Gilimbaa
- Company typePrivate
- Founded2008
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Gilimbaa firmographics
Firmographics- Name
- Gilimbaa
- Legal name
- Gilimbaa
- Website
- https://gilimbaa.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gilimbaa industry classification
Industry- Product category
- Indigenous Creative Communications Agency
- NAICS
- Graphic Design Services (541430), Other Services Related to Advertising (54189)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where Gilimbaa is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gilimbaa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Agency Services: Project-based creative and communications services including brand development, artwork creation, campaign production, video/animation, graphic design, photography, and copywriting. Engagements range from one-off artwork commissions to comprehensive multi-channel campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Gilimbaa product offering
Product offeringCore offering
Gilimbaa is a full-service First Nations-led creative agency that designs and produces culturally grounded communications for Aboriginal and Torres Strait Islander communities. Core deliverables include bespoke Indigenous artwork for Reconciliation Action Plans (RAPs), brand identity development, integrated campaigns, animation and motion graphics, video production, document design and layout, photography, and cultural performance services. Engagements span artwork commissions, multi-channel campaigns, and strategic brand programs for government, corporate, and non-profit clients across Australia.
Product overview
Gilimbaa is a full-service creative agency that functions as a single, unified service offering rather than a platform with modular components. The company provides an integrated suite of creative and communications services centred on culturally grounded storytelling for Aboriginal and Torres Strait Islander communities. Core services include Bespoke Indigenous Artwork, Brand Development, Animation and Motion Graphics, Video Production, Campaign Development, Document Design and Layout, Photography, and Didgeridoo Event Performances. The agency also specialises in Reconciliation Action Plan (RAP) Artwork Services, creating custom motifs and cultural patterns for organisations. These services are offered as an integrated package, with projects typically combining multiple service types (e.g., RAP artwork projects often include document design, animation, and campaign development).
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Creative Services Integrated creative agency offering combining Aboriginal and Torres Strait Islander community engagement, brand development, campaigns, copywriting, graphic design, illustration, photography, and video production for enterprise, government, and non-profit clients.
- Reconciliation Action Plan (RAP) Artwork Services Specialised RAP artwork creation for organisations seeking to embed reconciliation commitments, including bespoke motifs and cultural patterns for Reflect, Innovate, and Stretch RAPs.
- Brand Development Brand strategy and development services including visual identity creation, rebranding, and brand guidelines development with cultural grounding. Notable example: Brisbane G20 Summit 2014 logo and NITV brandmark redesign.
- Bespoke Indigenous Artwork Custom Indigenous artwork creation including cultural consultation, vectorisation, and incorporation into brand identities, RAPs, exhibitions, office fit-outs, and commemorative projects.
- Animation and Motion Graphics Animation services and motion graphics production for campaigns, educational content, cultural storytelling, character animation, and documentary production.
- Video Production
Quantifiable outcome
- headspace Yarnsafe campaign saw 39% increase in Aboriginal and Torres Strait Islander youth accessing mental health services
- +1 more outcomes
Companies that use Gilimbaa
Customer profileNamed customers36 records
Segments5 records
Ideal customer profiles3 records
Gilimbaa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gilimbaa partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Tribal ExperiencescorePartnered with Shannon Ruska of Tribal Experiences and KPMG working group to integrate First Nations culture into KPMG's Brisbane office fit-out across three floors at Heritage Lanes.
- DhiiracorePartnered with Dhiira to develop Medibank's Cultural Responsiveness Framework, with Dhiira providing cultural expertise and framework development alongside Gilimbaa's visual and creative output.
- Ochre StrokescoreProject partner for National Indigenous Australians Agency Remote Jobs and Economic Development program campaign, providing cultural expertise for audio messages in English and First Nations languages.
- Ochre StrokescoreProject partner for Department of Health and Aged Care Shingles Vaccination campaign for First Nations people. Ochre Strokes provided community engagement expertise for grassroots outreach.
- Listen To The GraphicscoreProject partner for Department of Child Safety Active Efforts Animation, providing bespoke character illustrations in collaboration with Gilimbaa's campaign design.
- IndigenousXminorCollaborated with IndigenousX on Southern Cross University's iSISTAQUIT campaign to assist pregnant Aboriginal and Torres Strait Islander women to quit smoking.
