What Strima does

Strima Sp. z o.o. is a privately held Polish company founded in 1991, headquartered in Tarnowo Podgórne near Poznań, that manufactures and distributes sewing machines, cutting equipment, fusing, ironing, embroidery machinery, and related consumables and accessories. The company operates the proprietary Texi brand spanning both household machines (e.g., Texi Joy 13, Texi Force, Texi Tango, Texi Ballerina, Texi Gold) and industrial automation lines (Texi Future, Texi Tronic, Texi Catenaccio, Texi Quattro/Cinque overlocks, Texi Of buttonhole machines) featuring AC servo motor technology, computerized controls, LED lighting, and electronic bartacking/lockstitch capabilities. Alongside Texi, Strima runs a multi-brand distribution catalog of more than 40 third-party manufacturers including Brother, Juki, Zoje, Schmetz, Pfaff, Janome, Husqvarna Viking, Siruba, and Battistella.

The business model is a hybrid B2C/B2B e-commerce retailer operating through its own storefront at strima.com, complemented by a domestic sales team (KRAJÓWKA) for Poland and a dedicated export/international sales department serving foreign customers in English, German, French, Italian, and Russian. Products are sold as one-time unit purchases with tiered quantity discounts, both net (B2B) and gross (B2C) pricing in PLN/USD/GBP/CHF/EUR, free domestic delivery above PLN 250 net, and manufacturer-backed warranties of up to 5 years on Texi household machines and 4 years on Texi Future industrial equipment. Marketing is driven by SEO-optimized product catalog pages, a content blog, social media (Facebook, Instagram, YouTube/StrimaTV), and downloadable catalogs including the Texi Catalog 2026. Customer segments span hobby sewists, small tailoring businesses, industrial sewing factories, and embroidery service providers. The company also resells Audaces360 textile design solutions and automatic cutting room equipment as integrated production ecosystem offerings.

Name

Strima

Legal name

Strima Sp. z o.o.

Website

https://strima.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Strima is a Polish e-commerce distributor and manufacturer (Texi brand) of household and industrial sewing machines, cutting equipment, embroidery systems, and consumables, serving hobbyists, small tailors, and industrial garment factories across Poland and international export markets via its own storefront.

Ownership category

akta.pro rank

Product category

Sewing Machines and Textile Equipment

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Fastener, Button, Needle, and Pin Manufacturing (339993)

SIC

Knit Outerwear Mills (2253)

akta.pro primary industry

Sewing Machine & Serger Retail (CRALADAD)

akta.pro secondary industries

Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Quilting & Patchwork Shops (CRALADAB)

Keywords

• Industrial sewing machines
• Household sewing machines
• Textile equipment
• Cutting room solutions
• Sewing accessories

Headquarters

HQ city

Tarnowo Podgórne

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales — Consumer and Business Customers: Strima operates a B2C and B2B e-commerce platform (strima.com) selling sewing machines, industrial equipment, and accessories directly to end customers. Products include household and industrial sewing machines, cutting equipment, embroidery machines, fusing, ironing, labeling, oils and sprays, spare parts, and specialized machinery. The company offers both net (ex-VAT) and gross (incl. VAT) pricing for B2B and B2C customers respectively.
2. Own-Brand Texi Products: Strima develops and sells its own Texi brand of sewing machines and accessories (household and industrial), including overlock machines, computerized machines, and industrial automation equipment. These products carry the Texi brand name and are a core part of the product assortment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Strima manufactures and supplies its own Texi brand of household and industrial sewing machines, overlock/coverstitch machines, electronic bartackers, buttonhole and button-sewing machines, lockstitch machines, and ironing/pressing equipment. It also distributes over 40 third-party brands (Brother, Juki, Zoje, Pfaff, Husqvarna Viking, Schmetz, Battistella, etc.) and sells consumables, spare parts, and accessories including titanium-coated scissors, oils, sprays, needles, and presser feet, primarily through its e-commerce platform strima.com.

Product overview

Strima is a Polish e-commerce company (Strima Sp. z o.o.) specializing in sewing machines and textile equipment, operating since at least 2012. The product portfolio centers on the proprietary Texi brand (household and industrial sewing machines) complemented by third-party branded products from manufacturers like Juki, Zoje, Brother, Janome, Pfaff, and Schmetz. Strima offers a comprehensive range including: household sewing machines (Texi Joy 13, Texi Gold, Texi Force, Texi Ballerina, Texi BRO, Texi FOX 25, Texi Tango, Texi Tango Duo), overlock/coverlock machines (Texi Pierrot Pro, Texi JOYLOCK), industrial machines (Texi Future series, Texi Catenaccio bartackers, Texi Tronic lockstitch machines, Texi Walker walking foot machines, Texi Quattro/Cinque/Trecccia overlocks), and accessories (Texi scissors with 30-year warranty, Spirit maintenance products, presser feet, cutting tools, spare parts). The company emphasizes the Texi brand with extended warranty programs (5 years for household, up to 4 years for industrial machines). AI-powered product recommendations are used on the e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Texi: Household and industrial sewing machines brand including models such as Texi Joy 13, Texi Black&White, Texi Force, Texi Gold, Texi Pierrot Pro, Texi Tango, and Texi Future series
• Texi Future
• Zoje
• Audaces
• Brother
• Juki
• Pfaff
• Siruba
• Battistella
• Husqvarna Viking
• Hammock

