Deep White

What Deep White does

Deep White is a strategic communications and public relations agency headquartered in Riga, Latvia, founded in 2007 by Egle Klekere, who has been the sole owner since 2013. The firm operates as a boutique, founder-led professional services practice serving corporate, government, and institutional clients across the three Baltic states (Latvia, Lithuania, Estonia). Its work is organized around four core service pillars: corporate communication (covering crisis communication, reputation management, employer branding, internal communication, media relations, brand mission, personal branding, B2B marketing, and CSR), public affairs and legislative lobbying (regulatory intelligence, government relations, stakeholder management, and campaign advocacy), integrated communication campaigns (product campaigns, digital communications, influencer marketing, events, and visual content), and tailor-made training. A sub-brand, DW Excellence Academy, was launched in 2024 to productize the firm's training expertise for external teams and individuals.

Underlying the service portfolio is a curated talent network of influencers, content creators, celebrities, and models across the Baltics with collective audience reach exceeding 1.5 million followers in Latvia alone, which Deep White leverages for influencer marketing engagements on behalf of clients. Revenue is generated through bespoke, quote-based professional services engagements — pricing is not standardized and is tailored to each client's scope. Go-to-market is sales-led via direct client engagement with enterprise, government, and institutional buyers. The firm is privately held with no external investors, no subsidiaries, and no parent company; ownership rests with founder Egle Klekere alongside board members Krista Grasberga (partner since day one) and Laura Pāne-Sermule (partner for nearly ten years). Technology infrastructure is limited to a standard website CMS and Google Analytics integration, with no proprietary software, AI/ML systems, or platform architecture underpinning the business — the agency's value is delivered through human expertise and creative execution rather than technology scale.

Deep White's competitive position rests on its recognition as the most awarded communications agency in the Baltic region, with seven Grand Prix wins at the Mi:t&Links Baltic Communication Awards (most recently 2026 Agency of the Year in the Baltics), six European Excellence Awards, a Cannes Lions Silver Lion (2022), and repeated wins at ADWARDS and Golden Hammer. Notable clients include Rimi Latvia, the Road Traffic Safety Directorate (CSDD), the Ministry of Welfare, the National Centre for Education, Ipsen Pharma, Eco Baltia vide, and the Apeirons Association of People with Disabilities. Headcount is reported in the 11-50 range, consistent with a single-office boutique agency; revenue is not publicly disclosed.

Name

Deep White

Legal name

Deep White

Website

https://deepwhite.lv

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Deep White is a privately held, founder-owned strategic communications and public relations agency headquartered in Riga, Latvia, serving corporate, government, and institutional clients across the Baltic states with corporate communication, public affairs lobbying, integrated campaigns, and bespoke training services.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Strategic communications consulting
• Public relations services
• Public affairs lobbying
• Corporate communications campaigns
• Media training programs

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Communications Consulting: Deep White generates revenue through providing professional communications consulting services including corporate communication, public affairs, creative campaigns, and tailor-made training programs. Services are tailored to each client's specific needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Deep White is a strategic communications agency that delivers bespoke corporate communication, public affairs and legislative lobbying, integrated creative campaigns, and tailor-made training to clients in the Baltic States. Services are scoped per client and span crisis communication, employer branding, media relations, brand mission development, influencer and talent collaboration, and professional training. The agency also operates the DW Excellence Academy as a branded training sub-brand and provides talent management across influencers, content creators, celebrities, and models.

Product overview

Deep White is a strategic communications agency headquartered in Riga, Latvia, operating as a single unified agency rather than a platform with separate modules. The company offers four core service pillars: Corporate Communication (encompassing crisis communication, reputation management, employer branding, internal communication, media relations, brand mission, personal branding, B2B marketing, and CSR), Public Affairs including legislative lobbying (covering regulatory intelligence, government relations, stakeholder management, strategic partnerships, ecosystem mapping, and campaign advocacy), Integrated Communication Campaigns (including product campaigns, digital communications, influencer marketing, events, and visual content creation), and Tailor-made Training. Underlying these is the DW Excellence Academy, their branded training program. The agency also operates a Talent Management division for influencer partnerships. The portfolio is designed to provide bespoke, integrated communications solutions rather than modular software products.

Differentiator

Problem solved

Functional benefit

Brands

• DW Excellence Academy: Deep White Excellence Academy is a training program offering tailor-made training sessions in communications, crisis management, media training, public affairs, personal branding, and Baltic media environment for industry professionals.

