Express Payroll
Express Payroll is a family-owned, cloud-based payroll services firm providing subscription payroll processing, tax filing, direct deposit, and employee self-service portals to small US businesses, with a niche focus on children's activity centers integrated with Jackrabbit Technologies.
- Company typePrivate
- Founded-
- HeadquartersWestborough, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Express Payroll does
Express Payroll is a family-owned, cloud-based payroll services firm headquartered at 18 Lyman St, Westborough, Massachusetts, serving small businesses in the United States. The company was founded approximately 1999-2000 by Sean Dever, a licensed CPA with 25+ years of experience who also operates over 20 small businesses himself. Its core product is a subscription-based payroll processing platform accessed via browser and mobile employee portals, providing processing, direct deposit, electronic onboarding, automated federal and state tax filings, W-2 and 1099 year-end forms, general-ledger integration, and a client dashboard surfacing payroll metrics. The firm also offers dedicated payroll specialist assignments, custom pay types and schedules, and a native integration with Jackrabbit Technologies for time reporting in verticals such as gymnastics, dance, swimming, cheer, music, and childcare.
The business model is a recurring subscription priced by pay frequency and employee count, with a $1 first-month promotional offer and an explicit "no hidden fees, no long-term contract" stance aimed at owners who feel underserved by large national payroll vendors. Go-to-market is sales-led: founder-driven keynote speaking at 30+ conferences annually, phone-based inside sales available seven days a week (877-774-3327), website quote-request forms, a Facebook page, a YouTube channel with tutorial content, and partner referrals from Jackrabbit. Pricing is not publicly listed; quotes are personalized.
The firm is privately held and bootstrapped, with no disclosed institutional capital, M&A, or public listing. Headcount, revenue, funding, and detailed customer count are not disclosed in the available source material, limiting any assessment of scale. Its disclosed competitive advantages center on founder credibility, hands-on CPA-built software, vertical-specific integrations, and individualized service rather than on platform breadth, AI, or enterprise scalability.
Express Payroll firmographics
Firmographics- Name
- Express Payroll
- Legal name
- Express Payroll
- Website
- https://express-payroll.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Express Payroll is a family-owned, cloud-based payroll services firm providing subscription payroll processing, tax filing, direct deposit, and employee self-service portals to small US businesses, with a niche focus on children's activity centers integrated with Jackrabbit Technologies.
- Ownership category
- akta.pro rank
Express Payroll industry classification
Industry- Product category
- Payroll Processing Services
- NAICS
- Payroll Services (541214)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll & Employment Tax Services (BPAHABAD)
Keywords
Where Express Payroll is headquartered
LocationHeadquarters
- HQ city
- Westborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Express Payroll business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payroll Processing Services: Recurring subscription-based revenue calculated based on payment frequency and number of employees. All-inclusive pricing covers tax filings, direct deposit, payroll advice with no hidden fees for quarter or year-end tax filing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | First Month Promotion - $1 |
| Subscription | Pay-as-you-go | Full Service Payroll - All-Inclusive |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Express Payroll product offering
Product offeringCore offering
Express Payroll delivers full-service cloud-based payroll processing for small businesses, including payroll calculation, direct deposit, electronic paystubs and tax forms, federal and state tax payment and filing, year-end W-2 and 1099 processing, time clock features, general ledger integration, and employee self-service access. Each client is assigned a dedicated payroll specialist, with no long-term contracts, no hidden fees, and no onboarding charges.
Product overview
Express Payroll is a full-service payroll solution for small businesses, delivered as a single unified cloud-based platform. The core Express Payroll product provides complete payroll processing, tax filing, direct deposit, and reporting services. The platform includes several integrated modules: a Client Dashboard for payroll metrics and management, an Employee Self-Service Portal for pay stub and W-2 access, Electronic Employee Onboarding for digital new hire paperwork, and a Jackrabbit Integration for time tracking synchronization with compatible CRM systems. Services are designed for small businesses seeking an alternative to large payroll firms, emphasizing individualized attention, no hidden fees, and ease of use.
Differentiator
Problem solved
Functional benefit
Brands
- Express Payroll + Jackrabbit Integration: A specialized partnership and integration with Jackrabbit Technologies software for time reporting, targeting gymnastics, dance, swimming schools, cheer programs, music programs, and childcare centers.
Products and services
- Express Payroll Full-service cloud-based payroll processing solution for small businesses, covering payroll calculation, tax payments and filings, direct deposit, electronic paystubs and tax forms, time clock features, general ledger integration, year-end W-2 and 1099 filings, and dedicated specialist support with no long-term contracts or hidden fees.
