Verde Sports

What Verde Sports does

Verde Sports Limited is a UK private company founded in 1988, headquartered at Gabbotts Farm Barn, Withnell, Chorley, Lancashire. It manufactures and distributes artificial grass and synthetic sports surfaces, with its core technology being extruded/tufted synthetic turf systems engineered to specification across multiple pile heights, including ECB-approved cricket pitch systems, golf surfaces (TeeTurf, putting surfaces, target greens, fairway mats, bunker liners), padel court surfaces, bowling green surfaces, coloured grass products, and accessory underlays and adhesives. The portfolio is supported by a dedicated Verde Cricket sub-brand for the cricket vertical.

The company serves four primary segments: residential landscaping (homeowners installing gardens), sports facilities (golf courses, cricket clubs, bowling greens, tennis and padel courts, football pitches, equestrian venues), commercial and public-sector buyers, and trade professionals (installers and landscapers). Revenue is generated through one-time product sales via direct e-commerce (verdesports.com), phone and email sales, a custom quote tool, and a VerdeTrade installer trade-account programme complemented by a UK distributor network (Agrovista Amenity, Aitkens, Collier Turf Care, MW Turfcare, Origin Amenity Solutions and others).

Pricing is custom and project-based, varying by product type, dimensions (in metres), specification and volume; multiple roll widths (2m, 4m, 5m) are offered. The go-to-market blends direct-to-consumer digital sales with B2B trade accounts and distributor-led coverage of amenity, golf and landscape channels. Verde Sports operates solely within the United Kingdom and employs between 11 and 50 people.

Name

Verde Sports

Legal name

Verde Sports Limited

Website

https://artificialgrass.org.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Verde Sports is a UK manufacturer (est. 1988) of artificial grass and synthetic sports surfaces — including ECB-approved cricket systems, golf surfaces and landscaping turf — serving homeowners, sports clubs, commercial buyers and trade installers via e-commerce, trade accounts and a UK distributor network.

Ownership category

akta.pro rank

Product category

Artificial Turf and Synthetic Sports Surfaces

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Artificial grass surfaces
• Synthetic sports surfaces
• Cricket pitch systems
• Landscaping turf products
• Golf surface products

Headquarters

HQ city

Chorley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Artificial Grass Sales: Sale of artificial grass products for landscaping, residential, and commercial applications through e-commerce and direct sales channels
2. Sports Surface Sales: Sale of specialised synthetic sports surfaces for golf, cricket, tennis, football, bowling greens, and other sports
3. Accessories and Underlays: Sale of adhesive products, underlays, shockpads, and related accessories for artificial grass installation
4. Trade Account Program: B2B sales channel through trade account program for installers, landscapers, and distributors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Verde Sports manufactures and distributes artificial grass and synthetic sports surfaces for landscaping, golf, cricket, bowls, tennis, football, padel, equestrian, croquet, badminton, and commercial applications. The company sells its own manufactured product range through e-commerce, a UK distributor network, a trade installer programme, and direct sales for custom commercial projects. It also supplies accessories such as underlays, shockpads, and adhesives for installation.

Product overview

Verde Sports is a British manufacturer of artificial grass and synthetic sports surfaces established in 1988. The company offers a diversified portfolio spanning multiple product lines: artificial grass for landscaping (including Budget Range, Household Range, and Exquisite Range), coloured artificial grasses (Verde Prime, Groovy Grass, Verde Prime Lite, Verdeturf Coloured, VerdePlay, VerdeSward), golf surfaces and accessories (Super Verde TeeTurf, Verde Bunker Liner, Verde Target Greens, Putting Mats, Distance Markers, Tee Frames, Fairway Mats, Chipping Areas, Crazy Golf), cricket surfaces and systems (ECB Pitch Systems, Practice Facilities, Match Pitches), bowling greens, padel courts, tennis, football, equestrian surfaces, and specialty products (Verde Animal Mats, Logo Mats, Activity Games Mats). The company also provides accessories including underlays, shockpads, and adhesives. Verde Sports serves both domestic and commercial markets through a network of distributors and installers.

Differentiator

Problem solved

Functional benefit

Brands

• Verde Cricket: Specialized artificial cricket surfaces and pitch systems offered by Verde Sports, including ECB Pitch Systems, practice facilities, and match pitches.

