Nordic Surface Group

What Nordic Surface Group does

Nordic Surface Group (legal entity: Nordic Surface Sweden AB) is a Swedish surface materials provider founded in 2005 and headquartered in Saltsjö-Boo, Stockholm. The company designs, supplies, and installs surface solutions for playgrounds, schoolyards, public spaces, and outdoor sports environments, with primary customer segments comprising Swedish municipalities, schools and preschools, sports clubs, and housing cooperatives (BRFs). Its core product portfolio centers on artificial turf (the patented ONE-DNA™ mono-material line with 15-year warranty and a traditional turf line), cork-based fall protection (Corkeen Play Original, patented with 5-year warranty), rubber surfacing (Nordic Rubber, EcoBase, Safe Tiles, and Rubber Mats using 92% recycled SBR), modular sports flooring (Nordic PowerGame), wood chip fall protection, and complementary accessories (Nordic Edge profile).

The business operates a vertically integrated, full-service model spanning projektering (project design), groundwork, installation (montering), repair, and ongoing maintenance (lekplatsservice). Revenue is generated through three streams: one-time product sales bundled with installation, professional services for construction and custom design (pergolas, benches, seating), and recurring maintenance contracts. Pricing is quote-based with no public disclosure. The go-to-market is sales-led, with direct engagement by the CEO and product development owner, supported by an architect referral network, an architect-facing technical documentation portal (CAD files, data sheets), and framework agreements with two major Swedish public procurement bodies — Adda Inköpscentral (Park and Playground Equipment 2021, 4-year term from November 2022) and HBV (Playground and Sports Equipment, March 2025-March 2027), where Nordic Surface holds the #2 ranking in Fall Protection and Surfaces.

The company is privately held by three owner-operators (Erik Wallén Widell as CEO, Jimmy Karlsson as Project Manager/Estimator, Erik Hedberg as Product Development), with a broader team of approximately 9 named individuals covering project leadership, installation, logistics, and driving. Nordic Surface holds ISO 9001 and ISO 14001 certifications (since 2024), multiple EN-standard product certifications for fall protection and sports surfaces, and was the first artificial turf to receive 'Recommended' status from Byggvarubedömningen (2025). Recent strategic activity includes the 2021 acquisition of MPA Måleri (painting contractor) and a cluster of 2026 product launches extending into the padel and federated sports flooring segments.

Name

Nordic Surface Group

Legal name

Nordic Surface Sweden AB

Website

https://nordicsurface.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Surface Group is a Swedish full-service provider of patented surface materials (artificial turf, rubber, cork) for playgrounds, schools, sports facilities, and public outdoor spaces, serving municipalities, schools, BRFs, and sports clubs across Sweden via direct sales and public-procurement framework agreements.

Ownership category

akta.pro rank

Product category

Playground and outdoor surface materials

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Artificial turf systems
• Playground safety surfacing
• Rubber fall protection
• Modular sports flooring
• Outdoor surface solutions

Headquarters

HQ city

Boo

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of surface materials including artificial turf (ONE-DNA and traditional), rubber flooring, cork-based surfaces, wood chips, and modular sports flooring. Products are sold with installation services.
2. Installation and Construction Services: Complete installation services from groundwork to finished playground including projektering (design/planning), markarbete (groundwork), montering (equipment installation), and construction services.
3. Maintenance and Service Contracts: Ongoing maintenance services for playgrounds including artificial turf care, rubber surface maintenance, wood chip and bark care, and equipment servicing. Service agreements offered for regular upkeep.
4. Custom Design Solutions: Bespoke products and solutions including pergolas, sandboxes, benches, and seating areas customized to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nordic Surface Group develops, supplies, and installs surface materials for playgrounds, sports facilities, and outdoor public environments across Sweden. Its offering combines proprietary and patented products — ONE-DNA artificial turf, Corkeen Play Original cork fall protection, Nordic PowerGame modular sports flooring, Nordic Rubber surfacing, and certified fall protection mats — with end-to-end services including projektering (planning), ground work, installation, custom fabrication, repair, and ongoing playground maintenance. Customers are Swedish municipalities, schools, preschools, sports clubs, and housing cooperatives procuring through framework agreements or direct sales.

Product overview

Nordic Surface is a comprehensive provider of playground and outdoor environment solutions, offering an integrated portfolio of surfacing products and installation services. The core product portfolio centers on artificial turf (konstgräs), rubber surfacing (Nordic Rubber), and cork-based fall protection (Corkeen Play Original), supplemented by wood chips, modular tiles, and sports floor systems. The ONE-DNA™ artificial turf collection represents the company's sustainable flagship line featuring 100% mono-material construction for full recyclability. Nordic Surface operates as both product manufacturer and full-service contractor, offering services from project planning and design through installation, repair, and ongoing maintenance. The product range includes multiple artificial turf variants under the Nordic Grass and Royal Grass sub-brands, covering applications from playgrounds and school yards to multisport, gym, and padel facilities. The Nordic Active Arena concept provides customizable multisport arena solutions in Original, Flexible, and Timber variants. Recent additions include Nordic PowerGame (modular outdoor sports flooring) and Nordic Rubber Mats (recycled rubber fall protection tiles).

