Ochre Dawn

Name

Ochre Dawn

Legal name

Ochre Dawn Creative Industries

Website

https://ochredawn.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Indigenous Marketing and Branding Services

NAICS

Graphic Design Services (54143), Independent Artists, Writers, and Performers (711510)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

akta.pro secondary industries

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), Workplace Culture, DEI & Psychological Safety (EDAAAKAJ)

Keywords

• Reconciliation action plans
• First nations artwork
• Aboriginal graphic design
• Indigenous branded merchandise
• Corporate cultural training

Headquarters

HQ city

Mile End

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others, Infrastructure

Revenue model

1. Product Sales: E-commerce and retail sales of First Nations branded merchandise including apparel, accessories, artwork prints, promotional items, and corporate gifts. Online shop with prices ranging from $5-$300+. Retail store at 2 Railway Terrace, Mile End.
2. RAP Services: Reconciliation Action Plan consulting, facilitation, and implementation support for organisations. Includes artwork creation, document design, printing, merchandise production, office fitouts, video production, and launch event management.
3. Graphic Design Services: Custom graphic design, layout, typesetting, and visual branding services using in-house artists and network of First Nations designers.
4. Commercial Fitouts & Furniture: Office interior fitouts including decals, wall hangings, artwork installation, and bespoke furniture with First Nations artwork. Includes antibacterial and antimicrobial foam furniture products.
5. Consultation & Training: Cultural advice, consultation on engaging respectfully with First Nations peoples, training on protocols, and guidance on working with First Nations artists and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ochre Dawn provides three core services — Reconciliation Action Plan (RAP) consulting and facilitation, cultural consultation and training, and in-house graphic design — supported by a product portfolio spanning promotional/corporate gifts, office fitouts and furniture, First Nations artwork, corporate apparel, and PPE. Offerings are delivered to organisations and individual consumers through a national network of First Nations artists paid ethically under a proprietary cultural protocols framework.

Product overview

Ochre Dawn is an Aboriginal-owned creative company offering a comprehensive suite of branding, marketing, and product solutions centered on First Nations storytelling. The portfolio comprises three core service pillars (RAP Services, Consultation & Training, Graphic Design) and five product categories (Promotional & Corporate Gifts, Fitouts & Furniture, Artwork, Apparel, PPE). The company also operates a direct-to-consumer retail shop (OD Shop) selling clothing, accessories, bundles, bags, drinkware, children's items, stationery, and pride merchandise. All offerings incorporate First Nations artwork from a network of paid, ethically-sourced Aboriginal and Torres Strait Islander artists, with products ranging from bespoke corporate commissions to standardized retail items.

Differentiator

Problem solved

Functional benefit

Products and services

• RAP Services End-to-end Reconciliation Action Plan consulting and facilitation for organisations, including RAP document creation, artwork design, graphic design, printing, merchandise production, office fitouts, video production, and launch event management.
• Consultation & Training Cultural consultation and training services to help organisations engage respectfully with First Nations peoples, including advice on protocols, fair payment practices, and conflict resolution for projects involving First Nations stakeholders.
• Graphic Design In-house digital graphic design delivered by Ochre Dawn's artists, with access to a broader network of First Nations designers, translating original pieces into digital form for apparel, accessories, fitouts, and infrastructure projects.
• Promotional & Corporate Gifts Branded promotional and corporate gift items including lanyards, mousepads, coffee mugs, and merchandise customised with logos, messages, or First Nations / RAP artwork, available for individual buyers and large corporate orders.
• Fitouts & Furniture Office fit-out and commercial furniture product line including decals for windows and walls, wall hangings, artwork installation, and furniture items (ottomans, sofas, acoustic chairs, desk chairs) made with high-density antibacterial and antimicrobial foam and durable, textured, waterproof-backed fabric, proudly made in Australia.
• Artwork First Nations artwork commissioned from genuine First Nations artists who are paid fairly and sourced ethically, available in paintings on canvas (dot work, line work, illustrations), digital vector artwork, photography, wood carving, and weaving.
• Apparel Corporate apparel and uniforms including t-shirts, shirts, singlets, and casual wear, sourced ethically from factories and customisable with First Nations artwork or client branding.
• PPE (Personal Protective Equipment) Safety workwear and personal protective equipment including hi-vis workwear, work shirts, and outerwear, customisable with First Nations artwork or organisational branding.
• OD Shop (Direct-to-Consumer Retail Shop) Direct-to-consumer retail channel (online at ochredawn.com.au plus the Mile End retail store) selling First Nations-themed merchandise including clothing, accessories, bundles, bags, drinkware, children's items, stationery, and pride merchandise, with prices ranging from $5 to $300+.

