Visit Benidorm
Visit Benidorm (Fundación Visit Benidorm) is a non-profit Spanish destination marketing organization coordinating tourism promotion and management for Benidorm through a multilingual digital platform, serving 4 million+ annual visitors across leisure, MICE, accessibility, and digital-nomad segments.
- Company typePrivate
- Founded2010
- HeadquartersBenidorm, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Visit Benidorm does
Visit Benidorm (legal name: Fundación Visit Benidorm) is a non-profit destination marketing organization (DMO) founded in 2010 under the tutelage of the Protectorate of the Generalitat Valenciana. It operates as a public-private partnership foundation governed by a Foundation Board chaired by the Mayor of Benidorm, with funding and oversight from the Benidorm Town Hall, the Generalitat Valenciana, and a network of founding patrons and collaborating partners drawn from the local hospitality, attraction, and tourism services sectors. The organization's mandate is to coordinate destination management and promotion for Benidorm, a Mediterranean tourism destination in Alicante, Spain that hosts 4 million+ annual visitors across over 125 hotels, 6,000 apartments, 11 campings, and 5 theme parks, with reported summer hotel occupancy of approximately 90%.
The foundation's core product is the visitbenidorm.es multilingual destination portal, available in 10 languages, which serves as the primary digital touchpoint for visitor information, event listings, and accommodation booking referrals. Complementary platforms include Benidorm Virtual (immersive virtual tours of cultural sites such as the Boca del Calvari Museum and San Jaime Church), Benidorm Land (a metaverse presence launched in 2023), the Benidorm Fun Town Tycoon experience on Roblox (launched 2022), and VisitBenidorm.travel (a direct accommodation booking platform). Supporting sub-brands include the Benidorm Convention Bureau (MICE), Benidorm Sustainable Tourism, Benidorm Accessible (developed with Predif), the Life in Benidorm blog, a podcast, and a WhatsApp visitor assistance service. The technology stack integrates standard martech and analytics (Google Analytics, Mailchimp, Meta/TikTok/Twitter/Pinterest pixels, Chatbase chatbot, Cloudflare) without disclosed proprietary AI capabilities.
Visit Benidorm does not charge visitors for information services and does not generate commercial revenue; it is funded through public-private partnership contributions. It executes 195 promotional actions annually across 29 countries (as of 2025) and pursues segmented marketing across families, LGBTQIA+ travelers, seniors, young travelers, pet owners, digital nomads, accessibility travelers, MICE groups, and sustainable tourism segments. The organization has positioned Benidorm for EU-level sustainability recognition (European Green Pioneer Destination 2025; European Green Leaf 2027 and 2028 finalist) and operates a Low Emission Zone (ZBE) within the destination.
Visit Benidorm firmographics
Firmographics- Name
- Visit Benidorm
- Legal name
- Fundación Visit Benidorm
- Website
- https://visitbenidorm.es
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visit Benidorm (Fundación Visit Benidorm) is a non-profit Spanish destination marketing organization coordinating tourism promotion and management for Benidorm through a multilingual digital platform, serving 4 million+ annual visitors across leisure, MICE, accessibility, and digital-nomad segments.
- Ownership category
- akta.pro rank
Visit Benidorm industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Traveler Accommodation (7211), Nature Parks and Other Similar Institutions (71219)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Resort Convention Hotels (THAGALAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Visit Benidorm is headquartered
LocationHeadquarters
- HQ city
- Benidorm
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Visit Benidorm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Distribution channels6 records
Marketing channels12 records
Visit Benidorm product offering
Product offeringCore offering
Visit Benidorm (Fundación Visit Benidorm) is a non-profit destination marketing organization that promotes Benidorm, Spain as a Mediterranean tourism destination through a multilingual website, virtual tours, a direct accommodation booking platform, airport transfer services, a MICE convention bureau, and digital experiences including a metaverse and Roblox game. It coordinates sustainable destination management across public and private stakeholders and serves over 4 million annual visitors.
Product overview
Visit Benidorm operates as a multi-platform destination management ecosystem centered on the VisitBenidorm.es tourism website. The core offering includes the official tourism portal providing comprehensive visitor information, the Benidorm Virtual immersive tour platform, and the VisitBenidorm.travel direct booking service. Supporting sub-brands include the Benidorm Convention Bureau for business events, sustainable tourism initiatives, accessibility programs, and the Life in Benidorm news blog. Additional services encompass airport transfers, podcasts, and virtual experiences like Benidorm Land metaversum.
Differentiator
Problem solved
Functional benefit
Products and services
- VisitBenidorm.es Multilingual Tourism Portal Official multilingual destination portal (10 languages) for Benidorm providing comprehensive visitor information, event calendars, accommodation booking referrals, WhatsApp assistance, and travel planning tools for leisure and business tourists.
- Benidorm Virtual Virtual exhibition platform offering immersive digital tours of Benidorm's cultural heritage sites, including the Boca del Calvari Museum and San Jaime Church, with virtual art displays for remote exploration.
- VisitBenidorm.travel Booking Platform Direct booking platform offering hotels, apartments, and campings with best price guarantees for direct accommodation reservations in Benidorm.
- Benidorm Convention Bureau MICE division providing venues, hotels, DMCs, catering, and transportation services for business events, conferences, and congresses in Benidorm.
- BeniConnect Airport Transfers Airport transfer booking service providing digital reservations for transportation between Alicante Airport and Benidorm.
- Benidorm Land Metaverse Experience Metaverse experience offering an immersive digital representation of Benidorm that users can explore virtually for destination discovery and engagement.
- Benidorm Fun Town Tycoon on Roblox Interactive Roblox game experience based on Benidorm where users can build and manage their own Benidorm-themed virtual town, engaging younger audiences with gamified destination content.
Quantifiable outcome
- 4 million+ tourists annually choose Benidorm for vacation
- +4 more outcomes
Companies that use Visit Benidorm
Customer profileSegments9 records
Ideal customer profiles7 records
Visit Benidorm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Visit Benidorm partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Predif (Plataforma de Entidades de Personas con Discapacidad)coreCollaboration with Predif for accessible tourism initiatives, including the development of a digital accessibility guide covering 60 hotels in Benidorm, promoting inclusive tourism for visitors with reduced mobility.
- Generalitat ValencianacoreGovernment oversight through Protectorate of the Generalitat Valenciana, providing institutional backing and regulatory framework for the foundation's operations.
- Benidorm Town Hall (Ayuntamiento de Benidorm)corePrimary public sector partner providing governance oversight, funding, and strategic direction. The Mayor of Benidorm serves as Chairman of the Foundation Board.
- Founding Patrons and Collaborating PartnerscorePrivate sector founding patrons and collaborating partners comprising hotels, restaurants, attractions, and tourism service providers who contribute to destination governance and promotional activities.
- Destination Management Companies (DMCs)majorNetwork of DMCs facilitating MICE and group tourism to Benidorm, providing professional event organization and destination services.
- Terra MíticamajorTheme park partnership featuring Europe's longest wooden roller coaster, part of the five theme park portfolio promoted through Visit Benidorm channels.
- AqualandiamajorWater park partnership offering water slides, jacuzzis, and pools, promoted as a key attraction for visitors to Benidorm.
- Terra Natura BenidormmajorZoo and wildlife park partnership with over 200 animal species from around the world, offering themed areas and live animal shows.
- Mundomar BenidormmajorMarine park partnership featuring dolphin and seal shows, combined attraction offering with Terra Natura.
- Aqua Natura BenidormmajorWater park partnership providing family-friendly water attractions and animal experiences.
- International Tourism Markets (29 countries)majorInternational markets across Europe and beyond where 195 promotional actions were conducted in 2025 for destination marketing and awareness.
- Llorente Bus (Urban Transport)minorUrban public transportation provider featured in visitor information for sustainable mobility options within Benidorm.
- Centauro Benidorm (Car Rental)minorCar rental partner providing vehicle hire services for visitors, featured in travel planning information.
- Hoteles MICE (Business Hotels)majorNetwork of hotels equipped for meetings, incentives, conferences, and exhibitions, promoted through Benidorm Convention Bureau.
Scale indicators10 records
Recent moves6 records
Expansion highlights2 records
Visit Benidorm competitors and assessment
Company assessmentBroad incumbents
- Tourism Australia: National tourism organization with globally recognized campaigns and immersive digital marketing; a benchmark for scale of international destination marketing and brand-building.
- Brand USA: National DMO promoting inbound tourism to the United States; comparable as a public-private partnership national-level destination marketing organization with international promotional campaigns.
- Turespaña (Spain Tourism Board): Spain's national tourism organization; a broader incumbent coordinating international destination marketing for the entire country, of which Visit Benidorm is effectively a sub-destination.
Direct peers
- Visit Valencia: Regional DMO under Valencia's tourism authority; directly comparable as a Spanish regional destination marketing organization with multilingual digital platforms and convention bureau support for the same Mediterranean market.
- Visit Dubai: Dubai's official DMO with a strong digital-first marketing approach, multilingual platforms, and convention bureau; comparable for scale of international marketing investment and digital innovation.
- NYC & Company: New York City's official DMO; comparable as a large-scale urban destination marketing organization with convention bureau, multilingual services, and digital-first promotional strategy.
- Destination DC: Washington DC's official destination marketing organization; comparable as a non-profit DMO with a strong convention bureau focus and multilingual digital presence.
- Visit London: Major European city DMO operating multilingual platforms, MICE bureau, and immersive digital marketing; a benchmark for mid-sized city destination marketing organizations.
- Visit Costa del Sol: Andalusian DMO promoting the Costa del Sol as a Mediterranean destination; comparable in beach-tourism, MICE, and multilingual destination marketing operations in southern Spain.
- Turisme de Barcelona: Barcelona's official DMO operating convention bureau and multilingual digital platforms; comparable as a Spanish destination marketer with significant MICE and cultural heritage focus.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Benidorm social profiles
Digital presenceVisit Benidorm compliance and trust
Trust signalCompliance1 record
Visit Benidorm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Benidorm leadership team
Management profileNumber of profiles
Profiles1 record
Visit Benidorm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Benidorm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Benidorm
What does Visit Benidorm do?
Visit Benidorm (Fundación Visit Benidorm) is a non-profit destination marketing organization that promotes Benidorm, Spain as a Mediterranean tourism destination through a multilingual website, virtual tours, a direct accommodation booking platform, airport transfer services, a MICE convention bureau, and digital experiences including a metaverse and Roblox game. It coordinates sustainable destination management across public and private stakeholders and serves over 4 million annual visitors.
Is Visit Benidorm a public or private company?
Visit Benidorm is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Benidorm founded?
Visit Benidorm was founded in 2010. It employs 11 to 50 people.
Where is Visit Benidorm based?
Visit Benidorm is headquartered in Benidorm, Spain, in the Europe region.
Who are Visit Benidorm's main competitors?
Broad incumbents on record are Tourism Australia, Brand USA and Turespaña (Spain Tourism Board). Direct peers are Visit Valencia, Visit Dubai, NYC & Company, Destination DC, Visit London, Visit Costa del Sol and Turisme de Barcelona.
Does Visit Benidorm have an API?
No public API is recorded for Visit Benidorm.
What industry is Visit Benidorm in?
Visit Benidorm's product category is Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 561591 and its SIC code is 7000.