Products and services

• Landscaping Grass Range Artificial grass for residential and commercial landscaping, structured into Budget Range, Household Range, and Exquisite Range tiers.
• Verde Prime 10mm Coloured artificial grass with 10mm pile height suitable for various landscaping and commercial applications.
• Groovy Grass 24mm Coloured artificial grass with 24mm pile height for decorative and play applications.
• Verde Prime Lite 8mm Lightweight coloured artificial grass with 8mm pile height for compact applications.
• Verdeturf Coloured 20mm Coloured artificial grass with 20mm pile height suitable for various decorative purposes.
• VerdePlay 9mm Artificial grass designed for play areas with 9mm pile height.
• VerdeSward 15mm Artificial grass with 15mm pile height for landscaping applications.
• VerdeSward Made to Order Custom-made-to-order artificial grass in the VerdeSward range for specific project requirements.
• ECB Pitch Systems Cricket pitch systems compliant with ECB standards for practice facilities, match pitches, and renovations.
• Bowling Green Ditches Artificial surfaces for bowling green ditches.
• Bowling Green Banks Artificial surfaces for bowling green banks.
• Padel Court Surfaces Artificial turf surfaces specifically designed for padel tennis courts.
• Super Verde TeeTurf (Non Infill) Non-infill golf turf designed for tee areas, providing a consistent playing surface.
• Verde Bunker Liner Synthetic liner for golf bunkers that prevents washout and maintains bunker shape.
• Verde Target Greens Artificial target greens for golf practice and training facilities.
• Verde Putting Mats Artificial putting mats for golf practice at home or in commercial settings.
• Verde Distance Markers Distance markers for golf courses and practice areas.
• Verde Tee Frame Tee frame for golf driving ranges and practice facilities.
• Verde Animal Mats Artificial grass mats designed for animal welfare applications.
• Verde Logo Mats - Personalised Custom-branded artificial grass mats with personalised logos for commercial and promotional use.
• Verde Activity Games Mats Artificial grass mats designed for games and activities.
• Commercial Surfaces Artificial grass and surfaces for commercial applications including sports facilities and public spaces.
• Underlays & Shockpads Cushioning underlays and shock pads for artificial grass installations to improve safety and performance.
• Adhesives Adhesives for installing artificial grass and sports surfaces.
• VerdeTrade Trade Account Programme Trade account programme offering professional installers, landscapers, and distributors access to Verde Sports products with trade pricing and dedicated application process.

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered standard, core and minor.

• Agrovista AmenitystandardChannel Partner/ Reseller/ DistributorUK amenity and landscaping distributor offering Verde Sports artificial grass products through their distribution network
• AitkensstandardChannel Partner/ Reseller/ DistributorUK distributor in the Verde Sports distribution network for artificial grass and sports surfaces
• Collier Turf CarestandardChannel Partner/ Reseller/ DistributorUK amenity turf care distributor offering Verde Sports products to sports turf professionals
• MW TurfcarestandardChannel Partner/ Reseller/ DistributorUK turf care distributor in the Verde Sports distribution network
• Origin Amenity SolutionsstandardChannel Partner/ Reseller/ DistributorUK amenity solutions distributor offering Verde Sports artificial grass products
• LFP EnvironmentalcoreImplementation/ SI/ Consulting PartnerAccredited sports turf solutions specialist that installs Verde Cricket products for cricket club projects, including the Vernon Carus Cricket Club Premier Match Pitch installation
• Cover Solutions LtdcoreImplementation/ SI/ Consulting PartnerExpert installation team that completed the Battersea Park cricket practice facilities refurbishment using Verde Sports products after 15 years of service
• Fabulous FencingminorImplementation/ SI/ Consulting PartnerGarden transformation specialist that completed an impressive garden transformation using Verde Freedom artificial grass, showcasing product application in residential landscaping

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SIS Pitches: SIS Pitches is a UK-based manufacturer and installer of synthetic sports pitches for football, rugby, hockey, and cricket. It is a direct competitor to Verde Sports in the UK synthetic sports surface market, particularly for institutional and club-level facilities.
• Notts Sport: Notts Sport is a UK specialist in synthetic and hybrid sports surfaces for hockey, football, cricket, and tennis. It is a direct competitor to Verde Sports in the UK sports-pitch systems market, with overlapping club and institutional customer base.
• Easigrass: Easigrass is a leading UK supplier and installer of artificial grass for residential and commercial landscaping. It directly competes with Verde Sports' landscaping grass range across the UK B2C and trade channels.
• TigerTurf: TigerTurf manufactures synthetic turf for sports (hockey, football, rugby, cricket) and landscaping across multiple geographies. It directly competes with Verde Sports in the artificial grass and synthetic sports surface category, particularly in cricket and multi-sport facilities.
• Namgrass: Namgrass is a UK and European artificial grass manufacturer serving residential and commercial landscaping markets. It competes with Verde Sports on product range, distribution channels, and price in the UK landscaping segment.
• SYNLawn: SYNLawn is an international artificial grass manufacturer with a UK presence, offering residential, commercial, pet, and golf/putting products. It is a direct competitor to Verde Sports across landscaping and golf surface categories.
• FieldTurf (Tarkett Sports): FieldTurf is a global leader in artificial turf manufacturing for sports (football, soccer, baseball, rugby) and landscape applications. It is a direct competitor to Verde Sports in synthetic sports surfaces and landscape artificial grass, with far greater scale and R&D resources.
• Perfectly Green: Perfectly Green is a UK artificial grass supplier serving both residential customers and trade installers. It is a direct competitor to Verde Sports in the UK landscaping and trade-channel artificial grass market.
• Condor Grass: Condor Grass is a UK artificial grass manufacturer and distributor offering residential, commercial, and sports-grade products. It directly competes with Verde Sports across landscaping ranges and trade account channels in the UK market.

Broad incumbents

• Polytan: Polytan (part of Sport Group) is a major international manufacturer of athletic and sports surfaces for football, rugby, hockey, and athletics. It competes with Verde Sports primarily in the UK institutional sports-surface market as a broad incumbent with a much larger portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/verdesportsltd
• Facebookfacebook.com/verdesportsltd
• Instagraminstagram.com/verdeartificialgrass
• LinkedInlinkedin.com/company/verde-sports-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verde Sports