London Dental Centre

What London Dental Centre does

London Dental Centre is a private dental clinic operated as LDMC Limited from a single site at 109 Lever Street, Islington, in the City of London. Founded in 2010, the practice offers the full spectrum of general dentistry (check-ups, fillings, extractions, crowns, dentures, hygiene) alongside a substantial cosmetic portfolio spanning Invisalign, composite bonding, teeth whitening, veneers, smile makeovers, and dental implants from £1,800. Its clinical staff is multi-disciplinary, covering general dentistry, oral surgery, periodontics, and a BBC-recognised premium cosmetic dentist.

The practice is built around a digital clinical workflow: iTero 3D intraoral scanning and Digital Smile Design are used for diagnostics and treatment-outcome simulation (notably for Invisalign), supported by OPG panoramic X-rays and Dyson air purifiers in treatment rooms. CareStack powers online appointment booking, with same-day emergency slots, evening and weekend hours, and ground-floor disabled access underpinning the patient access model.

Commercially, the clinic runs a fee-for-service model with transparent upfront pricing, deposits to secure appointments, and a tiered Dental Membership Plan that adds a recurring-revenue layer. 0% interest financing is offered through Simply Health (Practi) and Tabeo, and the practice accepts Bupa, Vitality, AXA, Unum, and Simplyhealth insurance. Customer acquisition is largely direct-to-consumer, driven by local SEO across Islington, Old Street, Shoreditch, Barbican, Kings Cross, and Farringdon, supported by content marketing, Instagram, and patient testimonials. Management team disclosure identifies Hiba Saleem as Managing Director; the company is privately held with no external investors, parent entity, or disclosed revenue.

Name

London Dental Centre

Legal name

LDMC Limited

Website

https://thelondondentalcentre.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

London Dental Centre is a private dental clinic in Islington, London, offering general, cosmetic, emergency, and surgical dentistry to City of London residents and workers, with in-house specialists, iTero 3D scanning, a membership plan, and 0% financing partnerships.

Ownership category

akta.pro rank

Product category

Private Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Private dental services
• Cosmetic dentistry
• General dentistry
• Dental implants
• Orthodontic treatment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Dental Services: Fee-for-service model for all dental treatments including check-ups, cleanings, fillings, extractions, crowns, bridges, implants, veneers, Invisalign, composite bonding, and cosmetic procedures. Revenue collected at point of service with deposit requirements.
2. Dental Products: Sale of dental products including gift cards (from £25), Sparkle Pack (£270), emergency consultations, dental reports, x-ray retrieval, and dental supplies.
3. Dental Membership Plans: Monthly or annual dental membership plans offering routine appointments at lower base costs, member pricing for treatments, and worldwide accident insurance coverage.
4. Interest-Free Financing: Partnership with Simply Health (Practi) and Tabeo to offer 0% finance for 3, 6, 12 months and interest-bearing options for 24, 36 months. Generates revenue through treatment plan financing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

London Dental Centre is a private dental clinic in Islington, London, delivering general and cosmetic dental services including check-ups, hygiene cleans, fillings, extractions, crowns, dentures, dental implants, Invisalign, veneers, composite bonding, teeth whitening, and smile makeovers. The practice also provides same-day emergency dentistry, OPG panoramic X-rays, and iTero 3D digital scanning, supported by a Dental Membership Plan, interest-free finance options, and an online booking system.

Product overview

London Dental Centre is a private dental clinic offering a comprehensive range of general and cosmetic dental services from its Islington location near Old Street. The core offering is built around general dentistry (check-ups, fillings, extractions, crowns, dentures) combined with an extensive cosmetic portfolio (Invisalign, composite bonding, teeth whitening, veneers, smile makeovers). Supporting services include hygiene cleans, Airflow polishing, OPG X-rays, and emergency dentistry. The practice operates on a product-plus-services model where clinical treatments are supplemented by add-on offerings including a dental membership plan, interest-free financing (via Simply Health Practi and Tabeo), dental insurance acceptance (Bupa, Vitality, AXA, Unum, Simplyhealth), and a Sparkle Pack bundled package. Online appointment booking is powered by CareStack.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Routine dental care services including check-ups, examinations, fillings, extractions, crowns, and children's dentistry, for local residents and workers in central London.
• Invisalign Clear aligner orthodontic treatment for discreet teeth straightening, provided as a certified Invisalign Provider with free consultations and iTero-based outcome simulation.
• Composite Bonding

Quantifiable outcome

• 99% patient satisfaction rate
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bupa Dental Care: One of the largest UK dental chains with broad NHS/private coverage and direct insurer billing. Bupa is explicitly listed as an accepted insurer by London Dental Centre, and its network of practices is a key alternative for the same patient base.
• Together Dental: UK dental group with a growing London footprint offering general and cosmetic dentistry, implants, and orthodontics. Competes for the same patients via insurance partnerships and central-London locations.
• Rodericks Dental Partners: Large UK-wide dental group and DSO operating hundreds of practices. It competes in the same London sub-markets and benefits from scale advantages in marketing, procurement, and back-office that a single-site practice cannot match.
• Dental Beauty: UK private dental group with multiple practices, including London sites, focused on cosmetic and implant treatments — closely aligned service mix to London Dental Centre's premium offerings.
• Portman Dental Care: UK-focused DSO with a portfolio of private and mixed practices, including multiple central-London sites. Overlaps directly with London Dental Centre on premium private general and cosmetic dentistry.
• mydentist: The UK's largest dental chain, with significant London coverage across NHS and private care. Represents a scale-driven competitive threat for routine and cosmetic work in London Dental Centre's catchment.

Direct peers

• Smilepod: A London-based private dental group operating multiple practices across central London, offering general dentistry, hygiene, and cosmetic services in a similar premium, design-led format to London Dental Centre.
• Bow Lane Dental Group: Private dental practice in the City of London providing general, cosmetic, and specialist dentistry (including implants and orthodontics) — directly comparable service mix and central-London catchment to London Dental Centre.
• The Dental Surgery: Independent private dental clinic in central London offering general and cosmetic dentistry, Invisalign, and implant services, with a comparable premium positioning to London Dental Centre.

Regional players

• Boutique Dental Care: UK independent dental group with a strong cosmetic and Invisalign focus, including London-area practices. Similar brand-led, cosmetic-tilted positioning to London Dental Centre, with a primarily UK footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/londondentalcentre
• Facebookfacebook.com/londondental

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Dental Centre