Astrum Wine Cellars
Astrum Wine Cellars is a UK-based B2B importer and distributor of Italian and Central European wines and spirits, curating 90+ producers across 13 countries and serving the UK hospitality trade and independent retailers via a login-based trade portal and London next-day delivery.
- Company typePrivate
- Founded1997
- HeadquartersMitcham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Astrum Wine Cellars does
Astrum Wine Cellars is a privately-held UK wine and spirits importer and distributor founded in 1997, headquartered in Mitcham/London and operating as a trade-only B2B supplier to the UK hospitality and independent retail channel. The company curates a portfolio of more than 90 producers across 13 countries, with an explicit focus on Italian and Central European wines (Piedmont, Tuscany, Sicily, Burgundy, Mosel, Austrian sweet wines) plus a smaller roster of producers from France, Spain, Portugal, Slovenia, Georgia, Hungary, Argentina, New Zealand, and Guadeloupe. The product catalogue spans sparkling wines, still whites and reds, rosés, spirits, beer, and cider, with a branded "Value Range" tier alongside premium regional bottlings, and is presented via downloadable Wine List and Bar List PDFs gated behind a trade login.
The business operates a sales-led, relationship-driven go-to-market: orders are placed by phone (0203 328 4620) or email ([email protected]), with next-day delivery in London executed by dedicated drivers for orders placed by 2 PM during office hours of 8:00 AM – 3:00 PM. Distribution outside London is not explicitly described, and the operating geographies field lists only the UK/Greater London region. Pricing is account-based and not publicly disclosed. The company participates in UK trade events including London Wine Fair, Vinitaly, ProWein, and Independents' Day, and has accumulated industry recognition through International Wine Challenge awards (including 2024 "Highly Commended – Italian Specialist," 2013 Double Trophies, multiple "Sweet Winemaker of the Year" wins for portfolio producer Tschida Angerhof in 2019, 2021, 2022) and Decanter recognition (2020 Best In Show and a 2025 92-point score).
Astrum Wine Cellars firmographics
Firmographics- Name
- Astrum Wine Cellars
- Legal name
- Astrum Wine Cellars
- Website
- https://astrumwinecellars.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astrum Wine Cellars is a UK-based B2B importer and distributor of Italian and Central European wines and spirits, curating 90+ producers across 13 countries and serving the UK hospitality trade and independent retailers via a login-based trade portal and London next-day delivery.
- Ownership category
- akta.pro rank
Astrum Wine Cellars industry classification
Industry- Product category
- Wine & Spirits Wholesale Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Astrum Wine Cellars is headquartered
LocationHeadquarters
- HQ city
- Mitcham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Astrum Wine Cellars business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine and Spirits Distribution: Astrum generates revenue through the import and distribution of premium Italian and Central European wines to UK trade customers (restaurants, hotels, retailers). They operate on a trade wholesale model with account-based pricing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Astrum Wine Cellars product offering
Product offeringCore offering
Astrum Wine Cellars is a UK-based B2B wine and spirits importer and wholesaler that distributes premium Italian and Central European wines from over 90 producers across 13 countries to the UK hospitality and retail trade. The company operates a trade-only model with next-day delivery in London via dedicated drivers, and supplies restaurants, hotels, bars, and independent retailers with a curated portfolio of artisanal and family-owned estate wines.
Product overview
Astrum Wine Cellars is a UK-based wine and spirits importer offering a diverse portfolio of wines from multiple countries including Italy, France, Argentina, Germany, Austria, Spain, Portugal, Slovenia, New Zealand, Georgia, Hungary, and the United Kingdom. Their product range includes sparkling wines (Prosecco Spumante, Prosecco Rosé, Champagne), white wines (Trebbiano Rubicone, Pinot Grigio Veneto, Fiano Puglia, Côtes de Gascogne Blanc), rosé wines (Rosato Puglia), and red wines (Sangiovese Rubicone, Nero d'Avola, Primitivo Puglia, Colección Malbec, Primitivo di Manduria). They also offer spirits and liqueurs, beer, and cider. Their Value Range provides budget-friendly options, while the core portfolio features premium wines from renowned regions like Burgundy, Piedmont, Tuscany, and Mosel. Products are available to trade customers who can download catalogues and place orders through their login system.
Differentiator
Problem solved
Functional benefit
Products and services
- Italian Wine Portfolio
Companies that use Astrum Wine Cellars
Customer profileSegments2 records
Ideal customer profiles2 records
Astrum Wine Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Astrum Wine Cellars partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Clark Foyster WinesminorCollaborative trade tasting partner for Independents' Day event showcasing 180 wines across three importer portfolios.
- Yapp BrothersminorCollaborative trade tasting partner for Independents' Day event showcasing 180 wines across three importer portfolios.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Astrum Wine Cellars competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Astrum Wine Cellars social profiles
Digital presenceAstrum Wine Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrum Wine Cellars leadership team
Management profileNumber of profiles
Astrum Wine Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrum Wine Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrum Wine Cellars
What does Astrum Wine Cellars do?
Astrum Wine Cellars is a UK-based B2B wine and spirits importer and wholesaler that distributes premium Italian and Central European wines from over 90 producers across 13 countries to the UK hospitality and retail trade. The company operates a trade-only model with next-day delivery in London via dedicated drivers, and supplies restaurants, hotels, bars, and independent retailers with a curated portfolio of artisanal and family-owned estate wines.
Is Astrum Wine Cellars a public or private company?
Astrum Wine Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astrum Wine Cellars founded?
Astrum Wine Cellars was founded in 1997. It employs 11 to 50 people.
Where is Astrum Wine Cellars based?
Astrum Wine Cellars is headquartered in Mitcham, United Kingdom, in the Europe region.
How does Astrum Wine Cellars make money?
One revenue line is on record: wine and Spirits Distribution.
Does Astrum Wine Cellars have an API?
No public API is recorded for Astrum Wine Cellars.
What industry is Astrum Wine Cellars in?
Astrum Wine Cellars's product category is Wine & Spirits Wholesale Distribution. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 42482 and its SIC code is 5180.