- Cutting EdgecoreAnimation production partner for Thiess RAP artwork animation and Reconciliation Australia State of Reconciliation animation. Cutting Edge handled motion graphics production while Gilimbaa managed creative direction, scripting, and storyboard development.
- Listen To The GraphicscoreStoryboard partner for Reconciliation Australia's National Reconciliation Week 2019 Tree of Truth animation. Created storyboards based on Gilimbaa's creative direction.
- Indigenous Hip Hop Projects (IHHP)coreCollaborated on headspace Yarn Safe campaign, working with Aboriginal and Torres Strait Islander youth in remote communities to create music video 'Got a lot going on'. Partnership leveraged IHHP's youth engagement expertise.
- EntropicocoreSydney production agency partner for Transport for NSW Aboriginal employment recruitment campaign. Entropico handled video production while Gilimbaa provided creative strategy and campaign direction.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gilimbaa competitors and assessment
Company assessmentBroad incumbents
- Droga5: Droga5 is a global, award-winning creative agency with Australian operations. Overlaps with Gilimbaa's creative-led brand and campaign work but operates across industries and at much larger scale.
- Saatchi & Saatchi Australia: Saatchi & Saatchi is a major global advertising network providing full-service creative strategy, brand development, and campaign work through Australian offices. Comparable to Gilimbaa's full-service agency model but at much greater scale, breadth, and global reach.
- M&C Saatchi Australia: M&C Saatchi is a global advertising network with Australian operations offering full-service creative, media, and public relations services at much larger scale. Overlaps with Gilimbaa's brand and campaign work but spans all industries without Indigenous specialization.
- Leo Burnett Australia: Leo Burnett is a major global advertising network with Australian operations providing integrated brand communications, advertising, and creative services. Competes with Gilimbaa on enterprise creative engagements but at much greater scale, portfolio breadth, and without Indigenous specialization.
- R/GA: R/GA is a global creative and innovation agency offering brand, product, and experience design through Australian offices. Overlaps with Gilimbaa's creative services and brand development work but emphasizes technology-driven design at much larger scale.
Direct peers
- Frost* Design: Frost* Design is an award-winning Australian design agency specializing in branding, visual identity, and graphic design. Comparable to Gilimbaa's core design, brand identity, and visual storytelling services and of similar boutique scale.
- Cox Inall Ridgeway: Cox Inall Ridgeway is an Indigenous-owned Australian communications and public relations agency delivering strategic communications, media, and creative services with deep Indigenous cultural expertise. It competes most directly with Gilimbaa in the culturally grounded creative agency space serving government and corporate clients across Australia.
- BMF: BMF is an independent full-service Australian creative agency known for integrated advertising campaigns across brand, design, content, and digital. Comparable to Gilimbaa as a similarly scaled Australian full-service creative shop with blue-chip clients and category-spanning work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gilimbaa social profiles
Digital presenceGilimbaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gilimbaa leadership team
Management profileNumber of profiles
Profiles5 records
Gilimbaa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gilimbaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gilimbaa
What does Gilimbaa do?
Gilimbaa is a full-service First Nations-led creative agency that designs and produces culturally grounded communications for Aboriginal and Torres Strait Islander communities. Core deliverables include bespoke Indigenous artwork for Reconciliation Action Plans (RAPs), brand identity development, integrated campaigns, animation and motion graphics, video production, document design and layout, photography, and cultural performance services. Engagements span artwork commissions, multi-channel campaigns, and strategic brand programs for government, corporate, and non-profit clients across Australia.
Is Gilimbaa a public or private company?
Gilimbaa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gilimbaa founded?
Gilimbaa was founded in 2008. It employs 11 to 50 people.
Where is Gilimbaa based?
Gilimbaa is headquartered in Brisbane, Australia, in the Oceania region.
How does Gilimbaa make money?
One revenue line is on record: creative Agency Services.
Who are Gilimbaa's main competitors?
Broad incumbents on record are Droga5, Saatchi & Saatchi Australia, M&C Saatchi Australia, Leo Burnett Australia and R/GA. Direct peers are Frost* Design, Cox Inall Ridgeway and BMF.
Does Gilimbaa have an API?
No public API is recorded for Gilimbaa.
What industry is Gilimbaa in?
Gilimbaa's product category is Indigenous Creative Communications Agency. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 541430 and its SIC code is 7330.