Products and services

• Texi Household Sewing Machines Texi-branded home sewing machines ranging from beginner (Texi Joy 13) to advanced computerized models (Texi Black&White, Texi Force, Texi Gold, Texi Pierrot Pro, Texi Ballerina, Texi Tango, Texi Tango Duo), featuring mechanical and computerized controls, AC servo motors, LED lighting, and 5-year warranty.
• Texi Future Industrial Machines Industrial sewing machine product line including lockstitch machines, overlocks, interlocks, bartacking, button sewing, and buttonhole machines suitable for both lightweight and heavy materials, available in basic and advanced automated versions.
• TEXI TANGO Computerized sewing machine with 180 pre-programmed stitches, 7-inch LCD touchscreen, automatic thread cutting and needle threading, maximum speed 800 stitches/min, mirror stitch function, and ability to combine stitches into sequences.
• TEXI TANGO DUO Computerized sewing and embroidery machine combining advanced sewing features with embroidery capability, targeting embroidery service providers and advanced home users.
• TEXI PIERROT PRO Professional 4-, 3-, and 2-thread overlock machine with 16 overlock stitches, knee lifter, table-enlarging work area, container for scraps, up to 1,200 stitches per minute, and energy-efficient AC Servo motor.
• TEXI GOLD Automatic multifunctional sewing machine with AC servo motor (previously used only in industrial machines), 24 built-in stitches, maximum sewing speed of 750 stitches per minute, and snap-in feet system.
• TEXI FORCE Household sewing machine with 100W AC SERVO motor and durable metal frame, 23 sewing programs, adjustable stitch length (0.5–4 mm), adjustable stitch width (0–6 mm), maximum speed 800 stitches/min, and one-step buttonhole function.
• TEXI JOY 13 Compact, multifunctional household sewing machine with 13 sewing programs (lockstitch, zigzag, elastic, decorative stitches, buttonholes), built on metal components, designed for beginners and experienced tailors; available in multiple colors with optional extension table.
• TEXI BALLERINA Computerized household sewing machine with 200 stitch programs and a table that expands the work area.
• TEXI BRO Automatic multifunctional sewing machine with 24 stitch programs and compact design for home use.
• TEXI FOX 25 Automatic multifunctional household sewing machine with 25 stitch programs.
• TEXI CATENACCIO 43F
• TEXI CATENACCIO 65HF
• TEXI OF
• TEXI WALKER 6F Automatic lockstitch machine with walking foot for smooth fabric feeding, suitable for heavy materials.
• TEXI TRONIC 5F
• TEXI TRONIC 7F NF
• TEXI TRECCIA 1F
• TEXI CINQUE 1F
• TEXI QUATTRO 1F
• TEXI TWIN 1F
• TEXI 781F
• TEXI TITANIUM Scissors and Shears
• SPIRIT Oils and Sprays
• Texi Accessories
• Texi Presser Feet
• Texi Cutting Accessories
• Texi Spare Parts
• Steam and Ironing Equipment
• Automatic Cutting Room
• Audaces360
• Third-Party Sewing Machines
• Schmetz Needles

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brother Industries: Brother is a major sewing machine and industrial sewing brand that Strima distributes. Brother's household Innov-is line competes with Texi Tango/Ballerina, and its industrial range competes with Texi Future, making it both a partner and a competitor.
• Zoje Sewing Machine: Zoje is a major Chinese industrial sewing machine brand distributed by Strima (with a 30% off banner on the homepage). Zoje's lockstitch, overlock, and special machines directly compete with Texi Future on price-sensitive factory deals.
• Janome: Janome is one of the world's largest sewing machine manufacturers and was until recently distributed by Strima. Janome's Memory Craft and Horizon lines compete with Texi household machines, and its industrial Compulock/AT series competes with Texi Future.
• Juki: Juki is a global Japanese manufacturer of industrial and household sewing machines. Strima currently distributes Juki products, and Juki's own brand competes head-to-head with Texi Future in the lockstitch, overlock, and bartack categories serving garment factories.
• Battistella: Battistella is an Italian manufacturer of professional ironing and steam equipment distributed by Strima. Its garment steamers and ironing presses sit in Strima's ironing category alongside Texi-branded solutions, making it a directly comparable product peer.
• Bernina International: Bernina is a Swiss premium sewing machine maker targeting the same high-end hobbyist and small-business customer as Texi's computerized models. Comparable product positioning and price tier in the European market.
• Dürkopp Adler: Dürkopp Adler is a German industrial sewing machine manufacturer serving automotive, apparel, and leather goods factories. Its product line competes with Texi Future in buttonhole, bartack, and lockstitch categories for European industrial buyers.
• SVP Worldwide (Pfaff, Husqvarna Viking): SVP Worldwide owns Pfaff and Husqvarna Viking, premium European sewing machine brands carried by Strima. Their computerized machines (Performance series, Designer series) compete directly with Texi Force, Gold, and Tango in the hobby segment.

Broad incumbents

• Singer Corporation: Singer is a global sewing machine incumbent with broad household and industrial offerings. While not specifically a Strima partner, Singer is the most established sewing brand worldwide and sets baseline expectations for warranty, pricing, and service.

Others

• Schmetz Needles: Schmetz is a German needle manufacturer whose products (universal, ball point, stretch, leather, embroidery, microtex) Strima distributes. As a critical sewing consumable supplier, Schmetz is a key upstream partner and category reference for Strima's needle business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/StrimaTV
• Facebookfacebook.com/strimacom
• Instagraminstagram.com/strimacom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strima