Differentiator

Problem solved

Functional benefit

Brands

• ONE-DNA: Innovative and eco-friendly artificial grass collection made from 100% mono-material for maximum recyclability and minimal carbon footprint.
• Nordic Grass
• Corkeen Play
• Nordic Rubber
• Nordic Rubber EcoBase
• Nordic Wood Chip
• Nordic Wood Chip Colour
• Nordic Edge
• Nordic PowerGame
• Nordic Rubber Mats
• Nordic Active Arena
• Nordic Malibu
• Nordic Marala
• Nordic Yucca
• Royal Grass

Products and services

• ONE-DNA™ Artificial Turf Patented artificial turf collection made from 100% mono-material (PE) for full recyclability and minimal carbon footprint. Includes variants such as Nordic Grass Fun 24 ONE-DNA (first artificial turf recommended by Byggvarubedömningen) and Nordic Grass Vista 27 ONE-DNA. Suitable for playgrounds, schoolyards, public spaces, and multi-sport environments; 15-year warranty.
• Corkeen Play Original Patented cork-based fall protection surface made from recycled wine corks. Fallsafe, accessible, and climate-smart, with a 5-year warranty. Used in schoolyards, preschool playgrounds, and children's hospital outdoor areas (e.g., 650 m² installation at Barnsjukhus Lilla Erstagården, Nacka).
• Nordic Rubber Flexible cast-in-place rubber surfacing suitable for playgrounds, schoolyards, and sports areas. Available in multiple colors with UV protection.
• Nordic Rubber EcoBase Environmentally friendlier alternative to standard Nordic Rubber, featuring improved sustainability characteristics. Included in the Adda Inköpscentral framework agreement.
• Nordic Rubber Safe Tiles Prefabricated fall protection tiles with a two-layer construction: lightweight EPP base layer and wear-resistant EPDM top layer. Replaceable top extends lifecycle and lowers total cost.
• Nordic Rubber Mats Certified fall protection mats made from 92% recycled tire granules (SBR) with an open structure allowing grass and flowers to grow through. Certified per EN1177:2018 + A1:2024 for fall heights up to 3.0 m. Integrated click-system enables quick installation; 5-year warranty. Can be recycled 1:1.
• Nordic Wood Chip Wood chip product from Swedish forests used as fall protection and fill material. Dust-free with natural light wood color appearance.
• Nordic Wood Chip Colour First colored wood chip combining certified safety with creative design. TÜV-tested per DIN EN 1176/77 for fall protection up to 3 m. 100% natural material, free from preservatives, colored with environmentally friendly dyes, and tested per DIN EN 71/3 toy standard. Five colors: Natural, Blue, Green, Red-brown, Golden-yellow. Lifespan 8–10 years.
• Traditional Artificial Turf Traditional artificial turf products offered alongside the sustainable ONE-DNA collection for applications where the sustainable option is not currently available. Range includes Nordic Grass (Fun, Play, Home, Wave, Real, Easy, Vista, SuperSoft) and Royal Grass (Urban, Silk) variants with varying pile heights (10–40 mm) for playgrounds, schoolyards, multi-sport, gardens, and gym use.
• Nordic Edge Flexible bendable border profile simplifying installation of artificial turf and connections to cast-in-place rubber surfacing. Follows rounded forms and irregular surfaces; provides quick and precise installation. Cost-effective and environmentally friendlier than pressure-impregnated lumber.
• Nordic PowerGame Interlocking modular sports floor system for outdoor use in recyclable polypropylene. Approved by FIVB (volleyball), IHF (handball), FIBA / FIBA 3x3 (basketball), ITF Class 4 (tennis), and IFF (floorball). Meets EN14877. Double grid system with saddle-shaped design providing shock absorption ≥ 11%, ball rebound ≥ 100%, and surface friction 95–105 dry / ≥ 55 wet. 15-year warranty, 10 color options, individual tile replacement.
• Nordic Grass Padel (Padel GM & Padel MP) Sand-filled artificial turf specifically designed for padel courts. Padel GM has textured monofilament fibers at 15 mm with high density for a stable surface; Padel MP uses straight fibrillated fiber at 12 mm for play feel and durability. Both offer 60 l/min/m² drainage, fire class Bfl-s1, and lead/cadmium-free yarn.
• Nordic Active Arena Customizable multi-sport arena concept available in three variants: Original (customizable dimensions and equipment), Flexible (mobile arena with concrete foundations requiring no groundwork for installation or relocation), and Timber (natural arena with wood details). All variants allow customization of dimensions and surfacing selection (artificial turf, Corkeen Play Original, or cast-in-place rubber).
• Nordic Malibu Multifunctional arena concept approximately 43 x 17 m for parks, recreational areas, and campsites. Separated football and basketball areas enable both sports to be played simultaneously.
• Nordic Marala Panna / paddle tennis arena concept measuring 10 x 20 m, completely surrounded by robinia wood that keeps the ball in play. Equipped with two large goals with integrated baskets and four mini-goals.
• Nordic Yucca Natural-play panna / football concept from the 'natural play' series. A simple 10 x 20 m football pitch with wooden ball catchers framing steel goals, combined with Play Grass for a robust, strong, and natural whole.
• Reparation (Repair) Repair services for all types of artificial turf and rubber surfacing. Extends lifespan of existing surfaces and saves on environmental impact and costs.
• Montering (Installation) Installation services for playground equipment, impact protection, and park furniture. Covers everything from excavation to inspection.
• Lekplatsservice (Playground Service) Regular maintenance service for playgrounds including artificial turf care, cast-in-place rubber surfacing care, play sand and bark care, wood chip care, and equipment service. Service agreements offered for ongoing upkeep.
• Entreprenad (Contracting) General contractor services for construction and development of playgrounds and public environments. Includes groundwork, installation of surfacing, equipment mounting, and area protection.
• Projektering (Project Planning) Design, planning, and construction services for playgrounds. Includes quality assurance focused on safety, functionality, and sustainability, with material recommendations considering accessibility and environment.
• Skräddarsytt (Custom Solutions) Custom solutions service transforming customer ideas into tailored products including pergolas, sandboxes, benches, and seating surfaces for playgrounds and public environments.
• Målning på mark (Ground Painting) Creative painting services on rubber and cork surfacing for playgrounds, schoolyards, and courtyards. Includes line painting for running tracks and multi-sport arenas using elastic, durable paint.