Quantifiable outcome
- Savings of approximately 50% in processing costs compared to larger national payroll companies
- +4 more outcomes
Companies that use Express Payroll
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Express Payroll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Express Payroll partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jackrabbit TechnologiescoreExpress Payroll and Jackrabbit Technologies have partnered to provide seamless integration between Jackrabbit's time reporting/CRM software and Express Payroll's payroll processing services. The integration allows Jackrabbit clients to import time and payroll data with just a few clicks, process payroll efficiently, and access dedicated customer support with special partner discounting. Both companies serve overlapping clients in gymnastics, dance, swimming schools, cheer programs, music programs, and childcare centers.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Express Payroll competitors and assessment
Company assessmentDirect peers
- Gusto: Cloud-based payroll, HR, and benefits platform purpose-built for small businesses. Direct competitor in the SMB full-service payroll segment where Express Payroll competes, with similar value proposition of simplified, all-in-one service for non-enterprise customers.
- Paychex: One of the largest U.S. payroll and HR solutions providers, heavily focused on small and mid-sized businesses. Competes head-to-head with Express Payroll for SMB payroll processing customers, especially in the all-inclusive managed-payroll space.
- SurePayroll: Online payroll service specifically built for small businesses, offering full-service tax filing and direct deposit. Direct SMB payroll peer with a similar all-inclusive positioning and pricing structure.
- Patriot Software: U.S.-based payroll and accounting software provider focused on small businesses with affordable, no-contract pricing. Highly comparable peer given Express Payroll's emphasis on simple, transparent pricing for SMBs.
- OnPay: Cloud payroll and HR software designed for small businesses with transparent flat-rate pricing and full-service tax filing. Closely mirrors Express Payroll's all-inclusive, no-hidden-fee approach for the SMB segment.
- ADP Run: ADP's small-business payroll platform, explicitly targeted at companies with up to 50 employees. A direct competitor whose scale and brand Express Payroll positions itself against with personalized, no-contract service.
Broad incumbents
- Square Payroll (Block): Payroll service from Block (Square) aimed at small businesses and integrated with Square's payments ecosystem. Competes for SMB payroll customers as part of a much broader commerce and financial services platform.
- QuickBooks Payroll (Intuit): QuickBooks' integrated payroll add-on, leveraging Intuit's dominant small-business accounting footprint. Competes for the same SMB payroll wallet but as part of a broader accounting platform, not a standalone payroll specialist.
- Heartland Payroll (Global Payments): Full-service payroll and HR provider serving small to mid-sized U.S. businesses, operating as part of Global Payments' broader commerce portfolio. A larger incumbent in the same SMB payroll outsourcing segment.
Others
- Accountants Office / Payroll Relief: Vendor of the Payroll Relief cloud payroll platform — the underlying system that Express Payroll's customer and employee portals appear to run on (per login URLs on express-payroll.com). An ecosystem/enabling technology participant rather than a direct competitor, but central to Express Payroll's service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Express Payroll social profiles
Digital presenceExpress Payroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Express Payroll leadership team
Management profileNumber of profiles
Profiles1 record
Express Payroll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Express Payroll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Express Payroll
What does Express Payroll do?
Express Payroll delivers full-service cloud-based payroll processing for small businesses, including payroll calculation, direct deposit, electronic paystubs and tax forms, federal and state tax payment and filing, year-end W-2 and 1099 processing, time clock features, general ledger integration, and employee self-service access. Each client is assigned a dedicated payroll specialist, with no long-term contracts, no hidden fees, and no onboarding charges.
Is Express Payroll a public or private company?
Express Payroll is a private company. It is classified as family owned and is currently operating.
When was Express Payroll founded?
Express Payroll was founded in -1. It employs 1 to 10 people.
Where is Express Payroll based?
Express Payroll is headquartered in Westborough, United States, in the North America region.
How does Express Payroll make money?
One revenue line is on record: payroll Processing Services.
Who are Express Payroll's main competitors?
Direct peers on record are Gusto, Paychex, SurePayroll, Patriot Software, OnPay and ADP Run. Broad incumbents are Square Payroll (Block), QuickBooks Payroll (Intuit) and Heartland Payroll (Global Payments). Accountants Office / Payroll Relief is listed as an others.
Does Express Payroll have an API?
No public API is recorded for Express Payroll.
What industry is Express Payroll in?
Express Payroll's product category is Payroll Processing Services. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing). Its NAICS code is 541214 and its SIC code is 7374.