Filinto Mota

What Filinto Mota does

Grupo Filinto Mota is a privately-held Portuguese multi-brand automotive dealership group founded in 1934 in Porto and recognized as the oldest continuously operating Citroën dealer in the world. The group operates through 9 physical locations across northern and central Portugal (Porto, Braga, Guimarães, Maia, Senhora da Hora) and holds authorized dealer representation for 16 brands spanning Stellantis core marques (Citroën, Peugeot, Opel, DS, Fiat, Abarth), Korean OEMs (Kia, KGM), Mitsubishi Fuso, and Chinese EV and commercial brands (Leapmotor, XPENG, Dongfeng, VOYAH, Farizon). The business spans the full vehicle ownership lifecycle: new vehicle sales, used vehicle sales (600+ units in stock), authorized multi-brand workshops (maintenance, collision repair, tires, AC, brakes, suspension), insurance mediation through the Protector subsidiary, credit intermediation through three group entities, and car rental/leasing through First Rent. Corporate fleet and renting services are offered as a dedicated B2B channel with monthly subscription pricing.

The group's revenue model is primarily transactional: one-time vehicle sales dominate the top line, supplemented by recurring workshop services, insurance commissions, credit intermediation fees, and rental income. Customers are split between individual consumers (purchase, maintenance, trade-in) and business fleet operators (corporate renting, fleet acquisition), with a tertiary segment of automotive enthusiasts engaged through the annual Passeio dos Clássicos Citroën heritage event. The operating model is asset-heavy, relying on physical showroom and workshop infrastructure, OEM franchise agreements, and inventory carrying costs, partially offset by the integrated services ecosystem that captures multiple revenue streams per customer relationship. The group is structured through multiple wholly-owned legal entities (FILINTO MOTA, Sucessores, S.A. as the parent, plus Car Retail, TECMA, Protector, First Rent, TAI, and All Car VIP subsidiaries) under family ownership with no external investors.

Recent strategic positioning reflects a deliberate pivot toward electrified mobility: the 2025 inauguration of Chinese-brand EV showrooms in Braga, the launch of a dedicated Electric Mobility advisory service line, receipt of the Empresa Verde (Green Company) 2026 sustainability distinction, and deployment of digital sales tools (vehicle recommender and comparator) on the corporate website. The group also maintains an active content marketing and SEO presence, plus heritage-driven community engagement through the Citroën classic car rally tradition.

Name

Filinto Mota

Legal name

FILINTO MOTA, Sucessores, S.A.

Website

https://filintomota.pt

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Filinto Mota is a family-owned Portuguese multi-brand automotive dealership group operating 9 locations since 1934, representing 16 brands (including Stellantis, Kia, and Chinese EV marques) and serving both individual consumers and business fleet customers with new and used vehicle sales, workshop services, insurance, credit intermediation, and rental.

Ownership category

akta.pro rank

Headquarters

HQ city

Sintra

HQ country

Portugal

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Citroën, Peugeot, Opel, DS, Fiat, Abarth, Leapmotor, Kia, Fuso, KGM, XPENG, Dongfeng, VOYAH, and Farizon.
2. Used Vehicle Sales: Multi-brand used vehicle sales with over 600 units in stock, including certified pre-owned vehicles with warranties.
3. Workshop and Maintenance Services: Authorized repairer and multi-brand workshops offering maintenance, inspection, collision repair, tire services, air conditioning, braking, suspension, and other mechanical services.
4. Insurance Mediation: Insurance products offered through Protector - Mediação de Seguros, Lda., providing vehicle insurance services.
5. Credit Intermediation: Credit intermediation services for vehicle financing through FILINTO MOTA, Sucessores, S.A. and related entities.
6. Car Rental: Vehicle rental services through First Rent - Comércio e Aluguer de Viaturas, S.A.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Grupo Filinto Mota is a multi-brand automotive dealership and service group operating 9 locations across Portugal. Its core offering is the authorized retail sale of new vehicles from 16 international brands (Citroën, Peugeot, Opel, DS, Fiat, Abarth, Leapmotor, Kia, Fuso, KGM, XPENG, Dongfeng, VOYAH and Farizon) and more than 600 used vehicles, supported by authorized workshop maintenance and repair, insurance mediation, credit intermediation, car rental, and dedicated corporate fleet and renting services.