Products and services

• Corporate Communication Strategic public relations service helping clients build success through dialogue with employees, customers, business partners, the public sector, opinion leaders, media, and society. Includes crisis communication, reputation management, employer branding, internal communication, media relations, purpose and brand mission, personal branding, B2B marketing, and corporate social responsibility.
• Public Affairs (Legislative Lobbying) Public affairs service helping clients shape laws and regulations that affect them by engaging directly with policymakers, ministries, regulators, and local authorities. Combines legal expertise, political strategy, media pressure, and public mobilization, and includes regulatory intelligence, government relations, stakeholder management, strategic partnerships, ecosystem mapping, association building, campaign advocacy, public positioning, public consultations, and crisis management.
• Integrated Communication Campaigns Creative campaign service providing the full development cycle from creative ideas and collateral production to deployment and momentum maintenance across traditional and social media. Includes product campaigns, digital communications and influencer marketing, events, and visual communication and content creation.
• Tailor-made Training Bespoke training programs co-developed with clients, covering crisis communication, media training, public affairs, personal branding, and the Baltic media environment, tailored to the challenges or opportunities each client is facing.
• DW Excellence Academy Branded training and knowledge-sharing sub-brand of Deep White offering different communications topics with theory and practice, delivered by speakers who are orators and doers. Available to both teams and individuals passionate about communications and seeking to stay one step ahead, operating under akademija.deepwhite.lv.
• Talent Management Creative partnership management service connecting clients with influencers, content creators, celebrities, models, and other digital talents across the Baltics, including talent selection, collaborative solution development, content production, and project coordination across a network exceeding 1.5 million followers in Latvia and hundreds of thousands more in Lithuania and Estonia.

Quantifiable outcome

• 20% reduction in road traffic accidents through the road safety campaign 'Apvedceļš – for Safer Roads'
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• MAGICcoreStrategic or Co-development PartnerCreative agency partner for campaign development, notably the award-winning road safety campaign 'Apvedceļš – for Safer Roads' and 'Grow Latvia' campaign for Rimi Latvia.
• Road Traffic Safety Directorate (CSDD)coreStrategic or Co-development PartnerGovernment partner for multiple traffic safety campaigns including 'Get off your phone!' and 'Drink'n'Drive is a Foe, Not a Bro', achieving significant road safety outcomes.
• Apeirons (Association of People with Disabilities)minorStrategic or Co-development PartnerNon-profit partner for environmental accessibility campaign 'Mapeirons' which won European Excellence Award.
• Ipsen PharmaminorStrategic or Co-development PartnerHealthcare partner for 'The Garden of Emotions' campaign supporting kidney cancer patients.
• Latvijas Zaļais punktsminorStrategic or Co-development PartnerPartner for textile sorting campaign 'Nothing to wear?' on sustainability.
• MIXDcoreStrategic or Co-development PartnerAgency partner for storytelling campaign 'Step into each other's shoes!' with Ministry of Welfare, winning European Excellence Award.
• Dingo&SchwarzminorStrategic or Co-development PartnerPartner for change communications campaign with National Centre for Education.
• CubeminorStrategic or Co-development PartnerCreative partner for Rimi Latvia brand affordability campaign.
• Enter CreativeminorStrategic or Co-development PartnerCreative partner for Rimi Latvia brand affordability campaign.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• DDB Latvia: Latvian arm of the DDB creative network, offering advertising and brand communications. Competes with Deep White in the Latvian creative and corporate communications space as part of an international holding group.
• McCann Riga: Riga office of the global McCann network, delivering advertising, PR, and integrated communications services. Competes with Deep White for corporate and brand communications mandates in Latvia.
• Ogilvy Latvia: Latvian arm of WPP-owned Ogilvy network, providing advertising, PR, and integrated communications services. Directly comparable as a full-service creative and PR agency in the same Baltic market, with the backing of a global network.
• Havas Latvia: Riga-based office of the global Havas network, offering advertising, media, and communications services in the Baltic region. Competes with Deep White for corporate communications and creative campaign mandates, but backed by an international holding group.
• Saatchi & Saatchi Latvia: Latvian office of the Publicis-owned Saatchi & Saatchi network, providing creative, brand, and communications services in the Baltic market. A direct competitor for corporate and brand communications work.

Regional players

• Näkemus PR (Estonia): Estonian communications and PR consultancy operating in the same Baltic region. Comparable in scale and service mix, focused on the Estonian market rather than directly head-to-head in Latvia.
• King Communications (Lithuania): Lithuanian PR and communications agency providing strategic communications, public affairs, and integrated campaigns. Comparable services and Baltic regional footprint, focused primarily on the Lithuanian market.

Direct peers

• !MOOZ: Latvian creative and advertising agency from which Deep White's founder Egle Klekere separated in 2013. Operates in the same Baltic creative communications market with overlapping service lines including campaigns, branding, and creative work.
• Cube Communications (Latvia): Latvian creative agency that has partnered with Deep White on joint client work, including the Rimi Latvia brand affordability campaign. Operates in the same creative communications space with overlapping service offerings.
• MAGIC (Latvia): Latvian creative agency that has been a co-development partner with Deep White on award-winning campaigns including 'Apvedceļš – for Safer Roads' and 'Grow Latvia'. Operates as a peer creative partner in the same Baltic market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DeepWhitePR
• LinkedInlinkedin.com/company/pr-deepwhite
• Instagraminstagram.com/white.deep?igsh=ZGh6MmlkMTA4c2Vz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep White