retail with several supporting monetization layers. Core revenue comes from off-price brand-name merchandise sales through stores and burlington.com. The Burlington Credit Card, issued by Comenity Capital Bank, generates interchange and transaction fees and offers 10% off first purchase plus 5% back in rewards (100 points = $5). A free loyalty program drives repeat visits through extended 45-day returns (vs. 30-day standard), early markdown notifications, e-receipts, and a $5 layaway bonus on completion. Additional revenue streams include physical and digital gift cards and layaway service fees ($5 non-refundable fee, 30-day hold). Marketing spans email, organic social (#BurlingtonDeals), the iHeartRadio Music Festival partnership, and a 10-year AdoptAClassroom.org community partnership.
burlington coat factory firmographics
Firmographics- Name
- burlington coat factory
- Legal name
- Burlington Stores, Inc.
- Website
- https://burlingtonstores.com
- Company type
- Public
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Burlington Stores operates over 1,000 off-price retail stores across the United States selling brand-name apparel, home goods, beauty, and baby products to value-conscious families, with a stated expansion target toward 2,000 stores.
- Ownership category
- akta.pro rank
burlington coat factory industry classification
Industry- Product category
- Off-Price Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Retail Trade (44-45)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Off-Price Apparel Chains (National/Regional) (CRAEABAA)
- akta.pro secondary industries
- Off-Price Department Store Chains (National) (CRAGAEAG), Off-Price Toys, Games & Family General Merchandise Retail (CRAEACAG)
Keywords
Where burlington coat factory is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
burlington coat factory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Merchandise Sales: Core revenue from selling off-price brand name apparel, accessories, beauty products, home goods, and baby products through retail stores and e-commerce.
- Burlington Credit Card Program: Co-branded credit card issued by Comenity Capital Bank. Revenue generated from transaction fees, interchange, and customer financing. Card offers 10% off first purchase and 5% back in rewards.
- Loyalty Program: Free loyalty program generating customer data and repeat purchases through extended returns (45 days vs standard 30), early notifications, e-receipts, and layaway bonuses.
- Gift Cards: Sale of physical and digital gift cards, both eGift Cards and plastic cards in various designs.
- Layaway Service: Merchandise held for 30 days with $5 service fee and minimum deposit requirement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Layaway: $10 or 20% minimum deposit with $5 non-refundable service fee |
| Transaction based/ take rate | Monthly | Burlington Credit Card: 10% off first purchase, 5% back in rewards |
| Freemium | Monthly | Loyalty Program: Free membership with extended benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
burlington coat factory product offering
Product offeringCore offering
Burlington is an off-price retailer operating over 1,000 stores across the United States, selling brand-name clothing, accessories, beauty products, home goods, and baby products at everyday discounted prices. The company complements its merchandise assortment with a co-branded credit card, a free loyalty program, gift cards, and a layaway service available at select locations.
Product overview
Burlington (Burlington Stores Inc.) is an off-price retailer operating over 1,000 stores across the United States, offering everyday low prices on brand name merchandise for the entire family and home. The company's product portfolio includes women's, men's, juniors', plus size, and children's apparel; shoes; home goods including bedding and décor; beauty and skincare products; baby products; and accessories. Burlington's customer-facing services include its e-commerce website (burlington.com), the Burlington Credit Card (issued by Comenity Capital Bank), the Burlington Loyalty Program, Burlington Gift Cards (physical and digital), and Layaway (available at select stores). The company also operates a suite of vendor-facing portals including the Gateway EDI system for electronic data interchange, the Traverse Portal for vendor compliance and chargeback management, and a TMS (Transportation Management System) for freight routing. Together, these digital platforms and physical retail operations enable Burlington to deliver value-focused shopping across multiple channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Apparel Brand-name apparel for women, men, juniors, plus size, and kids including dresses, denim, tops, jackets, sweatshirts, and jeans offered at discounted off-price values for value-conscious families.
- Home Goods Home décor, bedding, comforters, storage solutions, and dorm essentials offered at off-price values for budget-conscious shoppers furnishing homes.
- Beauty Products Beauty and skincare merchandise including makeup, haircare, keratin and collagen treatments, and cosmetic bags sold at off-price values.
- Shoes Footwear including sneakers for men, women, and children offered at discounted off-price values.
- Baby Products Baby clothing, gear, and essentials sold at off-price values, including the Baby Depot offerings.
- Accessories Fashion accessories including jewelry, bags, and other personal items sold at off-price values.
- Burlington Credit Card Co-branded credit card issued by Comenity Capital Bank offering 10% off first purchase, 5% back in rewards (100 points = $5 reward), and automatic enrollment in the loyalty program.
- Burlington Loyalty Program Free loyalty membership program offering extended returns (45 days vs standard 30), early notifications of new arrivals and markdowns, e-receipts, and a $5 layaway bonus on completed layaway transactions.
- Burlington Gift Cards Both eGift Cards and plastic Gift Cards available in a variety of designs, purchased online for use at Burlington stores.
- Burlington Layaway In-store layaway service holding merchandise for 30 days with a minimum deposit of $10 or 20% (whichever is greater) and a $5 non-refundable service fee; loyalty members receive a $5 bonus merchandise credit on completed layaways.
