Altea
The Ayuntamiento de Altea is a Spanish municipal government entity (Altea, Alicante, founded 1300) delivering statutory public services — administration, social welfare, culture, tourism, sports, urban planning, and emergency response — to ~23,000 residents, visitors, and local businesses through physical offices, electronic administration, and the DTI Smart Tourism Destination program.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Altea does
Altea, formally the Ayuntamiento de Altea (also styled Ajuntament d'Altea or EXCM. Ajuntament d'Altea), is a municipal government entity serving the coastal town of Altea in the Marina Baixa district of Alicante, Valencian Community, Spain. The entity is a government_state_entity domiciled in Spain, headed by Mayor (Alcalde) Diego Zaragozí, with a governing council of departmental regidors covering Sports, Social Welfare, Commerce, Culture, Education, Tourism, Youth, Urban Planning, Festivities, Equality, and Communication. It was established in 1300 and operates exclusively within the geographic boundaries of Altea. Operational reach extends across 10+ office locations including the main Plaça José María Planelles headquarters, the Altea la Vella branch, departmental offices, Palau Altea cultural center, and the Festive Museum.
The organization's primary technology and digital infrastructure centers on the Destinació Turística Intel·ligent (DTI) Smart Tourism Destination strategy — a five-axis plan (governance, sustainability, technology, accessibility, innovation) aligned with UNE 178501:2018 standards, focused on four tourism product pillars (nature, culture, cycling, nautical). Supporting digital assets include the electronic administration platform (altea.sedelectronica.es), a prior-appointment (Cita Prèvia) scheduling system, a transparency data portal (datosunicos.altea.es), the VisitAltea destination site, an EU-projects microsite (euroaltea.eu), the Radio Altea municipal broadcaster, and active social channels on Facebook (EsAltea), Twitter/X, Instagram, and YouTube. The flagship physical program is the Pla de Barris d'Altea — a €6 million urban rehabilitation project covering 24 buildings and 346 dwellings, partially financed by €5 million in EU Next Generation funds, with execution extended to April 30, 2027.
Altea operates a non-commercial revenue model funded entirely through Spanish public budgets, taxes, and government grants; no commercial pricing applies. The customer / stakeholder base comprises citizens and residents of Altea (primary segment), tourists and visitors, local commerce organized through the ALCEA association (SMB segment), students and educational centers (IES Bellaguarda, IES Altaia, El Planet, FPA Municipal Algar), and media outlets. Strategic partnerships span ALCEA (commerce), Cambra de Comerç d'Alacant (equality training), Creu Roja (emergency shelter), Càritas Altea (social support), EPAI Labora de Calp (youth employment), Ciutat de la Llum (Film Office, since 2009), Fundació Mundomar (marine conservation), and SFA (cultural programming). The entity is wholly owned by the Spanish state through the Valencian Community autonomous region and is not publicly traded.
Altea firmographics
Firmographics- Name
- Altea
- Legal name
- Ayuntamiento de Altea
- Website
- https://altea.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Ayuntamiento de Altea is a Spanish municipal government entity (Altea, Alicante, founded 1300) delivering statutory public services — administration, social welfare, culture, tourism, sports, urban planning, and emergency response — to ~23,000 residents, visitors, and local businesses through physical offices, electronic administration, and the DTI Smart Tourism Destination program.
- Ownership category
- akta.pro rank
Altea industry classification
Industry- Product category
- Municipal Public Administration
- NAICS
- Public Administration (92), Museums, Historical Sites, and Similar Institutions (712), Administration of Housing Programs, Urban Planning, and Community Development (925)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Parks, Recreation & Cultural Services (BPAIACAI), Island, Beach & Resort Travel Agencies (THAKAFAL), Local Education Authorities & Municipal Education Offices (EDADABAD)
Keywords
Where Altea is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices10 records
Markets served
Altea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others, Marketing or Sales
Distribution channels4 records
Marketing channels8 records
Altea product offering
Product offeringCore offering
The Ayuntamiento de Altea delivers municipal public administration and citizen services for the municipality of Altea, Spain, including electronic administration, citizen attention, social welfare, culture, sports, education, youth, festivals, urban planning, water cycle management, tourism promotion, and emergency response coordination. It also operates the Destinació Turística Intel·ligent (DTI) Smart Tourism Destination initiative aligned with UNE 178501:2018, alongside physical venues such as the Palau Altea cultural center and Radio Altea municipal broadcaster.