Product overview

Filinto Mota is a multi-brand automobile dealership group operating since 1934, offering a comprehensive portfolio of automotive products and services. The core offering comprises new and used vehicle sales across 14 international brands (Citroën, Peugeot, Opel, DS, Fiat, Abarth, Leapmotor, Kia, Fuso, KGM, XPENG, Dongfeng, VOYAH, Farizon), complemented by workshop services, insurance, car rental (First Rent A Car), credit intermediation, and fleet solutions for business customers. The group also provides digital tools including a car recommender and vehicle comparator. With 9 locations and over 600 used vehicles in stock, the group serves both individual and corporate customers across Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Carros Novos Multimarca) Sale of brand-new vehicles from 16 international brands including Citroën, Peugeot, Opel, DS, Fiat, Abarth, Leapmotor, Kia, Fuso, KGM, XPENG, Dongfeng, VOYAH and Farizon, offered through the group's authorized showroom network. Targets individual retail buyers and corporate fleet customers across Portugal.
• Used Vehicle Sales (Carros Usados) Sale of multi-brand pre-owned vehicles with over 600 units in stock, including certified pre-owned vehicles offered with warranty and trust guarantee.
• Workshop Services (Oficina) Authorized repairer and multi-brand workshop services including maintenance, inspection, collision repair, tire services, air conditioning, brake service, suspension work and battery replacement, delivered across multiple service locations including Maia.
• Insurance Services (Seguros Filinto Mota) Vehicle insurance products and intermediation services delivered through Protector - Mediação de Seguros, Lda., a wholly-owned subsidiary of Grupo Filinto Mota.
• Car Rental (First Rent A Car) Vehicle rental and leasing services offered through FIRST RENT - Comércio e Aluguer de Viaturas, S.A., a wholly-owned subsidiary of Grupo Filinto Mota.
• Credit Intermediation (Intermediação de Crédito) Credit intermediation services for vehicle financing operated through three group entities: FILINTO MOTA Sucessores S.A., FILINTO MOTA Car Retail Lda., and FILINTO MOTA Automóveis Lda.
• Corporate Fleet and Renting Solutions (Clientes Profissionais) Dedicated corporate fleet and renting solutions for businesses, offering vehicle acquisition, maintenance packages, insurance, replacement vehicles and professional account management with special business terms (e.g., Citroën C5 Aircross Hybrid from €355/month).
• Vehicle Trade-In Evaluation (Avaliação de Retomas) Vehicle evaluation, appraisal and trade-in purchase service that allows customers to offset the value of an existing vehicle against a new purchase.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Citroën (Stellantis)coreChannel Partner/ Reseller/ DistributorAs the oldest continuously operating Citroën dealer in the world, Grupo Filinto Mota holds authorized dealer status for Citroën vehicles, spare parts, and services. The partnership includes hosting the annual Passeio dos Clássicos Citroën celebrating Citroën heritage.
• Peugeot (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealer providing new vehicle sales, service, and parts for the Peugeot brand.
• Opel (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Opel dealer for new vehicle sales and after-sales services.
• DS Automobiles (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized DS dealer representing the premium DS brand vehicles.
• Fiat (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Fiat dealer for passenger and commercial vehicles.
• Abarth (Stellantis)minorChannel Partner/ Reseller/ DistributorAuthorized Abarth dealer for performance vehicle sales and service.
• KiacoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealer representing the Korean brand's vehicle lineup including electric vehicles.
• XPENGcoreChannel Partner/ Reseller/ DistributorAuthorized XPENG dealer for new electric vehicles. Concession inaugurated in Braga in 2025.
• DongfengcoreChannel Partner/ Reseller/ DistributorAuthorized Dongfeng dealer for Chinese brand commercial and passenger vehicles. Concession inaugurated in Braga in 2025.
• VOYAHcoreChannel Partner/ Reseller/ DistributorAuthorized VOYAH dealer for premium Chinese electric vehicles. Concession inaugurated in Braga in 2025.
• FarizoncoreChannel Partner/ Reseller/ DistributorAuthorized Farizon dealer for commercial vehicles. Concession inaugurated in Braga in 2025.
• Fuso (Mitsubishi Fuso)coreChannel Partner/ Reseller/ DistributorAuthorized Fuso dealer for commercial trucks and light commercial vehicles.
• KGM (formerly SsangYong)minorChannel Partner/ Reseller/ DistributorAuthorized KGM dealer for Korean SUV and commercial vehicles.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorAuthorized Leapmotor dealer for Chinese electric vehicles including T03 and C10 models. Leapmotor T03 won the ECOBEST Challenge 2025 award.
• First Rent A CarminorChannel Partner/ Reseller/ DistributorRelated company within the Grupo Filinto Mota providing vehicle rental services for customers needing temporary vehicles.
• Protector - Mediação de SegurosminorChannel Partner/ Reseller/ DistributorInsurance mediation subsidiary providing vehicle insurance products to customers during vehicle purchase or independently.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salvador Caetano / Caetano Auto: Largest Portuguese multi-brand automotive group with extensive dealership network, workshop, rental, and mobility services. Directly comparable to Filinto Mota as a country-dominant multi-brand dealer group operating across Iberia, with parallel verticals (sales, services, rental).
• SIVA: Established Portuguese automotive importer and multi-brand dealer with authorized representation for several international OEMs. Directly comparable as a multi-brand franchise dealer group operating through physical dealership locations and offering workshop services.
• Grupo JAP: Portuguese automotive group offering new vehicle sales across multiple brands plus workshop, parts and fleet services. Comparable to Filinto Mota in multi-brand authorized dealership model and after-sales service emphasis.
• Grupo Santogal: Major Portuguese multi-brand automotive retail group with authorized representation for multiple OEMs, own service network and corporate fleet programs. Highly comparable in scope of brand mix, services portfolio and customer segmentation to Grupo Filinto Mota.

Broad incumbents

• Vertu Motors: UK-based multi-brand automotive retailer with both volume and premium franchised dealerships, plus after-sales services. Comparable business model - multi-brand authorized retail + service - though operating in a different geographic market at larger scale.
• Inchcape plc: Global automotive distributor and retailer operating across multiple markets including Europe. Comparable as a larger, established multi-brand automotive retail and distribution platform, though at much greater scale and geographic breadth than Filinto Mota.
• Hedin Mobility Group: Large European automotive retail group operating multi-brand dealership networks with integrated services across the Nordics and Benelux. Comparable as a broad multi-brand dealer platform offering sales, service and fleet offerings at significantly larger scale.

Others

• First Rent A Car (sister company, not external peer): Listed here as ecosystem context: rental vehicle subsidiary of Grupo Filinto Mota. Not a competitor but illustrates Filinto Mota's internal verticals; included to flag the integrated ownership structure rather than as an external benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GrupoFilintoMota
• LinkedInlinkedin.com/company/filintomota

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filinto Mota