What Singer India does

SINGER India Limited (BSE/NSE: SINGER) is a publicly listed Indian manufacturer specializing in sewing machines and home appliances, operating under the heritage Singer brand. The company was incorporated in India in 1978, is headquartered in New Delhi, manufactures at its Jammu facility, and listed on NSE on March 19, 2026 in addition to its existing BSE listing. Its product portfolio spans core sewing machines (Zig-Zag Fashion Maker, Electronic-Embroidery, Industrial, Straight Stitch, Artisan series, plus Husqvarna-branded embroidery) and a diversified consumer appliances range covering kitchen appliances, irons, heaters, fans, room coolers, and washing machines. Select smart sewing machine models feature touchscreen controls, AI-assisted functions, and app connectivity.

The company generates revenue through hardware sales across multiple channels: a direct-to-consumer e-commerce store at shop.singerindia.com, Amazon India marketplace listings, a physical retail store network across India with locator functionality, and direct enterprise/government sales. A ₹202.7 crore contract to supply 281,128 sewing machines under the Pradhan Mantri Vishwakarma Scheme (delivery by September 2026) is a material near-term revenue anchor, and the company has committed over ₹100 crore to a new greenfield manufacturing plant for electric zig zag sewing machines to support premiumization and planned export expansion. FY26 consolidated revenue reached ₹5,643.5 million (~30% YoY growth) with the sewing machine segment up 45% and standalone net profit up 72.67% YoY to ₹12.76 crore, though the home appliances segment contracted 17% with noted gross margin slippage. Leadership is headed by Executive Vice Chairman and Managing Director Rakesh Khanna, and the company also operates skill-development services via Singer Sewing Skill Centres and an Online Sewing Studio platform.

Name

Singer India

Legal name

SINGER India Limited

Website

https://singerindia.net

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

SINGER India Limited is a publicly listed Indian manufacturer of sewing machines and home appliances, selling Zig-Zag, industrial, and embroidery machines plus kitchen and home appliances through retail stores, e-commerce, Amazon, and government contracts across India.

Ownership category

akta.pro rank

Product category

Sewing Machines and Home Appliances

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Small Electrical Appliance Manufacturing (335210)

akta.pro primary industry

Sewing Machine & Serger Retail (CRALADAD)

akta.pro secondary industry

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Sewing machines
• Home appliances
• Kitchen appliances
• Industrial sewing
• Embroidery machines

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sewing Machines: Core business segment producing sewing machines including Zig-Zag Fashion Maker, Electronic-Embroidery, Industrial Machines, Straight Stitch, and Artisan models. Segment drove 45% revenue increase in FY26.
2. Home Appliances: Diversified product line including kitchen appliances (sandwich makers, toasters, kettles, induction cooktops, rice cookers, juicer mixer grinders), home appliances (irons, heaters, fans, room coolers), and washing machines.
3. Government Contracts: Large-scale government procurement contracts including ₹202.7 crore contract to supply 281,128 sewing machines under Pradhan Mantri Vishwakarma Scheme.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Singer India manufactures and sells sewing machines and home appliances under the SINGER brand. The sewing machine range includes zig-zag fashion makers, electronic-embroidery, industrial, straight stitch, and artisan models, while the appliance portfolio covers kitchen appliances (mixer grinders, induction cooktops, rice cookers, sandwich makers, kettles), home appliances (irons, heaters, fans, room coolers), and washing machines. The company also operates Singer Sewing Skill Centres and an Online Sewing Studio for skill development.

Product overview

Singer India operates as a diversified manufacturing company offering a broad portfolio spanning sewing machines and home appliances. The core product line centers on sewing machines with multiple series including Zig-Zag Fashion Maker, Electronic-Embroidery, Industrial Machines, Straight Stitch, and Artisan series, along with specific models like SE9185, Elite, Promise 1408, and 4423 Heavy Duty. The company has expanded into home appliances including kitchen appliances (mixer grinders, induction cooktops, rice cookers, sandwich makers, toasters, kettles, gas stoves), home comfort appliances (irons, room heaters, water heaters, fans, room coolers), and washing machines. Singer India also provides skill development services through Singer Sewing Skill Centres and an Online Sewing Studio. Recent strategic initiatives include a ₹100 crore investment in electric zig zag sewing machine manufacturing for premiumization, and localization of manufacturing at the Jammu facility. The company secured a ₹202.7 crore government contract for 281,128 sewing machines under the Pradhan Mantri Vishwakarma Scheme.