Product overview
Altea is a municipal government entity (Ayuntamiento de Altea) that provides public services and administrative functions to citizens. The municipality operates various digital services and administrative areas including culture, sports, education, social welfare, tourism, urban planning, environmental management, and citizen participation. The municipality's digital presence includes an official website (altea.es), electronic administration services, and social media channels. The Destinació Turística Intel·ligent (Smart Tourist Destination) initiative represents a strategic transformation plan for the tourism sector, aligned with UNE 178501:2018 standards, covering five axes: governance, sustainability, technology, accessibility, and innovation, focused on four tourism products: nature, culture, cycling, and nautical activities.
Differentiator
Problem solved
Functional benefit
Brands
- Pla de Barris d'Altea: Urban rehabilitation program for neighborhood improvement, building renovation, and public space enhancement.
- Altea Film Office
- Destinació Turística Intel·ligent (DTI)
Products and services
- Seu Electrònica (Electronic Administration Platform) Online administrative procedures platform at altea.sedelectronica.es enabling citizens to submit and complete municipal administrative tasks digitally. Used by residents and businesses for citizen attention.
- Cita Prèvia (Prior Appointment System) Online scheduling system for booking citizen attention appointments at municipal offices (OAC). Reduces wait times and streamlines in-person public service delivery.
- Palau Altea Cultural Center Cultural center and congress venue located on Carrer d'Alcoi, with capacity for approximately 1,000 people, hosting exhibitions, performing arts, and congresses.
- Altea Film Office
Quantifiable outcome
- 100% of dwellings in Pla de Barris project will have solar photovoltaic installation
- +3 more outcomes
Companies that use Altea
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Altea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Altea partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Càritas AlteacoreCharity organization receiving municipal support through venue provision for solidarity events. Concert 'Encontrando el norte' by Paco Menchero held at Centre Social with €5 donation per entry to support Càritas services for people in need.
- ALCEA (Associació Local de Comerciants i Empresaris d'Altea)coreCommunication and Commerce departments signed collaboration agreement providing ALCEA promotional spaces on Radio Altea. Municipal media available for local commerce support and advertising campaigns at economic advantages for ALCEA members.
- ALCEA (Associació Local de Comerciants i Empresaris d'Altea)coreAnnual collaboration agreement for commerce promotion and local business dynamization. Municipality contributes €8,000 for association operations and trade promotion events including 'La Nit del Comerç' (Commerce Night). ALCEA commits to updating commercial information and developing agreed actions with the Commerce Department.
- Cambra de Comerç d'AlacantcoreCollaboration with Commerce Department for 'Del paper a la pràctica: Pla d'Igualtat' (From Paper to Practice: Equality Plan) training course for local associations. Chamber provides expertise for equality plan development and implementation tools.
- EPAI Labora de CalpminorEmployment service providing orientation training for Jove Oportunitat (JOOP) youth program participants. Labora staff delivered practical session on using employment search tools and resources.
- Creu Roja (Red Cross)coreEmergency shelter management partnership. Twenty volunteers participated in municipal shelter assembly drill for emergency situations. Creu Roja provincial and local teams coordinate with municipal Social Welfare and Civil Protection.
- Fundació MundomarminorMarine conservation foundation collaborating on Iberian Water Turtle (Tortuga d'Aigua Ibèrica) conservation project initiated by Environmental department.
- Ciutat de la LlumminorFilm production city partnership established in 2009 through agreement to create Altea Film Office, promoting and facilitating audiovisual productions in the municipality.