Quantifiable outcome

• Nordic Rubber Mats certified for fall heights up to 3.0 m (when 45mm and 65mm combined)
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• HBVcoreChannel Partner/ Reseller/ Distributor · 1 March 2025Framework agreement for Playground and Sports Equipment (March 2025 - March 2027). Nordic Surface is ranked #2 in the Fall Protection and Surfaces category, enabling HBV members to hire Nordic Surface directly without procurement.
• Nordic Playground InstitutecoreTechnology or Integration · 1 December 2024Certification body for Nordic Rubber Mats. Certification per EN1177:2018 + A1:2024 (European standard for impact-absorbing playground flooring) valid until December 2028.
• ONE-DNA™coreTechnology or Integration · 1 January 2023Supplier of ONE-DNA™ mono-material artificial turf - the world's first fully circular artificial turf made from 100% PE. Nordic Surface distributes and installs ONE-DNA products in Sweden. The partnership enables Nordic Surface to offer the first artificial turf recommended by Byggvarubedömningen.
• Adda InköpscentralcoreChannel Partner/ Reseller/ Distributor · 1 November 2022Nordic Surface is part of Adda Inköpscentral's framework agreement for Park and Playground Equipment 2021. The agreement runs for 4 years from November 2022, allowing members to order Nordic Surface products and services without separate procurement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CCGrass: One of the world's largest artificial turf manufacturers. Competes on price and scale in the same playground, landscape, and sports surfacing categories; threat to Nordic Surface from below on cost and above on breadth.
• Limonta Sport: Italian manufacturer of sports surfaces and artificial turf systems for football, rugby, and multi-sport arenas. Comparable in serving European municipalities and sports federations with certified sports surfacing solutions.
• Europlay: Belgian playground equipment and safety surfacing supplier. Comparable as a mid-sized European specialist competing in the same municipal and school playground surfacing segment as Nordic Surface.
• SYNLawn: Large artificial turf manufacturer with a focus on sustainable, recycled-content products. Comparable to Nordic Surface's ONE-DNA and Nordic Grass lines, particularly in commercial/landscape and playground applications.
• FieldTurf: Leading global artificial turf manufacturer for sports, playground, and landscape applications. Directly comparable product portfolio (artificial turf systems, fall protection surfacing) and overlapping customer base of municipalities, schools, and sports clubs.
• HAGS: Swedish/European playground and outdoor fitness equipment maker, including playground safety surfacing. Direct competitor in the same Nordic municipal and school playground market, often bidding on the same framework agreements.
• POLYTAN: European specialist in sports surfaces including artificial turf, athletics tracks, and modular sports flooring. Directly comparable in federation-approved sports surfacing, and competes for the same municipal and sports-club tenders as Nordic PowerGame and Nordic Grass.

Broad incumbents

• Kompan: Danish global leader in playground and outdoor fitness equipment. Comparable because it serves the same Nordic municipal and school playground market, often bundling surfacing with equipment, directly competing for the same framework-agreement budgets.
• Tarkett: Global flooring manufacturer with a sports and outdoor surfaces division (FieldTurf/Tarkett Sports). Comparable because it supplies artificial turf, sports flooring, and safety surfacing to municipalities and schools at much greater scale than Nordic Surface.

Regional players

• Verde Sports: Swedish/Nordic sports and playground surfacing company. Closest direct regional competitor, serving overlapping Swedish municipalities, schools, and sports clubs with artificial turf, fall protection, and rubber surfacing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nordic-surface
• Instagraminstagram.com/nordicsurface
• Facebookfacebook.com/Nordic-Surface-194281172270

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Surface Group