Quantifiable outcome

• Successfully completed RAP projects for organisations from small businesses to large corporations and government departments
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SANFL (South Australian National Football League)coreStrategic or Co-development Partner · 1 January 2023Ochre Dawn partnered with SANFL to develop and launch their Reconciliation Action Plan, supporting the organisation's reconciliation journey with custom artwork, document design, and implementation guidance.
• Port Adelaide Football Club (Yartapuulti)coreStrategic or Co-development Partner · 1 January 2023Collaboration with Port Adelaide's Yartapuulti Football Club on indigenous round initiatives and First Nations artwork for the club.
• Magabala BooksminorGTM or Marketing Partner · 1 January 2023Featured as Business of the Month and partnership for promoting Indigenous publishing and books through Ochre Dawn's shop and marketing channels.
• Adelaide 36erscoreStrategic or Co-development Partner · 1 January 2022Design partnership for Indigenous Round jersey designs for the NBL basketball team, creating culturally significant merchandise.
• Adelaide ThunderbirdscoreStrategic or Co-development Partner · 1 January 2020Multi-year partnership for Indigenous Round dress designs featuring First Nations artwork for the Suncorp Super Netball team.
• The Circle First Nations Entrepreneur HubcoreStrategic or Co-development PartnerActive participation in The Circle First Nations Business Showcase events and collaboration supporting First Nations businesses and procurement.
• Yarn'nminorGTM or Marketing PartnerFeatured as Business of the Month - First Nations toilet paper company where 50% of profits go to Yalari Foundation. Partnership highlights mutual support within First Nations business community.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PwC Indigenous Consulting: Big-four Indigenous advisory arm; also a documented Ochre Dawn client. Represents the type of incumbent entrant that combines national procurement reach with growing Indigenous-service capability.
• KPMG Indigenous Services: Big-four consulting Indigenous advisory practice with national reach and procurement-grade delivery. Competes with Ochre Dawn on large RAP and reconciliation advisory engagements where enterprise scale matters more than cultural authenticity.

Direct peers

• Gilimbaa: Indigenous-owned Brisbane-based creative agency offering design, branding, and cultural consulting to government, corporate, and community clients. Most directly comparable to Ochre Dawn's RAP, design, and merchandise offering at a national scale.
• Carbon Creative: Indigenous-owned Australian creative agency delivering branding, design, content, and campaigns to corporate and government clients. Comparable service mix to Ochre Dawn with a content/campaign emphasis.
• Balarinji: Long-established Indigenous-owned design studio based in Melbourne, working with major corporates and government on culturally grounded branding, livery, and merchandise. Comparable in delivery model and end-market, with deeper corporate track record.
• Cultural Infusion: Australian cultural diversity and inclusion consultancy delivering training, advisory, and creative programs to corporates, government, and education. Overlaps with Ochre Dawn's consultation/training and cultural-engagement work but with a broader (non-Indigenous) cultural lens.

Others

• The Circle First Nations Entrepreneur Hub: Documented Ochre Dawn partner operating Indigenous business showcases and procurement events. Ecosystem convener rather than competitor, but functions as a channel for Ochre Dawn's brand visibility in the Indigenous business community.
• Supply Nation: Australia's leading Indigenous business certification and procurement platform. Not a competitor — operates the certification pathway that enables Ochre Dawn to access Indigenous procurement panels across government and corporate Australia.
• Magabala Books: Kimberley-based Indigenous publisher and a documented Ochre Dawn partner (Business of the Month). Adjacent in the Indigenous creative ecosystem but operates in publishing rather than design/branding/merchandise.
• First Australians Chamber of Commerce and Industry: National peak body for Aboriginal and Torres Strait Islander businesses. Ecosystem partner rather than competitor — supports Indigenous business capability, procurement access, and policy advocacy relevant to Ochre Dawn's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ochredawn
• LinkedInlinkedin.com/company/ochre-dawn-creative-industries
• Instagraminstagram.com/ochredawn
• Xx.com/ochredawn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ochre Dawn