- SFA (Societat Filharmònica Alteanense)minorMusical society collaborating with Culture Department on XXVIII Festival de Corals d'Altea (28th Choral Festival) at Palau Altea.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Altea competitors and assessment
Company assessmentDirect peers
- Ayuntamiento de Dénia: Alicante-province coastal municipality with similar population range, smart-destination initiatives, and Marina Alta heritage-tourism positioning. Comparable as a peer-tier Spanish Mediterranean municipal government pursuing digital transformation.
- Ayuntamiento de Calpe: Neighboring Marina Baixa coastal municipality in Alicante with similar population scale, beach-tourism economy, and bilingual Valencian/Spanish administration. Directly comparable as a small Mediterranean municipal government competing for the same EU Next Generation funds and tourist visitors.
- Ayuntamiento de Villajoyosa: Marina Baixa coastal municipality with comparable population, beach-tourism economy, and cultural heritage programming. Directly comparable as a peer coastal municipal government in the same comarca.
- Ayuntamiento de Finestrat: Small Marina Baixa municipality with similar scale and a mix of residential and tourism activity. Comparable in governance breadth and EU-funding pursuit profile.
- Ayuntamiento de l'Alfàs del Pi: Neighboring Marina Baixa municipality serving an international resident population with similar service-breadth requirements. Comparable in scale, multilingual service delivery, and tourism-plus-residential economic mix.
- Ajuntament de la Nucia: Neighboring Marina Baixa municipality with a comparable resident base, active sports and cultural programming, and similar municipal service model. Directly comparable as a peer small Spanish Mediterranean municipality.
- Ayuntamiento de Xàbia: Adjacent Marina Alta municipality with overlapping resident/tourist profile, similar bilingual administration, and comparable EU-grant exposure. Functions as a near-direct peer in governance scale and tourism strategy.
Broad incumbents
- Ayuntamiento de Benidorm: Larger Marina Baixa municipality with a more mature, high-volume tourism model. Comparable in tourism focus but operates at substantially greater scale, offering a reference point for what an upscale Altea DTI strategy could grow toward.
- Diputación Provincial de Alicante: Provincial-level government body that channels EU and regional funds to Alicante municipalities including Altea. Comparable as a higher-tier public-sector actor that defines the regulatory and funding environment in which Altea operates.
Others
- Visit Benidorm: Municipal tourism-promotion entity for the larger neighboring destination. Comparable as a public-sector destination marketing organization aligned with Smart Tourism Destination philosophy, though at significantly greater scale than VisitAltea.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Altea social profiles
Digital presenceAltea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altea leadership team
Management profileNumber of profiles
Profiles13 records
Altea subsidiaries and ownership
Company hierarchySubsidiaries1 record
Altea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altea
What does Altea do?
The Ayuntamiento de Altea delivers municipal public administration and citizen services for the municipality of Altea, Spain, including electronic administration, citizen attention, social welfare, culture, sports, education, youth, festivals, urban planning, water cycle management, tourism promotion, and emergency response coordination. It also operates the Destinació Turística Intel·ligent (DTI) Smart Tourism Destination initiative aligned with UNE 178501:2018, alongside physical venues such as the Palau Altea cultural center and Radio Altea municipal broadcaster.
Is Altea a public or private company?
Altea is a private company. It is classified as state government owned and is currently operating.
When was Altea founded?
Altea was founded in -1. It employs 1 to 10 people.
Where is Altea based?
Altea is headquartered in Madrid, Spain, in the Europe region.
Who are Altea's main competitors?
Direct peers on record are Ayuntamiento de Dénia, Ayuntamiento de Calpe, Ayuntamiento de Villajoyosa, Ayuntamiento de Finestrat, Ayuntamiento de l'Alfàs del Pi, Ajuntament de la Nucia and Ayuntamiento de Xàbia. Broad incumbents are Ayuntamiento de Benidorm and Diputación Provincial de Alicante. Visit Benidorm is listed as an others.
Does Altea have an API?
No public API is recorded for Altea.
What industry is Altea in?
Altea's product category is Municipal Public Administration. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 92 and its SIC code is 7340.