What SIVA does

SIVA|PHS — Sociedade de Importação de Veículos Automóveis, SA — is one of Portugal's largest automobile import and wholesale distribution companies, founded in August 1987 by entrepreneur João Pereira Coutinho and headquartered in Vila Nova da Rainha, Azambuja. Since 2019, the company has operated as a wholly-owned subsidiary of Porsche Holding Salzburg (PHS), itself a 100% subsidiary of the Volkswagen Group. SIVA|PHS holds the exclusive mandate to distribute and service the full Volkswagen Group brand portfolio in Portugal: mass-market brands (Volkswagen, Škoda, SEAT, CUPRA), premium (Audi), luxury (Bentley), supercar (Lamborghini), commercial vehicles (Volkswagen Veículos Comerciais), certified pre-owned (Das WeltAuto, Audi Approved :plus), and the MOON EV charging infrastructure sub-brand. The company employs 10,000+ staff and is currently led by Managing Directors Florian Pupeter and Daniel Wukowitsch.

The company's core operational platform is the 25.7-hectare logistics complex in Azambuja (~50 km north of Lisbon), which integrates SIVA Campus (Portugal's largest automotive park, 8,000+ vehicle storage capacity), an 11,000 m² parts warehouse operating twice-daily dealer deliveries, the SIVA TEC PDI (Pre-Delivery Inspection) unit with capacity for 50,000 vehicles per year, the 1,080 m² SIVA Academy for technical training, and a 540-unit solar installation that delivered a 30% energy consumption reduction in 2024. Built services include wholesale new-vehicle trade, warehouse management, used-vehicle remarketing, parts distribution, vehicle logistics, after-sales logistics, and legalization/registration support.

SIVA|PHS operates as a B2B wholesale distributor selling exclusively to authorized dealer networks, authorized repairers, and commercial partners; pricing is not publicly disclosed and is negotiated per contract. Revenue streams combine transaction fees on wholesale vehicle and parts flow with hardware sales (MOON chargers) and professional after-sales logistics services. The strategic roadmap is articulated through the Level Up 2030 / GO TO 2030 program and supported by structured trainee pipelines (The Next Drivers and the International Trainees Program with PHS headquarters in Salzburg).

Name

SIVA

Legal name

SIVA|PHS - Sociedade de Importação de Veículos Automóveis, SA

Website

https://siva.pt

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SIVA|PHS is the exclusive Portuguese wholesale distributor and service partner for the full Volkswagen Group brand portfolio, operating B2B through authorized dealers, repairers, and commercial partners from a 25.7-hectare integrated logistics complex.

Ownership category

akta.pro rank

Headquarters

HQ city

Vila Nova Da Rainha

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale of New Vehicles: SIVA|PHS develops wholesale commerce activities for new vehicles, acting as the link between automobile manufacturers and the dealer network. The company ensures efficient management of the acquisition, planning, and distribution process, delivering vehicles to dealers organized and on schedule.
2. Parts Distribution: Efficient distribution of automotive parts and components to Dealers, Authorized Repairers, and Commercial Partners. The service ensures speed, reliability, and availability of parts for vehicle maintenance and repair.
3. Used Vehicle Remarketing: SIVA|PHS develops evaluation, preparation, and commercialization processes for used vehicles. The objective is to maximize the market value of these vehicles while ensuring high quality standards and transparency in resale operations.
4. MOON Electric Charging Solutions: MOON provides electric vehicle charging infrastructure and integrated charging solutions for individuals, businesses, and dealers, supporting sustainable mobility and the energy transition in the automotive sector.
5. After-Sales Logistics Services: Dedicated logistics solutions for after-sales service, ensuring continuous supply of parts, technical support, and management of vehicle maintenance and repair processes.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

SIVA is a Portuguese importer and wholesale distributor of Volkswagen Group passenger and commercial vehicles, operating as a wholly-owned subsidiary of Porsche Holding Salzburg. The company supplies Volkswagen, Audi, SEAT, Škoda, CUPRA, Volkswagen Commercial Vehicles, Lamborghini, and Bentley vehicles, the Das WeltAuto approved used-vehicle program, and the MOON EV charging brand to authorized dealers and repairers across Portugal. Its SIVA Campus facility in Vila Nova da Rainha provides large-scale logistics, parts warehousing (11,000 m²), and pre-delivery inspection services for up to 50,000 vehicles per year.