- Burlington.com E-commerce Online shopping platform offering deal browsing, store locator, credit card management, loyalty program enrollment, gift card purchasing, and email sign-up functionality.
Companies that use burlington coat factory
Customer profileSegments3 records
Ideal customer profiles1 record
burlington coat factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
burlington coat factory partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered operational, flagship and community.
- ADP (Automatic Data Processing)operationalProvides payroll services including online W2 access for current and former employees at ipay.adp.com.
- The Work NumberoperationalEmployment and income verification service for previous Burlington associates. Employer code: 13200.
- iHeartRadioflagshipBurlington is the Official Fashion Retail Partner of iHeartRadio Music Festival. Sweepstakes promotion offering trip for 2 to Las Vegas festival.
- AdoptAClassroom.orgcommunity10-year partnership for round-up donations at checkout to provide school supplies for students in need. $1 provides supplies for one student, $5 for a classroom.
- FineLine TechnologiesoperationalProvides ticket generation services and FineLine-generated tickets for vendor preticketing requirements. Contact: [email protected].
- CWS Hangers (Capco Wai Shing LLC)operationalApproved hanger supplier providing T2 size rings in VICS color scheme for ladies' coats, ladies' sportswear, men's outerwear, and men's apparel.
- Traverse SystemsoperationalProvides Traverse Portal for vendor compliance tracking, chargeback management, invoice status, and early payment requests.
- MaerskoperationalShipping and logistics partner for vendor imports referenced in the Vendor Import Manual.
- Google AnalyticsoperationalWeb analytics service used on Burlington.com to measure traffic and usage trends.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
burlington coat factory competitors and assessment
Company assessmentBroad incumbents
- Kohl's: National department store carrying apparel, home, and beauty at mid-tier price points. Competes with Burlington for family value-conscious shoppers but at higher average price points.
- Macy's: Major U.S. department store chain offering apparel, home, and beauty. Overlaps with Burlington in apparel and home but operates at full price with a broader assortment and loyalty ecosystem.
- Dollar Tree: Deep-value discount retailer offering broad assortments at fixed low price points. Targets overlapping value-driven shoppers, particularly in lower-income household segments.
- Costco: Membership-based warehouse club offering branded apparel, home goods, and beauty at value prices. Competes with Burlington indirectly for household share-of-wallet among value-oriented families.
- Target: Mass-market general merchandise retailer with strong apparel, home, and beauty categories. Competes with Burlington broadly for value-conscious families, with a stronger digital channel.
Direct peers
- Ross Stores: Off-price retailer operating Ross Dress for Less and dd's DISCOUNTS. Closely comparable to Burlington in off-price apparel and home assortments serving value-conscious shoppers.
- Nordstrom Rack: Off-price arm of Nordstrom, offering branded apparel and home goods at discounted prices. Directly competes with Burlington on brand-name apparel and accessories.
- TJX Companies: Operator of TJ Maxx, Marshalls, and HomeGoods — the largest U.S. off-price retailer with a far bigger store base and global buying power. Most direct competitor to Burlington across apparel and home.
- Ollie's Bargain Outlet: Closeout retailer focused on deeply discounted brand-name merchandise across broad categories. Comparable off-price buying model and value-focused customer base, though higher mix of non-apparel.
Emerging players
- Five Below: Specialty extreme-value retailer targeting teen and family shoppers with trend merchandise under $5. Overlaps with Burlington's family and kids segments but at a much lower price ceiling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
burlington coat factory compliance and trust
Trust signalCompliance7 records
burlington coat factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
burlington coat factory leadership team
Management profileNumber of profiles
Profiles10 records
burlington coat factory subsidiaries and ownership
Company hierarchySubsidiaries2 records
burlington coat factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
burlington coat factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about burlington coat factory
What does burlington coat factory do?
Burlington is an off-price retailer operating over 1,000 stores across the United States, selling brand-name clothing, accessories, beauty products, home goods, and baby products at everyday discounted prices. The company complements its merchandise assortment with a co-branded credit card, a free loyalty program, gift cards, and a layaway service available at select locations.
Is burlington coat factory a public or private company?
burlington coat factory is a public company. It is classified as public and is currently operating.
When was burlington coat factory founded?
burlington coat factory was founded in 1924. It employs 5,001 to 10,000 people.
Where is burlington coat factory based?
burlington coat factory is headquartered in Burlington, United States, in the North America region.
How does burlington coat factory make money?
Five revenue lines are on record. Retail Merchandise Sales are the primary driver. The others are burlington Credit Card Program, loyalty Program, gift Cards and layaway Service.
Who are burlington coat factory's main competitors?
Broad incumbents on record are Kohl's, Macy's, Dollar Tree, Costco and Target. Direct peers are Ross Stores, Nordstrom Rack, TJX Companies and Ollie's Bargain Outlet. Five Below is listed as an emerging player.
Does burlington coat factory have an API?
No public API is recorded for burlington coat factory.
What industry is burlington coat factory in?
burlington coat factory's product category is Off-Price Retail. Its primary akta.pro industry code is CRAEABAA, Off-Price Apparel Chains (National/Regional), with a secondary code of CRAGAEAG, Off-Price Department Store Chains (National). Its NAICS code is 458 and its SIC code is 5651.