Differentiator

Problem solved

Functional benefit

Products and services

• Zig-Zag Fashion Maker Sewing Machines
• Electronic-Embroidery Sewing Machines
• Industrial Sewing Machines
• Straight Stitch Sewing Machines
• Artisan Series Sewing Machines
• Singer SE9185 Sewing Machine
• Singer Elite Fashion Maker
• Husqvarna Topaz 50 Embroidery Machine
• Singer Promise 1408 Sewing Machine
• Singer 4423 Heavy Duty Sewing Machine
• Singer Tailor Mate Straight Stitch Machine
• Singer STEAMINATOR Steam Generator Iron
• Singer Auro Dry Iron
• Singer Venti X 150 Ventilation Fan
• Singer Nutrio Mixer Grinder
• Singer Cheffy Mix Mixer Grinder
• Singer Espresso Cappuccino Coffee Maker
• Singer 2400W Oil Filled Radiator Heater
• Singer Sewing Skill Centres
• Online Sewing Studio

Quantifiable outcome

• 30% revenue growth in FY26 with revenue reaching ₹5,643.5 million
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Sahyog Care4UminorStrategic or Co-development Partner · 18 April 2026Partnership with Sahyog Care4U for skill development initiatives alongside Singer India's own skill development programs. PFWS partnered with both Singer India and Sahyog Care4U for skill development efforts including embroidery and jute product-making courses.
• Police Families Welfare Society (PFWS)minorStrategic or Co-development Partner · 18 April 2026PFWS partnered with Singer India for skill development programs, utilizing Singer products for embroidery courses and jute product-making. This partnership supports police families through skill development initiatives on PFWS Foundation Day.
• Hospitals (Medanta, Max Super Speciality Hospital, Rajiv Gandhi Cancer Institute, Radix Malik Hospital)minorOthers · 18 April 2026PFWS collaborated with these hospitals for organizing 23 health camps for police families. Not a direct partnership with Singer India but part of the broader welfare ecosystem Singer India participates in.

Scale indicators14 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Juki Corporation: Juki is a leading Japanese manufacturer of industrial sewing machines, dominating the garment manufacturing segment. It competes with Singer India's industrial sewing machine line in commercial textile production.
• Janome: Janome is a major Japanese sewing machine manufacturer offering computerized and embroidery machines for hobbyists and professionals. It competes with Singer India in the premium home sewing category globally.
• Brother Industries: Brother Industries is a global leader in sewing machines, embroidery machines, and labeling printers. It directly competes with Singer India in both consumer and industrial sewing categories, with strong presence in India and globally.
• Usha International: Usha International is an Indian manufacturer and retailer of sewing machines, home appliances, and fans. It is the most direct domestic competitor to Singer India in the Indian sewing machine market, with similar product breadth and dealer network.
• Bernina International: Bernina is a Swiss premium sewing machine manufacturer known for high-end home sewing and embroidery machines. It competes with Singer India in the premium hobbyist and Artisan-tier segments.

Broad incumbents

• Havells India: Havells India is a large Indian consumer durables company with a broad portfolio including fans, kitchen appliances, irons, and water heaters. It competes with Singer India across the home appliances category but does not focus on sewing machines.
• Bajaj Electricals: Bajaj Electricals is a large Indian appliance maker with products spanning kitchen appliances, irons, fans, and heaters. It competes with Singer India in the home appliance segment but has no sewing machine presence.
• TTK Prestige: TTK Prestige is a leading Indian kitchen appliance brand covering pressure cookers, mixer grinders, induction cooktops, and gas stoves. It directly competes with Singer India's kitchen appliance offerings.

Emerging players

• HUKE Sewing Machines: HUKE is a Chinese sewing machine manufacturer offering affordable consumer and semi-industrial machines. It is one of the lower-cost Asian competitors that Singer India is positioning against in the Indian market.
• Jack Sewing Machine: Jack Sewing Machine is a major Chinese industrial sewing machine manufacturer with growing presence in garment-producing countries like India, Bangladesh, and Vietnam. It competes with Singer India in industrial/commercial sewing for textile manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SingerIndialtd
• LinkedInlinkedin.com/company/singer-india-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singer India