Product overview

SIVA|PHS operates as a diversified automobile import and distribution company representing the Volkswagen Group brands in Portugal. The portfolio includes mass-market brands (Volkswagen, Škoda, SEAT, CUPRA), premium brands (Audi, Bentley), luxury supercars (Lamborghini), commercial vehicles (Volkswagen Veículos Comerciais), certified used vehicles (Das WeltAuto, Audi Approved :plus), and electric mobility solutions (MOON charging infrastructure). The company also provides integrated logistics services including wholesale vehicle distribution, warehouse management, parts distribution, vehicle logistics, after-sales logistics, and vehicle remarketing through its SIVA Campus facility with capacity for 8,000+ vehicles, 11,000 m² parts warehouse, PDI unit for 50,000 vehicles/year, and SIVA Academy for technical training.

Differentiator

Problem solved

Functional benefit

Brands

• MOON: Electric mobility charging solution associated with SIVA|PHS, focused on supplying and developing charging infrastructure for electric vehicles. Offers electric chargers and integrated charging solutions for individuals, businesses, and dealerships.
• SIVA Campus
• SIVA TEC
• SIVA Academy

Products and services

• Volkswagen brand distribution Wholesale importation and distribution of Volkswagen passenger vehicles to authorized Volkswagen dealers across Portugal.
• Audi brand distribution Wholesale importation and distribution of Audi vehicles to authorized Audi dealers across Portugal.
• SEAT brand distribution Wholesale importation and distribution of SEAT vehicles to authorized SEAT dealers across Portugal.
• Škoda brand distribution Wholesale importation and distribution of Škoda vehicles to authorized Škoda dealers across Portugal.
• CUPRA brand distribution Wholesale importation and distribution of CUPRA vehicles to authorized CUPRA dealers across Portugal.

Quantifiable outcome

• 30% energy consumption reduction achieved through solar panel installation and energy efficiency measures (compared to 2023)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: One of the largest US-based automotive retailer groups with broad multi-brand operations and an aggressive acquisition strategy. Comparable in scale and multi-brand representation, though US-retail focused rather than European wholesale distribution.
• Asbury Automotive Group: Large US-based automotive retailer operating multi-brand new-vehicle sales, parts, and service across the United States. Comparable in market role (large-scale automotive retail/distribution intermediary) though operates retail directly rather than wholesale distribution.

Emerging players

• Auto1 Group: Berlin-headquartered digital used-car platform operating across Europe. Adjacent model to SIVA's Das WeltAuto used-vehicle remarketing operations, with overlapping dealer-network supply dynamics in the European market.
• Constellation Automotive Group: UK-headquartered automotive platform combining Webuyanycar, Cinch, and BCA Marketplace — covering used vehicle remarketing, online retail, and wholesale auctions. Adjacent to SIVA's used-vehicle remarketing and dealer-distribution ecosystem.

Regional players

• AutoWallis: Hungarian-listed automotive distribution and retail group representing multiple international OEMs in Central/Eastern Europe. Operates a similar multi-brand wholesale distribution model but focuses on CEE markets rather than Iberia.

Direct peers

• Inchcape plc: London-listed global automotive distributor representing multiple OEMs across mature and emerging markets. Operates the same wholesale vehicle distribution model with similar after-sales and parts logistics activities, with a stronger geographic footprint.
• Porsche Holding Salzburg: Europe's largest automobile distribution company and SIVA's 100% parent since 2019. Operates the same wholesale import/distribution model across more than 20 European markets, representing multiple VW Group brands — directly comparable in business model, principal relationships, and revenue structure.
• Emil Frey Group: Swiss-headquartered family-owned automotive distributor and one of Europe's largest, representing multiple OEM brands across wholesale, retail, and after-sales. Directly comparable to SIVA in operating multi-brand distribution at national/regional European scale.
• D'Ieteren Group: Belgian automotive distributor historically tied to Volkswagen Group brands, operating wholesale import/distribution for the Belgian market. Operates the same OEM-aligned distribution model and serves as a direct European peer to SIVA.
• Hedin Mobility Group: Swedish-headquartered automotive distributor and retailer representing multiple brands across Northern Europe. Comparable to SIVA as a multi-brand European distributor with integrated wholesale, parts, and after-sales operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siva

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIVA