What McCANN Riga does

McCANN Riga (legal entity: SIA McCann Rīga) is a full-service advertising agency headquartered at 30 Terbatas Street, Riga, Latvia, and operating as the Baltic affiliate of the McCann Worldgroup global network. Founded in 1995, the agency serves enterprise clients through B2B direct sales relationships and offers an integrated suite of services organized across five core pillars: Strategy (brand, digital, go-to-market), Design (identity, packaging, 3D visualization, web), Campaigns (ATL/BTL and digital, including paid ads and influencer collaborations), Production (video, photo, radio, digital content), and Brand Launch (social media, PR, events, influencer outreach). The agency has been recognized as the Latvian Art Directors Club "Agency of the Year" for eight consecutive years since 2018 and is positioned as the leading advertising agency in the Baltics.

The agency does not maintain proprietary technology platforms, APIs, software products, or mobile applications; its technology stack consists of standard advertising, design, and digital production tools used to execute campaigns across ATL/BTL, digital, social media, and print channels. Revenue is generated through professional service fees for creative campaigns, branding projects, digital advertising, and production services, with pricing structured on a quote-based model tailored to each client's scope and campaign requirements. The agency operates with a compact team of approximately 20 members, including partners, creative directors, account managers, designers, and support staff, and is GDPR and CCPA compliant.

Its commercial model relies on direct enterprise sales engagement through dedicated New Business, Media Inquiries, and Career Opportunities contacts, supplemented by portfolio marketing via the company website, LinkedIn, Facebook, and Instagram. Named portfolio clients span education (SSE Alumni Association), lighting (DCW éditions), energy/social impact (Mission Possible / Enefit), retail/beauty (STENDERS), and government healthcare (Latvian Blood Donation Center / VADC). The agency holds a strategic white-label partnership with WhiteLabel, a Baltic-leading strategy agency, and received EU co-financing via LIAA in April 2023 under the International Competitiveness Promotion program to support international expansion efforts.

Name

McCANN Riga

Legal name

SIA McCann Rīga

Website

https://mccann.lv

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

McCANN Riga is a full-service advertising agency headquartered in Riga, Latvia, operating since 1995 as the Baltic affiliate of the McCann Worldgroup network. It provides branding, campaign, design, and brand launch services to enterprise clients across the Baltics region.

Ownership category

akta.pro rank

Product category

Full-Service Advertising Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Advertising services
• Brand strategy
• Creative campaigns
• Digital marketing
• Brand identity design

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising Services: Full-service advertising agency providing strategy, design, campaigns, and brand launch services to enterprise clients. Revenue generated through professional service fees for creative campaigns, branding projects, digital advertising, and production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

McCANN Riga is a full-service advertising agency providing integrated creative and marketing services across four pillars: Strategy (brand, digital, and go-to-market), Design (identity, packaging, 3D, and web), Campaigns (ATL/BTL and digital), and Brand Launch (social, PR, and events). The agency serves enterprise clients with tailored advertising, branding, and production services, operating as part of the McCann Worldgroup network.

Product overview

McCANN Riga is a full-service advertising agency offering an integrated suite of creative and marketing services organized into four core pillars: Strategy (brand, digital, and go-to-market), Design (identity, packaging, 3D, and web), Campaigns (ATL/BTL and digital), and Brand Launch (social, PR, and events). The agency has operated since 1995 and operates as part of the McCann Worldgroup network. The agency is not a software or technology product company but rather a service-based agency that creates advertising campaigns blending creativity with strategic thinking for clients across the Baltics.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Brand strategy, digital strategy, and go-to-market strategy services that help brands define their identity, positioning, and market entry approach. Includes messaging, tone of voice, and long-term planning for brand consistency. For enterprise clients and new market entrants in the Baltics.
• Design Visual design services including brand identity (logos, typography), product packaging, 3D visualization and rendering, and website design and development. Covers corporate sites, landing pages, and e-commerce platforms. For enterprise brands and clients requiring design execution.
• Campaigns (ATL/BTL and Digital) ATL (Above-the-Line) and BTL (Below-the-Line) campaign creation spanning outdoor, broadcast, in-store, and experiential activations. Digital campaigns include paid ads, influencer collaborations, and real-time performance tracking across multiple platforms. For enterprise brands seeking multi-channel advertising reach.
• Production Complete campaign production services for video, photo, radio, and digital content. Includes scripting, shooting, editing, and delivery of creative assets. For clients requiring turnkey production alongside campaign planning.
• Brand Launch Services Integrated brand launch services including social media management, PR campaigns, media partnerships, event organization, influencer outreach, and community management to build credibility and awareness. For brands entering the market or launching new products.

Quantifiable outcome

• 1.4 million PR reach for Failing at the Finish campaign
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WhiteLabelcoreStrategic or Co-development PartnerBaltic leading strategy agency white label partner. WhiteLabel is described as the leading strategy agency in the Baltics providing white label strategic services that complement McCann Riga's creative offerings.
• McCann WorldgroupcoreStrategic or Co-development PartnerGlobal agency network of which McCann Riga is a part. McCann Worldgroup is a leading agency network providing global resources, expertise, and brand association for member agencies.
• Latvijas Investīciju un attīstības aģentūra (LIAA)minorOthersReceived EU funding support under the 'Starptautiskās konkurētspējas veicināšana' (International Competitiveness Promotion) program, co-financed by the European Regional Development Fund. Contract dated April 20, 2023.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Havas Riga: Havas Creative Network agency serving Latvia with integrated advertising and brand strategy — competes for mid-to-large Latvian brand budgets.
• TBWA\Latvia: Other global-network advertising agency operating in the same Latvian market, competing head-to-head for the same enterprise client roster across brand, campaign, and digital work.
• Publicis Riga: Publicis Groupe network office in Latvia delivering creative advertising, media, and digital — directly competitive for cross-channel enterprise brand mandates.
• McCann Vilnius: Sister McCann Worldgroup agency in Lithuania; closest peer by service model, network affiliation, and Baltics regional focus.
• DDB Latvia: DDB Worldwide affiliate operating in Latvia with comparable creative-led advertising and campaign services; competes for the same enterprise brands.
• Dentsu Latvia: Dentsu International network agency offering creative, media, and CXM services in Latvia — comparable full-service competitor within the holding-company agency landscape.
• BBDO Latvia: Omnicom-owned BBDO affiliate in Latvia offering full-service advertising and brand campaigns, competing in the same local agency-of-record space.
• VMLY&R Riga: WPP network agency with Baltic presence offering advertising, brand, and experience design services overlapping with McCann Riga's strategy-design-campaign mix.
• Ogilvy Riga: WPP-owned full-service agency in Riga offering integrated brand strategy, advertising, and digital services — directly comparable offering to McCann Riga's four-pillar service stack.
• Saatchi & Saatchi Latvia: Publicis-owned creative network agency operating in the Latvian market with brand and campaign services overlapping McCann Riga's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/McCANNRiga
• LinkedInlinkedin.com/company/mccann-riga
• Instagraminstagram.com/mccannriga/?hl=en
• Xx.com/McCann_Riga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCANN Riga